a major public health challenge..… …is to protect and promote child health
TRANSCRIPT
A major public health challenge..…
…is to protect and promote child health
A major public health challenge..……is to protect and promote child health
Every day of every week of every year…
about 20 infants are born in Teesside…..
These infants go home to very different circumstances
A major public health challenge..……is to protect and promote child health
Before long,..
Some of these infants are admitted to the very same hospitals often for preventable reasons…
A major public health challenge..……is to protect and promote child health
Babies who are formula fed have an increased risk of…
• Gastro intestinal infections
• Upper respiratory tract infections
• Obesity• Diabetes• Childhood cancers• Infant Mortality
Mums who choose to formula feed have an increased risk of..
• Ovarian Cancer• Breast Cancer• Osteoporosis• Diabetes• Postnatal
Depression
A major public health challenge..……is to protect and promote child health
• Increased risk of gastro-intestinal infections of 20%• Baby A is re-admitted to Hospital with a GI infection• Mother (and Father) of baby A – your employee(s) may have up to take
5 days off How much does this cost your organisation?
• Based on the UK 2011 salary of £26,244*, five lost working days would cost (£100.94 x 5) = £504.70 – excluding on-costs, pension contributions etc.
• This doesn’t include the impact of lost productivity, any back fill etc. (* = from the Annual Survey of Hours and Earnings from the ONS)
Baby A
For example
A major public health challenge..……is to protect and promote child health
The role of business….
• Provide written information to women about local services and support for breastfeeding prior to maternity leave
• Provide written information for dads, about their role in supporting their partner who has chosen to Breastfeed prior to the start of paternity leave
• Following return to work support any woman who wishes to continue to Breastfeed her infant
A major public health challenge..……is to protect and promote child health
Information that is available to businesses free of charge.
A major public health challenge..……is to protect and promote child health
Redcar & Cleveland Middlesbrough Hartlepool Stockton
A major public health challenge..……is to protect and promote child health
Locality Community Leads able to help with any questions..
Middlesbrough, Redcar and ClevelandVictoria Head01287 [email protected] Stockton
Ros Nunn01642 [email protected]
Annie Wallace01429 [email protected]
Many thanks
Victoria Head
Infant Feeding Coordinator
A major public health challenge..……is to protect and promote child health