a pound of tasty content and a pinch of seo

18
A pound of tasty content and a pinch of SEO in your article

Upload: headchannel-ltd

Post on 05-Dec-2014

192 views

Category:

Internet


0 download

DESCRIPTION

How to write a good article which contains SEO elements and has valuable content.

TRANSCRIPT

Page 1: A pound of tasty content and a pinch of seo

A pound of tasty content

and a pinch of SEO

in your article

Page 2: A pound of tasty content and a pinch of seo

How to start and what to do Do some quick research

It is good to know what is published by your competitors. Note all the important facts…the keywords they use, the subjects they write about.

Page 3: A pound of tasty content and a pinch of seo

Invent a working title

Be original - unique Do not write the obvious

Page 4: A pound of tasty content and a pinch of seo

Prepare a good plan for your article

Thesis

Arguments

Conclusion

Page 5: A pound of tasty content and a pinch of seo

Write the article Write for people, not for search engines

Use at least 600 words. The best examples usually contain +1000 words

Page 6: A pound of tasty content and a pinch of seo

Use lists rather than the paragraphs

As they are easier on the eye

Page 7: A pound of tasty content and a pinch of seo

Use good anchor texts in links

Below are some of the points that illustrate why building a software product for resale involves more effort than a one-off bespoke software implementation.

Below are some of the points that illustrate why building a software product for resale involves more effort than a one-off bespoke software implementation [CLICK HERE].

This will work

better than this

Page 8: A pound of tasty content and a pinch of seo

Use subheads in your text

They may contain keywords

Use H2-H4

Page 9: A pound of tasty content and a pinch of seo

Check the keyword density in the article

It should be between

2 – 5 %

Page 10: A pound of tasty content and a pinch of seo

Grammar and spelling in the text

Bad spelling can worsen your Search Engine Results Pages (SERPs)

positioning

Check it carefully

Page 11: A pound of tasty content and a pinch of seo

Check your HTML code

The title tag

should be H1

Don’t forget the meta-description (up to 160 characters)

Page 12: A pound of tasty content and a pinch of seo

What about images or media?

They optically organise the text

Your article looks much better

Page 13: A pound of tasty content and a pinch of seo

Look at the title one more time…

The title tag should contain the main keyword but it should not be boring

HeadChannel - London based bespoke software development company

… not bad, but we could also use:

The best bespoke software development company you’ll ever hire

Page 14: A pound of tasty content and a pinch of seo

Remember about social media plugins Help your readers

spread the word

Page 15: A pound of tasty content and a pinch of seo

Allow your readers to add comments

to your article

People love commenting …

… and in doing so they will enrich your content

Page 16: A pound of tasty content and a pinch of seo

1. Research 2. Title 3. Plan 4. Write 5. Edit 6. Links

That is almost everything:

7. Keywords 8. Spelling/grammar 9. Images/films 10. Plugins 11. Comments 12. and

Page 17: A pound of tasty content and a pinch of seo

Share your article on the

social media network