a guide to chinese search engines for marketing
DESCRIPTION
This simple guide explains the different WeChat public accounts: business and personal. What documents do you need to set up a business public account and personal public account? What can the different public accounts do? What's the difference between a service account and a subscription account? All these questions are answered in this short and simple presentation.TRANSCRIPT
A Guide to WeChat’s Public Accounts Marketing System
A Guide to WeChat’s Public Accounts Marketing System
In the space of 3 years WeChat has become China’s most popular instant messaging app
In the space of 3 years WeChat has become China’s most popular instant messaging app
But WeChat is more. It’s IM, e-commerce, gaming, banking and marketing platform
WeChat launched the public accounts marketing system two years ago in 2012
WeChat launched the public accounts marketing system two years ago in 2012
Since then many brands have been exploring how WeChat can be used for marketing
There are 5.8 million WeChatpublic accounts
There are 5.8 million WeChatpublic accounts
Even the CCP have set up an account
There are 5.8 million WeChatpublic accounts
Even the CCP have set up an account
WeChat has 438 million monthly active users mostly in China
WeChat has 438 million monthly active users mostly in China
Whatsapp has 600 million monthly active users all around the world
Public accounts
There are two different types of public account: business and personal
There are two different types of public account: business and personal
If you’re thinking of setting up an account it’s important to know what the differences are
Business
To register a business public
account you must have a Chinese business license
Business
To register a business public
account you must have a Chinese business license
Personal
To register a personal public
account you have to use a Chinese ID
number
Business
A business public account will
become active after 7 working days
Business
A business public account will
become active after 7 working days
Personal
A personal public account takes up to 7 working days to
become active
Business
A business public account can set up
a service account or subscription
account
Business
A business public account can set up
a service account or subscription
account
Personal
A personal public account can only
set up a subscription
account
What is the difference between a subscription and service account?
What is the difference between a subscription and service account?
There are two types of account that can be found in the ‘Official Account’ menu
The different accounts are both in the same menu. Previously they were in separate menus
The different accounts are both in the same menu. Previously they were in separate menus
With a subscription account you can send one message every 24 hours to your followers
With a subscription account you can send one message every 24 hours to your followers
With a service account you can send one message every week to your followers
With a service account you can send one message every week to your followers
A service account also allows you to customize the menu in the public account platform
A service account also allows you to customize the menu in the public account platform
The WeChat public accounts system has really caught the attention of marketers
The WeChat public accounts system has really caught the attention of marketers
There are so many ways the public accounts can be used with a little imagination
If you have some ideas and are thinking of setting up a WeChat public account then contact us:
• Nanjing Marketing Group Website
• Nanjing Marketing Group LinkedIn
• Nanjing Marketing Group Google+
• Nanjing Marketing Group Facebook
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