a guide to social innovation and the curriculum · this guide explains cquniversity’s reasons for...
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A GUIDE TO SOCIAL INNOVATION AND THE CURRICULUM
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CONTACT USDomestic Enquiries
13 27 86 (within Australia)
+61 7 4930 9000 (outside Australia)
International Enquiries
03 9616 0606 (within Australia)
+61 3 9616 0606 (outside Australia)
www.cqu.edu.au
CRICOS Code: 00219C | RTO Code: 40939
Edition 1, May 2019
Published by CQUniversity Australia Rockhampton, Queensland.
COMMONWEALTH OF AUSTRALIA
Copyright Regulations 1969
WARNING
This Material has been reproduced and communicated to you by or on behalf of CQUniversity
Australia pursuant to Part VB of the Copyright Act 1968 (the Act).
The material in this communication may be subject to copyright under the Act. Any further
reproduction or communication of this material by you may be the subject of copyright
protection under the Act.
Do not remove this notice.
CQUniversity CRICOS Provider Codes: QLD - 00219C; NSW - 01315F; VIC - 01624D
Author: Dr Tobias Andreasson, Dr Linda De George-Walker, Veronika Simic, Bastian Thomsen
Internal Reviewer: Dr Nadine Adams, Dr Sherre Roy
External Reviewer:
Design/Desktop Publishing: Rolley Tickner
Acknowledgements: Lara Carton, Robin Dick, Shirley Boon (Case study work)
ISBN: 978-1-921047-76-3
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CONTENTSINTRODUCTION --------------------------------------------------------------------------------------------------------------------------- 4
The Office of Social Innovation ------------------------------------------------------------------------------------------------- 4
WHAT IS SOCIAL INNOVATION? ------------------------------------------------------------------------------------------------- 5
Social innovation definitions ----------------------------------------------------------------------------------------------------- 5
Social innovation is a mindset and a process --------------------------------------------------------------------------- 5
Social innovation as an action focused process ----------------------------------------------------------------------- 6
Social innovation is not bound to any discipline ----------------------------------------------------------------------- 8
Social innovation and the growing demand to be innovative --------------------------------------------------- 8
SOCIAL INNOVATION AT CQUNIVERSITY --------------------------------------------------------------------------------- 10
CQUniversity Strategic Intent ------------------------------------------------------------------------------------------------ 10
Ashoka U -------------------------------------------------------------------------------------------------------------------------------- 11
Ashoka U and CQUniversity --------------------------------------------------------------------------------------------------- 11
Ashoka U’s Impact Spectrum as a framework for curriculum development ------------------------ 12
United Nations Sustainable Development Goals (UNSDGs) -------------------------------------------------- 14
SOCIAL INNOVATION EDUCATION AT CQUNIVERSITY ----------------------------------------------------------- 16
Unit design and course development ------------------------------------------------------------------------------------ 16
Questions to consider when addressing social innovation --------------------------------------------------- 19
When a unit has limited or no focus on social issues and social change ------------------------------ 19
When the unit has a focus on social issues and challenges -------------------------------------------------- 20
SOCIAL INNOVATION CASE STUDIES ------------------------------------------------------------------------------------- 22
Supporting Articles ----------------------------------------------------------------------------------------------------------------- 22
ADDITIONAL RESOURCES -------------------------------------------------------------------------------------------------------- 23
Bibliography ---------------------------------------------------------------------------------------------------------------------------- 24
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INTRODUCTIONThis Guide explains CQUniversity’s reasons for embedding social innovation in the context of a well-
established and comprehensive engagement agenda and Ashoka U Changemaker Campus accreditation.
It aims to assist and inspire academics to see themselves as key partners in CQUniversity’s broad social
innovation agenda and to feel more confident (and we hope, excited) about embedding social innovation in
their teaching practice and the curriculum.
CQUniversity does not expect every student to become a social innovator, instead the goal is to equip
them with practical skills, knowledge and experiences, so that they can realise and apply their potential for
implementing social change and impact now or in their future lives, careers and community – no matter
how big or small this may be, and no matter what they study.
In this Guide we define the term social innovation and provide some context to social innovation as
an activity that is already well established around the world and then how it links with the University’s
strategic intent, Ashoka U and CQUniversity’s Change Maker status and the Sustainable Development
Goals (SDGs). This background information is helpful when thinking about how to address and embed
social innovation skills, knowledge and experiences into courses and units, which is required to meet the
graduate attributes.
This Guide is a dynamic work-in-progress that we envision to be collaboratively enhanced in later editions
to reflect feedback, research and practical experiences from across the University. It is not a stand alone
document but will be supported by additional resources developed by us at the Office of Social Innovation.
If you are asked to embed social innovation and feel unsure or confused, reach out to us. We are seeking
any feedback or comments about this Guide or additional information and training you would like.
Please note, this guide contains several hyperlinks, which means it is best viewed as an online document.
THE OFFICE OF SOCIAL INNOVATIONIf you’d like to reach out to us, visit our website or email us and we will get back to you.
https://www.cqu.edu.au/industry-and-partnerships/
engagement/social-innovation/office-of-social-innovation
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A GUIDE TO SOCIAL INNOVATION IN THE CURRICULUM
WHAT IS SOCIAL INNOVATION?
SOCIAL INNOVATION DEFINITIONSCQUniversity defines social innovation as “Engaging with our communities to address entrenched social
issues”. It builds on the University’s engagement agenda and it is an important part of its vision and
values.
There are many other definitions of social innovation. Two commonly referred to definitions explain it in the
following ways:
“Social innovation is . . . a novel solution to a social problem that is more effective, efficient, sustainable,
or just than current solutions. The value created accrues primarily to society rather than to private
individuals.” (Phillis, Deiglmeier, & Miller, 2008)
“Social innovation is about new ideas that work to address pressing unmet needs . . . innovations
that are both social in their ends and in their means. Social innovations are new ideas (products,
services and models) that simultaneously meet social needs and create new social relationships or
collaborations.” (Murray, Calulier-Grice & Mulgan, 2010)
Even though innovation is often understood as something novel or new, Associate Professor Ingrid
Burkett, (Yunus Centre, Griffith Business School and Associate at The Australian Centre for Social
Innovation), clarifies that social innovation can also be something that is better than what was before:
“Social innovation… [is] the design and implementation of better ways to harness assets and meet
needs, for the benefit of people and the planet” (Ingrid Burkett)
SOCIAL INNOVATION IS A MINDSET AND A PROCESSWhilst the above definitions are useful, when trying to understand or explain social innovation, it can
be helpful to clarify that it is a methodology or process to identify and solve entrenced social problems,
often with the people who are facing the problems directly (TEPSIE, 2014). The philosophy, or mindset,
underpinning the process is driven by the simple intent to improve the lives of people, their communities,
and natural ecosystems; creating positive change within the world around us. A ‘social innovation’ is
therefore the outcome of this process, as identified in the above definitions.
The assumption behind or justification for social innovation, is that to identify and solve many of the
world’s complex, or so-called ‘wicked problems’ or ‘grand challenges’, we require an innovative and
collaborative approach, with people who can think creatively and differently about how to explore problems
and address the underlying causes.
Mindset
believing we
can do better
together
Process
nurturing and
encouraging
innovation
Social
Innovation
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SOCIAL INNOVATION AS AN ACTION FOCUSED PROCESSBecause it is focused on finding new or better solutions to problems, social innovation, as a practice,
is action focused. When we ‘do’ social innovation, as an activity, we engage in a strategic and iterative
process with other people; we develop the habit to try, test and learn through practice and failures.
What this process looks like may change depending on the people involved, the theories informing our
practice, the context we work in and what outcomes we are trying to achieve. Over time, CQUniversity
students will have the opportunity to experience the different steps in the process and build up their skills,
knowledges and experiences.
The common steps or stages in the social innovation process (as a practice):
(Adapted from Nesta, n.d., https://www.nesta.org.uk/feature/innovation-methods/)
Even though the spiral looks neat and linear, it fails to convey how the processes is often messy and
iterative with different parts of the steps requiring either divergent or convergent thinking, i.e. thinking
that is broad and open (e.g. brainstorming) or sharp and focused (designing a prototype). A social
innovation project does not have to go through all of the steps, instead NESTA’s spiral or process should
be understood as an analytical framework that can be used to unpack, but also demystify, what social
innovation is all about.
The steps are sometimes called different things, or some are conflated, but their purpose and intent are
usually the same:
1. This is the discovery step. The aim is to explore and understand the challenges or problems that exists and what the unmet needs are (the opportunities). This step can involve the people who face the problem, whose unmet needs we will focus on. This step can use ethnographic research methods, generative design research, human centred design, sensemaking, Big Data and/or academic research.
2. This is the ideation and designing step. The aim is to respond to the problems and explore different ways we can meet the needs of those facing the problem. It can start with ‘wild’ ideations, where all ideas are welcomed and end with a more focused design concept. This step can use different creative ways to spark and generate ideas and tools to develop and design solutions.
2
13
4
5
6
7Generating ideas and designing
Developing and testing
Opportunities and challenges
Making the case
Delivering and implementing
Growing and scaling
Changing systems
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3. This is the trialling and prototyping step. The aim is to develop the test the proposed solutions in context, with people. It is a trial and error step, with a lot of iterations and tweaking. This step can use different prototypes, which can be used to test assumptions held by all involved.
4. This is the development and evaluation step. The aim is to start making the case that the solution will have desired benefits for those who face the problem initially, but also that it is financially viable and practically feasible. This step can use more developed prototypes and pilots, but also an economic model, a program logic, a theory of change, and/or service blue prints.
5. This is the implementation step. The aim is to plan and manage what is required to deliver and implement the solution. It can build on previous steps, but with a focus on what inputs, activities and resources will be needed to deliver it.
6. This is the scaling step. Even though it may not be part of all projects, or appropriate for all projects, the aim would be to identify how the solution can be scaled so that it can have more significant impact. This step may focus on developing the economic or growth model to identify how the solution can be spread and implemented more widely.
7. This is the transformational step. The ultimate aim for social innovation is systemic change (or framework change, see Ashoka U’s Impact Spectrum). For example, a solution that have enough cultural or social impact to influence policy or legislative changes. This is not easy and few social innovation projects can claim they do this. It requires a good understanding about the systems that the problems exist within and the dynamics that keeps those systems in place. Even though it is difficult to change systems, systems thinking is becoming more and more important in social innovation practices and should inform the first steps.
For each step, there are many methods and tools that can assist us in being more innovative or creative
when engaging with people in our communities or thinking about new ideas and solutions (see below:
How to be innovative).
Even though social innovation, as a practice, is action focused, there is a growing body of research (both
theoretical and empirical) about social innovation and social enterprises (which may or may not be social
innovations). For example, see The European Public & Social Innovation Review (EPSIR). There is, however,
no distinct or agreed upon, ‘social innovation theory’, instead different theories often inform the different
steps or elements of the practice. As a standalone discipline or well-articulated pedagogical practice, it
is therefore in its early days. The steps above, however, can be used to guide exercises, assignments
and research for students by making the process more tangible and identify that it is often a disciplined
practice, requiring a lot of work and planning.
HOW TO BE INNOVATIVE? In order to be innovative, or think differently about a social problem, many people use approaches, methods and tools that have links to the design discipline. It can be Design Thinking, Design Research and Generative Research Tools, Service Design, Human Centred Design, Systems Design, Co-Design, Scenarios, Personas, and Prototyping. What they all share is a focus on the doing and testing with people. They are iterative and creative ways of working that can be used in any discipline, with a bit of support and training, to help us re-frame a problem, explore it from different perspectives and come up with ideas and solutions that we (or the community) didn’t see initially.
Please contact the Office of Social Innovation to find out when training is provided using these approaches or if you need any support with this in your teaching practice.
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SOCIAL INNOVATION IS NOT BOUND TO ANY DISCIPLINESocial innovation is not bound to any specific discipline, since they can all play a part in creating positive
social outcomes. It is an activity that all students can be involved in, requiring many of the 21st century
skills (see quote below) that are identified as becoming more and more essential for graduates. Therefore,
it can be embedded into any course and contribute to graduates who are capable and passionate about
creating a better world, as ‘Change Makers’ (see Ashoka U).
It is worthwhile to note that social innovation doesn’t have to be transformative or disruptive, even though
the ultimate aim is to change or improve a system that is persistently producing negative outcomes. In
fact, social innovation, like the definitions allude to, can be as simple as a tweaked or improved service
that will lead to better outcomes for those using it, it can be a new way for a community to engage and
make decisions that matters for them, a new social enterprise that empowers people with a disability or it
can be a new tool that improves people’s health. Systemic changes can happen when many of these small
levers are intentionally changed across a system or when new policies are introduced (Ashoka U’s Impact
Spectrum, explored later, provides a framework for understanding social impact).
21ST CENTURY COMPETENCIES“The changing global landscape of work and lifestyle ushers in a mass demand for new individual and collective skills. Knowledge becomes contextualized and collectively constructed, therefore specific skills become less relevant than the meta-skills necessary to construct knowledge, including the diversity of thinking styles, collective intelligence, empathy, etc. “Soft skills”, such as collaboration, communication, or creative thinking, are increasingly needed for employability and successful career-building and vocational satisfaction as well as higher quality of life and deeper levels of citizenship participation and contribution. These shifts are amplified by accelerated structural changes of global markets and supply chains, massive job destruction and job creation driven by the influx of technological and social innovations, and proliferation of new global technological, financial and environmental standards.” (http://www.globaledufutures.org/images/people/GEF_april26-min.pdf)
SOCIAL INNOVATION AND THE GROWING DEMAND TO BE INNOVATIVE
“The field of social innovation is now beginning to gather momentum, with significant investment from
foundations, governments and business, as well as the efforts of grassroots organisations and ordinary
people in their everyday lives.” (TEPSI 2015)
Social Innovation is now a term used across the world in a range of sectors and contexts. It can be helpful
to understand that it is a term that is used by a diverse range of people and groups, influencing policies
and Governments globally. For examples, see:
» Policy Lab UK,
» the Finnish Government’s Innovation Policy,
» CITRA Sri Lanka’s first Social Innovation Lab, and
» Canada’s Social Innovation and Social Finance Strategy.
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A GUIDE TO SOCIAL INNOVATION IN THE CURRICULUM
Australian examples include:
» South Australian Public Sector Innovation Lab,
» NSW Government’s Innovation Strategy, and
» the Federal Government’s $96.1 million Trial, Test and Learn fund.
Innovations to tackle societal challenges is also being pursued by the European Commission with:
» Horizon 2020, which is the biggest EU Research and Innovation programme ever,
» the 2018 Lisbon Social Innovation Declaration advocating for social innovation among EU’s member states, and
» Social Innovation Competition (now in its seventh year).
Social Innovation is also a growing focus for philanthropists and funders, see for example:
» McConnell Foundation’s work in Canada
» Vincent Fairfax Family Foundation and the Dusseldorp Forum’s work with The Australian Centre for Social Innovation.
It has been adopted by international non-governmental organisations:
» BRAC
» Oxfam
Innovation is a focus for local service providers, universities across
the world (see Ashoka U section below), cities (such as Seoul’s Social
Innovation Strategy), political organisations and social enterprises.
For a brief overview of how social innovation has spread around the work in the last 10 years, see Geoff Mulgan’s (CEO of innovation foundation Nesta in the UK) 2017 piece, Social Innovation – the Last and Next Decade.
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SOCIAL INNOVATION AT CQUNIVERSITY
CQUNIVERSITY STRATEGIC INTENT At CQUniversity, engagement and social innovation have been at the core of our strategic vision for some
time and will continue to be prominent in the new strategy developed by Professor Nick Klomp, Vice-
Chancellor and President at CQUniversity. CQUniversity thus strives to empower its students, staff, and
alumni to make a difference, create impact, and influence the world in which we live, for the betterment of
society.
In mid-2018, CQUniversity launched the Changemaker Strategic Directions document. This document
is aspirational in nature and reflects the University’s desire to evidence the impact of the work that it’s
undertaking in various research and project activities to making genuine social impact. The document
outlines five broad thematic areas of Bright Youth Futures; Healthy and Connected Communities;
Partnership with First Nations’ People; Sustainable Regional Development; and Caring for Our Planet under
which much of the University’s expertise and ongoing and emerging projects can be grouped.
The document links these activities to the underpinning initiatives of the Office of Social Innovation –
namely region-based initiatives, student-led initiatives and curriculum and internship opportunities for
students.
Finally, the Changemaker Directions also link to the United Nations’ Sustainable Development Goals (UN
SDGs), allowing the work of the University to be aligned with that of other institutions and individuals
striving for a more just, equitable and sustainable world.
The illustration below visually demonstrates the links between the Changemaker Directions, current
University projects, the work of the Office of Social Innovation and the United Nations’ Sustainable
Development Goals.
CHANGEMAKERS, CQUNIVERSITY, AND UN SDGs
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The CQUniversity Social Innovation Strategy 2016-2021 provides an overview of the short, medium- and
longer-term activities the University is pursuing to develop and strengthen its position as thought and
practice leader for social innovation tertiary education in the areas of: Teaching and Curriculum, Community
and Culture, Research, Leadership, Applied Learning, and Strategy and Resources.
ASHOKA UAshoka U is a global group of member colleges and universities recognised for their leadership in social
innovation education. It is an initiative from Ashoka, the world’s largest network of social entrepreneurs
and works with universities, students, and communities to promote and catalyse social innovation and
nurture social entrepreneurs within higher education across the world (see Ashoka U’s Vision). It is
important that all staff understands what Ashoka U is about, how it is shaping the social innovation agenda
at CQUniversity, and how it should be seen as a resource and point of difference that CQUniversity and all
staff can continue to learn and draw from.
ASHOKA U’S VISIONAshoka U believes that colleges and universities play an important role in serving the needs of students, employers, communities, and the world. We ultimately envision a day when every college and university have changemaking embedded into their DNA and:
» Cultivate students as changemakers with broad-based skills in systems thinking, empathy, collaboration, and creative problem-solving.
» Employ problem-based and experiential learning approaches. » Invest in new structures and norms that increase multi-disciplinarity, cross-campus collaboration, blending of theory and practice, and integration with local communities.
» Are adaptive, resilient, innovative, and collaborative organisations, increasingly breaking down traditional silos and hierarchies.
» Create positive social and environmental impact by leveraging knowledge, assets, and resources to address local and global challenges
Taken from: https://ashokau.org/about/what-we-do/
ASHOKA U AND CQUNIVERSITYIn 2016, CQUniversity successfully gained formal Ashoka U designation as a Changemaker Campus.
CQUniversity is the first, and at the time of this publication, only Australian university to be part of
Ashoka U Changemaker Campus initiative. This formal recognition extends far beyond what may seem
at first glance to be an additional regulatory body: Ashoka U is not only a socially innovative non-profit
organisation, but more importantly, a partner for CQUniversity to share social innovation expertise
globally, with more than 40 universities participating. The process to call oneself a Changemaker Campus
is rigorous and CQUniversity’s embrace of social innovation at the institutional level means it is one of
the leaders when it comes to social innovation in global higher education. Ashoka U and CQUniversity’s
alliance is expanded in greater detail under the strategy section of this document. Feel free to contact the
Office of Social Innovation if you want to discuss how you may leverage our connections at Ashoka U.
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ASHOKA U’S IMPACT SPECTRUM AS A FRAMEWORK FOR CURRICULUM DEVELOPMENT The Ashoka U Impact Spectrum is a guide for all social innovators (organisations, employees, students,
government workers, academic staff, etc.) that can be used to understand and to be clear about different
levels of social impact. It can also help to contextualise what social innovation means in practice.
The four levels Direct Service, Scaled Direct Service, Systems Change, and Framework Change, empower
social innovators to decide what type of social impact they want to engage in, and ideally, what steps
are necessary in order to have more significant impact. As shown in the Ashoka U Impact Spectrum, it is
typical to start thinking of social innovation and impact in a local, person-to-person atmosphere in a direct
service model. This can be initial goal for a new local social enterprise. To move down to the subsequent
level of impact, the service has been scaled and the expected level of impact increases; more people
are positively impacted by the service (Scaled Direct Service). Systems Changes are more disruptive and
require an understanding about an entire system, the impact is beyond the service and goes to the core of
an issue, while Framework Changes have an even larger transformative impact and go beyond a singular
system. Both systems changes and framework changes are rare and difficult in practice, but should be
considered by all social innovators when deciding how to impact the most people possible in his or her
endeavour, if appropriate. A systems change or framework change is often what is required to tackle some
of the so-called wicked problems that exists in our world.
Academic staff can assist students to critically evaluate a social innovation through this framework,
by using case studies (examples below), organisational modelling and development, project-based
assignments, in-class discussions, etc. To better understand the ‘big picture’, or ‘why’, the Ashoka U
Impact Spectrum should ideally be considered in relation to the United Nations Sustainable Development
Goals (UN SDGs), discussed in the following section.
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ASHOKA U IMPACT SPECTRUMhttps://ashokau.org/blog/rethinking-the-impact-spectrum/
Level of Impact Description Examples
Direct Service Work in populations needing
services, food, and/or a direct
benefit to their wellbeing.
Direct service has a clear and
concrete feedback loop – you can
see hungry people being fed;
students are gaining skills and
confidence through mentorship;
or the clients getting legal help.
Soup kitchens, small-scale
mentoring programs for
students, legal services for
community members.
Scaled Direct Service Models that unlock efficiency and
impact through well-managed
logistics of an intervention or
solution. Scaled Direct Service
benefits large numbers of
individuals.
The Red Cross, AmeriCorps, or
large-scale refugee resettlement
programs.
Systems Change A new model that is addressing
the root cause of a problem. It
often involves policy change,
widespread adoption of a
specific methodology by leading
organisations in a sector, or
creates new behaviors within an
existing market or ecosystem.
Micro-credit was a fundamentally
new innovation for women
to lift themselves out of
poverty. B-Corporations rethink
corporate responsibility.
Wikipedia democratises the way
information is shared online.
Framework Change Framework Change affects
individual mindsets at a large
scale, which will ultimately
change behaviors across society
as a whole. While Framework
Change is not a specific field-
level or country-level intervention,
it compounds the work of many
individual organisations to create
a paradigm shift.
Universal Human Rights,
Women’s Rights, Civil Rights,
Democracy, or the idea of Social
Entrepreneurship.
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UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS (UNSDGs)
“The Sustainable Development Goals are the blueprint to achieve a better and more sustainable
future for all. They address the global challenges we face, including those related to poverty, inequality,
climate, environmental degradation, prosperity, and peace and justice. The Goals interconnect and in
order to leave no one behind, it is important that we achieve each Goal and target by 2030.”
(UN SDGs https://www.un.org/sustainabledevelopment/sustainable-development-goals/).
Because the SDGs are linked to persistent, complex, wicked or grand global challenges, social innovation
can be understood as an activity and process we can engage with in order to address these challenges. In
this regard, the SDGs can be used to inspire and encourage conversations about social innovation and its
importance across our world.
The SDGs are the successors of the UN Millennium Development Goals (MDGs), which ran from 2000-
2015. The MDGs were largely considered a success as they promoted basic human rights for every citizen
of the globe. The SDGs expanded from eight MDGs to 17 SDGs, in an attempt to redress the complexities
of poverty and environmental degradation such as climate change. If three or more goals are worked on in
any given project, all 17 goals are impacted either directly or indirectly. The scope of the SDGs pertains to
most social innovation issues; see link here: https://www.un.org/sustainabledevelopment/why-the-sdgs-
matter/. The link provides an overview of each goal.
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A GUIDE TO SOCIAL INNOVATION IN THE CURRICULUM
At CQUniversity, staff, with support from the Office of Social Innovation, are encouraged to develop
courses and units that start to equip students with a kit of skills to make a real, and sustainable
development impact that can not only make a positive difference in a local community, but also contribute
to a greater cause. Social innovation, therefore, has the potential to ameliorate negative socio-economic
and environmental conditions that, despite some positive improvements, persist. Incorporating the Ashoka
U Impact Spectrum framework and the SDGs should provide the ‘big picture’ context of social innovation
within and across various disciplines.
For an insight into work CQUniversity is doing in relation to the SDGs, see United Nations Principles of
Responsible Management Education (UNPRME). CQUniversity has been a member of the UNPRME since
2015.
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SOCIAL INNOVATION EDUCATION AT CQUNIVERSITY
“Social innovation education, if embedded into any subject area, enhances the core curriculum through
a focus on creative social problem solving”
(Rivers et al. 2015, p, 5)
The embedding of wide-scale access to social innovation education for all CQUniversity students through
curricular and extra-curricular learning opportunities and programs will provide students with skills,
knowledge and experiences for active citizenship, tools for collaborative problem solving, critical and
creative thinking, and entrepreneurial and innovative practice necessary for activating social innovation
in community or career. In addition to contributing to long term and sustainable development in our
communities and society, all of our students will benefit through the strengthening of 21st-century
employability skills and opportunities that socially innovative mindsets and skills bring.
In 2017, Academic Board approved the inclusion of a new graduate attribute that embeds a social
innovation ethos firmly within the University undergraduate curriculum. This new graduate attribute comes
with a procedural mechanism for staff to incorporate and document social innovation at unit and course
level where appropriate. The following details the current suite of graduate attributes and how the new
graduate attribute for social innovation has been integrated.
CQUNIVERSITY SOCIAL INNOVATION UNDERGRADUATE GRADUATE ATTRIBUTES UG Graduate Attributes Category 1: Generic Skills » Communication » Information literacy » Team work » Information technology competence
Category 2: Intellectual Nurturing » Problem solving » Critical thinking » Cross-cultural competence » Ethical practice » Social innovation mindset
Social Innovation Mindset » Introductory level – Explain social issues and the attributes, motivations, skills, roles and actions that underpin positive social change and impact.
» Intermediate level – Engage in reflective self-evaluation to identify ones’ own social changemaker capacities and growth areas.
» Graduate level – Articulate the potential for positive social change and impact in one’s discipline and career futures.
UNIT DESIGN AND COURSE DEVELOPMENTAs a result of the new social innovation graduate attribute, staff will need to consider the following when
creating a new undergraduate unit or course proposal, or adjusting existing ones:
» How will the proposed course enable students to develop a ‘social innovation mindset’?
» How is social innovation (or elements of SI) addressed in the proposed unit?
As identified above, there is a requirement that all undergraduate courses offered at CQUniversity are
enabling a social innovation mindset among its graduates.
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In order to embed social innovation into courses and units, CQUniversity has three minimum targets
for undergraduate students, providing options depending on course requirements (see CQUniversity
undergraduate program requirements). It is encouraged that even units that appear to have little to do with
social innovation consider ways they can contribute to the graduate attributes and address elements of
social innovation.
CQUNIVERSITY UNDERGRADUATE PROGRAM TARGETS TARGET - By Term 1, 2021 RECOMMENDED ACTION
TARGET 1 – for Introductory Level of Social Innovation Mindset All first-year students have the opportunity to complete an orientation to SI at CQUniversity as required component of course curriculum.
Schools to embed the CQUniversity iChange program in one first-year unit in each course (Term 1 preferable), with the iChange program replacing content for one to two modules of study and assessed (e.g., iChange quizzes).
TARGET 2 – for Introductory to Intermediate Levels of Social Innovation Mindset All students as part of their undergraduate course, have the opportunity to complete foundational studies in SI, equivalent to at least one unit of study.
OPTION ASchools include in required structure of each undergraduate course an existing unit that has a specific SI or social change focus. There are two identified units that provide foundational SI relevant content and enable students to reflect on social challenges and social change: » MGMT11167 Foundations
of Social Innovation and Entrepreneurship, or
» SOCL11059 Introduction to Social Change
Recommended for courses that can gain external accreditation approval for inclusion of these units, or for courses with no accreditation requirements.
OPTION BSchools to redevelop or reframe an existing course unit or units to include explicit foundational SI content equivalent to one full unit of study.
The Office of Social Innovation can provide support and additional resources that can help staff embed social innovation skills, knowledge or experiences into units, assessments and/or activities.
Recommended for courses that cannot gain external accreditation approval for inclusion of these units
TARGET 3 for Graduate Level of Social Innovation Mindset All students as part of their undergraduate course, have the opportunity to engage in critique about the role of SI for their discipline and career futures.
Schools to include opportunities for students to reflect, analyse and evaluate social innovation in the context of the discipline within one or more units in the latter stages of a course.
Target 1 is through the online iChange course modules, where students are introduced to social
innovation as a concept. The program introduces ways social innovation can be implemented in any
discipline and provides students different ways to become involved on campus or in their local community
(e.g., staff who engage in service-learning projects).
Heads of courses need to consider in which unit the iChange course module can be best incorporated.
The Office of Social Innovation can provide support with this in order to make sure the module is
contextualised in the relevant discipline and is embedded in the teaching practice.
Target 2 provides the most critical opportunity for all academic staff to engage with social innovation in
their own discipline. Currently, Schools have two options to choose from to meet Target 2 (refer to options
A and B). Both options are acceptable, and academic staff should discuss which option best suits their
Schools’ needs and capacity. The Office of Social Innovation can help facilitate discussion if needed.
For Option A, students will enrol in existing units that have a specific social innovation focus.
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The alternative approach (Option B) is for each program to either embed social innovation across their
degree program, or create a specific social innovation designated unit, such as through a service-learning
based project. The questions in the next section can guide thinking around how to identify whether or not
a unit or course is already addressing social innovation or how it can be adjusted.
Target 3 engages students through practical, often applied, experiences and reflection opportunities to
emphasise how social innovation applies in their field and their career futures. It will provide students with
an understanding about their own educational journey and how they are able to contribute and have social
impact, whatever their discipline is.
Academic staff may leverage several mediums in this regard, including specifically-designed outbound
learning opportunities (e.g., taking a group of students to work on a social innovation related project),
Work-Integrated Learning (e.g., where students traditionally work in an internship or placement setting
as required per their program, but with a social innovation element), in the Social Innovation Studio
(residential opportunity for students to be paired with industry partners to address problems in a socially
innovative way on a project), or through capstone units/courses. Reflection methods such as group
discussions in the unit/course, diaries, and ‘exit surveys’ when students complete the degree program
are prime opportunities to assess the impact of social innovation on the curriculum and student’s social
innovation mindset.
Academic staff should work with the Office of Social Innovation to ensure the appropriate medium for
their course/unit/degree program, as some external accrediting bodies require certain objectives or criteria
to be met.
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QUESTIONS TO CONSIDER WHEN ADDRESSING SOCIAL INNOVATION Some units are already including social innovation related learning outcomes, even though they may not
identify them as such, while others can easily be tweaked or adjusted. Of course, for some units, it may
not be appropriate to include social innovation or elements of social innovation and this decision will sit
with relevant Heads of Course, Unit Coordinators and Lecturers However, the Office of Social Innovation
can provide support with this if it is not clear and evident how this can be achieved.
There are some basic questions staff can ask to identify if elements of social innovation are being offered
to the student, or if they could be offered. When this is the case, it can be helpful to articulate this to
the students, so that they can make the connections and understand that this part of their unit (e.g.
assignment or task) will inform their social innovation skills, knowledges and experiences and contribute to
shaping their social innovation mindset.
WHEN A UNIT HAS LIMITED OR NO FOCUS ON SOCIAL ISSUES AND SOCIAL CHANGEThese questions are meant to indicate how aspects of social innovation practices and processes can be
experienced even when units are not socially focused. They are not conclusive but can work as a guide,
indicating elements of social innovation can be one of the learning outcomes. The purpose is that there
may be an opportunity for staff to be clearer about how, and which, learning outcomes relate to social
innovation and how they can nurture a social innovation mindset. If this connection is made, students can
better understand how their assignments or tasks provide them with skills, knowledge or experiences
they can use for social innovation and beyond their degree or occupation.
» Does the unit provide opportunities for students to explore and identify the systems they work or live in so they can understand how different elements and disciplines within and across systems are interconnected?
Yes: Students will understand their own relationships to systems and how they can have an impact
and influence that goes beyond their immediate and more narrow focus. This is one of the first steps
for students to develop a social innovation mindset and see themselves as a ‘Change Maker’, whatever
their discipline may be.
» Does the unit encourage students to critically test their assumptions about their discipline and chosen profession / area of study?
Yes: Students will understand the importance of testing assumptions, which is fundamental to social
innovation and learn ways to test them. This can open their realisation that they should not have to
confine themselves in disciplinary silos and that they may use their skills and knowledges in places they
have not yet identified or encountered.
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» Does the unit encourage and enable students to seek input and advice from people outside the students’ field or in the community?
Yes: Students will communicate and engage with ‘real’ people and learn different ways to seek other’s
feedback and inputs. This is a starting point for human centred design practices that can be applied in
most situations when working with, and learning from, people outside their normal sphere.
» Does this unit provide opportunities for students to work in diverse groups and experience team dynamics and different roles?
Yes: Students will learn that the notion of the ‘lone genius’ is often incorrect and instead the fact is that
in most projects, we need to work with other people to achieve the best results. To be comfortable and
confident working with others in a respectful and positive way is a key requirement in most work places
and when trying to come up with better ideas or opportunities.
» Does the unit enable students to learn away from traditional classroom setting and ‘in situ’ (i.e. in a real context)?
Yes: Students will actively engage in contextual learning situations and deal with ‘real’ challenges. This
will set students up for being in situations that are less predictable and potentially more ambiguous.
This type of active service learning can be more abductive (e.g. observing what could be, responding,
testing, iterating and testing again), which is linked to design processes that underpin a lot of social
innovation practices.
» Does the unit include creative practices or design work that focuses on problem solving?
Yes: Students will learn processes that are used to solve problems, which is the experimental part
of the social innovation process. It is a process that may apply in different context, but the skills,
knowledges and experiences it builds can be applied in social innovation and during the more creative
phases; the design or testing steps.
WHEN THE UNIT HAS A FOCUS ON SOCIAL ISSUES AND CHALLENGESThese questions can be considered if there is a focus on social issues and challenges, but it hasn’t
previously been linked to social innovation. When this is the case, it may just require a re-framing or
re-articulation to indicate how this is in fact addressing social innovation and will contribute to a social
innovation mindset.
All questions below are key elements that will encourage and enable a student to become a ‘Change
Maker’. If the answer is ‘yes’, the unit does include an element that can be linked to social innovation
process or practice. Here social innovation is not an add on, but an already established learning outcome
within that unit.
» Does this unit explore complex social and community problems that impact people and planet?
» Does this unit expose students to case studies of social change from a variety of sectors and contexts?
» Does this unit encourage students to explore ethical and moral issues associated with social problems and change?
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» Does this unit encourage students to self-evaluate and develop insights into their own personal and social attributes, motivations, and capacities for social and community change?
» Does this unit expose students to one or more of the ways to respond effectively and innovatively to social and community problems?
» Does this unit explore appropriate social change methods or actively employ teaching and learning strategies that model these methods?
» Does this unit encourage students to apply discipline-specific skills, tools and ways of thinking to understand and respond to social and community issues?
» Does this unit provide students with the opportunity to develop their skills in the design and communication of responses to social and community problems?
» Does this unit enable students to form collaborative multi-disciplinary teams or community partnerships to address social and community problems?
» Does this unit develop students’ skills for evaluation of social change initiatives in terms of social outcomes and impact?
» Does this unit encourage students to participate in or lead local or international social change projects that address social or community issues and problems?
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SOCIAL INNOVATION CASE STUDIES One of the key objectives of the Office of Social innovation is to embed social innovation principles,
understanding and application across the University, including within the curriculum, research,
extracurricular activities, and engagement with external communities.
The use of case studies has been identified as best practice in presenting social innovation in action
and evidencing its impact. Case studies can provide insight, new learnings and understanding of applied
actions and their outcomes, including failure. They also provide an important resource platform for the
initiation of conversation, exploration and debate around particular topic areas.
“The vehicle by which a chunk of reality is brought into the classroom to be worked over by the class
and the instructor. A good case keeps the class discussion grounded upon some of the stubborn facts
that must be faced in real life situations” (Christensen, 1981).
The core objective of these case studies is to provide Schools and academic discipline areas with social
innovation examples that facilitate staff discussion and enable instructors to identify and embed social
innovation curriculum opportunities within existing courses, units, learning objectives, course content and
learning activities, and/or assessment.
» Social innovation case studies (CQUniversity internal)
» Social innovation case studies (CQUniversity external)
SUPPORTING ARTICLESTeaching with scenarios: a social innovation to foster learning and social change in times of great
uncertainty: https://link.springer.com/article/10.1007/s40309-016-0105-1
Social Innovation Simulation Model and Scenarios:
http://www.simpact-project.eu/publications/reports/SIMPACT_D21.pdf
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ADDITIONAL RESOURCESYOUTUBE PRESENTATIONS AND VIDEOSIDEO.ORG. (n.d). What is Human-Centred Design? [Video file]. Retrieved from
http://www.designkit.org/human-centered-design
IDEO.ORG. (n.d.). Learn from Failure [Video file]. Retrieved from
http://www.designkit.org/mindsets/1
Keen. (2016, August 17). Bisociation Idea Generation [Video file]. Retrieved from
https://www.youtube.com/watch?v=HeZ21W-3dkE
KL Kennisland. (2014, January 1). How to work with wicked problems? [Video file]. Retrieved from
https://www.youtube.com/watch?v=HrWbicvDLPw
Project Innovation. (2012). Developing an innovation mindset [Video file]. Retrieved from
http://www.socialinnovationtoolkit.com/innovation-mindset.html
Rivers, B. A. (2015, March 31). Introduction to Social Innovation [Video file]. Retrieved from
https://www.youtube.com/watch?v=ed0E48boEO4
TEDx Talks. (2014, December 1). The power of Social Innovation| Jeff Snell| TEDxUWMilwaukee [Video
file]. Retrieved from https://www.youtube.com/watch?v=YH53mGNPI80
HANDOUTS AND ACTIVITIES“What is effectuation?”. (2011). Retrieved from
http://www.effectuation.org/sites/default/files/documents/effectuation-3-pager.pdf
Curtis, T., Burke, L., & Lance, J. (2014, June 4). Changemaker Handbook 3rd Edition. Retrieved from
https://issuu.com/cirtistim/docs/cm_complete_booklet_june_14
Horn, R.E. (2008). Comparing Ill-Structured and “Tame” Problems. Retrieved from
http://stanford.edu/~rhorn/a/kmap/mess/CmprngIlStrctrd7Tame.pdf
RECOMMENDED READINGConklin, J. (2006). Wicked Problems and Social Complexity. In Dialog Mapping: Building Shared
Understanding of Wicked Problems, John Wiley & Sons, 3–41. Napa, CA: CogNexus Institute
Frost & Sullivan. (2014). Social Innovation Whitepaper: Social Innovations to Answer Society’s Challenges.
Retrieved from https://www.hds.com/en-us/pdf/white-paper/social-innovation-mega-trends-to-answer-
society-challenges-whitepaper.pdf
Horn, R.E., & Weber, R. P. (2007). New Tools for Resolving Wicked Problems: Mess Mapping and
Resolution Mapping Processes. Retrieved from
http://www.strategykinetics.com/New_Tools_For_Resolving_Wicked_Problems.pdf
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Mulgan, G, Tucker, S, Ali, R & Sanders, B. (2007). Social Innovation: What it is, why it matters and how it
can be accelerated. Skoll Centre for Social Entrepreneurship.
Murray, R & Caulier-Grice, J & Mulgan, Geoff. (2010). The Open Book of Social Innovation: Ways to Design,
Develop and Grow Social Innovations. The Young Foundation & NESTA. Retrieved from
https://youngfoundation.org/wp-content/uploads/2012/10/The-Open-Book-of-Social-Innovationg.pdf
Oxfam GB (2017). An economy for the 99%. Retrieved fromhttps://www.oxfam.org/sites/www.oxfam.org/
files/file_attachments/bp-economy-for-99-percent-160117-en.pdf
TEPSIE. (2014). Social Innovation Theory and Research: A Summary of the Findings from TEPSIE. A
deliverable of the project: The theoretical, empirical and policy foundations for building social innovation
in Europe (TEPSIE), European Commission – 7th Framework Programme, Brussels: European
Commission, DG Research. Retrieved from
http://www.tepsie.eu/images/documents/research_report_final_web.pdf
UNRISD (2016). Policy Innovations for Transformative Change: Implementing the 2030 Agenda for
Sustainable Development. UNRISD, Geneva.
JOURNALS » European Public & Social Innovation Review
» European Journal of Innovation Management
» Stanford Social Innovation Review
ADDITIONAL CASE STUDIESAshoka Changemakers. (2016-2017). Ashoka Changemakers.
Retrieved from https://www.changemakers.com/ideas
IDEO.ORG. (n.d.) Case Studies. Retrieved from http://www.designkit.org/case-studies
LinkedIn Corporation. (2018). Social Frontiers: The Next Edge of Social Innovation Research [PowerPoint
slides]. Retrieved from https://www.slideshare.net/SocialFrontiers/presentations
Oikos. (n.d). Cases Program. Retrieved from https://oikos-international.org/programmes/cases-program/
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