a new tic for ghent
TRANSCRIPT
A new TIC
for Ghent Erwin Van De Wiele Managing Director Ghent Tourism
City of the three towers
300 000 pax
Ugly but effective
1997 - 2012
Threat Opportunity The old fish mine
Threat Opportunity
Castle: 270 000 pax
Winning Design
Winning Design
Winning Design
Winning Design
Winning Design +
+ New approach: leaving the desk + Timeless touch table + Info after hours: digital poster wall + Self service brochure wall + Regional information & other cities
+ Main asset though:
Main asset: in the product
(After many many many years) The result
New art work
Partytime!
Transformation
Boost?
Happy staff
Happy manager!
Neptune
Some months later…
Zooming in
Zooming in
Zooming in
Zooming in
Conclusion 1: Aim high
Conclusion 2: Know your worth
Conclusion 3: Make a statement
Conclusion 4: Despair
Conclusion 5: Let go!
Conclusion 6: Stay alert!
New trends & evolutions
