a. karlsson, “building reputation through research ... · data source: elsevier scival2009‐2013...

A. Karlsson, “Building Reputation Through Research Excellence”British Council Reputation Management in Higher Education, 6th‐7th March 2014, Tokyo, JapanFor further info: [email protected]

3/8/2014

1

Building reputation through research excellence |

Dr Anders Karlsson, Vice President,

Global Academic Relations

With support from Ludivine Allagnat,

Strategy Analyst

British Council, Reputation Management in Higher Education,

Tokyo, 7th March 2014

Building reputation through research excellence


Outline of talk

2

• A changing university landscape

• Reputation vs. research performance

• Recipes for excellence

Stanford Global Gateway


3/8/2014

2


Academic Competition and Return‐Of‐Investment

3

UK’s national Research Excellence Framework assessment program, 2014

National Excellence in Research for Australia assessment program, 2012 Next 2015!!

Before: Focus on Purpose (e.g. mission)

Now: Push to focus on Product(e.g. graduation rates, patents and licenses, publications, grants, winning athletic teams)

..more recently Productivity

3

academicexecutives.elsevier.com


Reputation = Brand Image

4

“Brand Image” =The perception of a brand in the

minds of persons. The brand image is

a mirror reflection (though perhaps

inaccurate) of the brand personality or

product being.

American Marketing Association

Dictionary

Data Source: http://www.millwardbrown.com/brandz/Top_100_Global_Brands.aspx


3/8/2014

3

Building reputation through research excellence |“Data-Mining” the Science Landscape -Elsevier Research Intelligence

5

High Performance Cluster ComputingLexis Nexis HPCC

SciVal features 4600 Institutions, 220 countriesUsers query 75 trillion metric values

1 M+ manuscripts submitted to 2,000 Elsevier journals

350,000+ articles published

The world’s largestabstract database+20,500 journals5,000 publishers

Research metric analysis tools & custom analytics

Full-text database ofall Elsevier journals


Reputation vs. Research Excellence

6

• Look at NEWEST THE World Reputation Rankings 2014

• Take six top global universities (US/UK) – Top 6 APAC• Look at how they compare on

‐ “Research Output” and “Normalized Citation Impact”

Can we find some interesting correlations?Rank Name Country Score

1 Harvard University United States 100

2 Massachusetts Institute of Technology (MIT) United States 90.4

3 Stanford University United States 79.9

4 University of Cambridge United Kingdom 74.3

5 University of Oxford United Kingdom 67.8

6 University of California, Berkeley United States 63.1

Asian Universities

11 The University of Tokyo Japan 27.7

19 Kyoto University Japan 15.1

21 National University of Singapore (NUS) Singapore 13.5

26 Seoul National University Korea 10.9

36 Tsinghua University China 8.4

41 Peking University China 7


3/8/2014

4


Research output and Citation Impact

7

1: Harvard2: MIT

5: Cambridge4: Oxford

6: Berkeley3:Stanford

11: Tokyo

21: NUS41: Peking

19: Kyoto36: Tsinghua

x‐axis : publication outputy‐axis: Field weighted citation impact (FWCI) – a proxy for qualityx‐axis : publication outputy‐axis: Field weighted citation impact (FWCI) – a proxy for quality

As expected,not a one‐to‐one correspondence, but a good indication

Data Source: Elsevier SciVal 2009‐2013

26: SNU World average


The benefit of international collaboration

8


1 2

5

34

11

6

26

2141

3619

International collaborationcorrelates withcitation impact

The numbers are the THE 2014reputation rankings

World average


3/8/2014

5


UK BIS Report – UK & large research nations

9

http://info.scival.com/research‐initiatives/BIS2013

9


Almost 50 % of UK’s articles are internationaland they have1.6 times

higher citation impact

than institutional articles

UK researchers are highly internationally collaborative

10

X 1.6


3/8/2014

6


International Collaboration Advantage

11

X 2.2X 2.4

11

About 25 % (UK 50 %) of Japan’s articles are

internationaland they have

2.2 times (UK 1.6 times)higher citation impact

than institutional articles


Keio University and International Collaboration

12


Keio-UTokyo1.5 times citation impact

Keio-Harvard4.1 times citation impact

Keio-Toronto2.2 times citation impact


3/8/2014

7


A key group for Japan transformationURAs (University Research Administrators)

13

Source: Tokyo University, Link: http://www.u‐tokyo.ac.jp/res01/pdf/3.EstablisingPfofessionalStandardsinJapan_H241105NCURA.pdf

Research Development• Research Strategy• Survey of S&T Policy• Research Resource Analysis

Pre‐Award• Research Planning• Project Formation• Collection of Funding Information• Support for Application

Post‐Award• Project Management• Accounting• Compliance• Reporting• Safety• Industrial Collaboration• Intellectual Properties Management

Hokkaido University

Tohoku University

University of Tsukuba

University of Tokyo

Waseda University

Keio University

Tokyo Institute of Technology

Nagoya University

Kyoto University

Osaka University

Kyushu University


Digital Presence beyond Web-pages..

14

• How will ‐ Altmetrics affect reputation?‐ research social networking affect?‐What is the role of MOOCs?


3/8/2014

8


Recipes for excellence – some ideas

15

• Reputation builds on faculty visibility and success

• Reputation (as expected) correlate well with research impact

• Provide faculty opportunities to develop collaborations with the best global teams

• Develop your unique identity and “selling point”• Manage brand to engage faculty, students, and

alumni, make them brand advocates• Develop communications and marketing• Work across internal boundaries

‐ Research office ‐ International office‐ External Communications


Reputation‐ branding depends on‐ research excellence‐ teaching excellence‐ career prospects for faculty and students‐ “Ecosystem” (companies, living environment)

Q: How to best link all of above?

Building Research Excellence

Q: Which internal support processes are needed?

Looking onward..

Q: Where are Asian universities 10 years from now?

Discussions

16

For further info/contacts: [email protected]

a. karlsson, “building reputation through research ... · data source: elsevier scival2009‐2013...

Documents