a guide to restaurant ratings. what are restaurant ratings? they identify restaurants according to...
TRANSCRIPT
What are restaurant ratings?
They identify restaurants according to quality
Symbols are often used
Popular symbols include: stars, diamonds, chefs hats or numbers
Where do ratings appear? Appear in guidebooks such as Frommer’s
or CAA/AAA
Media & Press Releases: Newspapers, Lifestyle Magazines & Webzines
New York Magazine
Websites such as : Tripadvisor or Restaurantica
Tripadvisor Restaurantica
Are health inspections included in ratings?
Public health agency inspections are rated separately from restaurant ratings
Inspections are rated on level of sanitation practiced by the establishment*improper food storage, rodent/vermin infestation, failure to use certified equipment
Cont'd Ratings are on a numerical scale with 100 being
perfect
Letter grades correlating to the
rating have to be displayed in
restaurants in the U.S.
What are the most prestigious rating systems?
The following, are rated by professional food critics
Michelin Guide
-holy grail of food - One “*” good restaurant, two “*” worth a detour, three “*” “exceptional cuisine, worth a special journey”
The Michelin Guide: Famously Anonymous
Cont'dGayot-worldwide team of professional reviewers-20 point rating scale-19 = Exceptional – 10/20 = Average-rated on décor, service, ambiance and wine listRestaurant Rating System Restaurants: Gayot.com
Why are customer ratings so popular?
People don't necessarily trust food critics (1 persons opinion)
If have bad/good experience people like to feel like their feedback is being heard
Cont'd
Zagat, Tripadvisor & Restaurantica all customer based sites which provide critiques
Food blogs are also popular
A Passion for Food