GivingTuesday

A Global Giving Movement

In a disconnected world…

76% of people globally believe

their country is divided, and 59%

believe it is more divided today

than it was ten years ago.

(Source: Ipsos, as reported in U.S. News & World Report, 25 Aug. 2018)

…GivingTuesday brings us together.

Anyone, anywhere can give

The Beginning – Measuring GivingTuesday

It’s joyous.

It ignites communities

GivingTuesday

It’s Big.

200 U.S. Community Campaigns

GivingTuesday is good, and good for business.

Lessons LearnedFROM SEVEN YEARS OF GIVINGTUESDAY

82%OF PARTICIPATING

ORGANIZATIONS USE GIVINGTUESDAY TO

EXPERIMENT OR TRY SOMETHING NEW

Will young people give?

• GivingTuesday is strongly driven by younger donors

• Awareness & participation rates highest for 18-34

Generous people give…and people are generous

Discussion

Next #GivingTuesday

December 3, 2019