a mobile strategy that helps your business evolve

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A Mobile Strategy That Helps Your Business Evolve Contributed by Shane Avron on May 8, 2014 in Information Technology An IBM/Oxford Economics survey of businesses around the world reports that 81 percent of them see mobile capabilities as changing the way they do business. Maintaining a mobile strategy is not easy, but the returns in attracting customers and increasing your employee productivity might be worth it to your company. Here are few considerations when planning your companys next step into the world of mobile services.

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Page 1: A Mobile Strategy That Helps Your Business Evolve

A Mobile Strategy That Helps Your

Business Evolve

Contributed by Shane Avron on May 8, 2014 in Information Technology

An IBM/Oxford Economics survey of

businesses around the world reports that 81

percent of them see mobile capabilities as

changing the way they do business.

Maintaining a mobile strategy is not easy, but

the returns in attracting customers and

increasing your employee productivity might

be worth it to your company. Here are few

considerations when planning your

company’s next step into the world of mobile

services.

Page 2: A Mobile Strategy That Helps Your Business Evolve

Mobile Strategy Is Not Just About Supporting Devices

Going mobile for your customers is about creating a new user experience on their

smartphones and tablets. It’s about flexible schedules and work locations for your

employees. It’s thinking about how to deliver your product and service messages to

consumers who take a few minutes at a time to view information on their mobile devices,

and make purchase decisions in those few moments. Wired says that a mobile strategy is

about redefining how your company does business on mobile tools.

The Internal and External Impact of Mobile

CIO.com states that when a company implements a mobile strategy, they too often focus on

the external apps used by consumers. A complete strategy incorporates your internal staff

and determines how they will do their jobs with mobile devices.

Your sales force can become more mobile with smartphones that access cloud-based

customer management tools such as Zoho CRM. Your bookkeeping staff could be a

collaboration between virtual assistants and full-time employees with software solutions

like Intuit QuickBooks . Marketing, graphics design and social media management can

collaborate on projects from anywhere with tools such as Evernote.

Page 3: A Mobile Strategy That Helps Your Business Evolve

Reducing Vulnerabilities

The challenges that come with this internal flexibility include opening your company up to

potential data loss, corruption and theft. Whether you provide mobile devices for your staff

or implement a bring-your-own-device (BYOD) policy, extra protection of the company’s

digital assets is necessary.

Mobile device management (MDM) tools help you control access by mobile devices. The

primary benefits of an MDM include:

registering supported devices and only allowing them to access your systems

creating workspaces that restrict the company information that a mobile device can

access

monitoring and logging mobile device activity

disabling access by mobile devices reported as lost or stolen

remotely wiping company data from lost or stolen devices

Page 4: A Mobile Strategy That Helps Your Business Evolve

Redefining Roles

You’ll get the most from your mobility strategy if it includes the operational changes that

make the best use of the technology. You won’t be able to put tablets in the hands of your

bookkeepers, give them access to a cloud-based accounting system, and expect them to be

productive. How can mobile make that staff more efficient?

There will be areas of your company where mobile doesn’t make sense. Don’t force it if it

doesn’t fit. The bookkeeping area could be one of those areas. Your staff can still access the

cloud-base apps from their desktop and laptop computers. You and other management

levels can use mobile apps to review your cash flow and receivables.

The Cloud Dilemma

Mobile devices and the cloud are inseparable. This can lead to problems when members of

staff download suspicious files to their devices. Those files could end up in the company

systems, notes Information Week . Tight controls on where people get their files are possible

by creating internally managed private clouds. Enforcing the use of tools that scan for and

isolate malicious software is another part of any mobile strategy.

Page 5: A Mobile Strategy That Helps Your Business Evolve

About Shane Avron

Shane works in Internet advertising, and writes about advances on the social Web and more.

Page 6: A Mobile Strategy That Helps Your Business Evolve

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