a platform for personalized skincare · advisors management & organization richard wildnauer,...
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A Platform for Personalized Skincare
2018 © EpigenCare Inc. | token.epigencare.com
Our SKINTELLI test generates epigenetic profiles and skincare recommendations for the consumer.
www.epigencare.com
Copyright © EpigenCare Inc. CONFIDENTIAL
Company Overview
“To empower consumers with the best matched
beauty and skincare products via scientific
transparency and artificial intelligence.”
2018 © www.epigencare.com
• $160,000 Pre-Seed Funding Raised
• Prototype Test Developed
• New York C-Corporation Founded April 2017
• Winner of J&J Innovation Digital Beauty QuickFire Challenge
In The Press
2018 © www.epigencare.com
Product
Enable consumers
to get personalized
skincare products
via at-home
epigenetic profile
testing
Enable companies
to target consumers
through a new
marketing channel
based on scientific
segmenting
2018 © www.epigencare.com
Problem Addressed
Generalized
marketing
Word-of-Mouth &
Consultants Static Genetic
Tests
“Is this skincare product really working for me?”
2018 © www.epigencare.com
Social Media
Influencers
We need epigenetics to answer that.
Epigenetic mechanisms determine unique &
current skin quality
Bridges ingredient function to current skin quality
Direct-to-Consumer Test
2018 © www.epigencare.com
Next-gen sequencing
Validated 26 epigenetic
markers correlated to 8
key skin functions (e.g.,
aging, elasticity, moisture
retention)
Match-and-Market Platform
• Indexed ingredients of 20,000+
skincare products, and their
epigenetic effects on markers
• Enable skincare companies to use
machine learning matching to
target test-generated profiles
• Matching algorithm auto-inserts
product into any highly matched
profile’s test report
2018 © www.epigencare.com
Based on a 100-respondent survey conducted by 83bar, LLC, commissioned by EpigenCare Inc.
Market Validation
2018 © www.epigencare.com
91% of respondents are dissatisfied with
their current skincare routine or think it
can be better
I don’t think my skincare
routine is working
41%
I love my skincare
routine and am happy with my current results
9%
My skincare routine is ok, but it could be
better 50%
93% of respondents would be
interested in biologically measuring
the progress of their daily skincare
regimen
Extremely interested
60%
Not interested
at all in measuring
6%
Somewhat interested
34%
$130 B $30 B
30 M 1.5 M
NORTH AMERICA
MARKET GLOBAL
MARKET
EPIGENCARE
USERS USA
RESIDENTS
Total Skincare Market 23.6% of Global Market Spend $400-$1200 Annually
(High Spend Segment)
Capture 5% of USA High Spenders
Sources:
• “Cosmetic Skin Care Market: Global Industry Analysis, Trends, Market Size & Forecasts to 2023.”
Infinium Global Research, September 2017.
• “U.S. population: How much money did you spend on skin care products in the last 3 months?”
Statista, September 2017. • Euromonitor International
Market Size
2018 © www.epigencare.com
Business Model Overview
$675M -
1.5M users,
2 tests per
year
Consumers:
$225 per test Skincare
Companies:
$10 per match
2018 © www.epigencare.com
$360M -
12 product
match slots
per test
Path to $1B Annual Rev
Identified epigenetic markers and
method for profiling dynamic skin
quality; patent filed July 2018
Indexed 20,000+ existing products
and ingredients, and developed an
A.I. matching algorithm; patent in-
progress
Blockchain-enforced data
provenance to mitigate privacy
concerns; patent in-progress
Barriers to Entry
2018 © www.epigencare.com
Photo-based Machine Learning
◦ Sourced from epigenetic data
◦ Combined with photo imaging,
lifestyle questionnaire, product
review scraping
Freemium model
◦ Increases ad inventory
◦ Ramp into full skincare test
Future Developments
2018 © www.epigencare.com
Competition
2018 © www.epigencare.com
FUNCTIONAL ANALYSIS
SUPERFICIAL ANALYSIS
BIASED OR NO BRAND
RECOMMENDATIONS
BRAND AGNOSTIC
RECOMMEDNATIONS
Advisors
Management & Organization
Richard Wildnauer, Ph.D.: Former CEO of Neostrata, worked in senior roles at J&J
James Wang, MD: CEO of CureBiotech, board certified dermatologist and dermatopathologist
Brennan Bennett: Founded QBRICS and Blockchain Healthcare Review, pharma consultant
Rebecca Fry, Ph.D.: Distinguished professor, associate chair, and epigeneticist at UNC-CH
Tim Bukher: Founding attorney partner of Thompson Bukher LLP, securities & crypto specialty
William Lee
Chief Executive Officer
Entrepreneur, EpiGentek shareholder, previously
founded music and gaming ventures, early investor of blockchain technologies
Weiwei (Adam) Li, MD, Ph.D.
Chief Scientific Officer
Scientific founder of EpiGentek, 46
publications & 4 patents, former
attending biologist at Memorial
Sloan Kettering
Jessica Li
Chief Financial Officer
Co-founded EpiGentek, 20 years accounting, finance,
banking, and business experience, worked at CPA
firms and banking sector
Ashley Pottash
Business Strategy Lead
Senior Manager of Global Visual Merchandising at Coty, worked at Chanel
and Charlotte Tilbury Beauty skincare lines
Stephen Fiser
Software Dev. Lead
Founded Blue Bear Digital, specializes in blockchain tech and distributed apps,
worked in corporate IT sector and startups
2018 © www.epigencare.com
Investment Offering
2018 © www.epigencare.com
For investor interest, please contact: