A model for measuringopen access adoption & usage behaviour

of health sciences faculty members

Prof. dr. Frederik QuestierVrije Universiteit Brussel

Dr. Edda Tandi LwogaMuhimbili University of Health & Allied Health Sciences

Medicon 2013 Sevilla SpainMedical and Biomedical engineering and computing

This presentation can be found athttp://questier.com

http://www.slideshare.net/Frederik_Questier

What's wrong withpaywalled publishing?

Over 50% of medical institutions in Africa haveno journal subscriptions (WHO 2005)

Open Access literature:

scholarly literaturefreely available on public internetpermitting use, copy, distribution, ...

Golden Open Access= OA journals

Proportion of journals inDirectory of Open Access Journals

Green Open Access= non-OA journals

+ self archival

Proportion of repositories inDirectory of Open Access Repositories

What is influencing

Open Access usein Tanzanian health

sciences universities?

Study location

All 8 Tanzanianhealth sciences

universities

Methodology➢ Interviews

➢ Librarians

➢ Medical scientific staff

➢ Model conceptualization

➢ Pilot survey

➢ Cross sectional survey

➢ Medical scientific staff

➢ Model validation

Sampling➢ 617

= total population (all scientific medical staff of all 8 Tanzanian health sciences universities)

➢ 415

= random stratified sample

➢ 295

= # respondents (71.1% response rate)

Basis for conceptual model➢ Social Exchange Theory

➢ Unified Theory of Acceptance and Use of Technology ➢ Theory of Reasoned Action➢ Technology Acceptance Model➢ Motivational Model➢ Theory of Planned Behaviour➢ Combined TAM & TPB➢ Model of PC Utilization➢ Innovation Diffusion Theory➢ Social Cognitive Theory

Social Exchange Theoryadapted for open access by Kim

UTAUT model

Our (simplified)conceptual model

Ourvalidated model

Not significant: trustworthiness, publicity, altruism, fear of plagiarism, peer pressure

Significant factors

➢ for intention➢ Copyright concerns➢ Attitude➢ Academic reward➢ Accessibility➢ Preservation➢ Effort expectancy➢ Culture

➢ for actual usage➢ Professional recognition➢ Facilitating conditions➢ Behavioural intention➢ Copyright concerns➢ Professional rank➢ Technical skills➢ Number of publications

“I support the principle of open access"

Around 70% of their research publications are not openly accessible

“I support the principle of open access”➢ Agree 34%

➢ Strongly Agree 52%

1 of the 8 universities had a OA repository

1 of the 8 universities had a OA journal

Recommendations for institutions1.Inform about copyright, e.g. SHERPA/RoMEO

Recommendations for institutions2.Provide an institutional repository

Recommendations for institutions3.Promote OA and self-archival in reward policies

Recommendations for institutions4.Foster development of technical skills

23

➢ New model based on combination of SET & UTAUT➢ helps to understand OA adoption (in Tanzanian health universities)

➢ OA awareness is low

➢ OA publishing is not common practice

➢ OA principles are easily accepted by staff

➢ Actions needed to move forward

Conclusions

Copyright acknowledgements

➢ Cartoon-pat-CC-BY-by-Patrick-Hochstenbach

➢ African Doctors, CC-BY-SA by Julien Harneis

➢ OPEN, CC-by-nc-sa by Tom Magliery

➢ Open arrow, CC-by-nd by ChuckCoker

➢ Question mark CC-by by Stefan Baudy

➢ http://www.projectnafasi.com/wp-content/uploads/2011/12/tanzania_africa.jpg

➢ DOAJ

➢ OpenDOAR

➢ Open CC-by-nc-nd-by late night movie [Mart]

➢ “Azage Tegegne being awarded his degree” CC-BY-NC-SA by ILRI

➢ “People using computers in an internet cafe in Kampala, Uganda” CC-BY-NC-ND by Arne Hoel / World Bank http://www.flickr.com/photos/worldbank/7556691768/in/set-72157601463732327

➢ GNU Head Joseph W. Reiss Free Art License or the GNU GPLv2

Thanks to

This presentation was madewith 100% Free Software

No animals were harmed