a non-geek’s introduction to the benefits new technology can bring to your campaign

#tech4

chang

#tech4

chang

ee

presents...

what do people mean when they talk what do people mean when they talk about ‘new technology/media’?about ‘new technology/media’?

““web 2.0”web 2.0”

democracy, people + the internetdemocracy, people + the internet

... now we talk to each other to get information

why are campaigners using new why are campaigners using new technology?technology?

• to reach greater numbers• e.g. – MySociety, MPs expenses vote

• to involve your supporters• e.g. – Greenpeace, GreenMyApple

• to engage a younger audience• e.g. – The Scouts Association, Rain Tax Campaign

• to save money• e.g. – BullyingUK

• to increase speed of communication•e.g. – Avaaz.org / MoveOn.org / 38Degrees.org.uk

• the ‘If you build it, they will come’ philosophy

• using tools as an ‘add-on’, not as part of a broader strategy

• not understanding supporters’ or targets’ relationship with technology

• disconnect from other campaign activities

common pitfalls of online campaignscommon pitfalls of online campaigns

• build a strong database

• brief, focussed communication

• make it personal• strategise for different levels of

engagement

• coordinate online and ‘offline’ activism

• don’t obsess over the numbers!

tips for new ‘e-campaigners’tips for new ‘e-campaigners’

what’s out there for e-campaigners?what’s out there for e-campaigners?

• join the eCampaigners’ Forum email group• start a campaign on Louder.org.uk• get some help from Duane @ FairSay.com• read Advocacy Online’s client’ case studies

Thanks for taking part!Thanks for taking part!

liam barrington-bushemail: liam@concretesolutions.org.uk

web: www.concretesolutions.org.uktwitter: @hackofalltrades

mobile: +44 (0) 7775732383