A place where A place where businesses are businesses are bornbornDevelopment of the Moseley Development of the Moseley Exchange ProjectExchange Project

Moseley CDT’s missionMoseley CDT’s mission

The sustainable regeneration of the The sustainable regeneration of the Moseley neighbourhoodMoseley neighbourhood

To become financially independentTo become financially independent

Our objectiveOur objective to provide or assist in providing financial to provide or assist in providing financial

assistance, technical assistance or assistance, technical assistance or business advice or consultancy in order business advice or consultancy in order to provide training and employment to provide training and employment opportunities for unemployed people in opportunities for unemployed people in cases of financial or other charitable cases of financial or other charitable need through help:-need through help:- in setting up their own business; orin setting up their own business; or to existing businesses;to existing businesses;

Testing the myth of Moseley Testing the myth of Moseley – research carried out by Ann Chivers funded by Birmingham City – research carried out by Ann Chivers funded by Birmingham City CouncilCouncil

PreviousPrevious studies and research studies and research support the ‘Myth of Moseley’ – that support the ‘Myth of Moseley’ – that there is a higher than average there is a higher than average concentration of people with cultural concentration of people with cultural occupations and creative practitioners occupations and creative practitioners living in Moseleyliving in Moseley

Our research Our research extracts from a report by extracts from a report by David Clarke Associates for MCDTDavid Clarke Associates for MCDT

Birmingham already has a significant Birmingham already has a significant amount of creative industries amount of creative industries workspace infrastructure and workspace infrastructure and clustering in Digbeth and the clustering in Digbeth and the Jewellery Quarter.Jewellery Quarter.

ResearchResearch

Primary research through Primary research through questionnaire survey and questionnaire survey and consultationsconsultations

half run businesses with only one or half run businesses with only one or two participants and a majority two participants and a majority occupy less than 200 square feet for occupy less than 200 square feet for business purposes. This pool is business purposes. This pool is unlikely to provide a robust market for unlikely to provide a robust market for workspace.workspace.

ResearchResearch

Questionnaire respondents were Questionnaire respondents were asked to rate the importance of a wide asked to rate the importance of a wide range of facilities. Most important are range of facilities. Most important are access outside office hours, access outside office hours, broadband facilities and good public broadband facilities and good public transport. Access to a kitchen was transport. Access to a kitchen was rated above a café. Office services rated above a café. Office services and pod/hotdesk facilities did not and pod/hotdesk facilities did not score highly.score highly.

ResearchResearch

In summary, the responses to the In summary, the responses to the questionnaire leave the issue of questionnaire leave the issue of whether demand from the sector whether demand from the sector would support a creative industries would support a creative industries workspace development unproven.workspace development unproven.

Research Research

it is evident that working from home is a it is evident that working from home is a matter of preference, but the prospect of matter of preference, but the prospect of this choice being supported by a range of this choice being supported by a range of readily accessible facilities and readily accessible facilities and opportunities is a popular way forward. opportunities is a popular way forward. Facilities should include: space for Facilities should include: space for meetings and collaborative working; meetings and collaborative working; networking space and events; back up networking space and events; back up services like telephone messaging and services like telephone messaging and access to hardware and software.access to hardware and software.

Research – the way Research – the way forwardforward

An alternative model is a more modest An alternative model is a more modest development focusing on the sorting development focusing on the sorting office and the courtyard providing a office and the courtyard providing a resource with similar ingredients to resource with similar ingredients to the Aula network space in Helsinki.the Aula network space in Helsinki.

Aula, HelsinkiAula, Helsinki

The Aula is portrayed as a ‘third place’ i.e. a place that The Aula is portrayed as a ‘third place’ i.e. a place that is separate from the home and the workplace and its is separate from the home and the workplace and its creators characterise it as:creators characterise it as:

Not a public but open networkNot a public but open network A resource designed to appeal to a target group, which A resource designed to appeal to a target group, which

profiles identity, location and function.profiles identity, location and function. A forum for creating social networks with shared values A forum for creating social networks with shared values An urban living room for networking, enabling An urban living room for networking, enabling

consumption, production and exchangeconsumption, production and exchange A platform for project development A platform for project development An opportunity for developing innovative digital An opportunity for developing innovative digital

technology technology

Moseley’s Moseley’s ConnectivityConnectivity

““If you want to set something in motion If you want to set something in motion on this planet, you need access to people on this planet, you need access to people you haven’t met yet. You need you haven’t met yet. You need knowledge and information that is not at knowledge and information that is not at your disposal. You need ideas. You can your disposal. You need ideas. You can always get them somewhere. From always get them somewhere. From people” people”

Martijn Aslander, Loyal Rebels.Martijn Aslander, Loyal Rebels.

The Moseley ExchangeThe Moseley Exchange– – a a local approach to creativity & connectivitylocal approach to creativity & connectivity

The vision: the Moseley exchange will be The vision: the Moseley exchange will be a key place for networking, supporting a key place for networking, supporting creative enterprises, and developing new creative enterprises, and developing new business ideas at the neighbourhood business ideas at the neighbourhood level.level.

Moseley ExchangeMoseley Exchange Its purpose will be to:Its purpose will be to: Support Moseley’s daytime economySupport Moseley’s daytime economy Support the growth of new businessesSupport the growth of new businesses Support existing creative businesses to sustain Support existing creative businesses to sustain

or grow themselvesor grow themselves Provides opportunities for disadvantaged Provides opportunities for disadvantaged

groups to learn, network and consider groups to learn, network and consider enterpriseenterprise

Provide opportunities for the creative people to Provide opportunities for the creative people to combine with science and or technology combine with science and or technology agendas. agendas.

The Exchange – proposalsThe Exchange – proposals We plan to re-develop parts of the PO Building to We plan to re-develop parts of the PO Building to

support our objectives. This will allow:support our objectives. This will allow: Meeting places for small businesses and entrepreneursMeeting places for small businesses and entrepreneurs Current IT equipment or softwareCurrent IT equipment or software Space to showcase work Space to showcase work Training roomsTraining rooms Office accommodationOffice accommodation

There will also be other benefits such as:There will also be other benefits such as: A hub for business support and training organisations A hub for business support and training organisations Business support services from Moseley CDTBusiness support services from Moseley CDT Networking eventsNetworking events Information about finance opportunitiesInformation about finance opportunities Opportunities to develop new learning with higher education bodies.Opportunities to develop new learning with higher education bodies.

Potentials & Strategies

Mueller Kneer Asc. Architects for Moseley Community Development TrustFebruary 2006

KW, Berlin

Palais de Tokyo, Paris

nOnA Mechelen, Belgium

New Entrance

Art Wall

landscaped yard

new distributor building

Coloured glass

Meeting, presentation and events

meeting and event areas

The wider contextThe wider context

Many Moseley residents support business Many Moseley residents support business activities in Eastside and Digbethactivities in Eastside and Digbeth

Moseley neighbours the developing technology Moseley neighbours the developing technology corridor (A38) - Pebble Mill redevelopmentcorridor (A38) - Pebble Mill redevelopment

University’s want to get closer to communtiesUniversity’s want to get closer to communties Moseley cannot access regeneration Moseley cannot access regeneration

programmes easily, but neighbours Sparkhill programmes easily, but neighbours Sparkhill and Balsall Heathand Balsall Heath

The City Council and RDA have plans to grow The City Council and RDA have plans to grow the creative industry sectorthe creative industry sector

What happens next?What happens next?

Consultation with stakeholdersConsultation with stakeholders Consultation with potential partnersConsultation with potential partners Consultation with the Planning Dept.Consultation with the Planning Dept. MarketingMarketing FundraisingFundraising

Contact details are: Contact details are:

Steve Harding or Tony Thapar Steve Harding or Tony Thapar

on 0121 449 6060on 0121 449 6060

Tony.Thapar@MoseleyCDT.comTony.Thapar@MoseleyCDT.com

Or go to www.MoseleyCDT.comOr go to www.MoseleyCDT.com

Thanks for listeningThanks for listening