a few of our favorite things - geonetric · 2017 digital marketing trends for healthcare. last...
TRANSCRIPT
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A Few of OurFavorite Things
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What are thesefavorite things?
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Source: Geonetric 2016 Digital Marketing Trends in Healthcare Survey
Overall Marketing Budget Will…
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Source: Geonetric 2016 Digital Marketing Trends in Healthcare Survey
What Do You Expect to Happen to the Number of FTEs Dedicated to Digital Marketing in the Next 12 Months?
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Source: Geonetric 2016 Digital Marketing Trends in Healthcare Survey
In-house Staffing by Role
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What a Year.
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Spotify: Thanks, 2016. It’s been weird.
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Understandingyour audience
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Understandingyour audience
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Johns Hopkins Y2Connect
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UNM Health
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Take advantageof the moment
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Northwell Health
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Advocate Children’s Hospital
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St. Mary’s
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Tell acompelling story
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Android: Rock, Paper, Scissors
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Macy’s: Old Friends
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MU Health: YES Finds a Way
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Orlando Health
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Source: Geonetric 2016 Digital Marketing Trends in Healthcare Survey
Content Marketing Gap Analysis: Use vs. Effectiveness
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Avera Health
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Staying on branddoesn’t have to be boring
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Spectacles by Snap Inc.
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blog.dennys.com
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Cigna: TV Doctors of America
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Nostalgia
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CHOP Vaccine Education Center: Vax Pack Hero
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Expedia + St. Jude Children’s Research Hospital
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Expedia + St. Jude Children’s Research Hospital
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Expedia + St. Jude Children’s Research Hospital
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Expedia + St. Jude Children’s Research Hospital
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Marketingisn’t everything
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What’s Shaping User Experience
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Snapchat
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The Outline
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United Healthcare
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KLM: Flight info through Facebook Messenger
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Icelandair: Booking flights through Facebook Messenger
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Amazon Echo & Echo Dot
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Google Home
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(More of) Our Favorite ThingsFrom Google
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Google: Pop-ups May Soon Affect Page Rank
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Google: Moving towards a more secure web
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Google: AMP your content - A Preview of AMP'ed results in Search
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Google: Introducing rich cards
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Bringing It All Together
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Key Questions
• What do we know about our audience?
• How can we seize the moment?
• Are we telling a new, compelling story?
• Can we stretch our brand in a different emotional direction?
• Is there substance behind our message?
• What experience are we trying to create?
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Go forth andmake something amazing.
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Questions?Type yours in the “Ask a Question” box
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2017Digital Marketing Trendsin Healthcare Survey
Sign up to get the official results: geonetric.com/marketingsurvey
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2017 Digital Marketing Trendsfor Healthcare
Last year’s predictions included consumerism and transparency. What’s in store for 2017? Get ready with a high-level look at the trends that will directly impact healthcare marketing in the coming year.
Register at: geonetric.com/webinars
You'll learn:• The important "macro" trends and
how they relate to healthcare marketing
• Where the latest marketing technology intersects
• How to weave these trends into your plan for 2017 and beyond
• And more...
January 18, 2017 – 2 p.m. EDT / 11 a.m. PDT