A NEW WAVE OF VACATIONERS IS LOOKING FOR A PLACE TO STAY.

WE’RE HERDING THEM YOUR WAY.Adestinn is guiding a new group of vacationers to your

pools, rooms and restaurants—people with time and

money to burn.

The Adestinn Vacation Saving Match program showcases

your hotel to a channel of potential guests who are being

actively encouraged to take vacations by their employers.

In addition, Adestinn is vigorously promoting your hotel to

employers and employees. This toolkit is an overview of

some of the tactics we’re using to reach your customers.

Stay tuned for more.

MAGAZINE

Our new Vacation R&R magazine features your hotel

and is distributed to employees and policyholders

on our roster of Fortune 1000 employers and health

insurance providers.

It positions Adestinn as a wellness program, with

editorial content from senior executives within the

companies, promoting the benefits of a well-earned

vacation. The magazine showcases your hotel for

new vacationers to influence their decisions on

where to stay.

03

REMINDING PEOPLE THATHARD WORK CAN HAVE SWEET REWARDS.

04

THE HUB FOR NEW TRAVELLERS.

ADESTINN.COM

Our website is a secure, comprehensive

saving, planning and booking platform

and provides an eye-opening glimpse

of your hotel properties.

Members can view their savings

balance and look at participating hotels,

filtered by destination or activity. Plus,

it’s a simple, seamless way for members

to book rooms at your hotel.

Adestinn.com is also designed for

non-members to explore hotels and

destinations. We’ll ensure that your

hotel’s content is presented in the

most enticing manner.

05

HERO SHOTS OF YOUR PROPERTY

ON THEIR PHONES.

EMAIL BLASTS

Adestinn sends an e-blast to all its

members at numerous times throughout

the year. Each e-blast promotes featured

hotels, destinations and travel advice

of interest to our members.

06

REACH PEOPLE WITH MONEY BURNING A HOLE IN THEIR BOARD SHORTS.

DIRECT UPSELL

Adestinn offers our partner hotels unique opportunities

to upsell their services and amenities to Adestinn

members prior to their arrival.

Since each Adestinn member has already saved for

the room they’re about to enjoy, we’ve found they have

an inclination to spend more on entertainment, spas,

food and beverages.

And with a 50% match on their vacation savings,

they’ll be eagerly looking for places to spend more

of their fun money.

07

MAY WE DIRECT YOU SOMEWHERE FOR THE TIME OF YOUR LIFE?

LIVE CHATS

A live chat on Adestinn.com is available to provide

assistance on vacation planning, booking and

activities. Bouncing questions off a real live human

being promotes and drive new vacationers to our

partner hotels.

08

MUCH MORE THAN FREE PENS. THOUGH WE MIGHT GIVE THEM AWAY TOO.

ONSITE EVENTS

Face-to-face conversations at onsite employee events

help promote Adestinn and your hotel properties.

We’re a smart liaison between groups of curious new

vacation takers and your hotel, showcasing all the

amenities you offer.

09

AIMING FOR LOTS OF LIKES.

SOCIAL MEDIA

Adestinn initiates and fans

conversations on Facebook,

Twitter and Instagram, highlighting

our hotel partners and the varied,

awe-inspiring experiences new vaca-

tioners are having with them. Every

post and promotion is designed

to steer interest toward our

hotel partners.

10

HR DEPARTMENTS AND CEO’S ARE TALKING US UP.

WORD-OF- MOUTH

Companies who are part of our program are

encouraging their employees to enroll in the

Adestinn Vacation Savings Match Program, set

up a scheduled vacation savings plan and book

an annual vacation.

CEO’s and human resource departments are

reminding employees of the 50% savings match and

the vitally important benefits for people, families

and their company when people take and make full

use of their vacation days

Employees come back refreshed, reinvigorated

and share vacation stories with their co-workers.

We’re doing everything we can to keep vacation

experiences at your hotel on the tip of

peoples’ tongues.

Be part of this unique marketing program. Together we can convert unused vacation days into vacation stays.

www.adestinn.com

To learn more, contact:Colin McDonald, SVP of Hotel Partnerships612.326.5067 cmcdonald@adestinn.com

© 2015 Adestinn, LLC 3050 Centre Pointe Dr., Suite 30, Roseville, MN 55113 | (855) 219-4668