A joint meeting of: American Agricultural Editors’ Association, Livestock Publications Council, and the ABM Agri-Council plus the annual meeting of the Agricultural Communicators of Tomorrow

The Ag Media Summit is a joint meeting of the American Agricultural Editors’ Association, theLivestock Publications Council and the American Business Media Agri-Council. This industry-widegathering of agricultural communicators offers one of the best opportunities for professionalimprovement and industry networking.

More than 600 attend this event each year, and the InfoExpo annually exceeds 75 booths.Choose the 2011 AMS sponsorship level (see elsewhere in brochure) that’s right for you and takeadvantage of the following benefits:

• Connections with journalists representing publications throughout North America and beyond• Sponsorship of events or workshops• Recognition on conference banners/signs• Podium announcements at conference events• Ad space in conference program• Complimentary AMS registrations• InfoExpo booth space• Collateral insertion in registration packets• Appreciation gifts for corporate partners and event sponsorsAnd more!

The materials in this brochure outline your opportunities to participate as a sponsor and/orexhibitor at our annual InfoExpo trade show, where you will have a forum to highlight what’s newfrom your company or organization and build important relationships with industry professionals.At specific sponsorship levels, trade show space is included, along with complimentary registrationto the event.

New this year is an opportunity to promote your organization’s products and/or servicesthrough ad ad in Agri Marketing magazine in a special section on AMS. As a sponsor or exhibitor,you can take advantage of this additional publicity for just $1,000.

See you in New Orleans as we really Jazz it Up!

It’s time to “Jazz it Up!” in New Orleans this summer! If you’re looking for the best place to promote your company or organization’s productsand services then this is the place to be: the 13th Ag Media Summit in New Orleans, This annual get-together, the largest meeting in the United States of the ag industry’stop writers, editors, photographers, publishers and ag communicator specialists, beginswith pre-meeting activities on Saturday, July 23, followed by the AMS program July 24-27. We invite you to participate as a sponsor or an exhibitor at our InfoExpo orboth, and be a part of this important agricultural media event.

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sFor questions about AMS sponsorships:Willie Vogt, sponsorship chair – 651-454-6994wvogt@farmprogress.comAmy McDonald sponsorship co-chair – 254-445-4333amy.mcdonald@mmcsolutions.com

For questions about InfoExpo:Laurie Bedord, InfoExpo chair – 515-284-2853laurie.bedord@meredith.comJustin Davey, InfoExpo co-chair – 515-284-2118justin.davey@meredith.comAlso visit us on the web at www.agmediasummit.com

s CONFERENCE HEADQUARTERSHeadquarters hotel is the New Orleans Marriott Downtown, 555 Canal St., New Orleans, LA 70130; phone: 504-581-1000. All workshops/seminars will be heldat this location. Room rate: $135 Check www.agmediasummit.com for additionalinformation. We will be posting continual updates.s EXHIBITOR REGISTRATIONComplete and return the exhibitor registration form with your payment to Ag Media Summit, Attn: Dianne Brncic, 16020 Swingley Ridge Road, Suite 300,Chesterfield, MO 63017, or fax to: 636-449-5051.s CONFERENCE REGISTRATIONAll exhibitors will receive one full comp registration per company and have theopportunity to purchase InfoExpo-only passes for other company or agency person-nel. Additional InfoExpo-only passes are available for $125 each and available tosponsors only. Every individual, regardless if they are receiving a comp registrationor not, must register for the conference when online registration is available. TheInfoExpo exhibitor registration form is for your booth only.Registration forms will be available at www.agmediasummit.com by May 1, 2011. s BOOTH INSTALLATION AND DISMANTLINGAll InfoExpo booths must be in place by 3 p.m., Monday, July 25. Dismantling ofexhibits must occur between 3 p.m. and 6 p.m. Tuesday, July 26. No exhibitor willhave the right prior to the closing of InfoExpo to pack or remove articles on exhibit. Exhibitors who need additional time to install and/or dismantle their boothsshould contact Kenna Rathai at AAEA.s BOOTH FURNISHINGSEach exhibit booth will include one 8 X 10-foot piped and draped space with one 6-foot draped table, two chairs and one wastebasket. Additional booth items, electrical and audiovisual needs can be ordered directly from the decorating com-pany and/or hotel. You will receive instructions and order forms in the spring, andinformation will also be posted on www.agmediasummit.com. Please Note: All aisle and corridor space is under the control of the 2011 Ag MediaSummit and shall not be used for lobbying, distribution of literature or demonstra-tion purposes.s AMS EVENT SCHEDULING POLICYIt is the policy of the Ag Media Summit (AMS) Steering Committee to encouragethose registered for the Summit to attend scheduled program workshops, seminarsand meetings. The AMS Steering Committee understands that occasionally compa-nies wish to invite selected media representatives to events (e.g., media confer-ences, one-on-one interviews, receptions) while at AMS that are not official AMSfunctions. Any company wishing to hold an event or reserve a meeting room in theheadquarters hotel during an official AMS function is asked to bring the request tothe AMS Steering Committee Chair or AMS Staff not less than 30 days prior to thestart of AMS. Please provide the request by email to Diane Johnson(dianej@flash.net) or Den Gardner (aaea@gardnerandgardnercommunications.com). A decision will be made by the AMS Steering Committee within one week of receiv-ing each written request. The AMS Steering Committee thanks you in advance foradhering to this policy.s AMS INFOEXPO POLICYThe InfoExpo hours are intended for members of media attending the event to meetwith AMS sponsors and InfoExpo exhibitors on the trade show floor. Companies arediscouraged from arranging media interviews outside of the trade show floor dur-ing the official hours for InfoExpo. AMS Steering Committee and Staff asks thatcompanies respect this time period.

SUNDAY, JULY 242 p.m. - 5 p.m. Exhibit Setup

MONDAY, JULY 258 a.m. - 3 p.m. Exhibit Setup4 - 6 p.m. InfoExpo Grand Opening

TUESDAY, JULY 268:30 - 10 a.m. Breakfast in InfoExpo1:30 - 3 p.m. Dessert in InfoExpo3 - 6 p.m. InfoExpo Teardown

InfoExpo Exhibit Hours and Special Events

Sponsorship and InfoExpo Contact Information

Ag Media Summit Staff

American Agricultural Editors’ Association (AAEA)Den Gardner – ageditors@gardnerandgardnercommunications.com952-758-6502 fax: 952-758-5813Kenna Rathai – kenna.rathai@kbrcommunications.com815-422-0321 fax: 815-422-0331

Livestock Publications Council (LPC)Diane Johnson – dianej@flash.net817-336-1130 fax: 817-232-4820

Drake & Company (AMS Finances)Steve Drake – drake@drakeco.com636-449-5066 fax: 636-449-5051

sGold Sponsor — $15,000 (plus optional $1,000 for 4-color full-page ad in Agri Marketing magazine’s AMS Section)Choice event sponsorshipCompany recognition during eventOne-page, four-color ad in conference programSpotlight ad (300x250 pixels) on AMS web siteThree AMS registrationsOne exhibit booth at InfoExpo trade showCompany name on entrance sign for eventInsertion of fliers or promotional items into registration packet (must be approved by AMS committee)Pre-conference e-mail blast to registrantsRegistration list (mailing labels only)Sponsor appreciation gift

Silver Sponsor — $10,000 (plus optional $1,000 for 4-color full-page ad in Agri Marketing magazine’s AMS Section)Major event or workshop session sponsorshipCompany recognition during eventHalf-page, four-color ad in conference programButton ad (180x150 pixels) on AMS web siteTwo AMS registrationsOne exhibit booth at InfoExpo trade showCompany name on entrance sign at eventInsertion of fliers or promotional items in registration packet (pre-approved by AMS committee)Registration list (mailing labels only)Pre-conference e-mail blast to registrantsSponsor appreciation gift

Bronze Sponsor — $7,500(plus optional $1,000 for 4-color full-page ad in Agri Marketing magazine’s AMS Section)Choice of event or workshop session sponsorshipCompany recognition during eventHalf-page, four-color ad in conference programButton ad (180x150 pixels) on AMS web siteTwo AMS registrationsOne exhibit booth at InfoExpo trade showCompany name on entrance sign at eventRegistration list (mailing labels only)Pre-conference e-mail blast to registrantsSponsor appreciation gift

Contributor Sponsor — $5,000(plus optional $1,000 for 4-color full-page ad in Agri Marketing magazine’s AMS Section)Meeting break or session sponsorshipCompany recognition on signageHalf-page, four-color ad in the conference programCompany listing on AMS web siteTwo AMS registrationsOne exhibit booth at InfoExpo trade showRegistration list (mailing labels only)Pre-conference e-mail blast to registrantsSponsor appreciation gift

Patron Sponsor — $2,500(plus optional $1,000 for 4-color full-page ad in Agri Marketing magazine’s AMS Section)Meeting break sponsorshipQuarter-page, four-color ad in conference programCompany listing on AMS web siteOne AMS registrationRegistration list (mailing labels only)

Supporter — $1,000 and less (plus optional $1,000 for 4-color full-page ad in Agri Marketing magazine’s AMS Section)Recognition in the conference programCompany listing on AMS web site

NOTE: Supporter sponsors and exhibitors have the opportunity to pur-chase the registration list (mailing labels only) for $250. Patron andsupporter sponsors, and exhibitors, have the opportunity to send an e-blast to registrants for $750.

2011 SPONSORSHIP OPPORTUNITIES

___Gold Sponsor ($15,000 +$1,000 for optional ad in Agri Marketing magazine)___Silver Sponsor ($10,000 +$1,000 for optional ad in Agri Marketing magazine)___Bronze Sponsor ($7,500 +$1,000 for optional ad in Agri Marketing magazine)___Contributor Sponsor ($5,000 +$1,000 for optional ad in Agri Marketing magazine)___Patron Sponsor ($2,500 +$1,000 for optional ad in Agri Marketing magazine)___Supporter Sponsor ($1,000 and under +$1,000 for optional ad in Agri Marketing magazine)

Remember: Additional InfoExpo-only passes will be available for $125 each.

Deadline for Sponsorships: May 13, 2011.

Name of Sponsoring Company: ____________________________________________________________(please list official name as you wish it to appear in all promotional materials)

Contact Name: _________________________________________________________________________

Contact Address:________________________________________________________________________

City: ________________________________________ State: __________ Zip: ___________________

Work phone: _________________________________ Fax: ___________________________________

Cell phone: __________________________________ E-mail: _________________________________

SPONSORSHIP REGISTRATIONBe Part of the 2011 Ag Media Summit

Mail or fax this form to:Ag Media Summit

Attn: Dianne Brncic16020 Swingley Ridge Road, Suite 300, Chesterfield, MO 63017

fax: 636-449-5051

For additional questions about AMS sponsorships, please contact:Willie Vogt, sponsorship chair – 651-454-6994 wvogt@farmprogress.com

Amy McDonald sponsorship co-chair – 254-445-4333 amy.mcdonald@mmcsolutions.com

There are several levels of sponsorship to consider as part of the Ag Media Summit (see opposite page). The benefits are numerous. If you’re considering exhibiting in InfoExpo,the benefits of sponsorship also may interest you. An exhibit booth is part of a number ofsponsorships available. Just fill out the form below, and someone will contact you soon to discuss your level of participation at the meeting.

Please Note: This form is for SPONSORSHIP RESERVATION ONLY. You will receive registration materials forattending the AMS in early May 2011.

Name of Exhibiting Company: _____________________________________________________________(please list official name as you wish it to appear in all promotional materials)

Contact Name: _________________________________________________________________________(this person will receive all materials)

Contact Address:________________________________________________________________________

City: ________________________________________ State: __________ Zip: ___________________

Work Phone: _________________________________ Fax: ___________________________________

Cell Phone: __________________________________ E-mail: _________________________________

Sponsorship level (if applicable) ___________________________________________________________

INFOEXPO EXHIBIT RESERVATION FORMOne person per company will receive full conference benefits (including all meals and functions) as part of theInfoExpo registration fee. Additional InfoExpo-only passes are available for $125 each. No one will be admittedto InfoExpo without a badge. InfoExpo exhibit dates are Monday and Tuesday, July 25-26. Please note this formis for BOOTH RESERVATION ONLY. You will receive registration materials for attending the Ag Media Summit inMay 2011 and every attendee must register, regardless of whether you receive a comp registration or not.Early registrants receive a discounted rate of $1,395 per booth ($650 for second booth) if received by May 13, 2011. After that date, the rate will be $1,595 per booth ($675 for second booth). Please note that AgMedia Summit accepts credit card payments, but will charge a 5 percent processing fee.

PAYMENT INFORMATION$1,395 for first booth $___________$650 for each additional booth $___________$200 late fee (per booth) after May 13 $___________5% fee for credit card payment $___________

TOTAL DUE: $___________

____Check enclosed (please make check payable to Agricultural Media Summit)

____Mastercard ____Visa No American Express or Discover

Account number: _______________________________________________________________ Exp. date ________/__________

Name on credit card: __________________________________________________________________________________________

Zip code for credit card billing address: __________________ Please consider this form to be your invoice.

Mail or fax to:Ag Media Summit, Attn: Dianne Brncic, 16020 Swingley Ridge Road, Suite 300, Chesterfield, MO 63017

phone: 636-449-5050 fax: 636-449-5051

TENTATIVE SCHEDULE AT A GLANCENote: Schedule is subject to change.Please visit www.agmediasummit.com for a complete schedule.

Saturday, July 23Pre-Conference Tour of Port of New Orleans (tentative)Philanthropy project (tentative)

Sunday, July 24RegistrationMorning — AAEA Board MeetingMorning — LPC Board MeetingNoon to 5 p.m. – Workshops and Seminars5 p.m. – First-timers Reception7-10 p.m. – Opening Reception

Monday, July 25RegistrationMorning – Golf Outing (additional fee)Morning – Continental BreakfastNoon – Lunch and SpeakerMorning-Afternoon – Workshops/SeminarsAfternoon – LPC Awards4-7 p.m. – InfoExpo Grand OpeningEvening — On Your Own

Tuesday, July 26Registration7:30-8:30 a.m. – AAEA, LPC and ACT annual business meetings8:30-10 a.m. – Breakfast in InfoExpoMorning – Workshops/SeminarsNoon – Lunch and Speaker1:30-3 p.m. – Dessert in InfoExpo3 p.m. – InfoExpo closesAfternoon – Workshops/Seminars4:30 p.m. – AAEA Awards Presentation6-9 p.m. – Closing Banquet/Major AwardsFunctions for AAEA, LPC and ACT

Wednesday, July 27Continental Breakfast – Ideas WorkshopAttendees depart for home

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Thank you Chuck Zimmerman for furnishingphotos from AMS 2010 in St. Paul, Minnesota,

including the “Dress Like a Minnesotan” evening.Thanks to Steve Werblow for your photos from

New Orleans featured on the covers.