a practical application of behaviour change techniques into road safety education initiatives
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A practical application of behaviour change techniques into road safety education initiatives. Laura Hurst Evidence Based Researcher Cornwall Council. A practical application of behaviour change techniques into road safety education initiatives. Laura Hurst Evidence Based Researcher. - PowerPoint PPT PresentationTRANSCRIPT
A practical application of
behaviour change techniques
into road safety education
initiatives
Laura HurstEvidence Based Researcher Cornwall Council
A practical application of behaviour change techniques into road safety education initiatives
Laura Hurst
Evidence Based Researcher
• How did the Cornwall Road Safety team begin its journey towards using BCTs ?
• How could we be sure we were making a difference?
• How we could be more confident that we were changing behaviour?
• How we set about making the considering of which Behaviour Change techniques were most appropriate for our various interventions Paula Wellings
Casualty Reduction ManagerCornwall Council
Overview
• Road Safety initiatives
• Why use BCTs
• Which BCTs to use
• Cornwall Council case studies
Road safety initiatives
• Only use a few BCTs
• Short-term changes in attitude
Why use BCTs
• Common language
• Evaluation
• Build an evidence base
1. Information Giving
BCT2Consequences
BCT3Others
approval
BCT1Risks
2. Teaching
BCT4 Instruction
BCT5 Demonstrating
BCT6 Feedback on performance
3. Planning
BCT7 Setting general goals
BCT8 Forming specific intentions
BCT9 Identifying barriers and overcoming
4. Agreeing
BCT10
A different way of
living/driving
BCT11
Practising
BCT12
Signing a behavioural contract
5. Supporting
BCT13 Observing others
BCT14 Gaining social support
BCT15 Self-talk
6. ImplementingBCT16
General encouragement
BCT17
Set graded tasks
BCT18
Follow-up
7. Monitoring
BCT19 Keeping a record
BCT20 Using cues
BCT21 Reviewing goals
8. Managing
BCT 22 Time management
BCT23 Stress management
BCT24 Self-motivation
9. Feeling good
BCT25 Providing rewards
BCT26 Becoming a role model
BCT27 Relapse prevention
Which BCTs to use?
• Main findings from health care evidence:
• Increasing the number does not increase effectiveness
• Fear appeals do not work
• Monitoring, implementing, agreeing and planning – SELF-REGULATION and SELF-EFFICACY
Depends on your audience!!!
Environmentalfactors
Influences
Social pressures
Current Knowledge and
awareness
Emotions involvedIn the
behaviour
AttitudeValues &Beliefs
Target audience
Depends on the behaviour!!
Current vsdesired
In line with Social
Norms?
Stop/Start/
Maintain/prevent
Single/Multiple
Behaviour
6 questions• Do they lack the behaviour relevant information?
• Do they need to be taught how to perform the desired behaviour?
• Do they lack the belief that they can successfully perform the behaviour?
• Do they need social support to perform the behaviour?
• Do they lack self-regulation skills to perform the behaviour?
• Do they lack motivation to perform the behaviour?
• Lacking information? = Information techniques
• Need to be taught? = Teaching techniques
• Lacking belief? = Planning and Agreeing techniques
• Lacking social support? = Supporting techniques
• Lacking self-regulation? = Implementing and Monitoring techniques
• Lacking motivation? = Motivating and Feeling good techniques
Cornwall case study
Examined research into BCTs
Mapped BCTs to current initiatives
Built up detailed picture of target audience and behaviour
Made appropriate changes
Example – Learn 2 Live
• BCT7 – goal setting
• BCT18 – follow up
• BCT21 – review goals
Summary
• Define BCTs in your road safety initiatives
• Evaluate your initiatives
• Build up an evidence base for the future
Set your own goal………
Cornwall CouncilCounty HallTruro TR1 3AY
Tel: 0300 1234 100www.cornwall.gov.uk
Thank you for [email protected]