a 'non-google' approach to design sprints
TRANSCRIPT
C. Todd Lombardo Chief Design Strategist
Fresh Tilled Soil @iamctodd
Design Sprints: A ‘Non-Google’ Approach
IDEO
XPLANE
CHESKIN
BITOMI
COOPER
FROG
FITCH
MELVILLE
IDEO ED Discovery Interpretation Ideation Experimentation Evolution
STANFORD Empathize Define Ideate Prototype Test
Prepare Form Harden Fire & Glaze
Empathize Define Prototype TestIdeate
Discovery Interpretation Experimentation EvolutionIdeation
Source: gv.com; thoughtbot.com; smashngmagazine.com
Define Understand Build TestIdeate
Understand Diverge Prototype ValidateDecide2013
Unpack Sketch Prototype TestDecide2015
Understand Diverge Build TestConverge
Empathize Define Prototype TestIdeate
Map Sketch Build TestDecide2016
Design Sprint Processes
Understand Define Build TestDecide
Understand
GET THE BACKGROUND Rules of the Design Sprint Parking Lot Hopes & Fears Assumptions
KNOW THE USER Who / Do Personas User Journey Map
DEFINE THE PROBLEM Problem Statement Problem Reframe
WRAP-UP Daily Retrospective
HI
HI
LO
LOImportance
Risk
HIGH IMPORTANCE HIGH RISK
HIGH IMPORTANCE LOW RISK
LOW IMPORTANCE LOW RISK
LOW IMPORTANCE HIGH RISK
HI
HI
LO
LOImportance
Risk
HIGH IMPORTANCE HIGH RISK
HIGH IMPORTANCE LOW RISK
LOW IMPORTANCE LOW RISK
LOW IMPORTANCE HIGH RISK
THERE’S NO OPPORTUNITY,
NOBODY IS WEARING ANY
SHOES!
THERE’S A HUGE OPPORTUNITY,
NOBODY IS WEARING ANY
SHOES!
Diverge
GEAR UP Review Agenda and Rules Pitch Practice Understand Recap Job-Stories
GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique
WRAP-UP Daily Retrospective
Converge
GET STARTED Review Agenda and Rules Diverge Recap
DECISION CRITERIA $100 Test Assumptions Table
SKETCHING Sketching - I Ritual Dissent Team Sketching – II
WRAP-UP Workshop Retrospective
Prototype
PROTOTYPE Refine sketch Build it!
PLAN INTERVIEWS Define Questions Define Tasks Confirm Interview
WRAP-UP Daily Retrospective
Interview Structure
1. Pre Roll: Establish background questions
(“how do you currently…”)
2. Test: Determine which tasks to test prototype
(“using this app, try to register for…”)
3. Post-Roll: Wrap-up questions
(“How easy was this compared to how you do it today…?”)
H4 H3
Innovation Emerging Scaling Operating
Problem/Solution Product/Market
Efficiency (core)
H2 H1Scale
H4 H3 H2 H1Product
Development
Innovation
Services
Startup
Accelerator
DESIGN SPRINTS, WORKSHOPS, EVENTS
FIVE EXTERNAL STARTUPS
}}}DESIGN SPRINT INTERVALS
AGILE DEVELOPMENT
Define
Understand
Build
Test
Ideate
WEEK 1Refine
Build
Test
WEEK 2Refine
Build
Test
WEEK 3Refine
Build
Test
WEEK 4Refine
Build
Test
WEEK n
Sprint 5K Marathon
Agenda: Shorter day - 10a to 4pMonday 10a to 4p
UNDERSTAND
Intro to Design Sprint
Intro to Understand
Problem Statement
Existing research
Facts & Assumptions
Reframe
Personas
Challenge Maps
Daily Retro
Tuesday 10a to 4p
DIVERGE
Intro to Diverge
Recap Day 1
Job Stories
Diverge Cycle
Mind Map
SixUps
Storyboard
Critique
Daily Retro
Wednesday 10a to 4p
CONVERGE
Intro to Converge
Recap Phase 2
Assumptions Table /
$100 Test
Identify Alternatives
Team Sketch I
Ritual Dissent
Team Sketch II
Daily Retro
Thursday
PROTOTYPE
Build prototype
Define Test Plan
Confirm Interviews
Friday
TEST
Interview #1
Interview #2
Interview #3
Interview #4
Interview #5
Friday
RETRO & DEBRIEF
Sprint Retro
Agenda: Invitee Hack
Core Team Exec Participation
Monday 10a to 4p
UNDERSTAND
Intro to Design Sprint
Intro to Understand
Problem Statement
Existing research
Facts & Assumptions
Reframe
Personas
Challenge Maps
Daily Retro
Tuesday 10a to 4p
DIVERGE
Intro to Diverge
Recap Day 1
Job Stories
Diverge Cycle
Mind Map
SixUps
Storyboard
Critique
Daily Retro
Wednesday 10a to 4p
CONVERGE
Intro to Converge
Recap Phase 2
Assumptions Table /
$100 Test
Identify Alternatives
Team Sketch I
Ritual Dissent
Team Sketch II
Daily Retro
Thursday
PROTOTYPE
Build prototype
Define Test Plan
Confirm Interviews
Friday
TEST
Interview #1
Interview #2
Interview #3
Interview #4
Interview #5
Friday
RETRO & DEBRIEF
Sprint Retro
Designer/Maker/Engineer
Day 1
UNDERSTAND
Intro to Design Sprint
Intro to Understand
Problem Statement
Existing research
Facts & Assumptions
Reframe
Personas
Challenge Maps
Daily Retro
Day 2
DIVERGE & CONVERGE
Intro to Diverge
Recap Day 1
Job Stories
Diverge Cycle
Assumptions Table / $100 Test
Identify Alternatives
Team Sketch I
Ritual Dissent
Day 3
PROTOTYPE
Build prototype
Define Test Plan
Confirm Interviews
Day 4
TEST
Interview #1
Interview #2
Interview #3
Interview #4
Interview #5
Day 4 or Day 5
RETRO & DEBRIEF
Sprint Retro
Agenda: Four Day Hack
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
UNDERSTAND DIVERGE CONVERGE
PROTOTYPE TEST
Week 1
Week 2
PREP + RESEARCH
DEBRIEF
Agenda: Two-Week Hack
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
UNDERSTAND
DIVERGE CONVERGE
PROTOTYPE
TEST
Week 1
Week 2
Week 3
Week 4
PREP + RESEARCH
BUILD, BUILD, BUILD!
DIGEST
DEBRIEF
Agenda: Four Week Hack
Preparation / Research
IDEA BRIEF USER INTERVIEWS INTERNAL INTERVIEWS PLAN PREP
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY
Design Sprint
UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST
Iteration 1
ASSUMPTIONS DIVERGE/CONVERGE PROTOTYPE TEST DEBRIEF
Final IterationASSUMPTIONS FINAL PROTOTYPE TEST FINAL DEBRIEF GO / NO-GO
Agenda: Four Week Hack Alternate
Problem-Solution-Why
Water on the floor —> Mop
WHY? Leaky pipe —> Fix pipe
WHY? Too much pressure —> Lower pressure
Problem-Solution-Why
Water on the floor —> Mop
WHY? Leaky pipe —> Fix pipe
WHY? Too much pressure —> Lower pressure
WHY? Pressure Regulator —> Replace Regulator
Problem-Solution-Why
Water on the floor —> Mop
WHY? Leaky pipe —> Fix pipe
WHY? Too much pressure —> Lower pressure
WHY? Pressure Regulator —> Replace Regulator
WHY? Maintenance Schedule —> More frequent inspection