a morning of social media with ubervu and jason keath
TRANSCRIPT
#morningSM
Social ads give brands access to more consumer data than any other ad product in history.
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Trends from SEO and SEM show us that social advertising is where social media budgets will be allocated.
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INTUIT: Unique Products = Unique Ads
B2B Products focus on awareness and engagement opportunities
B2C Products focus overcoming objections and conversion opportunities
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FAB.com: The Full Sales Funnel"Facebook is our most effective marketing channel."
• ACQUISITIONLookalike Audiences = 50% larger lifetime value
• SALESCustom Audiences = 10X more likely to buy
• 14 million customers in 27 countriesFab spends $25m/yr on Facebook ads
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Volvo: Social Ads To Lift Every Campaign
Facebook Produces A Comparable Benefit To TV Advertising - Volvo Using The Two Together Doubles
Purchase Consideration Effect - Volvo
TV = 7% Lift In Purchase Consideration FB = 6% Lift In Purchase Consideration
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Bud Light: Proving ROI
Bud Light saw a 6X return on spend and a 3.3% increase in sales to ad targeted Facebook users
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Investing In The Future of Social Advertising
• Invest in lists– Email, apps, phone numbers, fans, communities
• Invest in content– Creative people and systems
• Invest in technology– Content and social ad vendors
Future of Social Advertising - Jason’s tips
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•Build smart audiences wherever you can
•Invest in content creation
•Invest in technology
•Invest in micro-targeting
Future of Social Marketing
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•Build smart audiences wherever you can - create and grow social communities
•Invest in content creation - create effective content that resonates with your audience
•Invest in technology - get up-to-the-minute data through powerful tools
•Invest in micro-targeting- drill down to focus attention on the people you want to talk to
Distilling a sea of real-time social data down to just what matters
Bringing Order to a Messy World
Millions of mentions processed daily in real-time
Relevant to You
Raw Mentions
Relevant Now
Proprietary filtering and classification
Multivariable event detection
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We provide Aha! moments to marketersThese custom insights are delivered with speed and clarity to drive actions with measurable results
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The uberVU Approach
‣Insights
‣Actions
‣Results
Custom
Speed
Results
Clarity
Brands are Shifting Social Spend
Actionable Insights
Algorithmic content curation and automation deliver real-time actionability
#morningSM