a global study into consultancy employees’ online presence & …€¦ · senior insights...

35
A Global Study into Consultancy Employees’ Online Presence & Influence How Influential are Employees on Social Media in Driving Commercial Impact? Written by Sam Jackson Senior Insights Analyst [email protected]

Upload: others

Post on 31-Jul-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

A Global Study into Consultancy Employees’ Online Presence & InfluenceHow Influential are Employees on Social Media in Driving Commercial Impact?

Written by Sam JacksonSenior Insights [email protected]

Page 2: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

Contents

Executive Summary 1

Topics Covered & Companies Included 2

Top Companies by Twitter Key Opinion Leaders 3

Active Key Opinion Leaders and Share of Voice 4

Which Company is Getting the Most Output per Employee? 5

Global Network Map of Employee Connectivity 6

Global Network Map of Employees 7

Volume of Tweets by Topic 8

Twitter Topic Focus by Company Key Opinion Leaders 9

Volume of LinkedIn Posts by Topic 10

LinkedIn Topic Focus by Company Key Opinion Leaders 11

Top Companies by Twitter Key Opinion Leader Potential Reach 12

Top Companies by LinkedIn Key Opinion Leader Potential Reach 13

Top Companies by Twitter Engagement (Key Topics) 14

Top Company by Average Engagement per Tweet 15

Top Companies by LinkedIn Likes & Shares (Key Topics) 16

Most Engaged Topics on LinkedIn & Twitter Employee Posts 17

Top Companies by LinkedIn Comments (Key Topics) 18

Top 25 Employees - All Topics 19

Artificial Intelligence: Top 25 Employees 20

Future of Work: Top 25 Employees 21

Health: Top 25 Employees 22

Finance: Top 25 Employees 23

Climate Change & Sustainability: Top 25 Employees 24

Cybersecurity: Top 25 Employees 25

Emerging Tech: Top 25 Employees 26

5G: Top 25 Employees 27

Robotics: Top 25 Employees 28

Robotic Process Automation: Top 25 Employees 29

C-Suite Twitter Content Topical Focus 30

C-Suite Twitter Topical Focus 31

Key Opinion Leader Twitter Topical Focus 32

Get in Touch 33

Page 3: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

1

Executive Summary

Key Insight Questions Answered

The following report is a systematic analysis and breakdown of the largest and best performing 48 professional services and management consulting companies on Twitter and LinkedIn and their subsequent influence within the C-Suite community across key commercial growth areas.

Over the last 12 months we analyzed over 50,000 Employees and found 5,800 visible & socially-active Key Opinion Leaders driving social impact within 10 key industry sectors & hot topics.

We also analyzed the top 10,000 C-suite professionals to understand their level of social activity & culture as well as how connected they were to Professional Services company employees.

For LinkedIn we have taken those 5,800 Key Opinion Leaders from Twitter and analyzed the equivalent impact they are driving through their LinkedIn content.

The analysis period covers April 2019 to March 2020.

Which companies have the most visible and socially active employees?

Which company has the most influential employees by topic?

Who has the most influential employees by region?

What is each companies topical focus and how effective are they?

How engaged are employees with their target audiences?

Who are the most influential employees across industry?

Who are the most influential employees by topic?

In which topics are companies and the C-Suite aligned, and in which topics are there opportunities for improvement?

Page 4: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

2

Companies Included

AccentureThe Advisory Board CompanyAlix PartnersAltranAlvarez & MarsalAon HewittAtos ConsultingBain & CompanyBDO ConsultingBearing PointBerkeley Research GroupBooz Allen HamiltonBoston Consulting GroupCapgeminiCC GroupCognizantConduentDeloitteDXC TechnologyEpam SystemsEYForresterFTI ConsultingGartner

GenpactGrant ThorntonHIT ConsultantHitachi ConsultingHuronICFInfosysKantarKearney & CompanyKPMGL.E.K.McKinsey & CompanyMercerNavigant/GuidehouseNelson HallOliver WymanPA ConsultingProtiviti LtdPublicis SapientPwCSlalomTata Consultancy ServicesWiproZS Consulting

Topics we Cover

5G

Health

Robotics

Future of Work

AI

Brexit

Cybersecurity

Emerging Tech

Finance

Climate & Sustainability

Robotic Process Automation

Page 5: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

3

Top Companies by Twitter Key Opinion Leaders

837749

647452

435304

222204

170154153

132128

112105103

8281

747369

524443424238353432

26252322

16151515

9866543321

0 100 200 300 400 500 600 700 800 900

PwCKPMG

AccentureDeloitte

EYCapgemini

Tata Consultancy ServicesCognizant

McKinsey & CoAtos

Grant ThorntonGartner

Boston Consulting GroupMercer

Publicis SapientBooz Allen Hamilton

InfosysFTI Consulting

SlalomDXC Technology

KantarPA ConsultingOliver Wyman

WiproGenpact

ICFEpam Systems

BDO ConsultingBain & Company

ZS ConsultingAltran

BearingPointKearney & Company

Aon HewittNavigant / Guidehouse

Advisory BoardAlvarez & Marsal

Huron Consulting GroupHitachi Consulting

Protiviti LtdForrester

Berkeley Research GroupL.E.K Consulting

ConduentNelsonHall

HIT ConsultingCCGroup

Alix Partners

• PwC lead the way with 837 visible and active Key Opinion Leaders within the Global English debate

• Followed closely by KPMG with 749 and Accenture with 647

• Of the Big 4 + Accenture, Deloitte and EY have comparatively fewer with 452 and 435 respectively

• Out of the remaining companies, Capgemini had the most with 304 employees

Page 6: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

4

Active Key Opinion Leaders

Share of Voice

The Big 4 + Accenture make up 53% of all key opinion leaders

2/3rd of all Key Opinion Leaders come from the Top 10 companies

PwC, Cognizant, Capgemini, Atos, Booz Allen Hamilton and Mercer have a proportionally higher share of voice than number of Key Opinion Leaders

Page 7: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

5

Which Company is Getting the Most Output per Employee?

9.12%7.23%

5.80%4.46%

3.68%0.38%0.36%

0.11%0.07%0.04%

-0.01%-0.02%-0.05%-0.05%-0.05%-0.06%-0.09%-0.12%-0.12%-0.13%-0.14%-0.19%-0.21%-0.24%-0.29%-0.30%-0.32%-0.39%-0.42%-0.43%-0.47%-0.50%-0.57%

-0.74%-0.89%

-1.08%-1.10%

-1.21%-1.34%-1.34%-1.38%

-1.57%-1.64%

-2.03%-2.60%

-2.72%-3.00%

-3.44%

-10% -9% -8% -7% -6% -5% -4% -3% -2% -1% 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10%

PwCAtos

Booz Allen HamiltonMercer

CapgeminiDXC Technology

GenpactNelsonHall

ForresterAdvisory Board

Alix PartnersCCGroup

HIT ConsultingAlvarez & MarsalL.E.K Consulting

ConduentBerkeley Research Group

Hitachi ConsultingProtiviti Ltd

Oliver WymanNavigant / Guidehouse

WiproBearingPoint

Huron Consulting GroupAon Hewitt

Kearney & CompanyAltran

BDO ConsultingPA Consulting

Bain & CompanyZS Consulting

ICFEpam SystemsFTI Consulting

InfosysKantarSlalom

Boston Consulting GroupGartner

Publicis SapientMcKinsey & Co

Grant ThorntonCognizantAccenture

KPMGDeloitte

Tata Consultancy ServicesEY

Share of Voice Percentage Gain vs Number of Key Opinions Leaders

Page 8: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

6

Global Network Map of Employee Connectivity

27% of Key Opinion Leaders engaged in the core professional services conversation

1,618 of Key Opinion Leaders spoke to at least one other employee, from any company

Gartner were the least internally connected company, communicating mostly with other companies

KPMG had the most disparate network with the least external connections

Mercer had the strongest internal network and the most connections per person

PwC

Cognizant

Accenture

Booz Allen

Deloitte

KPMG

EY

Capgemini

Grant Thornton

Gartner

Oliver Wyman

Mercer

Atos

Page 9: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

7

Global Network Map of Employees

27% of Employees are driving commercial impact

73% are socially active but not connected to the topical communities

4200 Employees (grey nodes) are posting about key industry innovation and topics but are not engaged with the community or C-Suite Professionals

Page 10: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

8

Volume of Tweets by Topic

0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 55000

PwCKPMG

AtosAccentureCapgemini

Booz Allen HamiltonMercer

DeloitteEY

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000

CognizantDXC Technology

McKinsey & CoGenpact

Grant ThorntonBoston Consulting Group

GartnerTata Consultancy Services

FTI ConsultingOliver Wyman

WiproInfosys

PA ConsultingPublicis SapientAdvisory Board

ICFBearingPoint

Alvarez & MarsalBDO Consulting

ForresterSlalom

NelsonHallBain & Company

Navigant / GuidehouseAltranKantar

Kearney & CompanyAon Hewitt

Epam SystemsZS Consulting

L.E.K ConsultingHitachi Consulting

Huron Consulting GroupCCGroup

Protiviti LtdBerkeley Research Group

Alix PartnersConduent

HIT Consulting

Robotics Climate & Sustainability Health 5G Robotic Process

Automation Brexit

Emerging Tech Cybersecurity Finance AI Future of Work

• PwC are posting twice as much content as their nearest competitor

• Deloitte and EY were the least active of the Big 4 + Accenture

• Booz Allen Hamilton and Atos have highly concentrated # posts on AI

• Mercer have highly concentrated # posts on Future of Work

• The top topics are AI, Finance, Future of Work and Cybersecurity

Page 11: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

9

Twitter Topic Focus by Company Key Opinion Leaders

Robotics Climate & Sustainability Health 5G Robotic Process

Automation Brexit

Emerging Tech Cybersecurity Finance AI Future of Work

13.0%8.8%

14.6%13.1%

20.5%6.9%

2.0%17.4%

25.6%12.0%

24.3%9.9%

2.9%10.7%11.2%

20.7%14.7%15.6%

10.4%58.8%

14.3%11.4%

15.8%33.6%

19.9%3.9%

5.9%14.0%

76.3%35.0%

2.0%11.7%

13.8%51.6%

11.1%10.3%

28.4%12.7%

19.1%1.3%

17.3%19.6%

13.5%21.2%

40.0%

40.0%46.2%

35.3%35.0%

12.0%23.0%

34.2%5.8%

20.3%32.7%

32.5%14.8%

28.5%30.1%

14.8%51.7%

27.8%32.0%

37.3%35.6%

48.3%15.9%

39.8%9.0%

19.2%9.3%

20.7%70.8%

68.0%52.6%

6.6%21.1%

50.6%46.1%

53.9%15.1%

25.8%27.1%

40.1%6.6%

12.7%36.0%

18.7%21.7%

59.5%48.5%

50.0%94.7%

46.7%15.4%

2.7%36.2%

2.1%

2.6%11.9%

8.1%4.9%

2.9%

17.0%8.4%

9.5%1.4%

9.5%3.1%

2.2%17.6%

34.5%6.9%

1.6%4.6%

4.1%

2.2%

4.7%

1.4%38.2%

2.3%

8.1%

16.1%4.3%

42.8%20.3%

27.0%73.4%

6.9%12.0%

6.4%17.9%

15.3%13.9%

72.0%1.5%

9.5%10.0%

15.8%1.5%

8.2%9.4%

12.5%11.2%

15.7%

4.5%8.2%

3.9%4.6%

5.6%11.7%

7.1%10.5%

16.2%8.4%

4.0%21.0%

2.5%35.9%

23.7%12.0%

26.7%4.3%

10.8%6.1%

7.7%

5%

2%5%

2%2%

2%

2%2%

2%

1%3%

3%

3%2%

2%

2%

3%

2%3%

5%

1%

2%3%

1%2%

0%

7%

2%

2%

2%

2%

3%

4%2%

1%

9%

2%3%

11%0%

5%

8.6%5.0%

20.4%12.1%

6.1%3.3%

58.4%14.3%

8.2%33.9%

9.5%20.1%

3.4%6.4%

9.4%10.5%

10.8%2.3%

11.2%8.0%

14.7%16.3%

13.8%1.5%

12.6%7.2%

7.0%10.5%

4.6%8.6%

27.4%9.0%

4.4%8.8%

7.1%11.7%

12.7%22.1%

18.5%18.7%

6.7%13.0%

12.1%

7.7%

3.8%6.2%

3.4%5.9%

4.2%

4.1%5.2%

6.7%3.0%

2.1%10.9%

2.2%7.8%

19.6%4.4%9.5%

32.0%7.6%

2.4%8.0%

6.9%8.0%15.0%

16.3%2.3%

6.5%9.8%

6.4%

5.8%3.7%

2.5%5.8%

8.9%10.7%

10.5%3.5%

9.3%14.7%

15.2%2.7%

3.0%10.0%

5.3%6.7%

23.1%

3%1%

2%13%

3%3%

4%4%

2%9%

6%

2%8%

6%2%

2%6%

1%2%

34%2%

3%11%

2%1%

8%1%2%

2%6%

3%6%

3%5%

9%20%

4%22%

3%

1%

3%

1%

2%

2%

1%

10%

4%

1%2%

3%

9.6%

3.0%5.4%

2.8%1.7%

3.0%8.5%

2.7%4.5%3.4%

4.7%2.4%

4.4%2.3%

4.4%

2.5%

4.8%7.3%

5.4%

4.7%2.1%

2.6%3.1%

9.6%1.3%

4.9%11.7%

5.5%9.2%

10.7%2.2%

5.4%6.1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

PwCKPMG

AtosAccentureCapgemini

Booz Allen HamiltonMercer

DeloitteEY

CognizantDXC Technology

McKinsey & CoGenpact

Grant ThorntonBoston Consulting…

GartnerTata Consultancy…

FTI ConsultingOliver Wyman

WiproInfosys

PA ConsultingPublicis SapientAdvisory Board

ICFBearingPoint

Alvarez & MarsalBDO Consulting

ForresterSlalom

NelsonHallBain & Company

Navigant /…AltranKantar

Kearney &…Aon Hewitt

Epam SystemsZS Consulting

L.E.K ConsultingHitachi ConsultingHuron Consulting…

CCGroupProtiviti Ltd

Berkeley Research…Alix Partners

ConduentHIT Consulting

Page 12: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

10

Volume of LinkedIn Posts by Topic

Robotics Climate & Sustainability Health 5G Robotic Process

Automation Brexit

Emerging Tech Cybersecurity Finance AI Future of Work

0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500

PwCAccenture

KPMGDeloitteMercer

CapgeminiEY

GartnerCognizant

AtosMcKinsey & Co

Booz Allen HamiltonGrant Thornton

Boston Consulting GroupDXC Technology

FTI ConsultingOliver Wyman

GenpactBDO Consulting

PA ConsultingTata Consultancy Services

InfosysPublicis Sapient

Epam SystemsSlalomWipro

BearingPointHIT Consulting

Bain & CompanyProtiviti LtdAon Hewitt

AltranKantar

Alvarez & MarsalNelsonHall

Hitachi ConsultingICF

Navigant / GuidehouseKearney & Company

ForresterCCGroup

Huron Consulting GroupZS Consulting

Advisory BoardBerkeley Research Group

L.E.K Consulting

Page 13: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

11

LinkedIn Topic Focus by Company Key Opinion Leaders

Robotics Climate & Sustainability Health 5G Robotic Process

Automation Brexit

Emerging Tech Cybersecurity Finance AI Future of Work

2%

11%31%

14%19%

8%28%

15%27%

43%28%

23%29%

3%13%

22%4%

14%39%

10%11%

29%26%

20%51%

27%42%

22%19%

4%13%

29%20%

0%14%

41%12%

17%10%

40%12%25%

33%

0%

6%

3%1%

4%

0%

7%1%

3%1%

1%2%

1%

0%1%

0%

0%26%

0%

0%

8%7%

12%6%

5%11%

7%2%

2%7%

9%3%

5%7%

2%15%

11%4%

1%11%

7%6%

7%

6%9%

2%16%

0%2%

5%11%

0%14%

15%9%

0%

18%15%

15%14%

5%15%

24%19%

12%23%

18%42%

18%13%

29%27%

9%5%

20%22%

8%13%

22%6%

22%20%

3%32%

22%26%

15%23%

11%6%

9%24%

23%13%

5%

0%19%

27%20%

0%

4%3%

2%4%

1%4%

3%4%

1%2%

2%1%

1%1%

3%1%

1%

2%2%

3%3%

6%

4%1%

4%0%

0%

0%5%

0%

40%22%

44%24%

20%25%

33%25%

16%11%

23%9%

57%52%

20%46%

49%38%

50%7%

28%34%24%

15%16%

16%69%

12%65%

51%12%

15%17%

57%49%

7%4%

22%35%

10%76%

13%13%

40%100%

9%14%

7%21%

55%10%

9%16%

19%21%16%

8%7%

9%16%

3%10%9%

14%28%

19%13%

17%4%

15%11%

2%16%

4%4%

37%13%

11%17%

20%3%

12%4%

0%6%

13%

0%

2%

5%

1%

7%

4%

1%

1%

1%

2%

2%

5%

7%

1%

4%

2%

2%

3%

2%

14%

1%

2%

1%

15%

2%

0%

0%

0%

27%

35%

0%

38%

13%

0%

4%

0%

0%

0%

4%

0%

0%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

PwCAccenture

KPMGDeloitteMercer

CapgeminiEY

GartnerCognizant

AtosMcKinsey & Co

Booz Allen HamiltonGrant Thornton

Boston Consulting GroupDXC Technology

FTI ConsultingOliver Wyman

GenpactBDO Consulting

PA ConsultingTata Consultancy Services

InfosysPublicis Sapient

Epam SystemsSlalomWipro

BearingPointHIT Consulting

Bain & CompanyProtiviti LtdAon Hewitt

AltranKantar

Alvarez & MarsalNelsonHall

Hitachi ConsultingICF

Navigant / GuidehouseKearney & Company

ForresterCCGroup

Huron Consulting GroupZS Consulting

Advisory BoardBerkeley Research Group

L.E.K Consulting

Page 14: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

12

Top Companies by Twitter Key Opinion Leader Potential Reach

856,402 703,312

665,153 609,353

550,282 520,878

352,787 316,513

309,698 267,969 265,135

218,397 201,289

179,231 172,849 170,397

- 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000

PwCAccenture

KPMGDeloitte

EYPublicis Sapient

Booz Allen HamiltonAtos

ICFCapgemini

McKinsey & CoGartner

CognizantMercer

Boston Consulting GroupTata Consultancy Services

111,375 103,418

98,548 98,342

92,106 77,379

72,087 67,714

66,350 52,150

47,125 42,731

41,330 35,340 34,919

33,397 30,160

27,204 24,934

21,332 16,324

15,222 12,145 11,582

6,833 5,712 5,459

4,357 3,192

2,388 1,015 858

- 20,000 40,000 60,000 80,000 100,000 120,000

DXC TechnologyKantar

Grant ThorntonEpam SystemsFTI ConsultingPA Consulting

Advisory BoardInfosysWipro

GenpactAon Hewitt

Oliver WymanBDO Consulting

SlalomZS Consulting

Kearney & CompanyHitachi Consulting

Bain & CompanyForrester

AltranL.E.K Consulting

NelsonHallAlvarez & Marsal

BearingPointProtiviti Ltd

Huron Consulting GroupNavigant / Guidehouse

CCGroupBerkeley Research Group

ConduentAlix Partners

HIT Consulting

• PwC and Accenture have the largest employee network audience (# followers)

• Publicis Sapient have a much larger average audience size relative to their market cap

Page 15: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

13

Top Companies by LinkedIn Key Opinion Leader Potential Reach

1,791,138

872,072

848,285

655,132

462,624

444,787

386,286

361,265

268,418

211,875

151,649

147,713

0 250,000 500,000 750,000 1,000,000 1,250,000 1,500,000 1,750,000 2,000,000

PwC

KPMG

Accenture

EY

Publicis Sapient

Deloitte

Infosys

Capgemini

McKinsey & Co

Gartner

Mercer

Atos

133,717

119,389

89,786

86,703

86,064

83,921

77,916

62,422

59,685

59,470

58,932

53,344

50,834

38,020

33,005

31,504

26,417

25,319

21,176

20,898

18,374

17,010

16,514

10,471

9,309

6,806

6,781

3,830

3,757

2,906

2,593

0 20,000 40,000 60,000 80,000 100,000 120,000 140,000

Grant Thornton

FTI Consulting

Oliver Wyman

Cognizant

Boston Consulting Group

Tata Consultancy Services

Booz Allen Hamilton

PA Consulting

Genpact

Wipro

Alvarez & Marsal

ZS Consulting

DXC Technology

Kearney & Company

Kantar

Slalom

BDO Consulting

Bain & Company

Forrester

Aon Hewitt

BearingPoint

Altran

ICF

Epam Systems

Navigant / Guidehouse

NelsonHall

Huron Consulting Group

L.E.K Consulting

Protiviti Ltd

Hitachi Consulting

Advisory Board

PwC’s Key Opinion Leaders have more than double the audience network size compared to KPMG, Accenture and EY. Out of the big 4 Deloitte has significantly smaller audience networks.

Page 16: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

14

Top Companies by Twitter Engagement (Key Topics)

1,721,6831,241,637

601,972587,047

0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 1,600,000 1,800,000 2,000,000

Booz Allen HamiltonKearney & Company

ConduentEY

275,365231,833

205,355190,677

132,956131,436

111,11595,839

65,02450,990

40,07132,546

21,55817,076

0 50,000 100,000 150,000 200,000 250,000 300,000

CapgeminiKantar

Grant ThorntonPwC

Oliver WymanAdvisory Board

Boston Consulting GroupFTI Consulting

CognizantDeloitte

AccentureKPMG

MercerAtos

68075143

49314701

359030073004

2,9052322

17501464

14061084

962295

244185175147110

68625425870000

0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000

ForresterBearingPoint

SlalomNelsonHall

ICFEpam Systems

InfosysPublicis SapientDXC Technology

PA ConsultingGartner

CCGroupGenpact

WiproTata Consultancy Services

Bain & CompanyMcKinsey & Co

Protiviti LtdAltran

Navigant / GuidehouseZS Consulting

Alvarez & MarsalBDO ConsultingL.E.K Consulting

Aon HewittHuron Consulting Group

Hitachi ConsultingBerkeley Research Group

Alix PartnersHIT Consulting

• Booz Allen Hamilton, Kearney & Company & Conduent drove the most amount of interactions

• Out of the Big 4 + Accenture, EY drove most impact despite being 9th in terms of volume of posts

• Deloitte generated significantly fewer interactions than the other top 5 companies

Page 17: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

15

Top Company by Average Engagement per Tweet

43.5837.03

11.398.65

5.294.02

0 5 10 15 20 25 30 35 40 45 50

PwCBooz Allen Hamilton

Grant ThorntonInfosys

ForresterMercer

3.423.35

3.313.00

2.972.71

2.592.522.50

2.482.47

2.101.701.69

1.491.39

1.261.22

1.151.081.07

1.041.03

0.970.83

0.790.72

0.690.620.62

0.510.47

0.430.270.26

0.220.10

0.000.000.000.000.00

0 0.5 1 1.5 2 2.5 3 3.5

Publicis SapientDeloitte

AtosCCGroup

Advisory BoardGenpact

BearingPointEY

FTI ConsultingProtiviti Ltd

AccentureBoston Consulting Group

PA ConsultingZS Consulting

KPMGGartner

NelsonHallCapgemini

DXC TechnologyMcKinsey & Co

Tata Consultancy ServicesKearney & Company

Bain & CompanyKantarAltranWipro

Epam SystemsSlalom

Navigant / GuidehouseOliver Wyman

ICFCognizant

Huron Consulting GroupBDO Consulting

Aon HewittAlvarez & MarsalL.E.K Consulting

ConduentHitachi Consulting

Berkeley Research GroupAlix Partners

HIT Consulting

• PwC and Booz Allen Hamilton had the highest engagement per employee post

• KPMG have significantly lower engagement than the other Big 4 + Accenture

• 30 Companies have below 2 engagements per post

• Forrester is driving proportionately higher engagement than their number of key opinion leaders

• Cognizant is driving the lowest engagement proportionate to the number of key opinion leaders

Page 18: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

16

Top Companies by LinkedIn Likes & Shares (Key Topics)

0 10000 20000 30000 40000 50000 60000

PwCAccenture

KPMGDeloitte

CapgeminiEY

InfosysMercer

AtosWipro

CognizantBoston Consulting Group

DXC TechnologyMcKinsey & Co

Grant ThorntonGartner

Tata Consultancy ServicesBooz Allen Hamilton

Publicis SapientOliver WymanFTI ConsultingPA Consulting

Kantar

0 100 200 300 400 500 600 700 800 900 1,000

Kearney & CompanyGenpact

AltranAlvarez & Marsal

ForresterBDO Consulting

SlalomHitachi Consulting

ICFProtiviti Ltd

BearingPointEpam SystemsZS Consulting

Aon HewittNavigant / Guidehouse

Bain & CompanyBerkeley Research Group

CCGroupHuron Consulting Group

L.E.K ConsultingHIT Consulting

Advisory BoardNelsonHall

The big 4 + Accenture & Capgemini are driving significantly more likes and shares than the other companies

Page 19: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

17

Most Engaged Topics on LinkedIn & Twitter Employee PostsAverage Engagement per Post: LinkedIn

Average Engagement per Post: Twitter

0 20 40 60 80 100 120 140 160

HealthClimate Change and Sustianability

BrexitRobotics

Artificial intelligenceCybersecurity

Emerging TechRobotic Process Automation

Finance5G

Future of Work

Engagement Per Post By Topic - Twitter

0 5 10 15 20 25 30 35 40 45 50

Climate Change

5G

Emerging Tech

Finance

Robotics

Future of Work

Cybersecurity

Robotic Process Automation

Artificial Intelligence

Health

Brexit

Robotics Climate & Sustainability Health 5G Robotic Process

Automation Brexit

Emerging Tech Cybersecurity Finance AI Future of Work

Page 20: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

18

Top Companies by LinkedIn Comments (Key Topics)

4308

4140

3814

3130

1200

1034

1002

0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000

Accenture

PwC

Deloitte

KPMG

EY

Altran

Capgemini

816710

670600

524476

436412408

392374

318272

266258

10086

7672

525248

40323232

2016

66444

0 100 200 300 400 500 600 700 800 900

CognizantInfosys

AtosMercer

Grant ThorntonBoston Consulting Group

McKinsey & CoGartner

WiproBooz Allen Hamilton

Tata Consultancy ServicesDXC Technology

PA ConsultingFTI Consulting

Publicis SapientHitachi Consulting

KantarGenpact

Oliver WymanProtiviti Ltd

ForresterAlvarez & Marsal

SlalomKearney & Company

Aon HewittICF

ZS ConsultingBearingPoint

Advisory BoardEpam Systems

NelsonHallBerkeley Research Group

CCGroup

Accenture, PwC, Deloitte and KPMG have 3-4 times more social dialogue than their nearest competitors

Page 21: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

19

Top 25 Employees - All Topics

Rank Name Handle Company Twitter Score

Linkedin Score

1st Mike Quindazzi MikeQuindazzi PwC 100 1002nd Kirk Borne KirkDBorne Booz Allen Hamilton 98.72 82.093rd Antonio Santos AkwyZ Atos 76.9 86.524th Rob McCargow RobMcCargow PwC 71.74 70.015th Danielle Guzman guzmand Mercer 71.63 97.226th markmcardle markmcardle PwC 66.16 52.157th Nigel Walsh nigelwalsh Deloitte 63.11 40.728th John Maeda johnmaeda Publicis Sapient 61.33 18.999th Dr. Gerald Bader,PhD gerald_bader Atos 60.26 81.66

10th Paul Daugherty pauldaugh Accenture 57.08 74.1111th Neil Milliken NeilMilliken Atos 55.33 52.1812th H. James Wilson hjameswilson Accenture 49.44 30.7613th Kevin Ellis KevinJDEllis PwC 49.38 20.1914th Julie Sweet JulieSweet Accenture 49.08 28.8415th Christina Dove ChristinaDove7 Mercer 48.85 31.716th Diane Swonk DianeSwonk Grant Thornton 48.79 81.6217th Lewis Garrad LewisGarrad Mercer 48.48 8.4718th Chris Hale HaleChris Accenture 48.22 17.6119th Byron Bergren ByronBergren PwC 47.98 19.9620th Bill Thomas BillThomas_KPMG KPMG 47.79 62.8121st Nandan Nilekani NandanNilekani Infosys 47.66 14.4122nd Bob Moritz Bob_Moritz PwC 47.66 3.8923rd Chris Havrilla havrilla Deloitte 47.19 49.4624th Andy Woodfield andy_woodfield PwC 47.12 21.5325th Yvonne Sonsino YvonneSonsino Mercer 45.24 31.91

Page 22: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

20

Artificial Intelligence: Top 25 Employees

Rank Name Handle Company Twitter Score Linkedin Score1st Kirk Borne KirkDBorne Booz Allen Hamilton 100 Get in touch2nd Mike Quindazzi MikeQuindazzi PwC 93.7 for LinkedIn3rd Antonio Santos AkwyZ Atos 76.69 scores4th Danielle Guzman guzmand Mercer 65.935th Rob McCargow RobMcCargow PwC 61.346th Dr. Gerald Bader,PhD gerald_bader Atos 61.27th Fabio De Pasquale facsdepa Atos 54.328th H. James Wilson hjameswilson Accenture 51.859th Paul Daugherty pauldaugh Accenture 50.64

10th Nigel Walsh nigelwalsh Deloitte 48.4811th Catherine Ordun nudro Booz Allen Hamilton 48.4412th Mark Mcardle markmcardle PwC 47.813th Neil Milliken NeilMilliken Atos 47.0914th Pierre-Adrien Hanania PAHanania Capgemini 44.3915th Jerome Buvat JeromeBuvat Capgemini 44.1316th Federico Aguggini Fede_Aguggini Accenture 43.4217th Chris Havrilla havrilla Deloitte 43.0818th Edward Raff EdwardRaffML Booz Allen Hamilton 41.719th Christopher Lomas calomas Mercer 40.8320th James Slessor slessor_james Accenture 40.4721st Aurelie Jean Aurelie_JEAN Boston Consulting Group 39.7822nd JS Padoan JsPadoan Capgemini 39.2823rd AnneLaure Thieullent ALThieullent Capgemini 39.2324th Philipp Bohn PhilippBohn Atos 38.7925th Josh Sullivan joshdsullivan Booz Allen Hamilton 38.17

Atos have 5 Spokespeople in the top 25

Booz Allen Hamilton, Accenture and Capgemini both have 4

Followed by PwC who have 3 and Deloitte and BCG who have 2

Page 23: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

21

Future of Work: Top 25 Employees

Rank Name Handle Company Twitter Score Linkedin Score1st Danielle Guzman guzmand Mercer 100 Get in touch2nd Mike Quindazzi MikeQuindazzi PwC 99.77 for LinkedIn3rd Antonio Santos AkwyZ Atos 98.47 scores4th Kirk Borne KirkDBorne Booz Allen Hamilton 81.175th Christina Dove ChristinaDove7 Mercer 78.876th H. James Wilson hjameswilson Accenture 73.837th Paul Daugherty pauldaugh Accenture 73.298th Lewis Garrad LewisGarrad Mercer 72.119th Rob McCargow RobMcCargow PwC 70.88

10th Robert H. Brown robthbrown Cognizant 69.9711th Neil Milliken NeilMilliken Atos 68.5712th Benjamin Pring BenjaminPring Cognizant 67.0713th Kate Bravery KateBravery Mercer 64.6914th Yvonne Sonsino YvonneSonsino Mercer 64.5615th Amy Scissons sciz Mercer 64.2416th Chris Havrilla havrilla Deloitte 61.717th Will Ferguson Will_H_Ferguson Mercer 59.9818th Byron Bergren ByronBergren PwC 58.919th Tim Ryan Timothy_F_Ryan PwC 58.3720th Bob Moritz Bob_Moritz PwC 57.9121st Andy Woodfield andy_woodfield PwC 57.122nd Cara Williams carabwilliams Mercer 56.7423rd Philipp Bohn PhilippBohn Atos 56.6424th John Maeda johnmaeda Publicis Sapient 56.5725th Ravi Kumar S imravikumars Infosys 56.3

Dominated by Mercer who have 8 Spokespeople in the top 25 and PwC who have 6

Atos (3), Cognizant (2) and Accenture (2) also have prominent spokespeople

Page 24: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

22

Health: Top 25 Employees

Rank Name Handle Company Twitter Score LinkedIn Score1st David Hughes DHughes_Health PA Consulting 100 Get in touch2nd amandagrantham AmandaEGrantham PA Consulting 99.89 for LinkedIn3rd Amy Laverock amy_laverock Mercer 96.5 scores4th Nicole Passmore npassmore1 Mercer 90.595th Brian Kalis bkalis Accenture 87.856th Lisa Lint LisaLint Mercer 85.467th Mark Britnell markbritnell KPMG 75.68th Chris Gibbons connectedchris Accenture 75.29th Kaveh Safavi drkavehsafavi Accenture 67.14

10th andrew finlayson finlayson Accenture 63.4711th Hiroshi Baensch mbaensch Mercer 62.5812th Lydia Lee lydialeetoronto KPMG 61.813th Vishnu Saxena vishnu_saxena DXC Technology 61.6914th Guy Player grhplayer Accenture 60.6215th Mark Casselman markcasselman PwC 58.4716th Dan London DanTLondon Accenture 58.0117th Scott Brown J_ScottBrown Accenture 55.8518th Mark Horncastle HorncastleMark PA Consulting 55.2719th Jasonparker JasonParkerKPMG KPMG 55.2220th Michael Petersen MPETERSEN_MD Accenture 54.2521st Charlie Smith charliesmithnyc Accenture 53.9622nd Megan Ann Greenfield magreenfield McKinsey & Co 52.7623rd Matt Custance MattCustance1 Grant Thornton 51.0624th Kelly Barnes kelly_a_barnes PwC 50.9525th Aaron H Sherwood AaronSherwood_ Accenture 50.11

Dominated by Accenture who have 10 Spokespeople in the top 25

Mercer (4), KPMG (3) and PA Consulting (3) also have prominent spokespeople

Page 25: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

23

Finance: Top 25 Employees

Rank Name Handle Company Twitter Score LinkedIn Score1st Danielle Guzman guzmand Mercer 100 Get in touch2nd Nigel Walsh nigelwalsh Deloitte 95.22 for LinkedIn3rd Diane Swonk DianeSwonk Grant Thornton 88.76 scores4th Elias Ghanem ghanem_elias Capgemini 83.535th Constance L Hunter ConstanceHunter KPMG 82.016th Rahul Mathur Rahul_J_Mathur Accenture 76.17th Jonathan Boyers jmboyers KPMG 72.478th Henri Arslanian HenriArslanian PwC 709th Andreas Pages andreaspages Capgemini 68.86

10th Chirag Thakral chiragthakral Capgemini 64.2811th Howard Archer HowardArcherUK EY 63.5912th Seddik Jamai SeddikJamai Capgemini 62.0313th Stella Amiss StellaAmissPwC PwC 62.5514th Rachel Smyth rachelfsmyth3 PwC 59.915th Vikash Kumar Singh vikash_ins Capgemini 57.716th Moritz Plenk plemor_de BearingPoint 58.5717th Chris Ruggeri ruggeri_chris Deloitte 58.5418th Neil Dhar neilkdhar PwC 57.3419th Ben Brown bebrown2 Accenture 57.2120th Michael Spellacy mgspellacy Accenture 56.5821st Anirban Bose Bose_Anrb Capgemini 56.1522nd Nick Chouksey nickchouksey PwC 56.5923rd Matt Molloy mattmolloy4 Accenture 54.7424th Mikaël Ptachek mPtachek KPMG 54.1325th Sunil G Pillai Pillai_Sunil Capgemini 53.9

Led by Capgemini who have 7 Spokespeople in the top 25

Followed by PwC (5), Accenture (4) and KPMG (3)

Page 26: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

24

Climate Change and Sustainability: Top 25 Employees

Rank Name Handle Company Twitter Score LinkedIn Score1st Antonio Santos AkwyZ Atos 100 Get in touch2nd Florent Andrillon fandrillon75 Capgemini 85.55 for LinkedIn3rd Kristen B. Sullivan KBSull21 Deloitte 72.43 scores4th Alexandra Knupe alexandra_knupe Atos 69.225th Andy Woodfield andy_woodfield PwC 68.076th Delphine Delsaux DelsauxD Atos 66.297th Emma Cox EmmaHLCox PwC 65.38th Amy Fuller AmyFuller Accenture 64.299th Celine Herweijer CHerweijer PwC 63.53

10th Apoorv Bhargava apoorv_bh89 Boston Consulting Group 59.3311th Ben Combes ben_combes PwC 58.6612th Cara Williams carabwilliams Mercer 57.413th Marianne Boust MarianneBoust Capgemini 57.2214th Ryan Spagnolo RyanSpagnolo PwC 56.7415th Carrie Hall CarrieGHall EY 55.4316th Richard Threlfall RThrelfall_KPMG KPMG 55.2217th Martin Reeves MartinKReeves Boston Consulting Group 53.9818th Simon Virley SimonVirley KPMG 53.6519th Pia Basu Pia_Basu Deloitte 53.6120th Andy Cox, KPMG AndyCox_06 KPMG 52.8521st Arne Koeppel ArKoeppel FTI Consulting 52.1522nd Sarah Watts sarahkatewatts PwC 51.823rd Mike Hayes MikeHayes_KPMG KPMG 50.624th Manfred Kopper C. KopperM EY 5025th Sylvain LAMBERT SJHLambert PwC 49.22

Led by PwC who have 7 Spokespeople in the top 25

Followed by KPMG (4) and Atos (3)

Page 27: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

25

Cybersecurity: Top 25 Employees

Rank Name Handle Company Twitter Score LinkedIn Score1st Zeina Zakhour ZeinaZakhour Atos 100 Get in touch2nd Paul O’Rourke PaulO_Rourke PwC 81.39 for LinkedIn3rd Abigail F Wilson Securityswan PwC 80.43 scores4th Sophie Proust So_Proust Atos 79.15th Paul Daugherty pauldaugh Accenture 78.276th Chris Hale HaleChris Accenture 74.647th markmcardle markmcardle PwC 74.318th Kris McConkey smoothimpact PwC 72.659th Elias Ghanem ghanem_elias Capgemini 69.51

10th Michelle Victor michvictor Booz Allen Hamilton 68.4911th Marin Ivezic 5GSec PwC 67.4412th JS PADOAN JsPadoan Capgemini 67.0313th Saifuddin Amri saifuddin_amri EY 66.1514th Merv Adrian merv Gartner 64.0815th Chris Moret MrChrisMoret Atos 63.9316th Chris Swan cpswan DXC Technology 63.7917th Mark Hughes MarkHughesSEC DXC Technology 63.5818th Nikhil Agarwal reachtonikhil Deloitte 63.4819th Dr. Michael Falk micha_falk KPMG 63.4320th Sophie Nauleau sofynolo Atos 62.5221st Mithun Sanghavi Mithun_Sanghavi Wipro 61.2722nd Larry Larmeu LarryLarmeu Accenture 61.1123rd Ken Roberts Exigeken Capgemini 61.0724th Ollie Davis oliver_davis PwC 60.6925th Ashutosh Barot ashu_barot Deloitte 60.46

Led by PwC who have 6 Spokespeople in the top 25

Followed by Atos (4), Capgemini (3) and Accenture (3)

Page 28: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

26

Emerging Tech: Top 25 Employees

Rank Name Handle Company Twitter Score LinkedIn Score1st Mike Quindazzi MikeQuindazzi PwC 100 Get in touch2nd Kirk Borne KirkDBorne Booz Allen Hamilton 87.68 for LinkedIn3rd Steph S. StephTweetChat Accenture 78.68 scores4th Byron Bergren ByronBergren PwC 51.445th Rob McCargow RobMcCargow PwC 51.136th Seelan Nayagam Seelanatwork DXC Technology 50.247th Chris Havrilla havrilla Deloitte 48.738th Federico Aguggini Fede_Aguggini Accenture 47.429th Rakesh Goel RakeshRGoel Capgemini 46.79

10th markmcardle markmcardle PwC 46.711th James Slessor slessor_james Accenture 43.3912th Fabio De Pasquale facsdepa Atos 42.9413th Sanjay Nand sanjay_nand Capgemini 40.7614th Paul Daugherty pauldaugh Accenture 39.4815th Marty Rodgers MartinWRodgers Accenture 37.4716th Christopher Lomas calomas Mercer 36.8217th Francisco Pinheiro innoFPinheiro Atos 34.8818th Alex Bulat AlexBulat Capgemini 33.3619th Francesco Fantazzini FantazziniCapge Capgemini 31.9820th Nikhil Agarwal reachtonikhil Deloitte 31.8521st Kafeel SyedKafeelAhmed EY 31.7122nd Mohan Sekhar mohansekhar Accenture 30.2523rd Gunnar Menzel gunnarmenzel Capgemini 29.8224th Michael Chui mchui McKinsey & Co 28.3825th Ivan Hernandez IvanHernandez_ EY 28.29

Led by Accenture who have 6 Spokespeople in the top 25

Followed by Capgemini (5) and PwC (4)

Page 29: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

27

5G: Top 25 Employees

Rank Name Handle Company Twitter Score LinkedIn Score1st Marin Ivezic 5GSec PwC 100 Get in touch2nd Mike Quindazzi MikeQuindazzi PwC 94.36 for LinkedIn3rd Kirk Borne KirkDBorne Booz Allen Hamilton 75.47 scores4th markmcardle markmcardle PwC 61.15th Fabio De Pasquale facsdepa Atos 57.376th Danielle Guzman guzmand Mercer 47.087th Ivan Hernandez IvanHernandez_ EY 46.948th Dan Hays danielhays PwC 44.279th Kafeel SyedKafeelAhmed EY 40.21

10th Chris Hale HaleChris Accenture 37.511th Rakesh Goel RakeshRGoel Capgemini 37.4612th Dan Schwarzmann DanSchwarzmann PwC 28.1913th Jerome Buvat JeromeBuvat Capgemini 27.2814th Larry Larmeu LarryLarmeu Accenture 27.1615th Rob McCargow RobMcCargow PwC 26.216th gabrielle mendes gabrielletwitt PwC 25.4517th Aditya Kamalapurkar aoladi Capgemini 24.8918th Gunnar Menzel gunnarmenzel Capgemini 23.219th yvesbernaert yvesbernaert Accenture 22.5220th Francesco Fantazzini FantazziniCapge Capgemini 21.8521st Grant Waterfall grantwaterfall PwC 21.6922nd Nicolas Gaudilliere ngaudilliere Capgemini 18.4523rd Cristina Ampil CristinaAmpil PwC 16.2824th Lee Beardmore BPOTech Capgemini 14.1625th Hugo Sarrazin HugoSarrazin McKinsey 13.10

Dominated by PwC and Capgemini who have 9 and 7 Spokespeople respectively in the top 25

Followed by Accenture (3) and EY (2)

Page 30: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

28

Robotics: Top 25 Employees

Rank Name Handle Company Twitter Score LinkedIn Score1st Mike Quindazzi MikeQuindazzi PwC 100 Get in touch2nd Kirk Borne KirkDBorne Booz Allen Hamilton 73.16 for LinkedIn3rd Rob McCargow RobMcCargow PwC 69.98 scores4th Danielle Guzman guzmand Mercer 60.145th Paul Daugherty pauldaugh Accenture 52.646th Kafeel SyedKafeelAhmed EY 52.097th Heledd timeglass PA Consulting 51.048th Saifuddin Amri saifuddin_amri EY 48.429th H. James Wilson hjameswilson Accenture 42.12

10th Steph S. StephTweetChat Accenture 41.111th Dr. Gerald Bader,PhD gerald_bader Atos 39.7612th John Maeda johnmaeda Publicis Sapient 37.8113th Fabio De Pasquale facsdepa Atos 37.3214th JS PADOAN JsPadoan Capgemini 35.3515th Christopher Lomas calomas Mercer 33.7816th Byron Bergren ByronBergren PwC 32.9217th Benjamin Pring BenjaminPring Cognizant 31.6818th Federico Aguggini Fede_Aguggini Accenture 29.8119th Robert H. Brown robthbrown Cognizant 28.1520th ngpedro ngpedro McKinsey & Co 27.4621st David-Henri Bismuth DhBismuth PwC 26.9622nd Nikki Mendonca NikkiMendonca Accenture 26.6723rd Jerome Buvat JeromeBuvat Capgemini 24.8924th Kathryn DeLia katdelia EY 23.4325th Sarah James GeoSuperGirl DXC Technology 21.09

Led by Accenture who have 5 Spokespeople in the top 25

Followed by PwC (4) and EY (3)

Page 31: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

29

Robotic Process Automation: Top 25 Employees

Rank Name Handle Company Twitter Score LinkedIn Score1st Mike Quindazzi MikeQuindazzi PwC 100 Get in touch2nd Kirk Borne KirkDBorne Booz Allen Hamilton 90.58 for LinkedIn3rd markmcardle markmcardle PwC 72.35 scores4th Jaakko Lehtinen Jaakko_Lehtinen Capgemini 62.535th Prem Kumar Aparanji prem_k Cognizant 59.316th Antonio Santos AkwyZ Atos 53.527th Clement Chan Clem_pwc PwC 53.368th Kafeel SyedKafeelAhmed EY 51.159th Rob McCargow RobMcCargow PwC 51.14

10th Danielle Guzman guzmand Mercer 43.9411th Steph S. StephTweetChat Accenture 41.7512th Jeannette DuVal JanetPro Capgemini 41.5913th Rakesh Goel RakeshRGoel Capgemini 41.3814th Joe Surprenant CognitiveJoe Deloitte 39.7615th Byron Bergren ByronBergren PwC 39.6316th Richard Horton richardehorton Deloitte 39.1817th Jean-Michel Demaison JMDemaison Capgemini 38.3818th Dr. Gerald Bader,PhD gerald_bader Atos 3719th JS PADOAN JsPadoan Capgemini 36.6720th Ranjit Gopalan GopalanRanjit EY 36.1521st Larry Larmeu LarryLarmeu Accenture 34.3422nd John Laherty johnl_nh NelsonHall 33.9323rd Carrie Hall CarrieGHall EY 31.7124th Ivan Hernandez IvanHernandez_ EY 31.2925th Tanu Mukherjee, Ph.d TanuMukherjee Mercer 30.92

Led by Accenture and Capgemini who both have 5 Spokespeople in the top 25. Followed by EY (4)

EY and Accenture are a significant portion of this Top 10

Cognizant and Capgemini are almost 1/3rd of the Top 100

Nelson Hall over index in this community

Page 32: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

30

C-Suite Twitter Content Topical FocusC-Suite Overall

19.32% 19.10%

3.44

%

7.42%

3.59

%

7.32% 30.61%

3.70

%2.

24%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

CEO

CFO

CTO

CMO

COO

24.54% 16.90% 5.48%

2.73

%

5.75% 7.93% 26.42% 7.63%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

2.37

%

6.50%

4.25

%

1.72

%

8.80% 5.08% 68.51%

1.69

%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23.53% 24.43%

3.05

%

9.48%3.

21%

6.27% 22.19%

2.29

%2.

04%

2.61

%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

23.34% 11.22% 12.21%

1.88

%

7.07% 31.84%

2.36

%2.

44%

4.88

%

2.31

%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

14.98% 17.82% 11.63% 13.89% 24.05%3.

52%

9.07%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

CISO and CIO

CDO

18.47% 42.22%

4.16

%

1.76

%3.

75%

23.83%

1.67

%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

27.97% 14.59% 8.67% 9.98%

2.42

%

7.26% 17.44%

2.06

%

4.47

%

3.89

%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Robotics Climate & Sustainability Health 5G Robotic Process

Automation Brexit

Emerging Tech Cybersecurity Finance AI Future of Work

7.63%

Page 33: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

31

C-Suite Twitter Topical Focus

Brexit 95% 3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Climate Change and

Sustainability

84% 2% 4% 7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Cybersecurity 67% 11% 16%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Finance 66% 11% 14% 2% 2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Future of Work 51% 1% 13% 4% 3% 7% 2% 6% 12%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Artificial Intelligence

45% 2% 11% 2% 13% 4% 6% 3% 14%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Health 41% 1% 29% 5% 2% 8% 3%2% 8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Robotic Process

Automation10% 36% 4% 3% 10% 28% 5% 24%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

5G 3% 34% 17% 7% 13% 6% 5% 20%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Emerging Technology 1% 7% 23% 1% 11% 19% 12% 7% 3% 16%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Robotics 1%5% 51% 5% 4% 10% 14% 6% 6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Robotics Climate & Sustainability Health 5G Robotic Process

Automation Brexit

Emerging Tech Cybersecurity Finance AI Future of Work

Less

Foc

usse

d on

Mai

n To

pic

Page 34: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

32

Key Opinion Leader Twitter Topical Focus

Brexit

Climate Change and

Sustainability

Finance

Cybersecurity

Future of Work

Artificial Intelligence

Health

5G

Robotic Process

Automation

Emerging Technology

Robotics

93.25% 4.88%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

81.46% 1.65%

2.02% 10.46% 2.27%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

75.07% 6.79% 9.72% 1.73%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

70.38% 7.87% 2.72% 5.77% 2.66% 6.34%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

63.10% 4.19% 2.51% 8.20% 4.75% 2.59%

3.36% 9.43%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

48.94% 15.20% 5.63% 5.16% 10.20% 4.13% 8.43%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

18.65% 26.07% 9.61% 8.86% 9.51% 5.73% 3.71% 16.31%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

14.35% 31.26% 2.22% 4.65% 15.05% 14.94% 16.00%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

75.86% 6.56% 4.79% 1.86%

2.79%

2.06%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

8.11% 4.26% 21.28% 6.69% 19.76% 13.95% 7.45% 4.25% 12.77%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

3.12% 3.98% 40.54% 4.59% 6.47% 11.06% 16.44% 6.17% 7.40%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Robotics Climate & Sustainability Health 5G Robotic Process

Automation Brexit

Emerging Tech Cybersecurity Finance AI Future of Work

Less

Foc

usse

d on

Mai

n To

pic

Page 35: A Global Study into Consultancy Employees’ Online Presence & …€¦ · Senior Insights Analyst samuel.jackson@onalytica.com. Contents Executive Summary 1 Topics Covered & Companies

33

CLOSING SLIDE

If you enjoyed this report and would like to get further insights, why not get in touch?

If you would like to request a demo, feel free to reach out!

Get in Touch

Request Demo