a presentation by rohit nagpal
DESCRIPTION
A Presentation by Rohit Nagpal. An overview: UCB. UCB in India. SWOT : a macro level study. Visual merchandising Concept at Benetton. Project interface. 5 spells: 4 rules. Synthesis. An overview. Chronology structure. Benetton family. Benetton HQ at Ponzano, Italy. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: A Presentation by Rohit Nagpal](https://reader035.vdocuments.us/reader035/viewer/2022062221/56814908550346895db64115/html5/thumbnails/1.jpg)
A Presentation by
Rohit Nagpal
![Page 2: A Presentation by Rohit Nagpal](https://reader035.vdocuments.us/reader035/viewer/2022062221/56814908550346895db64115/html5/thumbnails/2.jpg)
Visual merchandising
Concept at Benetton
An overview: UCB UCB in India
SWOT : a macro
level study
5 spells: 4 rules Project interface
Synthesis
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An overview
Chronology structure
Benetton family
Benetton HQ at Ponzano, Italy
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Brand portfolio
Nordica Playlife Rollerblade
Killer loop
Sisley Undercolors
of
Benetton
Nordica Playlife Rollerblade
Killer loop
Sisley Undercolors
of
Benetton
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“Communication network”
DESIGN
INTERACTIVE MEDIA
PUBLISHING
COLORS
CINEMA AND VIDEO
PHOTOGRAPHY
VISUAL
COMMUNICATION
MUSIC
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Benetton India Pvt Ltd
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5 spells : 4 rules
INITIATION
ANALYSIS
CONCEPT
FINALIZATION
EVALUATION
: 4 rules
Concept creation
Build team
Distribute/share ideas
Generate profits
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Project interface
“Christmas with UCB”
“Sale concept”
Exploring “Realistic” wall plan & “Virtual tour”
“Docket development”
“Valentine’s day”
“I love my denim”
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“Global meltdown”
as an opportunity…
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