BY G U A R D I A N E X H I B I T I O N & D I S P L AY

A MARKETING MANAGERS ESSENTIAL EXHIBITION CHECKLIST

Getting events just right is vital, and we know it’s not easy to cover all the bases when you’re busy.  So this week our knowledgeable team have been busy putting their perfectly-groomed heads together to come up with a checklist of exhibition essentials that no self-respecting Marketing Manager should be without!

@GuardianDisplay @guardiandisplay

www.gdisplay.co.uk

M A K E S U R E E V E RY BO DY K N O W S T H E O B J E C T I V E S O F T H E S H O W

Number One

We’re sure that as a Marketing Manager you’ve adapted to working at break-neck speed.

A common mistake made is that everything looks perfect, however your team are unsure as to why they’re there.

Make sure you have specific objectives in place that the team know from the back of their hands so you know that you will come out on top.

E N S U R E YO U R E X H I B I T I O N S TA N D D I S P L AY S YO U R M E S S A G E C L E A R LY

Number Two

Passers by probably won’t stop at your stand if it is boring and they have no idea what service your company gives.

So make sure that your message is displayed as boldly as possible, and make it short and sweet.

O R G A N I S E YO U R P R O M O T I O N A L M AT E R I A L I N G O O D T I M E F O R T H E S H O W

Number Three

Make sure you get all of your promo goods together in good time and double check it displays your company clearly and in the best way possible.

P R E -BO O K A L L O F YO U R T RAV E L A R RA N G E M E N T S A N D AC C O M O DAT I O N

Number Four

You definitely do not want to leave this to the last minute either.

As soon as everything with the event has been given the go ahead, this should be one of the top things to do on your list.

You don’t want the added stress of staying in a rubbish hotel and having a nightmare trying to get to the venue!

U S E S O C I A L M E D I A T O P R O M O T E YO U R A P P E A RA N C E AT T H E S H O W

Number Five

The events usually have somebody running a social media page, so if you tweet that you’re appearing at that event it is highly likely that they will retweet it and visitors will probably see it.

Also, tweet directly to your followers and let them know that you’re there and continue to update them with what is going on when the event is happening.

US E A Q U I C K A N D E A S Y M E T H O D T O C O L L AT E YO U R L E A D S

Number Six

There are plenty of ways to do this, but the main thing is that any contact details obtained from potential customers are taken down somewhere that is clear and will make it easy for you when you go to follow up.

G I V E C L E A R I N S T R U C T I O N S F O R L E A D F O L LO W- U P S A F T E R T H E S H O W

Number Seven

Make sure you and your team are ready to follow up quickly, and it is important that you don’t depend on the customers to get in contact with you.

Otherwise the event will be a wasted trip!

Want to make a lasting impression at an event?

Then contact us, and we can help with your exhibition stand - one of the prime factors.

Contact us on 01702 662111