...a Presentation-cum-Demo with Focus on SMS Portal and Farmers’

Portal

1

ATMA & ICT – A Panacea for Agricultural Extension?

THE PROBLEM STATEMENT…2

Agriculture beset with challenges: Climate change, resource depletion, less efficient supply chain, volatile markets

Agriculture has to be knowledge intensive to transcend impediments of dynamic scenario

Physical outreach has remained limited

Inter-departmental and inter-scheme barriers; R-E Linkages

Substantial inter-regional disparity in yield and lab to land gaps

Limited adoption of PPP Mode (>=10% provision ) and now 150% deduction

Stunted integration of NARS with State Agriculture machinery

Approach to Strengthening Extension…

• Extensive physical outreach and interactive methods

• Enhancement in quality through domain experts

• Regular capacity building• Institution Building• Effective Regulatory Mechanism• Innovative & Extensive use of

Technology• From FIGs to FPOs • Public Private Partnership • Pervasive use of ICT /Mass Media

Restructuring & strengthening of agricultural extension & technology should be judicious mix of

3

NMAET

EXTENSION

IT

Plant ProtectionM&T

Seeds

CONVERGENCE AMONG DEPARTMENTS & SCHEMES

Roll of PRIs in Selection of Beneficiaries

Joint Circular by DAC and ICAR

SMS Gateway of DeitY & NIC and NeGP

Department of Space - NCFC

Field level manpower of NFSM, NHM & NPMSF and BTM/SMSs

under ATMA will cover designated Panchayats while providing

domain knowledge for respective schemes

Convergence of District Level Committees at ATMA GB and

State Level IDWG – Extension Components in SEWP

Field Level Extension Workers can also double up as Pest

Surveillance Scouts

Provisions of RKVY to supplement NMAET components

6

CONVERGENCE AMONG SUB-MISSIONSFARMER CENTRIC TRAININGS AND FIELD EXTENSION

SMSP SMAE SMAM SMPPSeed Village Programme

Farm Schools, Demo Plots, Trainings, Exposure Visits

Capacity Building by Institutions Identified by the State Government

Pest Monitoring, FFFs, IPM Training to Farmers

ATMA and BTTs (cost norms in same range)

Five Tiered Non P2P Mode (TV, Newspapers, Booklets, KCC, Internet, SMS)

Other technical, regulatory, technical and administrative components will be governed under respective Sub-Missions

Even today, more than 30% focus on areas other than

traditional agriculture & horticulture.

Demonstrations, Farm School and Trainings are also

on Animal Husbandry,

Dairying, Fisheries, IPM, Seed

Treatment, INM etc.

Integration of isolated efforts in

different Sub-Missions under

ATMA (e.g. half day Seed Village

training a part of Farm School, Field Workers to act as Pest Scouts also)

CENTRALITY of SREP

Vision documen

t for 5 years - a basis for

AAPs.Local

farmers, PRIs, line

Depts., KVKs etc.

Identifies gaps at

AES level.

Provides a

platform for

convergence.

SREP vetted

by ATMA GBs and used in DAAP

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Cafeteria of Activities

• Fairs, • Exposure

Visits,• Interactive

Trainings

• SMS, USSD, • IVRS, • Kiosk, • KCC & CSC

• SAMETIs, • ATMA, • NARS-Agri

• Farmer to Farmer Extension

Farm School, Farmer Friends

Infra, RE-

Linkages

Training, Exposur

e and Demos

ICT and Mass Media

10

State NodalCell

CIGs, FIGs, FARMERS

State Level Sanctioning Committee (SLSC)/ IDWG

SAMETI & SAU/ ICAR Institutes W

ORK

PLAN

District Training Centre, KVK & ZRS

BlockTechnology Team

Agri-Entrepreneurs Farm Schools

Block Farmers Advisory Committee

District Farmers’ Advisory Committee

State Farmers Advisory Committee

ATMA (GB & MC)

Block ATMA cell

Farmer Friend

FUND

FLOW

Physical Outreach of Extension Personnel 11

Optimal Use of Manpower?

Village level pre-announced roster of Extension Personnel (GPS

Tracking)

Display Board with contact details of Extension Personnel

Orientations training of at least for 15 days by ICAR/ KVKs

Attrition due to low level salary/contractual job

ATMA should be an over-arching umbrella

Convergence among programmes & schemes as per CCEA and

Guidelines (viz. RKVY, NFSM, NPSMF) and also with PP, M&T and

Seeds

Single Committee headed by the Collector; Project Director

ATMA (V.C. of M.C. and Member Secretary of G.B.)

12

Direct Farmer Oriented Activities

13

Total Farmers Benefitted since 2005-06 = 202.98 lacs

Training

Ex-po-sureVisit

Kisan Mela

Demonstrations

Male

74.7%

Female25.3%

Farmer to Farmer Extension

14

2007-08 2008-09 2009-10 2010-11 2011-120

2000

4000

6000

8000

10000

12000

14000

16000

2780

5691

67187149

16468

No. of Farm Schools

THE NUMBERS JUMBLE….15

No. of Farm Schools

PHYSICAL TARGETS FOR XII PLAN Sl. No Scheme/ component Units Achievement in XI plan Base 2012-13 2013-14 2014-15 2015-16 2016-17 Total 1 ATMA SCHEME ATMA Cafeteria (Existing) Farmers training Mandays 73.36 lakh 16 lakh 17.2 lakh 18.5 lakh 19.9 lakh 21.4 lakh 23.0 lakh 100 lakh Farmers exposure visits Mandays 32.54 lakh 7.5 lakh 8.1 lakh 8.7 lakh 9.35 lakh 10.05 lakh 10.8 lakh 47 lakh Extension Personnel training Mandays 2.49 lakh 60050 64600 69400 74600 80200 86200 3.75 lakh Demonstrations Number of Demonstrations 10.58 lakh 2.84 lakh 3.05 lakh 3.28 lakh 3.53 lakh 3.79 lakh 4.10 lakh 17.75 lakh Farm Schools Number of Farm Schools 39070 13500 15000 16000 17000 18000 19000 85000

FPOs – A Way Forward

Aggregating smallholders into FPOs to improve

bargaining power, move up value chains & improve

access to inputs, technology, markets.

Aggregation only way to enable SMF to exploit emerging

opportunities domestic and global

Climate change coping mechanisms and risk mitigation

requires aggregated platforms for efficient delivery

Aggregation will facilitate effective targeting of subsidies

to farmers

Budget Announcement

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Institution building strategy can only

succeed as an integral part of a larger

smallholder agriculture support policy, not as an

isolated intervention.

Model FPO Network Structure17

Village level(Crop planning, seed

production, demonstration,

knowledge sharing, aggregation)

Cluster level (10-12 villages)(Credit, inputs,

technology, capacity building, marketing

linkages)

State level(Policy advocacy,

explore wider markets, strategic

partnerships)

Federation of KPCs

KPC(1000 farmers/

50 FIGs in each)

FIG(15-20 farmers in each group)

FIG

Kisan Producer Co/Coop

FIG

Input supply

(Seed, fertilizer, machinery)

Financial & technical

(Credit, savings, insurance, extension)

Marketing linkages (contract farming, procurement under

MSP)

Training and Networking

(HRD, policy advocacy, documentation)

FPO

Typical Range of services by FPOs

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Front line Demonstrations

How to capture the number of Farmers replicating

what they have learnt under FLDs? (

http://extensionreforms.dacnet.nic.in)

How to ensure that no farmer gets double benefits

from different schemes?

Large number of farmers’ fields at vantage points

for FLDs.

Demonstration plots may be allotted on the basis of

lottery system.

Selection of beneficiaries to be linked to Land

Records

Linking with Aadhaar records

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DRILLING DOWN TO DEMO PLOTS

Mobile Based Extension

Different modes for sending SMS – Comma separated, Database and Excel Sheet

Different databases from above offices, Kisaan Call Centres and Web Registration have been integrated 50 lac farmers (37 lacs distinct).

Entire Ministry of Agriculture, IMD, SAUs, KVKs etc. and State Governments down to Block level

Mobile phones density in rural areas - 400 million phones; India # 3 in terms of Internet Users but percentage penetration is still 12

Launched by Hon’ble President of India on 16 July 2013 – 20 crore SMS

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Unique Features

Easy Phonetic Typing Tools for12 Indian languages. Option for English and regional language in Roman

Every farmer can opt for up to 8 crops / agricultural practices

Coverage of farmers decided by jurisdiction but higher level can drill down.

To avoid duplication & contradiction, IT enabled checks and search facility for previous advisories by text & topic

SMS based services such as Soil Test, Market Information, can be integrated

Text to Speech conversion, USSD & IVRS under development

ZPD Name

KVKsRegistere

dVerifie

dApprove

dAdvisor

y Msgs

Zone 1(Punjab, Haryana, Delhi, Himachal Pradesh, J&K)

65 35 25 22 109 104719

Zone 2(West Bengal, A&N, Bihar, Jharkhand)

80 7 7 7 18 115

Zone 3(Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura)

73 62 51 50 293 30463

Zone 4(Uttar Pradesh, Uttarakhand)

77 4 3 3 16 7054

Zone 5(Andhra Pradesh, Maharashtra)

78 46 40 39 394 1498212

Zone 6(Rajasthan, Gujarat) 70 14 7 6 28 5062Zone 7(Madhya Pradesh, Chattisgarh, Orissa)

99 23 17 14 5 5

Zone 8(Karnataka, Goa, Tamilnadu, Puducheery, Kerala, Lakhsadweep)

81 42 39 36 758 961464

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How do KVKs Stack Up

Selection of Beneficiaries for Extension

All Panchayats in a Block to be covered on a rotation basis

Panchayats to be covered to be decided by BTT and BFAC.

Number of beneficiaries (including SC, CT etc.) to be decided by

BTT in consultation with BFAC

50% S&MF, 30% women

Individual beneficiaries by Gram Sabhas OR Gram Panchayats in

consultation with FIGs and FOs

If Gram Sabhas don’t respond in time, BFAC in consultation with

BTT, FIGs and FOs

Linkage with Land Records and Adhaar to avoid duplication

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FACs at Block, District, State and National Level 26

BFAC consists of 20-25 members covering different categories of farmers in a Block

Due representation to women farmers and weaker sections of the Society

Feedback and Meeting Expenses

4417 Block level, 333 district level and 10 state level (11 under process) FACs constituted at various levels

DFAC

SFAC

PUBLIC PRIVATE PARTNERSHIP

Selection of right private partner – Bidding

process?

Inflated Project Costs to cover private share?

Contribution of at least 50% either in terms of

funds or in kind

Weighted tax deduction to the extent of 150% for

extension work announced in the budget

Successful examples

Safeguard against pushing private partners’

business agenda

Responsibility sharing by both Public and Private

partner

Pico Projectors & Low Cost Films28

No PC needed, battery operated also

Experience of Digital Green and DAC – the middle path

Video films focusing on specific themes and preferably directed by farmers themselves, HD but not broadcast quality

The agriculture films and success stories to be shown to small group of farmers by the Block level functionary.

Involvement of KVK and the State officials for vetting these films

Hand-held Devices

Edge/3G + GPS Open

Source, Mobile Kiosk (being tried in TN)

Use of Hand-held Devices

for on the spot data entry to

generate farm-wise details

Biometric authentication

of data and updation using

voice recognition

Farm Level Planning to

minimize the gap between

yield and potential.

Electronic Mass Media30

DD-National:

Krishi Darshan from 06:30 a.m. to

07:00 a.m. Monday to Saturday

18 Regional Kendras:

Krishi Darshan 30 minutes in

the evening

180 HPTs and LPTs:

Narrowcasting by about 5 transmitters

for local needs

96 Rural FM Stations:

Kisanwani 30 minutes

Community Radio

Station: 11(53 under

process)

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Farmers’ Portal

An integrated portal (presently Beta version in Hindi & English)

from the stand point of a farmer converging elements from 800

plus websites of the Central & State Governments and NARS

Drill down approach down to Block level initially

States are to make one time data entry of NARP Zones, Dealers,

Manufacturers etc. and periodically update the same.

Databases integrated from different sources and displayed as per

farmer’s needs instead of only giving links

Backend integration with mobile based advisories (Text, Voice,

IVRS, USSD)

Portal can be launched only after data entry is completed by States

in English and Language of the State

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National e-Governance Plan-Agriculture33

PHASE-I

• First Phase being

implemented in 7 States

• Concurrent Evaluation will

be done

• Roll-out in the remaining

States and UTs being

planned by aggregation of

Data Centre Resources PHASE-II

• Constraint of Resources

has compelled us to alter

the cost sharing pattern

• Norms for field hardware

availability have also been

reduced