A Glimpse of the Progression of Enterprise CRM

A terminology turned into a revolution – Enterprise CRM has captured the attention of organizations today who wish to succeed and expand smoothly and quickly. Considered to be a client centric concept, it has evolved over these years, starting from a basic CRM appending to it a multitude of features and benefits highlighting it as a comprehensive solution.

Fundamentally, Customer Relationship Management (CRM) is considered to be a business plan that is sure to provide you with enhanced productivity and profitability with a definite reduction in the total cost of ownership and a sure shot advantage of increased client satisfaction and loyalty. The basic USP of Enterprise CRM solution talks about culling together information from disparate information sources for the enterprise to get an overall view of the client, increasing the various opportunities to raise the selling quotient of the business.

Enterprise CRM has shown progression over the time frame with a robust framework adding multiple feathers to its cap. Have a glance through the journey that it has traversed and its evolution.

A Glance through the Evolution of Enterprise CRM

Stage wise Progression of Enterprise CRM Solutions

Availability of Personal Information

1990s -Emergence of SFA

1995 -Evolution of CRM as a concept

1999 -Emergence of multiple eCRM vendors

2000s -Prominent Enterprise CRM vendors come out with SaaS CRM products

Today - Entry of Cloud based technology for Enterprise CRM, showing highest projected and accelerated growth

Originally, personal information of our clients was maintained in email address books, a little further to maintaining visiting cards moving on to electronic formats. What it consisted of was mere basic information.

Software related to Sales Management used for personal purpose

Earlier, single machine software (existing either on desktops or laptops) were basically used to track sales opportunities along with the personal information. The greatest disadvantage of this scenario was that the higher level management could not transparently see the records and information and hence that gap kept on widening.

Enterprise Sales Management Software

As time advanced with technology, the role of the IT department increased and played an important part in revenue generation and enhancing business prospects. There were a lot of available options for enterprise software which provided a single top seeded view to see a hierarchical set of information to the minute level. The only flaw that the solutions faced was the cost factor which turned out quite high due to the implementation hassles.

Enterprise CRM – one for all

With umpteen vendors venturing the market with their own Enterprise CRM solutions, there came a concept of a single solution meant for all. The vendors started covering all segments of organizations with different customizable packages available and that reached out to a larger mass. The popularity increased and the concept of Enterprise CRM gained momentum.

Enterprise CRM and Mobility – A synergy

Today, we find a whole new lot of organizations who are either freshly getting into business or have modified their set up to fit today’s technology needs. With mobility being today’s mantra, the Enterprise CRM solutions portray mobility as their main feature. Enterprises today have started opting for customizable solution frameworks that suit user requirements to their best.

A Seamless Changeover from Simple Customer Record Maintenance to Total Customer Involvement

Till now, CRM has been highlighting independent functionalities like Sales, Marketing, Customer Support and Service, each serving their own periphery, with their own way of working. Needless to say, the interaction between them would never be smooth and quality orients. Now, with Enterprise CRM garnering attention, the mode of operation has changed with technology playing a pivotal role in attaining a smooth and efficient transition. With the clock ticking its way, the globe has moved on to Enterprise CRM, from desktops and laptops to smart devices, from full service to self service and from RDBMS to Big Data. Anyways, the digital globe has shown its supreme power and very subtly woven CRM into the web revealing a full proof Enterprise CRM solution.

SPEC INDIA’s Enterprise CRM solution – “Renaissance”, encompasses the enterprise workflow for a diversity of audiences like sales teams, service and maintenance teams, dealers and distribution channels. Inclusive of dealers, it also possesses 3rd party legacy system integration.

Visit www.ecrmsolutions.co and request a FREE DEMO to know more about this product.