a new market for content creators · • partner with all major movie studios, book publishers,...
TRANSCRIPT
![Page 1: A New Market for Content Creators · • Partner with all major movie studios, book publishers, record labels, as well as independents • Apps are most popular content in Play, which](https://reader033.vdocuments.us/reader033/viewer/2022050114/5f4b9777bebdcb7af650f7a9/html5/thumbnails/1.jpg)
A New Market for Content Creators
Zahavah Levine Director, Content Partnerships
Google Play
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Movies/TV Books Games Magazines Apps Music
What is Google Play?
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What is Google Play?
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Sep ’09
1B activated devices
1.5M activated/day
190+ countries
325+ carriers
80% of Android users use Google Play
Sep ’13
Google Play was born with Android
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Enhancing competition among content platforms
2001 2002 2003 2004 2005 2006 2007 2007 2008 2009 2010 2011 2012 2013
Music Launches
Video Launches
Books Launches
App Store Launches
App Store Launches
Amazon MP3
Launches
Amazon Instant Video
Launches
Apple Newsstand Launches
Launched
Launched
Android Market
Launched
Magazines, All Access Music
Launched
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as of 14 Oct’13
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Reach to 190 countries
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Making it as easy as possible to purchase and consume quality content
Accessible from desktop, tablets and phones
Content purchases made easy
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Making purchases easy
Gift cards Direct carrier billing
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Making Money for Creators
• Vast majority of revenue goes to content creator
• Partner with all major movie studios, book publishers, record labels, as well as independents
• Apps are most popular content in Play, which drives growth to music, movies, TV, magazines and books
• Globally, Play revenue per user has grown at least 2.5 times from 2012 to 2013
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Music
Partners:
• Store: More than 18 million songs for purchase
• More music in Google Play than any person could listen to in a lifetime
• One of top 3 digital music retailers
• Locker: Free licensed storage for your personal music library
• All Access: subscription service (support both offline listening and streaming models)
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Movies & TV • Thousands of movies and
TV shows
• Buy or rent options
• Digital HD releases (as alternative to DVD)
• Chromecast link to TVs
Partners:
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Books • World’s largest selection of eBooks -- more than 5 million titles available
• Recently added catalog of textbooks
• Day/night modes, read aloud
• Easy note-taking
Partners:
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Magazines • Most major magazines available
• Single-issue or subscription
Partners:
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Games • Social gaming
• Multi-player modes
• Leaderboards
Partners:
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Parting Thoughts...
• The market is working; more legal digital content options than ever before
• Google is partnering closely with content creators to drive revenue
• Continue to support policies that allow platforms for
digital content to thrive