A Power Food for Heart Health

Oats

The Science

of

What are the recommendations of the American Heart Association?

To lower total cholesterol and LDL, and to reduce the risk of heart disease, eat more soluble fiber, especially foods rich in beta-glucan.

Oat products are the most common dietary source of beta-glucan.

Oats are heart healthy

over 40 years of research over 40 clinical studies first U.S. FDA approved health

claim for a food oats help lower cholesterol

Oats lower cholesterol

total blood cholesterol

LDL (bad) cholesterol

no change or HDL (good) cholesterol

mostly due to beta-glucan

How does it work?

beta-glucan forms gel in digestive tract absorbs cholesterol-rich bile cholesterol removed from bodyliver uses blood cholesterol to make more bileblood cholesterol drops

Harvest Crunch Oats

More than cholesterol

helps reduce the risk of Diabetes

natural Source of Protein, Vitamins, Minerals & Antioxidants

prolonged Energy Release

no added sugar, salt or additives

Oats and Diabetes

oats are a whole grain food

oats reduce both fasting and postprandial blood glucose levels

oats reduce both fasting and postprandial insulin levels

Oats and Hunger

Oats for breakfast makes overweight & normal weight people feel full longer

and eat less for lunch than those who ate cornflakes or just water

Geleibter et al, NASSO, 1999

How much Harvest Crunch Oats?

consume 3/4 cup (uncooked) Express Foods’ Harvest Crunch Oats per day to help

reduce blood cholesterol

Equivalent to

2 1/2 cups Express Foods’ Harvest Crunch ready-to-eat breakfast cereal

OR

2 1/2 cups Express Foods’ Swiss-Style Muesli ready-to-eat breakfast cereal

Add variety to Harvest Crunch Oats

Vary the topping on oatsdried fruit

fresh fruit

ground flax seed

nuts

Yogurt (dahi)

honey

Add Harvest Crunch Oats to other food

use ground oat flour in chappatis, kulchas, parathasadd oats to pattice, cutlets, chivda, ladoosadd oats to cookies, biscuits, cakes, piesadd oats to soups mix oats in dahi use oats as a topping for salads

Smart Heart Challenge

Harvest Crunch OatsSmart Heart Challenge

check blood cholesterol level for 30 days, eat 3/4 cups (uncooked) Harvest Crunch oats dailyencourage a low fat dietcheck blood cholesterol level

Science supports the use of Harvest Crunch Oats for

a healthy heart

Why Express Foods’ Harvest Crunch Oats ?

First quality Oats imported from the U.K.

Certified GM free

Conforms with all E.U. and USFDA regulations including pesticide residues

it tastes greatis convenientis economical

Quick Cooking Oats or Jumbo Oats ?

health benefits are the same

simply a matter of taste

difference is flake size

Jumbo Oats have larger flakes and more bite

cooking time is a little longer for Jumbo Oats