a national campaign to give sugary drinks the boot harold goldstein, drph executive director
TRANSCRIPT
A National Campaign toA National Campaign toGive Sugary Drinks the BootGive Sugary Drinks the Boot
Harold Goldstein, DrPHExecutive Director
www.PublicHealthAdvocacy.org
Promote the establishment of public health policy at both
the state and local levels
Childhood Obesity
School Nutrition Standards Physical Education Funding Menu labeling in Chain Restaurants Soda and other Sugary Drinks
The World of
Sugary Drinks
CARBONATED SWEETENED BEVERAGES
SPORTS DRINKS
ICED TEAS
ENERGY DRINKS
VITAMIN WATER
FRUIT DRINKS
WHY SUGARY DRINKS?
KIDS WHO DRINK A SODA OR MORE PER DAY
41% of kids age 2-11
62% of kids age 12 -17
16 teaspoons of sugar in 20 oz bottle!
NO nutritional value
Soda is a leading cause of TOOTH DECAY
SWEETENED BEVERAGE INTAKE MORE THAN DOUBLED
0
2
4
6
8
10
12
14
All 2-18 19-39 40-59 > 60
% T
otal
Cal
orie
Inta
ke
1977-78
1989-91
1994-96
1999-01
center foreight &
ealthhDr. Robert C. and Veronica Atkins
University of California, Berkeley
278 cal/day
120 cal/day
Equivalent of Equivalent of 43% of new 43% of new
caloriescalories
INCREASE IN PER CAPITA CALORIE INTAKE (1977-2001)
A Massive Contributor to the Obesity A Massive Contributor to the Obesity and Diabetes Epidemicsand Diabetes Epidemics
33 oz (1L) Today
PORTION SIZE
6.5 oz (1920s)
12 oz(1960s)
20 oz (1990s)
Ever Increasing AvailabilityEver Increasing Availability
SODA . . . BEST DEAL ON THE MARKET!
Consumer Price Index, 2010
SODA MARKETING TO YOUTH
Source: Federal Trade Commission, 2008
ه $500 million spent annually marketing SSBs to children/adolescents
ه More than $1 million per day
ه Television, digital, product placement
ه Ethnic targeting
Coca Cola announces intention to double sales worldwide
(Ad Age, March 2011)
Pepsi announced it will spend $600 million more marketing “core brands”
MSNBC, February 14, 2012
- Breastfeeding policies/programs- Healthy vending/sales as part of WIC- Worksite Wellness policies
Local Health Departments Community Clinics Hospitals (Baby Friendly)
- Nutrition education about SSBs
- Support other state / local policies
WIC Leadership
Vending machines on city / county property, youth venues
Purchasing policy
Marketing / sponsorship
Access to clean water for everyone
Breastfeeding
Local Beverage Policies
Everyone has a role to play
May - August 2011 (choose 2 months)
Focus: link between sugary drinks / obesity
Campaign: help people soda, water
Serve as the GA class option
“Rethink Your Drink”Campaign
ه Public education
ه Grassroots organizing
ه City and county policies
ه State policies
KickTheCan.Info
Let’s
Work
Together
!
A Statewide Campaign to Give A Statewide Campaign to Give Sugary Drinks the BootSugary Drinks the Boot
Harold Goldstein, DrPHExecutive Director
www.PublicHealthAdvocacy.org
www.KickTheCan.Info