a multilevel, multidimensional of the media system: and media... · 2016-08-13 · sunbelt 2012,...
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Sunbelt 2012, Redondo BeachKatherine Ognyanova & Peter MongeUSC Annenberg School of CommunicationAnnenberg Networks Network
A Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences
A Multilevel, Multidimensional Network Model of the Media System: Production, Content, and Audiences
Media System: Intra‐Sector Networks
Content
Audience
Industry
Content
Audience
Industry
Interorganizational
Social Networks
Semantic Networks
Media System: Inter‐Sector Networks
MediaAudience
Media Content
Media Industry
Media Industry
The Industry sector
Strategic Alliances
The Industry Sector: Ties Between Media Companies
Resource Exchanges
Family/friendship ties
Ownership & Partnership
Interlocking directorates
Joint political action
Shared Content
Information Resources
Overlapping Staff
Interorganizational,any industry
Typical for the media industry
The Industry Sector: Theoretical Frameworks
Exchange Theories
Resource Dependence
Evolutionary Theories
Organizational Ecology
The Industry Sector: An Example
Media corporations network. Source: Arsenault & Castells, 2008
Inter‐Sector Networks: Industry and Content
NYT CNN
Inter‐Sector Networks: Industry and Content
NYT CNN
Strategic Alliances
Resource Exchanges
Ownership/Partnership
Content Links
Topical NetworksSource: Ognyanova, K.www.kateto.net
Industry and Content Networks: An Example
Industry and Content Networks: Hyperlink Example
Mapping the hyperlinked environment of French online news. Source: De Maeyer, J. (2010)
Inter‐Sector Networks: Industry and Audience
Affiliation Value
Hyperlinks
Similarity
Industry and Audience Networks: Hyperlink Example
Mapping the hyperlinked environment of French online news. Source: De Maeyer, J. (2010)
The Content Sector
Media Content
Co‐occurrence
Themes
Frames
Concepts
The Content Sector: Semantic Ties
Meaning
Documents
The Content Sector: An Example
Source: Ognyanova, K. www.kateto.net
The Content Sector: Linked Open Data
Source: Slate News Dots (2010)
The Content Sector: Framing Theory
Literacy
BooksSchool
Reading
MediaInternet
Digital
The Content Sector and Framing: An Example
Semantic Framing of Literacy. Source: Ognyanova (2010)
Inter‐Sector Networks: Content and Audience
Transfer of attribute relationship salience. Source: Guo & McCombs (2011)
MEDIA PUBLIC
Inter‐Sector Networks: Content and Industry
Media framing of stem cell research. Source: Kim (2011)
The Audience Sector
Media Audience
Propinquity
The Audience Sector: Social Networks
Proximity
Homophily
Balance
Friendship / Kinship
Romantic ties
Affiliation ties
Online links
SNA Theories
Relationships
Inter‐Sector Networks: Audience and Industry (MSD)
Inter‐Sector Networks: Audience and Industry (CIT)
News Outlets and Consumers, South LA. Source: Ognyanova, K. Data: Metamorphosis.org
Audience and Industry Networks: An Example
Inter‐Sector Networks: Audience and Content (2‐Step)
Inter‐Sector Networks: Audience and Content (Diffusion)
Audience and Content Networks: An Example
MemeTracker (2008) Jure Leskovec, Lars Backstrom and Jon Kleinberg
Contact InformationKatherine Ognyanova: www.kateto.netPeter Monge: www‐rcf.usc.edu/~mongeANN Research: ascnetworksnetwork.org