A Marathon of Sprints

How to Manage Content L ike a Pro ject

Manager

We need to approach life like a series of

sprints.“ - J im Loehr & Tony

SchwartzThe Power o f Fu l l Engagement

So we’re told to work like this…

…but it often feels like this

Content marketing can feel like…

89% of marketers work

outside office hours…

…Yet the # of B2B marketers who v iew

thei r work as effect ive fe l l 8% between 2015

and 2016.

So how do we go fromThis guy… …to this guy?

Agile Content Marketing

(Aka working like a project manager)

Agile (Pre-2001)

“Marked by ready abi l i ty to move with

quick, easy grace”

“Having a quick, resourceful, and

adaptable character”

The Agile Manifesto (2001 - )

Individuals over processes

Working software over documentation

Customers over contracts

Responding to change over fol lowing a

plan

Agile is:

An iterative approach to project

management

A strategy to help teams ship work more

often

Informed by real-t ime interactions

48% of project managers use Agile solutions

for non-software/IT projects…

…Yet only 11% of content marketers use

Agi le market ing.

Agile’s 4 Principles:

Team lead confirms l ist of priorit ies

Use those priorit ies to assign tasks

Get team buy-in for sprint length & goals

Put al l other tasks in your backlog

Agile in Practice“Features” Board for Sprints Backlog for the Future

Agile Marketing Works Because:

Customers’ needs constantly change

Company priorit ies regularly shift

Software tools are always evolving

The marketing

campaign is your

marathonThe content

product ion is your ser ies of spr ints .

The trick is to keep your

campaign goals

grounded……And give your team the power to i terate

thei r spr int work based on rea l - t ime

feedback.

Agile Content Teams Have:

One clear leader who owns strategy &

budget

10 team members or less ( ideal)

Equal focus on qual ity, speed, &

flexibi l i ty

A tool suite with the r ight integrations

Agile is Not Ideal If Your Team:

Works in government or a large

organization

Has feedback loops that are 2-3 people

deep

Needs close supervision

Is on a shoestr ing budget

If you follow the agile process, each iteration you

have on your content reduces risk by a significant margin.

“ -Mathew Sweezey

Pr inc ipa l o f Marke t ing In s igh ts @ Sa les fo rce .com

7 Agile PM Software Options

• Act iveCol lab• Agi le Bench

• Agi lo for Scrum• At lass ian J i ra + Agi le

• Pivota l Tracker• Spr intGround• Targetprocess

http://blog.capterra.com/agile-project-management-software/

Agile Project Management Values

Transparency

I teration

Communication

Qual ity

Happy sprinting!

Vis i t GetApp.com/pro ject-management-p lanning-software/

to find the r ight too l for your bus iness.

@GetApp