• A new hair color is the first thing that attracts the attention of

women.

• The most requested cosmetic treatment in a salon is the hair

color service

• The cosmetic treatment that has the most expectation from the

clients is hair color

The color is importantThe color is important

LUXURY HAIRCOLORLUXURY HAIRCOLOR100% COLOR PLEASURE100% COLOR PLEASURE

Discover the new permanent Luxury Hair Color cream, a series of

glamorous, versatile and fashionable colors that allow perfect results,

100% coverage of grey hair and infinite possibilities of personal

expression. Grant yourself the pleasure to create with color!

• OpportunityThe largest part of a client’s beauty budget is dedicated towards the cosmetic color treatment.

• Loyalty Clients are more willing to have a continued relationship with salons that satisfy their needs and guarantee :– The desired color– Total coverage of grey hair– A long lasting color– Protection of the scalp and hair– Soft, shiny hair

• Emotional Involvement Clients are more willing to undergo other cosmetic treatments (such as cuts, waving, straightening, etc.,) carried out in the salon where they have received a satisfactory cosmetic color treatment.

The most recent surveys have demonstrated The most recent surveys have demonstrated that the color offers :that the color offers :

• Entrust yourself to the most advanced technologies in the sector.

• With the newest technological advances of Luxury Haircolor allows

total satisfaction of a cosmetic hair color treatment with maximum

results with coverage, protection, shine and durability.

• All of which, thanks to the high quality raw materials used, together

with pure Micro-Pigments that penetrate deeper into the hair fibres,

produce intense and extremely vibrant, shiny shades.

Experience the passion for Color and LuxuryExperience the passion for Color and Luxury

An authentic ‘beauty treatment’ that will make you forget An authentic ‘beauty treatment’ that will make you forget

all other colorations.all other colorations.

Create your color expressions with Luxury Haircolor Cream!

The precious ingredients, White Tea and Orchid Butter, profoundly

nourish and illuminate the hair. United, these ingredients form a

complex that has Long Lasting - Anti-Age and Anti-Pollution

properties, which constantly protect the structure of the hair, the color

and shine from the aggressions of smog, sun and free radicals.

You will experience soft, silky hair with an

extraordinary color that will last over time.

It is produced from sprouts that are collected by hand and left to dry

without fermenting which allows them to maintain an elevated

concentration of polyphenols. White Tea is rich in flavonoids and has

efficacious Anti-Oxidant and Anti-Age properties. It is the finest and most

noble tea, where in ancient times, it was reserved only for the emperors,

and it has always been considered as an elixir for long life.

White TeaWhite Tea

Extracted from Orchid oil, rich of lipids to high affinity, it has extraordinary

nourishing and hydrating properties that give a natural brightness to the

hair and guarantees an elevated protection of the scalp.

The Orchid ButterThe Orchid Butter

• The latest, extremely fashionable shades • Reliability in the results obtained• 100% coverage of grey hair• A long lasting color• The protection of the hair and scalp• Brilliant, silky hair• The new Luxury Haircolor will help you make every woman’s dream

come true, allowing you to satisfy the most needy, exclusive and refined requests.

Luxury Hair Color is a market leader Luxury Hair Color is a market leader because it guaranteesbecause it guarantees ::

Allow yourself be seduced by the Luxury ExperienceThe Luxury Haircolor allows you to involve your client in anexclusive Luxury Experience.

Dedicated to you!Dedicated to the new concept salons and to the real image consultants,the Luxury Haircolor was studied to satisfy the most fashionable looksand create the latest fashion expressions.

With Luxury Haircolor discover the pleasure to create with color and

express yourselves without limits.

Experience the passion for Color and LuxuryExperience the passion for Color and Luxury