A Marketing Plan of “ Jack Fruits juice” in Bangladesh

Executive Summary

Bangladesh is a land of fertile. Here different types of fruits are grown. Among them Jack Fruits

is one of the most testy and nutrias fruits. In this country there are different types of juice are

being marketed by different companies. But Jack Fruits is unexplored area of juice production in

Bangladesh. So we have decided to produce juice by Jack Fruits and want to capture the

unexplored market of juice.

This assignments an assigned job as a partial fulfillment of course requirement by honorable Course teacher Md. Ashaduzzaman, Assistant Professor Dept. of Marketing, Faculty of Business Administration.

I would like to introduce this product with a vision of achieving the top position in the juice

market in future. Keeping this perspective in mind the product will be produced in Bangladesh

and the raw materials will be collected within the country because in Bangladesh Jackfruit is

grown in about 0.43 million acres of land. Juice is available in the market but it is processed and

sold in the open place without maintaining hygienic environment and it is not preferred by all.

For this reason, the company introduces the “Juice of Jackfruit” in caned package targeting the

middle class and upper middle class people. The company will first introduce the product “Juice

of Jackfruit” in divisional markets of Bangladesh as test marketing. In progress it will follow

intensive distribution and carry large scale advertising, consumer promotion, and trade

promotion. Current Market of juice is very competitive. Large numbers of local companies are

operating in this market. Besides those companies, many new companies are also to enter into

the market. Market size is approximately Tk. 3200 million. Juice market is growing at the rate of

10% per year. Market of this product is urban, semi-urban and also rural oriented. It is relatively

a slow moving product. “Juice of Jackfruit” is expecting market share 10% within five years. It

is expected to increase sales over the next few years because the market is expanding.

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New Product

New product is Jack fruits juice in Bangladesh.

1. Product Description

Jack Fruit

Jackfruit is a large, oval-shaped tropical fruit that resembles durian but is usually larger. It is considered as the largest fruit growing from a tree, reaching 80 lbs or 36 kg in weight. The fruit is enclosed by a thick, spiky green to yellow skin/shell that covers clusters of fruit parts that each contains a single seed.  

Scientifically called Artocarpus heterophyllus, this fruit belongs to the plant family Moraceae. Jackfruit has a delicate sweet and pungent taste that also depends on the variety.

Jackfruit trees are tall that grow 30-70 ft high, with evergreen, glossy, oval-shaped or oblong leaves. The fruit, when ripe, usually releases a strong odor which some people like and some don’t.

Origin and Distribution

Jackfruit trees grow in a warm, tropical climate. It originates from Indian subcontinent and Asian mainland. Jackfruit has been commonly cultivated throughout India, Burma, Ceylon, Southern China, Malaya, East Indies and in the Philippines. Later, it spread to western countries like Jamaica and Florida where jackfruit trees are now common. Although there are only a few jackfruit trees in South Florida, these are given a huge importance by US Department of Agriculture.

In Asia, jackfruits ripen during the months of March to June, April to September, or June to August, depending on the climate region.

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1.1 Product Portrayal

‘Jackfruit juice’ is a product that serve different segment of customer. The product characteristic is that make “Jackfruit juice” unique relative to competitors- fall into following important areas:

This is the unique juice in the market in packaged form.

It offers fully natural juice.

Price is relatively low according to its quality.

It cools the lever and safe the lever from other debases.

Unique taste and convenience. The company offer high quality. Quality issue is the

main Pod’s of our “Jackfruit juice”. The company takes several steps to maintain high

quality. These are:

It collects juice from good quality sugarcane.

It uses modern technology to refine it.

The company use chemical to preserve the quality for long time.

Packaging. “Jackfruit juice” is introduced in high-value packaging graphics that convey

the unique, high quality product. The packaging include:

Simple packet design.

High quality graphics are used in the packet design.

Attractive in looking.

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1.2 Product Profile

Name of the Product:  Jack Fruits Juice

Type of Product: Juice of Jack Fruits

Estimated Durability: 09 Months from date of manufactured

Machinery used: Advanced technology imported from

USA, UK and China

Overall, the company of “Jackfruit juice” Brand the slogan is- “Real Test of Desi Juice”

  Categories of products: There are 4 size of juice we are proposed for lancing. They are:

  Junior Juice Pack (120ml)   Normal Pack(250ml)  Contemptible Pack (500ml)  Family Pack(1ltr)

Family pack Normal pack junior pack

Raw materials of juice: The main raw material for our juice is fresh Jack Fruits. The other materials are:

  Jack Fruits  Water  sugar  Xanthan Gum  Citric Acid  Vitamin A  Vitamin C  Sodium Benzoate  Approved Preservatives  Natural Identical Jack Fruits Flavor

The Juice in Jack fruits

Jackfruits, like any other fruits, are nutritionally rich and have antioxidant in them. Their juice has been traditionally used to help treat asthma, ulcers, skin problems, and hypertension and to

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fight certain types of cancers. The juice is also believed to help get rid of other body problems like jaundice, indigestion, pneumonia and hypoglycemia. The Chinese have also considered jackfruit to improve longevity.

If you’re planning to do some juicing, make sure you pick out fresh jackfruits that have golden colors inside.

Nutrition Facts of Raw Jackfruit

Per 100 g

Energy: 94 KCAL

Carbohydrates: 24.01 g

Protein: 1.47 g

Total Fat: 0.3 g

Cholesterol:0mg

Dietary Fiber: 1.6 g

Vitamins

Folates: 14 μg

Niacines: 0. 4 mg

Thiamine: 0.03 mg

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Riboflavin: 0.11 mg

Vitamin A: 297 IU

Vitamin C: 6.7 mg

Minerals/Electrolytes

Sodium: 3 mg

Potassium: 303 mg

Calcium: 34mg

Iron: 0.6 mg

Magnesium: 37 mg

Phosphorus: 36 mg

Zinc:0.42 mg

 Jackfruits are very good sources of Vitamins A, C, potassium and calcium as well as other minerals.

2. Market Research and Analysis

During the initial phase of the marketing plan development, several focus groups were held to gain insight into prospective customers. These focus groups provided helpful insight into the decision making processes. An additional source of dynamic market research is a feedback mechanism based on a suggestion card system. The suggestion card has several statements that customers are asked to rate in terms of a given scale. There are also several open ended questions that allow the customer to freely offer constructive criticism or praise. The “Jack Fruits juice” will work hard to implement reasonable suggestions in order to improve their service offerings, as well as show its commitment to the customer that their suggestions are valued.

2.1 Market Description

Marketing positions of “Jackfruit juice” are primarily aimed at increasing market share and

establish the brand more dynamically. To implement the strategy we considered a unique product

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strategy and an extensive promotional strategy. Proper packaging, positioning, pricing and

distribution strategy will also assist us to execute our strategy.

2.2 Market Segmentation and Targeting

Market Segments

We have observed and analyzed the market and based on the nature of the market we segmented the market in the following sectors:

A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and or service needs. A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and service needs. We segmented our market according to the basis of age, income, & weight.

TARGET MARKET

Geographic Segmentation

Country Bangladesh.

Density Urban, Suburban, Rural.

Demographic

Age Above 5 years

Income Above Tk. 20000.

Psychographic

Social Class Upper-Middle income group

Life Style They consume it for different

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taste and healthiness.

Behavioral

Occasion Regular, Special Occasion

Benefits Healthiness, Energetic

User Status Potential

Target market and projections:

A marketer can rarely satisfy everyone. Not everyone likes the same thing. Therefore marketers start by dividing up the market into segments. They identify and profile distinct group of buyers who might prefer or require varying product and service mixes by examining demographic psychographic, geographic, technological and behavioral differences among buyer. Then the marketer designed which segments present the greatest opportunities, which are its Target markets. We have segmented our total local market into 4 parts according to the consumers’ affordability, and our main target is to enter into this segmented market and satisfy all the consumers. Our target market is total local market.

Target Market:

Health Conscious - 36%

Sick people -        48%

Tourist –                  4%

General people - 12%

We separate our target market into four different segment based on their geographic, demographic, psychographic and behavioral characteristics.

Health conscious: Health conscious people basically the sports person are one of our largest target markets. In this segment, we get a lot of potential customer. One third of our total population is young. This is a significant number that we have to concern about them and provide product, which is fit for them..

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Health Benefits of Drinking Jack fruit Juice?

Because jackfruit is very rich in potassium, it is good for the heart and has been proven to regulate blood pressure.

It contains incredible amounts of Vitamin A, hence, drinking jackfruit juice on a regular basis offers healthy, younger-looking skin and better eyesight even as we age.

It is also an excellent source of calcium, which means it helps our bones grow stronger. Its fiber content helps in the prevention and cure of indigestions and ulcers. Raw jackfruit and Jackfruit juice has been proven to help people with asthma.

Sick people: Sick people are one of our major considerations. More than 1 million children suffer from nutrition’s and lack of foods quality that why need juice. Not only child but also the adult might suffer from those types of problems.

Tourists: Every year a huge number of tourists visit Bangladesh. We want to provide them with “Jack Fruits juice”. Many Countries tourist and foreigner if get the test they may get the real desi juice in Bangladesh.

General Customers: Besides the above segments, the general customers will acquire a significant portion of our target market.

Market Needs:

“Jack Fruits Juice” wants to satisfy its customers need. That’s why it is important to identify the market needs. Our first consideration is to provide the best product to its customers. That’s why we offer three different sizes of bottle with different prices for its different segment of customers.

  Junior Juice Pack (120ml)   Normal Pack(250ml)  Contemptible Pack (500ml)  Family Pack(1ltr)

Pack Size Mode Of packaging

Cartoon Size

2.5 p Family 6 Pcs

2p Big 12 Pcs

1.500 p medium 24 Pcs

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0.700p small 48 Pcs

0.250 p small 48 Pcs

MARKET SIZEMarket size is approximately Tk 3200 million. Juice market is growing at the rate of 10% per

year. Market of this product is urban, semi-urban and also rural oriented. It is relatively a slow

moving product.

MARKET SHARE

A comparative analysis of the major competitors market share (Source: Container Supplier &

estimated) is given below:

Market Share

Brand Major competing productsMarket share

( in 2005-2006)

Current market positions

ACME Mango juice 17% Market follower

PRAN Egg juice 22% Market leader

SEZAN Mango juice, Egg Juice 13% Market follower

Fu-Wang Mango juice 10% Market follower

STAR SHIP Mango juice 13% Market challenger

It is evident from the above given facts that the juice industry is faced with acute competition

due to the reason that this industries getting saturated day by day. Though our product does

not face direct competition with those above given brands, but the relationship is some what

complementary.

“Juice of Jackfruit” is expecting market share 10% within five years of juice market. It is

expected to increase sales over the next few years because the market is expanding. The

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primary buyers are upper middle income group, aged above 5 years, who are conscious about

their health. The product is also sold through the open vendor without any packaging. As it is

processed and sold in the open place without maintaining hygienic environment, it is not

preferred by all. For this reason the “Jackfruit juice” in box package has a large potential

market.

Market size of Branded Juice in 2010 :Tk.20 million

Market growth rate (per annum) : 10%

Jackfruit juice’s expected share : 10%

Expected market size :Tk. 320 million

2.3 Competitive Analysis

Current Market of juice is very competitive. Large numbers of local companies are operating in

this market. Besides those companies, many new companies are also ready to enter into the

market. Among those companies only a few are holding the majority of the market share. Major

players are also trying to expand their product range in this market to tab different market

segment.

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2.3.1 SWOT analysis:

Strength

Unique Product

High Quality

Availability of raw materials

Low price of raw materials

Natural and The Product has a great nutritional value.

Well distributional channel.

Skilled management system,

Weakness

Longevity (1 months)

Lack of storage facility for sugarcane

Long lead time reduces the juiciness of sugarcane.

lack of experience

Shortage of capital

Small scale production

Opportunity

Huge potential market

Government support

Favorable public attitude

Opportunity to export.

High demand

  A developing market

A market vacated by ineffective competitor

Favorable government rules and regulations

Threats

Strong competition from

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Existing juice company and Strong competitor

Jackfruit juice which sole in open vendor market

Government regulation

Tax imposes- Because this juice is a new item in the market, the

government may impose high tax.

New law regarding food marketing

Weak infrastructure

Public unconsciousness about the food value of Jackfruit juice

Political instability

Lack of subsidies and Price wars with competitors

Distinct Competency:

These companies can try to entrance our market by launching new product lines to compete us. Yet, we have distinct competitive advantage. That is our product is still brand new. The other companies will take sometimes to enter into the market. Till then we can have a monopoly market condition. The other advantage that we have is lower price. We will sell products in reasonably lower price than other competitors do.

Strategies against competitors:

To compete with the major competitors we can adopt the following measures:

Providing the best service to create high customer satisfaction and discount

Reasonable and acceptable pricing and give prize offering of limited time

Promising and providing top quality product

Launching highly effective mass promotional activities

Creating “Brand Loyalty” among the target consumers

3. Market Plan

3. Pricing Strategies

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We have decided to set a reasonable price for our product when we will develop it. We considered many factors in setting the pricing policy. We will describe a six-step procedure:

Pricing strategies are most important stage in marketing mix. As we are going to launch a new product in the market, we do not have any idea whether the price would be accepted or not by the customers. If we select extensively high price, customers will not buy and volume of sales will be very low. On the other hand setting lower price will not cover our costs. So we have to consider the following things in selecting price.

  Acceptance of product:

As our product faces competition against different types of juice, price of our product should be accepted by customers. We will keep reasonable price and provide quality product for customers’ acceptance.

  Maintaining market share:

If our product is accepted by customers in near future, more competitors will enter in the market. So our price should be such that can protect our market share in the competition. Moreover we will need to lower the price to hold the market share at the time of competition.

  Earning profit:

Our main objectives are to earn profit. So we should not set any price that will not cover the reasonable cost of the product. After covering the cost we set a profit margin for our pricing.

We have followed appropriate costing method and then set up the price logically by following the proper pricing system

Pricing system

Product name

Prime cost

Variable cost

Fixed Overheads

Per Unit Total Cost

profit

Margin

Selling Price/unit

Retailers selling price

Junior Jack Fruits juice( 120ml)

4 3.75 0.25 8 2 25% 10 13

Jack Fruits juice(250ml)

9 5.25 0.25 14.5 2.5 17% 17 20

Jack Fruits juice(500ml)

19 9.75 0.25 29 3 10% 32 36

Jack Fruits juice (1liter)

39 15.25 0.25 54.5 5.5 10% 60 65

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3.1.1. Setting the pricing objectives:

We know that in “Jackfruit juice” current market is sold in unhealthy condition. So the original

food value of “Jackfruit juice” is destroyed. By considering the situation the company wants to

give the consumer the juice in healthy format. That’s why the company introduces the Jackfruit

juice in packet. Since the company enters into the juice market which already has enough

competitors, the company follows the competitive pricing strategy.

Earn an annual rate of return on investment of 10 % after taxes over the next five

years.

To achieve break even quantity within two years.

Achieve fifth year total sales revenue of tk. 320 million based on average price of

per 250 mg.

3.1.2. Determining Demand:

Each price will lead to different level of demand and therefore have a different impact on company’s marketing objectives.

3.1.3. Estimating costs:

We have estimated the cost and want to charge a price that covers the cost of production, distribution and selling the product, including a fair return for its effort and risk.

3.1.4. Types of cost and level of production:

There are two types of cost: a) fixed and b) variable. In our new product development project fixed cost is 3,00,00,000 taka. Fixed cost includes- machinery, monthly bills, and salaries of employees and so on, regardless of output.

There are some variable costs like-cost of bottle, packaging and so on. These costs tend to be constant per unit production. We have estimated that per unit variable cost is Tk. 7.3 for 250 ml, Tk. 14.6 for 500 ml and Tk. 28 for 1 litre.

3.1.5. Analyzing competitor’s costs, prices and offer:

We have analyzed our competitors’ price and found that Pran charges tk.10 for 250 ml bottle, Starship charges tk. 12 for 250 ml Pac.

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3.1.6. Selecting a pricing method:

We have chosen the target costing method to set price for our product; pricing that starts with an ideal selling price based on customer considerations, then target cost will ensure that the price is met.

Price Structure of Competitors

Pack size

(Packet)

MRP

juice ACME PRAN Fu-Wang SEZAN

1500 pound 60.00 65 70 - -

1000 p 45.00 48 50 - -

500 p 25.00 30 32 30 -

300 p 17.00 18 18 18 20

250 p 14.00 15 15 15 16

: Price Structure “ “Jackfruit juice”” for Channel Members:

Pack size NSI VATDistributor’s Price

(Including vat)Retailer’s

PriceMRP

2.5p Tk 42 Tk.7.82 Tk.49.82 Tk.53.00 Tk 60.00

2 p Tk 32 Tk.5.86 Tk.37.86 Tk.41.00 Tk 45.00

1 p TK 17 Tk.3.26 Tk.20.26 Tk.22.00 Tk 25.00

0.700 p TK 12 Tk.2.21 Tk.14.21 Tk.15.00 Tk 17.00

0.250 p TK 10 Tk.1.82 Tk.11.82 Tk.12.50 Tk 14.00

Promotional Strategies:

Our advertising and promotions will pivot around five key strategies. Key programs includes In-

store demonstration, coupons, premium, discount, patronage reward, presentation giving, TV

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Advertisement, Radio Advertisement, outdoor advertisement, press advertising, consumer offers.

Promotional activity:

We make promotional activities for our product in different school, college, various quiz competitions, debates, and so on.

  Advertisements will be given in television, radio, internet, magazine, newspapers, and billboards. Advertising themes will be changed with time and promotional activity will be carried out to generate the consumer.

  In different occasion we will open special sales center where attractive point of purchase display would be arranged to create positive image in consumer’s mind.

  We will provide different incentive to our distributor.

  We will sponsor various cultural programs, national occasions, Religion festival, other important day(s). Such as Phahela Baishak (Happy Bangla New Year); Eid –Ul- Fitar, Eid –UL –Azha, Friendship day, world Health day, World Child Day ect

  We will sponsor some health related campaigns.

3.2.1 Advertising:

We initially will give more emphasis on paper ads and TV commercials. Because, advertising through these media is the most effective way to reach the customers and position our product in their mind. We are anticipating that this will have a massive impact on the teenagers and other enthusiasts. Few neon signs and bill boards of “Jack Fruits juice” also can be set up in some core points of the city. We hope to reach 75% of our customers through effective advertising.

o TV Advertisement: Television is the most effective to create brand awareness. All the

premium brands of juice are presently focusing through electronic media campaign like

BTV. NTV, ATN, CHANNEL- I are the most popular TV Channel in Bangladesh. So, it is obvious

for us to choose the TV advertisement as the prime options according to the budget and the

promotional expenditure available for the quarter, we will prepare our media planning.

“Jackfruit juice” media planning will also include the selection of right program, at the right

time for the right group of viewers.

o Radio Advertisement: A huge number of our targeted consumers are rural based where

radio coverage and listeners are large in number. Some of the special sponsored programs

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will be developed focusing the stories of our brand. Some new private radio station- radio

TODAY, radio FURTI, radio AMAR, radio ABC is also becoming popular in urban area. So this

media cannot be ignored.

o Outdoor Advertisement: We plan to have an exciting, informative, and actively managed

outdoor advertisement. There will be wall painting all around the country.

o Press Advertising: We will undertake a considerable amount (based on promotional

expenditure) of press advertising in order to advertise our special promotion like consumer

offer and to enhance our brand image actively. More often our targeted potential

consumers go through daily newspapers; the more likely they are inspired to our brand

when they have a need for our type of free offer.

3.2.2 Personal Selling: Street Hawkers and small size shop we can sell them at a initial

stage.Though personal selling skill is not that much effective for convenient products like “Jack

Fruits juice”, we will inspire and train the sales persons of the retail stores to convince people to

buy our product when they will come to buy any drinks item. The sales persons will inform the

consumers about the cool refreshing taste of “Jack Fruits” and about the nutritious aspects. We

hope that will play a significant role to increase our sales.

3.2.3 Promotional Tools:

Consumer Promotion

Coupons: Coupons certify that we will give buyers a savings when they purchase specified

products. To generate trial and repeat purchase of the product, coupon will be distributed

in many ways:

In daily newspaper inserts: Inserts are highly read and for this we will use it. It

will help us a lot to generate awareness.

Direct-mail coupon: Those customers that fit the demographics described above

will mail coupons. This will likely to be an efficient promotion due to greater

audience selectivity.

o Premium: The Company will offer goods as premium either free or at low cost as an

incentive to buy the products.

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o Patronage reward: Sometimes the company will offer cash or other rewards for the regular

purchase of the products.

o Giving presentations: The Company will give presentations like toys, mugs. For the retailer

the company gives extra incentive like T-shirt, Radio, Towels, wall clocks etc.

o In-store demonstration: In-store demonstration will be conducted to give consumers a

chance to try “Jackfruit juice”. Demonstration will be conducted regularly in all markets to

increase awareness and trial purchase.

Public Relations:

On varity type of occasion like on Eid day, Puja, Christmas day we can celebrate band party. We have future plans to hold seminars, commit social development, supporting social activities, to arrange cultural functions and mobile game shows for publicity purpose.

Distribution Channel

In generally there are different types of marketing distribution system. Consumers are able to buy the products from different market place. All these distribution strategies are consists of producer, wholesaler, retailer, and finally to the consumer.

There are mainly four types of marketing distribution channel:

1. Conventional Marketing channel2. Vertical marketing channel3. Horizontal Marketing channel4. Hybrid Marketing channel

We select the conventional marketing channel to distribute our product. Our juice will be distributed by the specified distributor which will be selected by the company. The selected distributor will supply the juice product to the wholesaler and also to the retailer and the consumer will collect the product from the retailers.

There are three types of distribution strategies:

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Production plant

Distributor Retailer Consumer

1. Selective distribution2. Intensive distribution3. Exclusive distribution

We choose the intensive distribution for our product. We will supply our product all over the country on the basis of our product demand so that the consumer can get the product easily.The distribution channel is given below:

Our firmFinal consumer RetailersWholesalerAuthorized dealer  Or,

Our distribution channel:

Services and warranties

For long term relationship we have to provide best product for the customer .As we are targeting to the top most customer satisfaction and building long-term customer relationships, there is no alternative for us rather than providing top quality service. Giving the customers timely and instant quality service is our primary concern.. We will collect information, suggestions, ideas and opinions of the customers through these centers and will innovate and modify our product accordingly. We also will change any defected product.

4. Manufacturing and Operations

4.1 Locations

Location analysis is very much important for the business enterprise. We want to establish our production plant in Rupgang, Narayanjang, Dhaka.

There are some reasons for selecting the Rupgong our plant location are given below:

  Supply of electricity is available.

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  Supply of gas is available.  Law &order situation is well enough.  Financial institutions are available in Rupgang that’s why the transaction of money is very

easy.  Transportation system is very good

4.2 Human Resource

The board of directors will be responsible for the recruiting activities. Recruiting will be done through written tests followed by interviews.

Labor(Human Resource) is an important element in manufacturing process. So supply of labor, Wage of labor is important factors .supply of both skilled & non skilled labor is available in Rupgang. We try to collect skilled labor among them. We will provide a handsome salary to our labor

4.3 Technological Aspects

Machineries used in production:

We will use different machineries in our production plant to make our production process speedy &easy. Here we mention some name of machines which is used in our production plant:

  Juice extortion machine  Pasteurizer machine  The juice mixing Machine  Bottle washing, filling, machine

5. Financial Analysis and Documentation

For the first few years it would be very hard for us to perform marketing activities because, our targeted consumers are not aware about our product or our brand. So for the first few years we have to spend a lot for the marketing activities of our product. For the first 3 years for marketing and promotional activities we plan to expense 1500000 taka.

5.1 Sales Forecasting

The following Table and graph show our expected sales for the coming five years:

Expected Sales(Per year) 250 ml. Bottle 500 ml. bottle 1 Litre bottle

First Year 2500000 3500000 1000000

Second Year 4800000 5500000 1900000

Third Year 5800000 5800000 5800000

Fourth Year 6100000 6200000 2900000

Fifth Year 6800000 6200000 2600000

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6.2 Profit and Loss Projection For 250 ml.

Item Year 1 Year 2 Year 3 Year 4 Year 5

Total Sales 65790000 68995000 52805000 77660000 46893000

Total Cost (55200000) (77350000) (65450000) (75800000) (69390000)

Total Profit 10590000 2445000 5655000 7560000 47103000

Tax 40% 4580000 658000 2582000 3544000 3821200

Net Profit 4236000 687000 2673000 4516000 72800

For 500 ml.

Item Year 1 Year 2 Year 3 Year 4 Year 5

Total Sales 85015000 78350000 91686000 109355000 111689000

Total Cost (85700000) (74000000) (58080000) (107900000) (104420000)

Total Profit (1485000) 360000 3206000 6255000 7269000

Tax 40% — (110000) (1142400) (2682000) (2907600)

Net Profit (1285000) 180000 2263600 3843000 4361400

For 1 Litre

Item Year 1 Year 2 Year 3 Year 4 Year 5

Total Sales 54000000 61200000 72000000 86400000 90000000

Total Cost (56600000) (61480000) (68800000) (78560000) (81000000)

Total Profit (2600000) (280000) 3200000 7840000 9000000

Tax 40% — — (1280000) (3136000) (3600000)

Net Profit (2600000) (280000) 1920000 4704000 5400000

Conclusion

A marketing plan is a plan which outlines a company's overall marketing efforts and marketing plan may be a part of an overall business plan. Building a new brand or product needs huge promotional activities. To introduce a completely new product or brand it needs effective and future oriented sequential steps. In case of this plan all the necessary steps has been outlined in a systematic manner. The things shown are designed in such a way that is able to grab the attention of the present customers of other products.

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Reference

1. Entrepreneurship Development Nazrulislam, Muhammad Z Mamun

2. Kotler. P, Keller.K. L, Marketing management, 11th Edition

3. Gitman. J. Lawerance, Managerial Finance, 10th, Edition

4. Kotler.P& Armstrong, Principle of Marketing, 11th Edition

5. Essential of Business Enviourment, k Aswathappa, 7th edition

Website

1. www.bplan.com

2. www.scribd .com

3. www.tatamcgrawhill.com

4. http://bbareport.blogspot.com/2012/08/a-marketing-plan-of-Jack Fruits-juice.html

5. http://www.juicebenefits.net/jackfruit/best-jackfruits-for-jackfruit-juice-and-how-to-choose-them

6. http://flavorsofbrazil.blogspot.com/2012/01/fruits-of-brazil-jackfruit-jaca.html

7. http://www.blendwithspices.com/2011/07/jack-fruit-milkshake.html

8. https://www.youtube.com/watch?v=CSSISs48yBI

9. http://indosungod.blogspot.com/2013/08/jack-fruit-seeds-roast-palakottai.html

10.https://www.google.com/search?q=jackfruites+picture&biw=1280&bih=638&tbm=isch&tbo=u&source=univ&sa=X&ei=a8F2VNWrL4vbar2TgNAH&ved=0CB4QsAQ

11.http://www.juicebenefits.net/jackfruit

12.http://internshipreportbd.blogspot.com/2012/07/iba-assignment-report-on-new-product.html

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Appendix i: Availability of jackfruit in different countries

Countries Main season(s) of availabilityAustralia June-AprilBangladesh June-AugustBrazil January-March, August-OctoberColombia January-DecemberIndia April-JulyIndonesia August-JanuaryJamaica January-JulyKenya June-OctoberMalaysia April-August, September-DecemberPhilippines March-AugustSri Lanka February-NovemberThailand January-May, October-DecemberUganda January-DecemberUSA (Florida) May-August, September-OctoberZanzibar June-DecemberSource: Soepadmo, 2010; Crane et al.,2013

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