MARKETING MAJOR'S GUIDETO MARKETING AT TEMPLE

Prepared by:Faculty, Marketing Department

School of Business and ManagementTemple University

TEMPLE UNIVERSITY School of Business and Management Alter Hall Fifth FloorA Commonwealth University Department Chair, MSCM Philadelphia, PA 19122

Dr. Michael F Smith (215) 204-1682

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The faculty of the Marketing Department would like to take this opportunity to thank you for providing us with the opportunity to serve you. We have put together this handbook to provide information for student concerning departmental policy, course offerings and career opportunities, along with several other points of interest as they apply to your experiences as a Marketing major at Temple.

Furthermore, we have developed a departmental home page that will provide you with information for research projects, course syllabi, job and internship opportunities and several other points of interest. Our address can be found here: Marketing Major Booklet Updated.doc

As faculty members, our mission is to provide a challenging and rewarding educational experience for our students. If you have any questions or criticisms concerning your experiences with us at Temple, please do not hesitate to speak to one of us.

Wishing you the best,

Dr. Michael F. SmithChairman, Department of Marketing and Supply Chain Management

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TABLE OF CONTENTS

SUBJECT PAGE Selected Marketing Career Paths and 3Recommended Course Sequences

Undergraduate 3Graduate 4

Selected Marketing Department and 5School Of Business and ManagementPolicies

Incompletes 5Change of Grade 5Posting of Grades 5Independent Study 6

Internship/CO-OP Programs 8Listservs and E-mail 9

Marketing Careers and Planning 11Marketing Communications 13Product Management 14New Product Planning and Development 15Consumer Sales and Sales Management 15Industrial Selling and Industrial Sales 16

Management, Business to Business SellingDirect Marketing 16Marketing Research (Qualitative) 17Marketing Research & Marketing Information Systems 17Retailing Management 18Physical Distribution Management 18Service Marketing 19Nonprofit Organizations 19International Marketing 19Government Agencies 20Marketing Operations Research/Systems Analysis 20Marketing Controller 21Marketing Analysis and Planning 21

Selected Outside Sources for Papers and Projects 22Awards and Scholarships 23Student Organization (American Marketing Association) 25Faculty Profiles 26Staff Profiles 28

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UNDERGRADUATE MARKETING PREREQUISITES

Marketing 2101 (0081) or Honors 2901 (0091) is a prerequisite for all other undergraduate marketing courses.

Major Courses:

MKTG 2101 Marketing Management (Or MKTG 2901 Marketing Management  – Honors) *

MKTG 3596 Consumer and Buyer Behavior  (Writing Intensive) *

MKTG 3511 Marketing Research *

MKTG 3553 International Marketing*

MKTG 4596 Marketing Strategy Planning

Marketing majors must also take three Marketing electives. These include:

MKTG 3501 Advertising

MKTG 3502 Database Marketing Management

MKTG 3503 Promotion Management

MKTG 3504 Sales and Sales Management

MKTG 3505 Entrepreneurship Marketing

MKTG 3506 Retail Administration *

MKTG 3507 Direct Marketing *

MKTG 3508 Strategic Applications of Technology in Marketing

MKTG 3509 Quantitative Methods in Marketing

(*Beginning in spring 2009, students wishing to take Marketing 3511, 3553, and 3596 will be required to earn a grade of C or higher in Marketing 2101/2901 to be eligible. Marketing majors will need to earn a C grade in Marketing 3511, 3553, and 3596 to be eligible to register for Marketing 4596 (or 4501 for new admitted 2008 freshmen), as well as a 2.0 major and overall GPA in order to graduate.)

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GRADUATE MARKETING PREREQUISITES

M.B.A. in Marketing

The Fox School is developing several options to include Professional, Full-Time, Executive, Global and Online initiatives. The school is currently making significant modifications to our graduate programs. Students and prospective students are directed to the Fox website to get the latest information on these initiatives.

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SELECTED MARKETING DEPARTMENT AND SCHOOL OF BUSINESS AND MANAGEMENT POLICIES

This section identifies and explains the rationale behind some of the policies which may have a significant impact on student academic performance.

Grade RequirementsBeginning in spring 2009, students wishing to take Marketing 3511, 3553, and 3596 will be required to earn a grade of C or higher in Marketing 2101/2901 to be eligible.

Marketing majors will need to earn a C grade in Marketing 3511, 3553, and 3596 to be eligible to register for Marketing 4596 (or 4501 for new admitted 2008 freshmen), as well as a 2.0 major and overall GPA in order to graduate.

Certain Marketing Electives (Marketing 3502, 3506, 3507, MKTG 3581) also require a course grade of “C” to count as marketing electives.

IncompletesAccording to Fox School policy:"An instructor will file an 'I' (Incomplete) only if a student has completed the majority of the work of the course at a passing level, but cannot complete the course for reasons beyond the student's control."

"The notation of 'I' may be given by the instructor when a student has not completed the work of a course by the time grades must be turned in, but has made a written contract with the instructor. The contract must specify the nature of the work to be completed, the means by which the final grade will be determined, and the grade to be received if the work is not completed by a specified date."

Change of GradeAccording to Fox School policy:"Under no circumstances should a grade be changed by accepting additional work from the student or allowing the student to retake exams after the final examination period in order to raise the overall grade. Any exception to this policy requires the approval of the Academic Associate Dean. Additional work can be accepted before the final exam as long as this option is available to all students."

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Internship/Co-op opportunities

Today, many organizations recruit employees from co-op and internship programs that they sponsor. The Marketing Department and Temple University offer a variety of opportunities for students to participate in these programs.  Marketing students are strongly encouraged to work with both CSPD and the American Marketing Association on identification of internship opportunities.  

Students who participate in Internships and Co-op programs are able to get valuable business experience that may significantly enhance their resumes.

For some internship opportunities, sponsoring organizations pay students for their time (typically $8 to $15 per hour with the number of hours to be worked-out with the company) while other organizations offer students the opportunity to gain experience without compensation.

Generally speaking, Internship Programs do not have an academic component; students participate in internships to build their skills and network. 

Co-op Programs do have an academic component. To receive academic credit for a co-op the student must apply and be accepted by the department co-op coordinator (see below).

For further information see Dr. James Hunt (hunt@temple.edu or 215-204-1620) on the Main Campus or Mr. Harry Shrank (hshrank@temple.edu or 215-283-1410) at the Ambler Campus.

Credit for Co-ops (MKTG 3581) is provided as an option to students who wish to leverage experiences in their internship for a deeper understanding of applied Marketing. The opportunity is ONLY available to marketing majors and serves as an upper level elective.

The Co-op option is only available to those students who have demonstrated above average academic performance in the classroom. Students may not use a Co-op as a substitute for required (Marketing 2101, 3511, 3553, and 3596) courses in Marketing. The requirements for Co-op credit are:

1. The student must have a GPA of at least 3.0 at the time of application for the internship course.

2. The student is responsible for obtaining a legitimate internship on their own (please coordinate with CSPD for more information). Marketing Faculty will require proof of the legitimacy of the internship as it relates to marketing as part of the application process.

3. The student must submit a formal, written request for the internship to the course coordinator (Dr James Hunt at the Main Campus, Mr Harry Shrank at

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Ambler Campus). The request must include evidence of GPA, Completion of Lower Division CORE and Marketing Core (MKTG 2101, 3511, and 3596), Proof of internship (offer letter), detailed Job Description, and finally, a statement of “thesis” which will guide the internship course process.

4. Once the faculty member agrees to sponsor the student, a contract will be written and signed (by both parties) stipulating the exact nature of the requirements for completion of the internship. At a minimum, the contract will identify:

a. The frequency, form, and content of communications; generally students will be required to meet face-to-face with the faculty advisor but may also be required to maintain and submit reflective journals as part of the evidence of learning through the internship.

b. The number of credit hours to be granted upon completion of the co-op experience (maximum 3 credits). Note, students may only take the course once.

c. The period of time over which the student must complete the co-op; this should specify the duration of the internship and the milestones for the Co-op credit.

d. The Co-Op experience Final Report process (i.e., literature review, primary research study, field study, etc.).

e. The Co-Op experience course outcome (i.e., report, presentation, business plan, etc.).

4. The student must have completed at least three marketing courses with a B or better in each course to be eligible for the Co-Op

Experience.

Independent StudyAn independent study (MKTG 3582) is provided as an option to students who wish to explore a well defined area within Marketing in greater depth. The independent study option will only be granted to those students who have demonstrated above average academic performance in the classroom.

Students may not use an independent study as a substitute for required (Marketing 2101, 3511, 3553, and 3596) courses in Marketing. The independent Study course may only be used as Marketing Elective. Requirements for independent study are:

Undergraduate1. The student must have a GPA of at least 3.0 at the time of application for

independent study and have completed the Marketing intermediate Core (MKTG 2101, 3511, 3553, and 3596).

2. The student is responsible for finding a faculty member to sponsor the independent study. Students should come prepared to faculty with a thesis proposal for the study. It is suggested that students interested in the independent study LEARN about the Marketing Faculty and their research interests and seek to match their research to the interests of faculty for a

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richer learning opportunity. 3. Once the faculty member agrees to sponsor the student, a contract must be

written and signed (by both parties) stipulating the exact nature of the requirements for completion of the independent study. At a minimum, the contract should identify:

f. The number of credit hours to be granted upon completion of the independent study (maximum credits is 6)

g. The period of time over which the student must complete the independent study.

h. The independent study process (i.e., literature review, primary research study, field study, etc.).

i. The independent study outcome (i.e., report, presentation, business plan, etc.).

4. The student must have completed at least three marketing courses with a B or better in each course to be eligible for independent study.

Graduate

Graduate independent study requirements are the same as those for undergraduates except for the following provision:

1. The student must have completed at least two marketing courses with a B+ or better in each course to be eligible for independent study.

The independent study contract must be presented to and approved by the department chairman. Any exceptions to the above guidelines must be approved by the chairman.

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DEPARTMENTAL LISTSERV

Introduction

As technology continues to evolve, it is becoming more and more important that you familiarize yourself with how to plug into the information highway. The ability to communicate with others electronically is necessary regardless of your major. Today, computer literacy is just as important as skills in reading, writing and arithmetic. To help you develop these skills, we have arranged for access to Temple’s E mail system. In the context of E-mail, you will be able to do the following:

1. Send messages or documents to a specific person in your classes or send a message to all Marketing majors and Marketing professors.

2. Send messages to me concerning any questions that you may have about grading, assignments, attendance, class material, etc.

3. Receive announcements concerning departmental policy, internships and CO-OP opportunities and employment announcements, etc.

WHAT IS IT LIKE TO BE IN THE MARKETING WORLD?

Where Are Marketers Found?

A customer orientation is a feature of growing, dynamic and successful companies. Companies imbued with this orientation tend to also be companies which are systematic and effective in training, evaluating, and advancing promising marketing executives. The training period may involve the graduate in a number of critical areas, such as sales, advertising, public relations, and research. Also, the graduate may well get involved in some of the newer interfaces between marketing such as computers, statistics, accounting, or operations management. These are strong areas and any exposure to these types of information and techniques should be sought aggressively by the marketing graduate.

In a sense, marketing provides a very short route to real management responsibility and authority. The traditional marketing route of coming up through the sales force to district sales management, then on to national sales management, and finally into top marketing management is being short-circuited by the marketing specialists who join the company's marketing department directly. Whether the graduate specializes in brand or product management or is a specialist in research, advertising, and sales, today's marketing graduate is likely to move right into spheres of influence fast. The most successful marketing graduate will be the one who develops a good quantitative background and a strong specialty in one of the functional fields such as research, or advertising. At the same time the graduate should obtain a good knowledge of the operations of other functional and staff areas. Knowledge or training of the functional areas of marketing is of value whether the marketing graduate is in a service operations field, such as an advertising

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agency, or marketing consulting or research firm, or with a manufacturing management group.

Salary

Today's marketing graduate commends a salary significantly higher than those of the recent past. Marketing management salaries within today's marketing oriented consumer and industrial goods companies are among the highest in the company. This is particularly true of the general marketing management executive rather than the specialist. The specialists' salaries tend to level out somewhat below those that can be achieved by general marketing executives such as product or brand managers or marketing directors. Salary ranges from $18,000 for a beginner (trainee) to $35,000 can be found. Earnings of $30,000 to $70,000 for a graduate person in a large company are not unusual. Senior marketing executives at the Vice President level usually earn $125,000 and upwards.

Promotion

The criteria for promotion are many and not greatly different from those in other areas. At the outset, promotions will come through a demonstration of ability to get along with one's co-workers, ability and interest in performing the job well, and a dedication to getting the job done without too much regard for the hours or the effort involved. Later, promotions tend to be somewhat more related to criteria such as: (1) the expansion of the company and the related expansion of the need for management executives; (2) demonstrated ability to take on and manage greater responsibility and authority; and (3) the presence within the structure of a capable replacement for the marketing executive to be promoted. This is particularly true in specialties such as marketing research or marketing information management.

Creativity and Challenge

The marketing revolution is in full swing. This is occurring largely because the problem of producing quality products is no longer the only focus of management. The problem is to find or create the market for these goods. It is for this reason that the marketing challenge exists in management today.

To a large extent, the nature of the creative opportunity and challenge to the marketing graduate is a function of the openness and drive of top management of the company one joins. There are still companies where creativity and the resulting challenge are stifled. It is important for the marketing graduate to come to an objective decision about whether or not the company which one wishes to join is truly open to the rapidly changing technology of marketing and marketing management. For those companies where there is an open and questioning environment, the rewards to the marketing graduate who makes the effort and has the tools to respond will be substantial.

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MARKETING CAREERS

Today, many employers are relying on internships and CO-OP programs as a source for potential employees. If you are interested in these programs, see Dr. James Hunt (hunt@temple.edu or 215-204-1620) on the Main Campus or Mr. Harry Shrank (hshrank@temple.edu or 215-283-1410) at the Ambler Campus. Below, we have outlined potential career paths in Marketing along with suggested course programs to prepare you for these careers. Preceding this section, diagrams are presented for your convenience which indicates recommended course sequences for selected areas of concentration. If you have any questions, do not hesitate to contact a faculty member. Furthermore, the American Marketing Association provides its members with the latest information on careers in Marketing (refer to TU AMA’s award-winning website for information on how to join the American Marketing Association: http://www.temple-ama.org/content/).

MARKETING COMMUNICATIONS (ADVERTISING, SALES PROMOTION MANAGEMENT, PUBLIC RELATIONS)

Description

Careers in advertising are not limited to writers and artists. Instead, advertising is an important business enterprise that requires a combination of planning, fact gathering, and creativity, and that involves all phases of marketing. Although compensation for advertising men and women generally is comparable to that of other business executives, opportunities for rapid advancement in advertising usually are greater than in other fields because of less emphasis on age or length of employment and more on creativity. While advertising deals with external communications, other assignments handled by marketing specialists include communications on packages, warranty cards, etc. These reports call for good marketing technique as well as writing skills.

Sales promotion and publicity and catalog selling are growing areas in marketing communications. The kinds of creativity and challenges called for in the above areas are probably unparalleled.

Students should have a thorough grounding in a marketing and also a knowledge of English, psychology, and related communications and behavioral science fields depending upon which aspect of the field in which they may have a specified interest. Other courses in the School of Communications are also advised.

Career Opportunities

Advertising agencies: Media department; Research depart-ment; Creative department; Accountwork

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Large corporations: Advertising department; Brand orproduct management

Media: Magazine, Newspaper, Radio, orTelevision selling

Management consulting: Both large and small corporations

Marketing research: Both large and small corporations

PRODUCT MANAGEMENT

Description

Under this system of organization, each brand or product within a company is operated as a separate business with each standing on its own merits among its competition, for example, managing the "Ivory" or "Pringles" brands at Proctor and Gamble. This brand independence enables the company to market vigorously a number of different products--some competitive with others in the same company.

Each brand or product group plans, develops, and directs the consumer marketing effort for its product. Except for top corporate management, the members of the brand group are the only people in a company who deal with all aspects of the brand or products business. They are concerned with basic product research and development, packaging, manufacturing, sales and distribution, advertising, promotion, market research, and business analysis and forecasting and long range planning for the brand or product.

In brand or product management, the graduate can expect early responsibility which should enable the graduate to learn quickly and to demonstrate ability by contributing to the operation of his brand from the very outset of ones career.

Career Opportunities

Industrial Goods Companies: Brand and Product Managers

Consumer Goods Companies: Brand Management. Examples of these companies Lever Brothers, Proctor & Gamble, General Foods.

NEW PRODUCT PLANNING AND VENTURE MANAGEMENT16

Description

The planning and implementation of new products and services is one of the major problems facing modern management. Millions of dollars are spend annually by large and small organizations to launch new products and services. Many of these fail due to poor planning. Persons who specialize in new product planning can find opportunities in the marketing of consumer products, consumer services, hospital, banking and medical services. Persons involved in new product planning develop skills in understanding marketing research, sales forecasting, financial analysis and promotional planning. In addition, persons working in new product planning develop a sense of "change" and the "future" needed to plan successful new products.

Career Opportunities

Consumer IndustriesAdvertising AgenciesPublic AgenciesMedical AgenciesRetailing Management

CONSUMER SALES AND SALES MANAGEMENT

Description

Sales personnel deal with the market, directly and personally. Through them marketing becomes concrete and humanly meaningful. Other marketing people seldom see the customers they influence. The people dealt with cover a wide range in both the employing and the client organization in the complex effort to understand client needs, and to help shape the liaison activity to meet those needs.

Career Opportunities

Profit and nonprofit organizationsProduct Service organizationsFinancialInsuranceConsulting

INDUSTRIAL SELLING AND INDUSTRIAL SALES MANAGEMENT17

BUSINESS TO BUSINESS SELLING

Description

Industrial marketing performs a special liaison role linking technology and company needs. Processors and distributors of consumer goods are supported by industrial firms who develop and supply products, services, processes, and other knowledge for use by consumer companies in satisfying consumer needs.

Personal relations are especially important and may extend over long periods of time. Understanding the psychology of particular people who constitute a special cluster in the realm of a specific industry is especially important in dealing with customers and suppliers as well as in-company personnel. In most industrial settings, in contrast to consumer settings, there appears to be a different type of social system, perhaps more stable, cohesive, and personal.

Industrial marketing deals with both stock and specifications items. Even in the case of stock items the seller may be concerned with application and installation. Much more complex is the sales of a product/service which requires working with the professionals in the buyer's organization from the design stage clear through to installation and operation of the product as an integral part of the purchaser's system.

Career Opportunities

Large manufacturing companies Systems sales, Selling, Sales engineeringResearch, Communication distribution of dealer support

Large service companies Sales, Product/Marketing management

DIRECT MARKETING

Direct Marketing is a particular phase of marketing that is uniquely different in that it encompasses the disciplines of advertising, marketing to consumers and business directly to effect a measurable response from the used media. The industry is a multi-billion dollar one. Few Universities offer a discipline in Direct Marketing with the result that companies are in dire need of trained practitioners.

Career Opportunities:

Major companies like Sears, Penney's, American Express, Catalog companies

MARKETING RESEARCH (QUALITATIVE)18

One main group of people working in marketing research are from the behavioral disciplines acting as field specialists gathering data from the field. This approach is usually interrelated with other types of marketing research and requires knowledge of diverse methods and concepts reflecting a behavioral science point of view in derivation and application.

Career Opportunities

Research organizations and research units within the other organizations.

They are also involved in conducting focus group sessions and qualitatively interpreting them.

MARKETING RESEARCH (TRADITIONAL ORIENTATION) & MARKETING INFORMATION SYSTEMS

Description

Individuals employed in the field of marketing research are involved with the collection of data from primary sources, usually employing a questionnaire applied during a field survey using a personal interview, a telephone interview, or a self-administered mail questionnaire. The marketing researcher may be involved with the decision maker in formulating the problem and identifying the information required by the decision making for resolving the problem. He or she will generally be involved with designing the research project, including the questionnaire to be used and the sample to be taken. Additionally, the market researcher will be concerned with data tabulation, analysis, report preparation, and presentation of findings to management. Good training in the behavioral sciences, statistics, computer sciences and marketing is required if one is to be a good marketing researcher.

Career Opportunities

InstitutionsManufacturersRetailersWholesalersTrade and Industry AssociatesGovernmental and other Public Agencies

RETAILING MANAGEMENT19

Description

Companies involved in retailing afford the graduate an early opportunity to use ones professional knowledge to improve company profits through the maintenance of appropriate assortments of goods and services in locations easily accessible to customers. The marked growth of general merchandisers, such as department stores, discount houses, chain and "warehouse-showroom" stores, has brought about greater emphasis on "professional training" as part of the preparation for a career in retailing.

Career Opportunities

Merchandise Management: Progression from assistant buyer to buyer tomerchandise division manager.

Store Management: Assistant department (sales) manager to department manager to store manager.

Formal training programs: In larger chains and department stores likeSears, the Jewel companies, the MayCompany, Dayton's and numerous Federated Department Stores.

PHYSICAL DISTRIBUTION MANAGEMENT, LOGISTICS, AND PACKAGING

Description

Efficient packaging and movements of goods to people is a very important aspect of marketing. Several new technological developments in the area of packaging and transportation have made this one of the most dynamic areas of marketing. In this area the marketing specialist can expect jobs in various areas of distribution planning, freight, warehousing, inventory, packaging and customer service.

Career Opportunities

All large and small Packaging and physical distributionCompanies: (Warehousing, Inventory Control)

Specialized jobs: For transportation companies, airlines,air transportation, rail, sea and trucktransportation.

SERVICE MARKETING20

Excellent opportunities are available in a variety of services such as banks, insurance companies, and hotels.

Career Opportunities

FinanceBankingInsurance

MARKETING JOBS IN NONPROFIT ORGANIZATIONS

Description

Marketing has become a subject of growing interest to a number of nonprofit organizations. These organizations have been facing complex problems. Concepts and tools which have been used effectively by marketing managers to manage products and services in companies are now being used to solve problems and market the products and services of nonprofit organizations.

Career Opportunities

Marketing Specialists: In areas like museums, churches,(To stimulate demand symphonies, blood banks, hospitals,or attract new customers) educational institutions, fund raising

organizations, sports organizations. INTERNATIONAL MARKETING

Description

Job opportunities in International Marketing will initially be the export/import field. Graduates in international business with a major in marketing will be asked to evaluate potential foreign markets and customers, prepare pricing quotations and dealing with shippers and other transport agents to move the goods concerned to the parties requesting it. A lot of work is usually done through the telephone, fax or by mail. Oftentimes the marketing graduate may have to visit foreign countries and meet face to face with the dealers and distributors in those countries to move the products specialized geographical knowledge of overseas markets along with familiarity with the language and culture will be a great plus.

Career Opportunities

Marketing positions: For companies like Colgate-Palmolive,in multinational companies CPC International

MARKETING'S ROLE IN GOVERNMENT AGENCIES21

Description

A variety of government departments and agencies engage in marketing activities to promote public awareness in certain areas or to gain the support of the public for certain causes.

Career Opportunities

Agricultural Marketing: Marketing of commodities, vegetable products, dairy products offer excellent opportunities.

Marketing opportunities: In the department of Defense, Navy Army, Air Force and Marines, NASA.

Other departments of the Transportation, HEW (Family Planning Governmentprograms, safety councils), commerce (tourism, trade), Interior (parks).

MARKETING OPERATIONS RESEARCH AND SYSTEMS ANALYSIS

Description

Individuals employed in this type of activity will be located at the staff level and will tend to act an consultants to managers faced with difficult marketing problems. These individuals are well trained in engineering, management science, operations, research and systems analysis concepts, which they attempt to apply to various marketing problems. The type of problems encountered will include demand measurement and forecasting, distribution allocation policies and strategies, field sales force allocations problems, various allocation problems in advertising and promotion, as well as those encountered in new product development and test marketing.

Career Opportunities

Marketing oriented firms: Xerox, Pillsbury, Masonite,Eli Lilly, Westinghouse

MARKETING CONTROLLER22

Description

Some companies have the above position. It requires a good marketing background along with superior accounting and financial skills. The person is usually required to analyze the cost and profitability of contemplated and past marketing programs and expenditures.

Career Opportunities

Large corporations such as General Electric, DuPont, General Foods and TWA.

MARKETING ANALYSIS AND PLANNING

Marketing Analysis and Planning involves examining the consumers, and various segments, competition, technology and other environmental variables along with company's strengths and then shaping and reshaping the company's products to produce goods, profits and future growth. Goals have to be obtained, strategies and tactics formulated and implemented.

Career Opportunities

Marketing positions in small Areas include product management,to large companies market identification and evaluation,

and planning and control

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SELECTED OUTSIDE SOURCES FOR PAPERS AND PROJECTS

Journals in Marketing

Journal of MarketingJournal of Marketing ResearchJournal of Consumer ResearchJournal of RetailingJournal of the Academy of Marketing ScienceJournal of AdvertisingJournal of Advertising ResearchHarvard Business ReviewIndustrial Marketing ManagementJournal of Macromarketing Public Opinion Quarterly

Periodicals

FortuneForbesBusiness WeekWall Street Journal Advertising AgeMarketing and Media DecisionsAmerican DemographicsChain Store Age ExecutiveBroadcastingThe Economist

World Wide Web

http://www.directory.nethttp://www.interport.net/slipknot/felix2.htmlhttp://yahoo.com/business/marketinghttp://www.marketingtools.comhttp://www.adage.comhttp://www.bus.orst.edu/tools/other/market/market.html

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AWARDS AND SCHOLARSHIPS

During the Spring semester, various committees within the School of Business and Management evaluate applications for financial awards and scholarships both for the Marketing department and the School of Business and Management. You are encouraged to apply for one of the following awards.

The Marketing Award. The Millie Austin Service Award.A prize to the student in the A prize to a graduating senior withMarketing Curriculum attaining an excellent scholastic average whothe highest scholastic average. is active in extracurricular

community activities.

The Tri-State Dairy Deli Association The Gustav Auzenne, Jr., Memorial Award.

Scholarship Fund Award. A prize Senior year tuition awardpresented to students in the School to a worthy and deserving juniorof Business and Management, in the School of Business andpreferably marketing majors, who Management.have a minimum cumulative averageof 3.0 and who show financial need.

The John R. Washburn Award. A prize The Business Administration to a woman in the Undergraduate and Award. A prize to the student in the Graduate Marketing Curriculum with Business Administration Curriculumoutstanding qualities of leadership, attaining the highest scholasticscholarship, and personality. average.

The Richard Allen Wasko Memorial The Dr. Stanley F. ChamberlinAward. A prize to a marketing Memorial Award. A prize, presentedstudent who shows exceptional by the Alumni Association of Omega,promise and has the potential for Delta Sigma Pi Fraternity, to ana successful career in the field of undergraduate student who hasmarketing. completed the junior year who

demonstrates outstanding academicachievement.

The Wunsch Foundation Award. A Delta Sigma Pi Scholarship Prize.prize presented for the paper judged A prize to a senior business majorbest in materials management, physical graduating with the highest distribution, logistics. scholastic average.

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The Jack A. King Memorial AwardA prize presented to a graduate senior who shows outstanding academic achievement and whose extracurricular activities exemplify loyalty to the Schoolof Business and Management and to Temple University.

The Samuel Mink Memorial AwardAn annual cash prize for outstanding work as a graduate student in the School of Business and Management.

Emilie Ehmann Muholland AwardA prize to a graduating senior who, in obtaining a college education,has made personal financial sacrifices.

The School of Business and Management Alumni Association PrizesAwarded to a man and a woman in the School of Business and Management graduating from an undergraduate program having the most outstanding qualities of leadership, personality, and scholarship.

The Wall Street Journal AwardFor outstanding academic achievement in the School of Business and Management.

Mindy Wolin Award Special Alumni Award in memory of Mindy Wolin created by her classmates for a student reflecting her exuberance and concern for her classmates.

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The School of Business and Management provides many opportunities for students to participate in student organizations. These organizations are designed to enhance the students' educational and professional involvement in business. The Marketing Department sponsors the following organizations:

American Marketing Association

The American Marketing Association at Temple University is chartered by the national American Marketing Association in Chicago. AMA provides each student with an opportunity to interact with other students, faculty and professional speakers who share an interest in marketing. Reasons for joining include:

* Develop relationships or "networking" to develop contacts with other students, faculty and professionals which can be used as future resources for job contacts and other professional and social considerations.

* By becoming an officer in the club, you can demonstrate leadership abilities to faculty and potential employees through direct contact with professional speakers and other AMA professionals.

* As an AMA student member, you can take advantage of the national AMA membership benefits such as a subscription to Marketing News (the professional magazine for marketers), subscription to a national employment data base and many other career related benefits.

* The American Marketing Association, through its speakers program, provides exposure to working professionals who will compliment and extend your marketing studies. The club also sponsors resume workshops; markets a resume book, consisting of the resumes of graduating seniors, to prospective employers and sponsors several social activities.

If you would like to graduate from Temple with more than a piece of paper (and a little poorer), we encourage you to join Temple's American Marketing Association Chapter. For more information, refer to TU AMA’s award-winning website at: http://www.temple-ama.org/content/.

Alpha Mu Alpha

Alpha Mu Alpha is a National Marketing Honorary Society. Membership is restricted to the top 10 percent of the applicant's graduating class. For information on membership, please contact Dr. Michael Smith at Alter Hall 512 or (215) 204-1682.

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FACULTY PROFILES

Craig AtwaterLecturerOffice: Alter Hall 522E-mail: craig.atwater@temple.edu

Dr. Neeraj BharadwajAssistant Professor Office: Alter Hall 521E-mail: nbharadwaj@temple.edu

Dr. Rajan ChandranProfessor and Senior Associate DeanOffice: Alter Hall 365Voice: 215.204.8148E-mail: chandran@temple.edu

Mary Conran Dean's Teaching FellowOffice: Alter Hall 519Voice: 215.204.8152E-mail: mconran@temple.eduWeb Site: http://astro.temple.edu/~mconran/

Dr. Angelika DimokaAssistant ProfessorOffice: Alter Hall 510Voice: 215.204.5672E-mail: angelika@temple.edu

Dr. Anthony Di BenedettoProfessorOffice: Alter Hall 523Voice: 215.204.8147E-mail: tonyd@temple.eduWeb Site: http://astro.temple.edu/~tonyd

Dr. Eric EisensteinAssociate ProfessorOffice: Alter Hall 527E-mail: eric.eisenstein@temple.eduWeb Site: http://eric-eisenstein.com/

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Dr. Ram GopalanAssistant ProfessorOffice: Alter Hall 517E-mail: ram.gopalan@temple.edu

Dr. James HuntAssociate ProfessorOffice: Alter Hall 518Voice: 215.204.1620E-mail: jmhunt@temple.edu

Dr. Masaaki KotabeProfessorOffice: Alter Hall 559Voice: 215.204.7704E-mail: mkotabe@temple.edu

Dr. Richard LancioniProfessor and ChairOffice: Alter Hall 516Voice: 215.204.8885E-mail: lancioni@aol.com

Dr. Susan MudambiAssistant ProfessorOffice: Alter Hall 524Voice: 215.204.3561E-mail: susan.mudambi@temple.eduWeb Site: http://astro.temple.edu/~smudambi/

Dr. Terence A. OlivaProfessorOffice: Alter Hall 525Voice: 215.204.8150E-mail: oliva@temple.eduWeb Site: http://astro.temple.edu/~oliva

Harry ShrankLecturerOffice: 114 West Hall, AmblerVoice: 215.283.1410E-mail: hshrank@temple.edu

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Dr. Indrajit Jay SinhaAssociate ProfessorOffice: Alter Hall 528Voice: 215.204.8151E-mail: isinha@temple.eduWeb Site: http://astro.temple.edu/~isinha/

Dr. Michael SmithAssociate ProfessorOffice: Alter Hall 512Voice: 215.204.1682E-mail: msmith@temple.eduWeb Site: http://astro.temple.edu/~msmith/

STAFF PROFILES

Dr. Richard LancioniDepartment ChairAlter Hall 516Voice: 215.204.8885 Email: lancioni@aol.com

Queene MaysAdministrative AssistantAlter Hall 516Voice: 215-204-8111Email: qmays@temple.eduFax: 215-204-6237

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