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A Leading Technology Platform for Global App Developers

H1 2021 INVESTOR PRESENTATIONH1 2021

Disclaimer

2

This document contains forward-looking statements. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate, including statements relating to the business strategies, needs and expectations of advertisers, industry and market trends, expectations regarding investment strategies, and the financial targets such as revenue, gross margin, adjusted EBITDA, and adjusted net income of Mobvista, Inc. (the Company). When words such as “believe,” “expect,” “anticipate,” “will”, “outlook” or similar expressions are used, the Company is making forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give readers any assurance that such expectations will prove correct. These forward-looking statements involve risks, uncertainties and assumptions, including those related to the company’s limited operating history, which makes it difficult to evaluate the Company’s business and prospects, the market for performance-based programmatic advertising developing slower or differently than the Company’s expectations, the demands and expectations of clients and the ability to attract and retain clients. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company.

The Company does not intend to update any forward-looking statement contained in this press release to reflect events or circumstances arising after the date hereof. Included within this presentation are adjusted financial measures that supplement the Condensed Consolidated Statements of Operations of the Company prepared under IFRS. Reconciliations of IFRS to non-IFRS amounts for the periods presented herein are provided in schedules accompanying this presentation and should be considered together with the Condensed Consolidated Statements of Operations. These adjusted measures are not meant as a substitute for IFRS, but are included solely for informational and comparative purposes. The Company's management believes that this information can assist investors in evaluating the Company's operational trends, financial performance, and cash generating capacity. Management believes these adjusted measures allow investors to evaluate the Company’s financial performance using some of the same measures as management. However, the adjusted financial measures should not be regarded as a replacement for or superior to corresponding, similarly captioned, IFRS measures and may be different from adjusted financial measures used by other companies. Information contained in this presentation concerning the industry and the markets in which the Company operates, including the Company’s general expectations and market position, market opportunity and market size, is based on reports from various third-party sources, assumptions that the Company has made based on information in such reports and the Company’s knowledge of the market for its platform. Although the Company believes such third-party sources to be reliable, the Company has not independently verified the information and cannot guarantee its accuracy and completeness.

East to WestTechnology & Data to Sustainable Growth,Innovation to Application,Information to Knowledge.

H1 2021 INVESTOR PRESENTATIONH1 2021

Agenda

Company Overview⤷ Addressable Market⤷ Company Businesses⤷ Company Strategy

Growth DriversHow We DifferentiateFinancial SummaryAppendix

INVESTOR PRESENTATIONH1 2021


Company Overview

2013Founded

$308MRevenue 2021 H1

$8.5MAdjusted EBITDA 2021 Q2

41%Y/Y Revenue Growth of Mintegral

243Number of Mintegral customers that contribute more than US$100K in revenue

86%Mintegral retention rate of customers that contribute more than US$100K

95%Mintegral’s proportion of revenue from customers that contribute >US$100K in revenue

A Leading Technology Platform for Global App Developers

127%Mintegral's dollar-based net expansion rate of customers that generate >US$100K in revenue

18OFFICES

634EMPLOYEES

23NATIONALITIES

52%R&D ENGINEERS

24LANGUAGES SPOKEN

A Diverse Global Team



Company Overview


The World is Engaging with Mobile Apps

1. Omdia, as of December 31, 2020 - Connected devices database; core connected devices.2. eMarketer estimate for the average adult in the U.S. as of December 31, 2020 - US time spent;

lockdowns augment gans in time spent with mobile devices; SensorTower.

Addressable Market

6.7BDEVICES GLOBALLY 1

4.3hrsMOBILE USAGE PER DAY 2

140BAPPS DOWNLOADEDGLOABALLY IN 2020 3

83%DEVICE TIME SPENT IN APPS 2

Addressable Market

Defining the opportunity


$1TESTIMATED TOTAL AD MARKET BY 2025

$700BESTIMATED DIGITAL AD MARKET BY 2025

14%ANNUALIZED GROWTH RATE OF DIGITAL AD SPEND 2019-2025

The Digital Ad Market is Growing Quickly

2019

$322B

$336B

2020

$272B

$378B

2021

$292B

$455B

2022

$300B

$524B

2023

$303B

$586B

2024

$307B

$646B

2025

$307B

$700B

Source: eMarketer, March 2021

Non-digital

Digital

Massive TAM and Strong Tailwinds for Mobile In-App Advertising

C2G TrendCHINA ONLINE GAMING COMPANIES ARE GOING GLOBAL

10.7%MOBILE IN-APP AD ADVERTISING CAGR (2020-24E)

$283BESTIMATED MARKET FOR MOBILE IN-APP ADVERTISING BY 2024


Addressable Market

FY2024

FY2020

$283billion

$189billion

Estimated Market for Mobile Apps

Source: eMarketer

20%MOBILE IN-GAME ADVERTISING CAGR (2020-24E)

Addressable Market INVESTOR PRESENTATIONH1 2021

2018 2025Focused on the Highest Growth Segments of the Marketing Services Profit Pool

Martech / adtech

Marketing analytics

Media planning & procurement

Content generation

Creative concepting

Adaptation

Growing complexity, a shift to artificial intelligence and pressure on ROI measurement spur growth in optimization and technology solutions.

Rapid growth in programmatic spending and in-housing reduces media agency margins and revenues.

Proliferation of digital touchpoints and increasing personalization drives growth in modular digital content origination and automated postproduction.

Shifting marketing model leads to reduced reliance on traditional creative agencies.

Source: Bain & Company


User Growth, Cross-ChannelUser Growth, Ad Network Analytics Cloud Infrastructure Optimization

Marketing Insight DevOps AutomationCreative ManagementAd Monetization

Customer Data ManagementInteractive Creative

Strategic InvestmentsRevenue Generating

Company BusinessesB

usin

ess

Bra

nds

Bus

ines

s A

pplic

atio

ns

Company Businesses

Ranked #6 Overall Global Performance-based Media Company

And rising…

Source: Appsflyer Performance Index, Edition XII


• Prepackaged components are easier to integrate

• Doesn’t require constant sales & after-sales effort; our team can focus on the product

• Increased platform stickiness; app developers only connect a small number of leading SDK providers


Company Businesses INVESTOR PRESENTATIONH1 2021

Our Software Development Kit (SDK)

SDK


Company Businesses

9 of the Top 10 Games use the Mintegral SDK


Source: iOS App Store July 19, 2021

Unique visibility into the mobile app ecosystem, user behavior, and trends

Scaled, sticky distribution network

Ensures data security

Insights can be leveraged to deconstruct and rebuild new innovative products



Company Businesses

Our Platform Gives us Unique Perspective


Company Businesses

The Mintegral Platform's Powerful Flywheel

Special Topics

• Mintegral's Recovery from the Attack

• IOS 14.5 & IDFA

• Regulation & Uncertainty in China

Company Businesses INVESTOR PRESENTATIONH1 2021

Jan 2019 Aug 2019 Mar 2020 Oct 2020 May 2021

Rev

enue


Mintegral’s Strong Recovery From the Attack

July 19, 20219 of the top 10 free iOS games use the Mintegral Platform


Company Businesses


Ad monetization marketshare has shifted as behavioral ad platforms struggle to fill iOS 14.5+ ad impressions at high eCPM

Mintegral has differentiated its algorithms by focusing on context, not behavior

72% of US users opting out of behavioral in-app advertising in iOS 14.5

iOS 14.5 Impact

Company Businesses

Mintegral Share of Impressions is Growing…

Source: Mintegral Platform, June 2021

Before iOS 14.5 After iOS 14.5


Business Units

iOS 14.5+ Adoption Rate is about to Peak, Creating Challenges for Publishers


Publishers’ ad revenue is being affected as an increasing number of users are adopting iOS 14.5+, which is also challenging for ad networks.

77% IOS 14.5+ USER ADOPTION RATE 72% IDFA OPT-OUT RATE US Data as of July 26, 2021

Industry-Leading In-App Bidding Win Rate


Business Units

Mintegral’s Contextual Algorithm – Built For the Post-IDFA Era


22%US Market

28%Japan Market

38% China Market

According to feedback from our partners, since the launch of iOS 14.5 Mintegral has been one of their Top 3 monetization ad networks in terms of ad revenue.

TOP 3MONETIZATION PARTNER IN THE POST-IDFA ERA


Jelly FillDual Cat

5m+iOS Global Downloads

Mintegral: Case Study

TOP 1Mintegral Performance with iOS 14.5 Traffic in the Chinese Market

TOP 2Mintegral Performance with iOS 14.5 Traffic in the US Market

Company Businesses


• Education• Gaming• Data Privacy

Regulation and Uncertainty in China

• Aim for long term and sustainable growth

• Fair competition• Less abuse of data

moving forward

What is Certain?

Company Businesses


• Non-programmatic demand-side leader

• Still a large market, as many traffic sources cannot be accessed programmatically

• Generates significant profit and cashflow

Company Businesses


A free tool for developers, by developers

• A basic need for all app developers

• Gateway to our ecosystem

• Anchor point to clients which makes Mobvista integral to their business

• Real time up-to-date industry insight and knowledge

• $5-6M USD investment per year creates this envy of the industry

134,000+GAME DEVELOPER PARTNERS

2.2B+MONTHLY ACTIVE PLAYERS SEEN ON OUR PLATFORMS

Company Businesses

2.2%


Company Businesses

Massive Cross-sell Opportunity

2.2%GameAnalytics Customers with >100K Monthly Users are also Mintegral Customers

1006

Large Clients with >100k Monthly Active Users

• Proven and continuously-improving technology thanks to Mintegral

• Investment per year: • Current verticals of clients that are

using / testing

• Gaming / Data Security / Telecommunication / Creative tools / Data Intelligence/ E-Commerce


Company Businesses


NOV 2020 Establishment of our Cloud Business Unit

AUG 2020ENGINEPLUS introduced to AWS marketplace

JUNE 2021ENGINEPLUS introduced to Huawei Cloud

JAN 2021SPOTMAX introduced to AWS Marketplace

OCT 2018 MINDALPHA, our machine learning platform announced

Our Core Technology Platform Started with a Business Challenge...

Data Management

Data Processing

Machine Learning

Resource Scheduling Optimization

Multi-Cloud Unified Management

Serverless DevOps

Company Businesses


Company Businesses

Creative Management& Automation

and moreCloudManagement

AnalyticsMonetizationUserGrowth

Key Functions

1.8 billion daily active users

Inference Engine

Data Management Data Processing Machine Learning

Resource Scheduling Optimization

Mulit-Cloud Unified Management

Serverless DevOps

Infrastructure

• Avoid reinventing the wheel

• Optimize Costs

• Quickly Marshal Resources to Attack an Opportunity

Our Core Technology Platform is the Foundation of our Business


DAILY AD REQUESTS

AVERAGE LATENCY

DAILY ACTIVE DEVICES

DAILY ONLINE PREDICTIONS

PARAMETER SIZEOF MODEL FEATURES

DAILY DATAPROCESSING

COUNTRIES/REGIONS

Our Core Technology Platform by the Numbers

200B

<50ms

1.8B

10T

10B

10PB

252

Company Businesses


Reyun

• A leading SaaS company for app developers in China

• Synergies

• A missing piece of the puzzle for Mobvista

• A new world for Reyun

• More to come…

+

Company Businesses

SMB Enterprise Corporate



Our Tooling Ecosystem We are Developing the first end-to-end Marketing, Monetization, Attribution, and Analytics Platform in the Mobile App Industry.

Cloud Infrastructure Management

Realtime Machine Learning

Customer Data Management

Creative Management

Ad Monetization

User Growth

Attribution

Analytics

Company Strategy



More Customers Platform NetworkEffects

Increased RevenuePer Customer

More Products Offered

x x =

Our Platform Network Effects

Growth Drivers


More Customers


x x =

Increase Y/Y in Enterprise Customers 2020-2021 H1

• Growth & Retention of Enterprise Clients• Vertical Expansion to Tap into New Markets• Incentives for Prospective Clients in Target

Segments

Growth Drivers

Customers Contributing US$100,000 during the 12 Month Period

23.4%



x x =More Revenue per Customer

Growth Drivers

Increase Y/Y in Revenue Per Enterprise Customer

2020-2021 H1

• Cross-selling• Up-selling• Expand Android Platform

Customers Contributing US$100,000 during the 12 Month Period

27.3%

CorporateSMB Enterprise



x x =More Products

Growth Drivers

Cloud Infrastructure Management

Realtime Machine Learning

Customer Data Management

Creative Management

Ad Monetization

User Growth

Attribution

Analytics

New Product

New ProductNew Product

New Product

Our Tooling Matrix is the Key to our Strategy



x x =Platform Network Effects

Growth Drivers

Revenue Cost Expense

The Effect: Our Margin Rates will Improve as our Platform Scale Grows


China is the Largest and Most Complex Market in the World

Massive Scale and Growing

Our Foothold in China is Very Difficult for Western Companies to Replicate

• Language• Culture• Regulation

How We Differentiate


Our Unique Positioning

Strong emerging market presence，especially China.

We are Independent and don’t compete with our Clients

Our scaled Western presence for Chinese company

We have a material non-gaming business




Management Team

Robin DuanFounder, Chairman

Clement CaoCo-Founder, Group CEO

Erick FangGroup CPO, CEO Mintegral

Sean SongGroup CFO

Morten WulffGroup VP

Chao CaiGroup VP, Group Chief Architect

MagnetoGroup VP, Engineering

International VisionFounder-led Strong Execution

Prominent Expert Presence4 Management Members with Strong Tech Background


Xiaoqiang ZhuChief AI Officer


Financial Highlights

REVENUE 2020 H1

ADJ. EBITDA 2020 Q2

Y/Y REVENUE GROWTH OF MINTEGRAL

DOLLAR-BASED NET EXPANSION RATE

Financial Summary

$308M $8.5M

127% 41%

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

H1 2020 H1 2021

Group Revenue(USD in Thousands)

Mintegral Revenue Total Group Revenue

Source: eMarketer, March 2021


Financial Summary

China30%

Americas & EMEA49%

APAC18%

Other3%

H1 2020

China33%

Americas & EMEA46%

APAC18%

Other3%

H1 2021Revenue Allocation by Region

Note: all sectors may not add up to 100% due to rounding


Financial Summary

Revenue Allocation by Content Vertical

Games63%

E-Commerce19%

Social & Content

6%

Lifestyle4%

Utility4%

Others4%

H1 2020

Games60%E-Commerce

14%

Social & Content14%

Lifestyle5%

Utility5%

Others2%

H1 2021


Financial Summary

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

H1 2020 H1 2021

Expense Allocation(USD in Thousands)

Sales & Marketing Expenses General & Administrative ExpensesResearch & Development Expenses

Expense Allocation by Type


Financial Summary

The Company has issued the convertible bonds in the aggregate principal amount of US$30 million on 3 January 2021, which conversion price is HK$5.54.

As of 30 June 2021, the market price of the share of the Company was approximately HK$4.5 higher than the conversion price. Therefore, a fair value loss of approximately US$28.4 million may be expected to be recorded.

Convertible Bond Update


Financial Summary

Adjusted EBITDA Growth Trend

-$15,000

-$10,000

-$5,000

$0

$5,000

$10,000

H2 2020 Q1 2021 Q2 2021

Adjusted EBITDA(USD Amounts in Thousands)


Management Team

Appendix

Robin DuanFounder, Chairman

Robin is the Founder, Executive Director and Chairman of the Mobvista Group. Robin focuses on Group management, long-term strategy and business expansion. After graduating from Zhejiang University, Robin became Huawei's overseas product manager. Later, Robin joined UC, a major tech company behind the popular UC Browser, where he successfully led his team to reach over 100 million global MAUs. Thanks to his years spent in the industry, Robin acquired rich experience in global mobile marketing and technology. In 2013, Robin founded Mobvista with a goal to help Chinese enterprises boost their expansion into the global market.


Management Team

Appendix

Clement CaoCo-founder, Group CEO

Clement is the co-founder and CEO of the Mobvista Group. He is mainly responsible for the overall management of the Group's operations. Clement focuses on implementing strategy and business operations across Mobvista and its subsidiaries. Mobvista strives to drive innovation through a SaaS tooling ecosystem by providing monetization, multi-channel media buying, creative production, and cloud infrastructure solutions.


Management Team

Appendix

Erick FangGroup CPO, CEO of Mintegral

Erick is the CPO of the Mobvista Group, in charge of product innovation and management. Erick received his bachelor's degree from Zhejiang University, and his masters degree from University of Pittsburgh. After working at Umeng, a leading mobile app analytics provider in China, as the Senior Director of Product, Erick joined Alibaba as Senior Specialist in Product. At Mobvista, Erick successfully led the team that developed Mintegral, the programmatic interactive advertising platform, which managed to reach over 50 million SDK DAUs in its first 6 months. According to the 2020 Appsflyer Performance Index, Mintegral was the only Chinese company to reach the top 10 rankings, placing 6th on the Global Power Ranking (Android & iOS).


Management Team

Appendix

Xiaoqiang ZhuGroup Chief AI Officer

Zhu Xiaoqiang was the head of Alibaba Group’s display advertisements technical team and AI algorithm platform team. He is also one of the initiators of the DLP-KDD workshop (the industry forefront for the discourse on the practical applications of advertisements/recommendations/search technology), as well as its co-chair from 2019-2021. He has near 10 years of professional experience in AI-related fields, and has led and completed innumerable projects branching from fields such as core advertising algorithms, AI infrastructure platforms, and computing power architecture. He has also published dozens of papers at top industry conferences such as KDD, AAAI, and IJCAI.


Management Team

Appendix

Sean SongGroup CFO

Sean is the CFO of the Mobvista Group and he manages the Group's financials and investments. As a member of CICPA, Sean has participated in all three rounds of open investments and financing and co-led Mobvista's listing on the HKEx. Sean also led the cross-border merger in Europe and the US and is responsible for the strategic business expansion in the US. Before joining Mobvista, Sean was Assistant Manager at KPMG and the Head of Energy Management Contracting at Mingyang Electric.


Management Team

Appendix

Morten E. WulffGroup VP, Chairman Game Analytics

Morten is the VP of the Mobvista Group. Morten is a serial entrepreneur, active investor, and advisor of a portfolio of early-stage start-ups and companies. He has raised over $25 million in funding from Venture Capitalists and is the founder of one of the most comprehensive gaming analytics tools on the market, GameAnalytics. Morten founded GameAnalytics in 2012 and remains Chairman of the company today. After raising over $8M in funding, the company was acquired by Mobvista in 2016. The GameAnalytics platform enables game development teams to rapidly refine gameplay, improve retention and increase revenue with real-time data analysis for all major game engines and operating systems.


Management Team

Appendix

Chao CaiGroup VP, Group Chief Architect

Chao is the Chief Architect of the Mobvista Group with more than 15 years of experience in software development. Before joining Mobvista, Chao worked at several international tech companies including Amazon and HP. Previously working as Chief Technology Architect, Chao led all Chinese marketplace projects and improved customer experience using machine learning, big data, and cloud computing. Chao also led the development of TopAnalyzer, a network security system, which was used at multiple international events including the 2008 Beijing Olympic Games and the 2010 Shanghai World Expo.


Management Team

Appendix

Magneto WuGroup VP, Engineering

Magneto is the VP of Engineering at the Mobvista Group. Magneto has over 10 years of technical experience with digital marketing and advertising platforms. Prior to joining Mobvista, Magneto worked at Baidu and was a core member of the Fengchao advertising platform. Before that, Magneto worked at AutoNavi Map, where he helped build the company's partnered merchant system thanks to his expertise with backend, database technology, and mobile development among others.

a leading technology platform for global app developers be

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