a new era in consumer healthcare - nicholas hallnicholashall.com/uploads/components/event/...join...
TRANSCRIPT
Nicholas hall’s 5Th laTiN aMERicaN coNsUMER hEalThcaRE coNfERENcE
A New erA iN CoNsumer HeAltHCAre 21 November 2019 • Renaissance São Paulo Hotel
Booking enquiries: [email protected]@NicholasHall.com
Supporting SponsorExhibitor Sponsors
Venue:Renaissance São Paulo HotelAlameda Santos, 2233 - Cerqueira César,São Paulo - SP, 01419-002, BrazilPhone:+55 11 3069-2233Marriott.com
The beguiling charm of the Jardins district is right outside your door when you visit the Renaissance São Paulo. Wander down Paulista Avenue or along Oscar Freire Street and discover the countless boutiques, trendy restaurants and exciting clubs in one of the coolest parts of this melting pot of a city. Our local Navigator Sérgio will help you make sense of it all and recommend the coolest places to visit. If you’re in town on business, our attentive staff will take care of your every need while our first-class location means you’re never too far away from your next meeting — or from a good bar to unwind in after your work is done.
Nicholas Hall Chairman & Creative Solutions DirectorNicholas Hall Group of Companies
WEL
COM
E
LOC
ATIO
N
We are delighted to be returning to São Paulo for our 5th Latin American Consumer Healthcare Conference. We will be exploring recent developments and what the future may hold for our industry, under the theme “A New Era in Consumer Healthcare”. Against a complicated regional and global backdrop – both politically and economically – with much change and disruption on the horizon, we will discuss what differentiates LatAm and how we can achieve sustainable success in this dynamic and exciting region, which has remained remarkably resilient in recent years. Attending our conference are top executives from companies large and small, making the event an excellent platform for networking
I look forward to seeing you in São Paulo!
A New erA iN CoNsumer HeAltHCAre
Nicholas hall’s 5Th laTiN aMERicaN coNsUMER hEalThcaRE coNfERENcE
We look forward to welcoming you in São Paulo!
| SPEAKERSListen to the industry’s most innovative and influential figures as they pass on their peerless knowledge and advice.
| NETWORKINGMeet and connect with like-minded consumer healthcare professionals and create long-term and successful working relationships.
| sessioNsBenefit from an unparalleled schedule of presentations by the very best speakers and come away well-informed.
8:30 Registration and Welcome Coffee
9:00 Welcome
9:05 Opening Address Nicholas Hall, Executive Chairman & Creative Solutions Director, Nicholas Hall Group of Companies
9:50 How Can You Be Prepared for the Future of Consumer Healthcare?Marcelo will examine the latest innovation initiatives in the consumer healthcare market and will share some case studies enabling you to evaluate how prepared your business is for the next big disruptive trend in the pharmaceutical business.Marcelo Martins, Digital Marketing & Multichannel Manager, Daiicho Sankyo
10:30 OTC Consumer Behavior in Latin America and the Impact of eCommerce:e-Commerce is changing the way people search, select and buy health care products and the way those products end up in the hands of users. Considering the growth of e-commerce as a key channel for access in a wide range of sectors, there is a considerable opportunity for the improvement of OTC medicines distribution channels. With the purpose of analyze the impact of regulation in selected countries of Latin America (Argentina, Brazil, Colombia and Mexico) for the in-country e-commerce of OTC products and better understand the impact on Self-Care and consumer behavior ILAR has conducted a study that will show you how this practices are changing the context in Latin America Region.Juan Carlos Thompson, Director General, ILAR
11:10 Coffee
11:40 The Power of Leveraging from Microinfluencers and Influencers to Drive ConversionMicro-influencers play a key role in helping various brands convey their messages to consumers, the opinion of peers and recommendations sits high on the list when a consumer is looking to make a purchase. Renato will explain how leveraging your message through people is a powerful way to increase and generate conversion at POS and purchase. Renato Camera, Marketing Director – Consumer Healthcare, GSK
12:20 Self-Care as a Powerful Branded-Content Engine for OTC Individuals need to access, understand, appraise and use information and services to make decisions about healthcare. Carlos will explain why the self-care concept needs to be shared and individual health literacy improved to ensure better usage of OTC products. He will explore why this is such a great opportunity to build a powerful healthcare branded-content strategy within a digital environment.Carlos Cesar Bentim, Founder, Artegist Healthcare Consulting
1:20 Lunch
2:20 Developing New Therapies Based on the Human Microbiome, a Business Perspective. The scientific world has been constantly revealing the huge and ever-growing influence of the microbiome environment in the human´s life. The influence of the human microbiome happens in different dimensions and is strongly connected to diet, ingredients, lifestyle and several other aspects of our life. We are now experiencing a really exciting moment in this area of study that can definitely generate innovative business opportunities. The objective of this session is to explore some of the potential opportunities to develop new therapies based on the study of the human microbiome.Stephani Saverio, Head of Innovation & Business Development, Ache Pharmaceutical Labs
3:00 Driving Competitive Advantage in Consumer Health Through Enhanced Shopper ExperienceKey consumer health categories have much room for consumption increase, and there is a latent opportunity to improve the shopper experience of this segment. Helio will share his perspective on how shopper insights and engagement can strengthen the triple benefit circle (industry - retail - shopper) and showcase some initiatives implemented by Hypera Pharma.Helio Segouras, Head of Consumer Health Division, Hypera Pharma
3:40 Coffee
4:00 Best Practices in eCommerce for OTC ManufacturersIn their expansion in Latin America and being Europe’s leading online pharmacy consultancy that firms such as Bayer, Beiersdorf, GSK, J&J, L’Oreal, Pierre Fabre, P&G, RB, Unilever and dominant pharmacy chains trust for their eCommerce strategy, Convert Group will present selected best practices that manufacturers in Brazil can leverage for outstanding digital shelf presence and improved markets shares in the lucrative digital retail sector. Panayotis Gererlis, CEO, Convert Group
4:40 Panel Discussion Cause and Effect: Is Change Coming to OTCs?Join our panel for this insightful and in depth discussion on change for OTC’s. The panel will be looking at subjects such as “How is digital transformation impacting the Consumer Healthcare landscape? Are there any indications that plans and policies for healthcare in Brazil will move forward with the new administration? What are the challenges for the market to engage with consumers in a distractive world?” With Nicholas playing the role as moderator this is definitely a presentation you cannot afford to miss. Andre Di Donato - Founder and CEO, MyPharma2Go & EasyMundiCarlos Cesar Bentim - Founder - Artegist Healthcare ConsultingHelio Segouras - Head of Consumer Health Division, Hypera PharmaModerated by Nicholas Hall
5:20 Summary and CloseNicholas Hall, Executive Chairman & Creative Solutions Director, Nicholas Hall Group of Companies
AGENDA
Venue:Renaissance São Paulo HotelAlameda Santos, 2233 - Cerqueira César,São Paulo - SP, 01419-002, BrazilPhone:+55 11 3069-2233Marriott.com
SPEAKERS
Carlos Cesar BentimFounderArtegist Healthcare ConsultingCesar is an innovator in healthcare communication with a background in the pharmaceutical industry. Working as a start up mentor, consultant, professor and entrepreneur with healthcare at the centre he has helped dozens of companies and people build up their business or ideas.
Nicholas HallExecutive Chairman & Creative Solutions Director Nicholas Hall Group of CompaniesNicholas is founder and CEO of the Nicholas Hall Group of Companies, an elite consulting, business intelligence and executive recruitment company primarily serving the consumer healthcare industry since 1978. After a career
in marketing and general management with Procter & Gamble, Vicks and GD Searle, Nicholas set up his own company, which has remained resolutely independent as it has expanded and flourished. Throughout that time Nicholas has managed the company’s consultancy practice, which has among its clients many blue chip OTC companies, as well as some of the leading local laboratories in Europe, Asia, Middle East and Latin America. He has more than four decades of experience in the healthcare industry and has chaired and moderated over 300 conferences and seminars in 58 countries.
Renato CameraMarketing DirectorConsumer Healthcare, GSKRenato joined GSK, the world’s largest OTC manufacturer as BU Marketing Director in charge of the consumer healthcare business in 2016, responsible for driving consumption and share growth for memorable equities like ENO, Sonrisal,
Sensodyne, Physiogel amongst others. Prior to joining GSK, Renato has worked in different regional and global roles for companies such as Umbro, Johnson & Johnson and Boehringer Ingelheim. Renato holds an MBA from IE Business School, MA in Marketing from ESPM and B.Sc. in International Relations.
Andre Di DonatoFounder and CEO MyPharma2Go & EasyMundiAndre is an experienced senior executive with more than 25 years in the pharmaceutical industry focusing on sales, marketing, business strategy and business development. He graduated in Physics, Economy and Marketing specialising in Business Administration. Andre is the Founder and CEO of two American companies: Mypharma2go and EasyMundi
Marcelo MartinsDigital Marketing & Multichannel ManagerDaiichi Sankyo Brazil LtdaMarcelo Martins is the Digital Marketing & Multichannel Manager for Daiichi Sankyo Brazil and has years of digital marketing expertise, having worked for companies such as Bayer Healthcare, Hypera Pharma, Polishop, and Johnson & Johnson. He possesses a wide knowledge in Digital Marketing strategies, positioning, integrating communication plans and believes in the constant search for innovation.
Panayotis Gezerlis, CEO, Convert Group Panayotis is the CEO of Convert Group, a data-driven consultancy based in Europe and operations in Spain, Romania, Poland, Italy, Spain, Luxembourg, Turkey and Greece. With his team they specialise on eCommerce Strategy and eCommerce Market Shares for the Online Pharmacy, Online Grocery and Online Beauty sectors. Some brands that have been leveraging Panayotis’ team consulting services and eCommerce Intelligence tools include L’Oreal, RB, APIVITA, P&G, Nestle, GSK, Ales Groupe, Pierre Fabre, Beiersdorf, INGLOT, Oriflame, Henkel, J&J, Perrigo and also omnichannel retailers in the pharmacy & grocery sectors.
Juan Carlos ThompsonDirector General, ILARJuan holds a Degree from the Argentinian Business University (UADE) in Government and International Affairs with a specialization in Latin American Regional Integration.He is experienced in providing political, strategic and regulatory advice to companies, trade associations and
government bodies in Latin America.In addition, he is involved in the analysis of key health stakeholders, at regional and international level, and their impact on the policy-making process in Latin America. Before joining ILAR, Juan worked for the Latin American Alliance for Responsible Nutrition (ALANUR) and the Brazilian Association of foods (ABIAD) as Executive Director. He has managed the associations interactions and representations with government officials at national and regional level such as Pacific Alliance, Mercosur, Codex Alimentarius, Latin American Parliament, Central American Integration Process and Pan American Health Organization, among others.
Stephani SaverioHead of Innovation &Business Development Ache Pharmaceutical LabsStephani has more than 22 years experience within the pharmaceutical industry working for companies such as Meek and BMS. For the last 10 years he has been working
for Ache Pharmaceutical Labs S/A, one of the largest Brazilian pharma companies as Head of Innovation & Business Development. His focus lies on pharmaceutical technologies, marketing, business development and M&A. Stephani hold a technical background with a Pharma degrees as well as a Diploma in Marketing and an Executive MBA.
Helio SegourasHead of Consumer Health DivisionHypera PharmaHelio has 25 years experience in the Pharmaceutical & Consumer Health Industry with a solid business strategy, marketing and commercial background. Having worked in leading companies such as Accenture, P&G, Pfizer and Novartis in Brazil and LACAN (Latin America & Canada Region) and is currently the Head of Consumer Healthcare Division at Hypera Pharma. Segouras graduated in Business Administration at the University of Sao Paulo and holds 2 Executive MBA degrees.
SPEAKERS
PREVIOUS ATTENDEES
I accept the terms and conditions below and understand that Nicholas Hall International Pte Ltd reserves the right to amend the agenda.
Signature ___________________________________________ Date DD / MM / YYYY
BOOK 3 PLACES & GET THE 4TH FREE OF CHARGE!
Delegate Two Mr/Mrs/Ms/Dr Full name _________________________Job title __________________________Email _____________________________Country___________________________
Delegate Three Mr/Mrs/Ms/DrFull name _________________________Job title __________________________Email _____________________________Country __________________________
Delegate Four Mr/Mrs/Ms/DrFull name _________________________Job title __________________________Email _____________________________Country __________________________
Please tick if you do not want your email published on our delegate list
Please tick if you do not want your email published on our delegate list
Please tick if you do not want your email published on our delegate list
If booking two or more places please provide contact details below:
Payment Details
Please invoice my company quoting the Ref / Order no. _____________________
Please send me a secure link so that I can pay by credit card
Mr/Mrs/Ms/Dr Full Name_________________________________ Job Title ______________________________________________Company ___________________________________________________________________________________________________Address ____________________________________________________________________________________________________ City_____________________________________Country______________________ Postcode ______________________________ Tel______________________________________ Fax __________________________ Email ________________________________
Terms & ConditionsThis conference is being held by Nicholas Hall International Pte Ltd, but for bookings, informationand other details please contact our managing agents: Nicholas Hall Europe Ltd, 35 Alexandra Street, Southend-on-Sea, Essex SS1 1BW, UKN.B. Nicholas Hall Group of Companies is not liable for any incident or injury, which may occur during the course of the meeting or any of the functions, including any social functions.
The appropriate fee covers attendance at all sessions, conference documentation, lunches and coffee breaks during the meetings, and organised social functions on 21 November 2019. It does NOT include hotel accommodation or items charged to your room account, or transport to and from the conference.
Bookings may be transferred to a colleague, at no extra charge. Notice of cancellations or transfers of bookings must be given in writing. For cancellations received by 30 September 2019, fees will be refunded in full, less an administration charge of £100. If received by 21 October 2019 there will be a 50% refund. There will be no refunds for cancellations received after 21st October 2019, or cancellations where no written notice of cancellation is received.
If you have any questions about this conference, please contact our events team: T: +44 (0) 1702 220 217 F: +44 (0) 1702 220 241
INTERESTED IN SPONSORING?
Contact Name and email:
Taking a package is a fantastic way to showcase your company and/or products/
services to potential new clients. The packages also offer a company representative the
opportunity to join the conference as a delegate to mix and mingle during the meeting.
We will contact you with further information and prices if you are interesed in sponsoring
our event. For all other enquiries regarding sponsorship opportunities, please get in touch
with our events team -
N.B: Nicholas Hall International Pte Ltd cannot take any responsibilty for the damage or
loss of items on transit to the conference hotel, or whilst they are under the care of the
hotel.
NICHOLAS HALL’S 5TH LATIN AMERICAN CONSUMER HEALTHCARE CONFERENCESão Paulo, 21 November 2019
I would like to book _____ place(s) to attend: Please tick if you do not want your email published on our delegate list (only for meeting attendees)
US$750US$650
Full PriceEarly Bird Rate
(on or before 20 September)