A New Paradigm for

BUSINESSINTEGRATED CORPORATE

RESPONSABILITY

Surf Industry and the New Business Paradign De Macedo; June 15th, 2012

RESPONSABILITY

THE TRIPLE BOTTOM LINE & OTHER BUSINESS APPROACHES

Rip Curl Planet Ambassador

Joao De Macedo

FT June 12th 2012

Surf Industry and the New Business Paradign De Macedo; June 15th, 2012

FT June 12th 2012

Surf Industry and the New Business Paradign De Macedo; June 15th, 2012

Surf Industry and the New Business Paradign De Macedo; June 15th, 2012

Why does the surf industry

have an opportunity to be at

forefront of a new business

paradigm? Answer: BlueMind and the

Importance of Solitude

BlueMind is characterized by

calm, peacefulness, unity and “a

Surf Industry and the New Business Paradign De Macedo; June 15th, 2012

calm, peacefulness, unity and “a

mildly meditative state”

RedMind

Surf Industry and the New Business Paradign De Macedo; June 15th, 2012

Characterized by

stress, anxiety,

fear, anger,

despair.

Surf Industry and the New Business Paradign De Macedo; June 15th, 2012

Connect RedMind

with BlueMind:

GO SURFING and

BE SUCCESSFUL!

Surf Industry and the New Business Paradign De Macedo; June 15th, 2012

BE SUCCESSFUL!

Surf Industry and the New Business Paradign De Macedo; June 15th, 2012Conclusion & Questions

Obrigado