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A FACTORY AS IT MIGHT BE

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Page 1: A FACTORY AS IT MIGHT BE · ‘A Factory As It Might Be’ is a new architectural installation at A/D/O by Assemble, Granby Workshop & collaborators. The installation takes the form

A FACTORY AS IT MIGHT BE

Page 2: A FACTORY AS IT MIGHT BE · ‘A Factory As It Might Be’ is a new architectural installation at A/D/O by Assemble, Granby Workshop & collaborators. The installation takes the form

‘A Factory As It Might Be’ is a new architectural installation at A/D/O by Assemble, Granby Workshop & collaborators. The installation takes the form of a ‘model factory’, equipped with a single machine: an extruder, and a single material: clay. In this factory, chance and improvisation are introduced to an industrial process so that each component produced is different and production is treated as a creative activity.

Working to these principals, a range of experimental, extruded products have been developed by the group whilst in residence at A/D/O over the past two months. Starting out as a simple shell of a building, the factory’s first products were designed to complete the structure itself. A cladding of ceramic tiles was made for the facade, alongside planters, dinnerware and door handles, creating a richly decorated building that is part workspace, part display space. Now open to the public, the factory will continue to be used over the next three months by the growing design community at A/D/O, as well as hosting a series of workshops in which members of the public will be able to produce extrusions of their own. At the end of the project, the exterior shell that the factory started in will be removed, leaving behind its output: a diverse collection of ceramic products. The skills and designs developed throughout production will be continued at Granby Workshop, the social enterprise set up by Assemble as a part of the ongoing rebuilding of a neighbourhood in Liverpool, UK. The factory’s equipment will also return to Granby - the experimental production line resumed and improvisational extrusion continued. ‘A Factory as it Might Be’ takes A/D/O’s theme of utopia/dystopia and considers it in relation to methods of production. The project takes its name from William Morris’s 1884 article imagining the ideal factory as one where work, leisure and education are combined, in a building ‘built with pleasure’ by its designers. In Morris’s factory, the use of machinery doesn’t render skilled workers futile but rather complements pleasurable creative work. With this project, Assemble, Granby Workshop & collaborators look at how one machine can be used as a creative tool on a production line aiming at endless variation. They propose their own alternative means of production: an itinerant factory which develops products onsite and on the fly, furnishing its surroundings and then moving on, transferring knowledge and equipment to its next location.

A Factory As It Might Be2017

AssembleGranby WorkshopWill ShannonMollie Anna KingNiamh RiordanVamos ArchitectsVorea Group

Commissioned by

A/D/O29 Norman AvenueBrooklyn 11222

Photos on page 11,12,14,15 by Sam Nixon

All other images by Assemble & Granby Workshop

Writing by Niamh Riordan

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FACTORY SET UP

CLAY

KILN

EXTR

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You probably know what extrusion is - you probably learnt the basics from a young age during enthusiastic use of the Play Doh Fun Factory or a similar non-branded dough extrusion device. A material is pushed through a die, the profile of which determines the profile of the extrusion. The length of the extruded form can potentially be infinite (if infinite material is supplied and the material supports it) but is usually sliced into appropriately sized pieces – be it drinking straws or bricks or Play Doh spaghetti.

There is something about factory extrusion which lends itself to representations of mechanisation, both utopian and dystopian. The potential endlessness of it – a continuous churning out, parallels the terminology that tends to surround representations of factories – a vocabulary of ‘belching out’ and ‘spewing forth’.

Clay extrusion is, itself, slow - a creeping oblong of clay which slides almost imperceptibly forwards to be sliced into bricks or tiles. It is an undramatic process which hasn’t made much of an impression on popular culture.

When we force less dense materials through a die, things speed up, and get more entertaining. The process features on countless ’inside the factory’ programs on food production. We extrude a lot of our foodstuffs – breakfast cereals, dog biscuits, something called Beyond Chicken1, pasta shapes (there is a wonderful 1957 Pathé newsreel2

which explains ‘for the benefit of those people who still believe that spaghetti grows on trees3’, just how they put the hole in the macaroni’) and novelty corn snacks:

In the Monster Munch4 factory the presenter’s grin stretches from ear to ear as the man in charge of the extruder tentatively removes a crucial blade, and steps back. ‘I’ve never seen this done before’ he says, nervously.

Unchecked by the blade a long tube of cooked and compressed corn spews forth from the die, curling unappetisingly into a bucket, novelty corn snack turned bodily evacuation.

‘The world’s longest monster’s foot’, the presenter chimes5.

Extrusions seem to come with the idea that left unchecked, unsliced, they could fill and fill and fill - first rooms, then factories, then the city and beyond….

In Jacques Tati’s Mon Oncle (1958), the mischievous critic of Modernism features extruded plastic tubing in his critique of sterile modern life.

Red hosepipe curls quietly around a corner as Monsieur Hulot sits despondently at his desk. His trademark pipe returns to his mouth as the

slapstick begins – the curls of tubing multiply and twist, machinery begins to belch and chug, and as Hulot leaps up to fiddle with dials, the endless length of plastic slipping from the machine begins to deform, first ballooning gasily, and then, with a series of satisfying plunks, red hosepipe takes on the form of a string of sausages.

The red plastic tubing produced by Plastac, the hyper modern factory managed by M.Hulot’s brother in law, represents a kind of every-product of modern manufacturing, with the continuous production of the machine which produces it acting as another symbol of the monotony and over-consumption that Tati saw in modern life.

So it is with glee that we watch M.Hulot, Tati’s agent of chaos within all this modernity fumble with the system, and the machinery’s ceaseless churning turn absurd.

Almost 20 years later Ernest Callenbach offers a more utopian view of the process:

‘We extrude plastic sausage casings, wire, garden hose, aluminium shapes and many other items, but the Ecotopians extrude whole rooms.6’

In his 1975 novel Ecotopia: The Notebooks and Reports of William Weston, Callenbach describes Ecotopia, a supremely eco-friendly nation built on principals rooted in the counterculture and green energy movements which flourished in the 1970s West Coast USA. In a chapter delightfully named Living in Plastic Tubing, his protagonist visits a factory where the Ecotopians are extruding houses in the form of giant biodegradable plastic tubes. It is the construction industry in one entirely automated process, and its speed and convenience enable the Ecotopians to treat their dwellings with flexibility and lack of ceremony:

If a family member dies or leaves, his room may be sliced off and recycled. When a baby is born or a new person joins a group, a new room can be glued onto

the existing constellation—a long room for an adult, a short one for a child. 7

Callenbach uses extrusion as his example of pure, futuristic automation – it is ‘a truly industrial continuous process,’ which in its simplicity, allows for a utopian form of flexible, customisable architecture.

Maybe the Ecotopians and M.Hulot are onto something – the same thing. In a process built on speed and uniformity it’s easy to disrupt and play around. Hosepipe can become sausage casing, fictional housing solutions can be digested and reformed, tiles can become mugs, jugs or planters. With the adjustment of a die or the delay of a blade the playfulness of our childhood encounters with extrusion can persist.

1. An imitation chicken product made by a company called Beyond Meat, who extrude vegetable protein into strands, then line them up parallel to one another before pressing and gluing them together. Apparently a successful replication of vastly overcooked chicken breast.

2. The Hole in the Macaroni AKA The Manufacturing of Vermicelli and Macaroni, British Pathé, 1957

3. Referencing to the famous 1957 April Fool’s hoax, in which the British public were convinced by the BBC’s Panorama programme that spaghetti – an exotic and unfamiliar foodstuff at the time, grew on trees.

4. A British puffed corn snack (arguably the greatest of them all) in the shape of a monster’s foot. Popular flavours include Pickled Onion and Flamin’ Hot.

5. A scene from Inside the Factory: Crisps, BBC 2, 29 Dec 2016

6. Ernest Callenbach, Ecotopia: The Notebooks and Reports of William Weston (1975), Random House, p.133

7. Callenbach, p.137

T H E H O L E I N T H E M AC A RO N I

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Drinking strawsCheetosBricksHosepipeElectrical insulationChewing gumPacking peanutsProcessed cheeseToothbrush bristlesDrinks cansLiquoriceRoofing tilesPenneMilk CartonsJelly beansFire Extinguishers

Dry pet foodFrench friesPVC water pipesPlastic deckingPolycarbonate sheetingCheeriosPlastic window casingsSausagesFig rollsMonster MunchToffeeMeat analoguesFishing rodsetc.

Com

mon

Ext

rusio

ns

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The tile line

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Charles Volkmar’s Mugs39 Greenpoint AvenueSalmagundi Club Library

Volkmar Keramic Co. opened at 39 Greenpoint Avenue in 1895 and produced art tiles and household ceramics. Founder Charles Volkmar’s career was remarkable for its material innovation - he was the first potter to use undeglaze slip painting in the USA. His tiles graced the walls and ceilings of buildings including Boston Public Library and the Rockefeller mansion in Tarrytown

Few traces of Volkmar’s work remain, but if we venture across the East River to Fifth Avenue, an unusual one is to be found in the Salmagundi Club – an arts club in Manhattan…

Michael: Volkmar was..the official potter for the Salmagundi Club. “...In 1894, to raise money for the growing club’s library, artist members were invited to decorate ceramic mugs, which were then fired by Charles Volkmar…. The club would host a dinner followed by an auction of the finished mugs... Over the years, many decorated mugs have been returned to the club and are on exhibit in the library....”

To see a true example of Volkmar’s work one would have to take a day trip out of the city, hope for the kindness of strangers, and knock on the door of a private residence in New Jersey...

Englishmen in New York:Freeman Street, near Franklin Street – The Cartlidge Porcelain Works98 West Street - The Faience Manufacturing Company

Michael: The area near Freeman and West Streets was once referred to as “Pottery Hill” due to Cartlidge & Co. and other porcelain manufacturers in the area.

Charles Cartlidge was an Englishman from Burslem, Staffordshire, born into a family of potters. Arriving in the US in 1848, his factory in Green Point was the “first soft porcelain factory in this country”. Cartlidge recruited a number of the most skilled English ceramic artists to join his staff.

Edward Lycett of the Faience Manufacturing Company, whose building still stands on West St, was also Staffordshire born. His daring and visionary designs drew upon the finest English and European wares, and saw Lycett celebrated as a “pioneer of China painting in America.”

Traces of The Union Porcelain Works – doorknobs, tiles, dinnerware, foundations300 Eckford StreetKeramos Hall (861 Manhattan Ave)Greenpoint Reform Church (136 Milton Street)

300 Eckford Street was once the Union Porcelain Works, which started out as a manufacturer of doorknobs – not unlike Granby Workshop. However, after owner Thomas Smith had visited some of the English potteries in Stoke and the porcelain factory at Sevres, France, production switched focus to hard porcelain, and in particular to hard porcelain tiles. Smith seems to have left his ceramic trace on Greenpoint more than most…

Michael: If you walk to the corner of Milton Street and Manhattan Avenue, you will come to the restored “Keramos Hall” (861 Manhattan Avenue), built by Thomas Smith and now a pharmacy and office building. Between the two indented windows on the second floor, and on the two stair risers at the building’s entrance are more tiles. The tiles between the windows are assumed to be by the Union Porcelain Works. The tiles on the stair risers are the same as those in Thomas Smith’s residence.

Keramos - the word still appears above the doorway on Manhattan Ave - means clay, potter’s earth, earthenware or a roofing tile in Greek. The building is named after Longfellow’s poem of the same name, an ode to the potter’s art, which begins:

Turn, turn, my wheel! Turn round and roundWithout a pause, without a sound’

Smith lived at 136 Milton Street, and the building still bears traces of his profession – he even incorporated it into its very foundations. Michael: Only the fireplace remains of the original interior decoration ….The church still uses Union Porcelain Works dinnerware (marked on the reverse) at some functions […]“[Smith also used] the refuse from the Union [Porcelain] Works as part of the aggregate for the cement used for the building foundation... “ (City of New York Landmarks Preservation Commission, 1982)

Ruskinian connections175 Calyer Street – Isaac Broome

Isaac Broome’s became much more well known as a ceramicist after leaving Greenpoint, though his career began in the area. Michael: Sometime in the early 1870s Broome moved to the Greenpoint section of Brooklyn, which was known for its pottery industry. Part of the time he lived and possibly had a kiln on the property at 175 Calyer Street.

Broome would become celebrated for his work in Trenton, New Jersey. He is worth mentioning here because of his interest in the work of the great British art and social critic, and influencer of William Morris – John Ruskin. Broome left the ceramics industry for several years in the late 1890s to participate in the Ruskin Colony in Tennessee – a utopian experiment in communal living which ultimately ended in failure and litigation. Michael: He was disappointed and distressed by the failure of the community to provide an industrial arts education for its members, and the failure of the community as a utopian socialist experiment, itself.

Broome also had an ambivalent relationship with Ruskin (and subsequently the Arts and Crafts movement’s) thoughts on technological advancements and mechanisation. Michael: Broome […] embraced the dust-pressed mechanical methods of commercial tile production….[and] developed some technological advances of his own, including a patented automatic glazing machine. Such innovations would have sat uneasily within Ruskin and Morris’s anti-industrialisation rhetoric.

Color Revolution16 East 41st Street Manhattan - American Encaustic Tile Showroom

Crossing the East River to Manhattan, we take a 20 year leap into the 20th century. You can still stand outside what was once the American Encaustic Tile Showroom, though the last vestiges of its tiled past have been destroyed by the building’s owners. It would once have been an extravagant tile museum, showcasing the wares of one of the biggest tile companies in America in spectacular style - a place to dazzle potential clients. It was the creation of Leon Solon, an Englishman, born into a family of distinguished ceramic artists from Stoke –on –Trent. Solon was influenced in his designs by the Arts and Crafts principals of William Morris. On becoming art director of AET in 1912, Solon shifted the company’s production towards a more handcrafted appearance - much in vogue during the building boom of the 1920s. It was his approach to color, though, that caught our eye.

Michael: For a brief period during the first half of the 20th century there was a movement in the United States to put color in architecture, more than the color of the materials used. This movement had its roots in the Art Nouveau and Arts and Crafts styles and had a leading theorist in an Englishman originally from the pottery district of Stoke-on-Trent.

“In 1927, Solon lamented the ‘dull and lifeless buildings of today’ and called from increased use of color in skyscrapers. ‘A soothing green would be suitable for localities like the Wall Street district where nerves are subject to constant excitement’, he wrote. At 16 East 41st Street Solon found the opportunity to put such theories into practice. The interior was a polychromed labyrinth of tile art, with majolica fountains, faience radiator grilles, niches, cornices and even ceilings in intensely shaded red, blue, gold, green and other colors.” (Christoper Gray, ‘Terra Cotta Magic With a Polychromed Interior’)

A “color revolution turned the drab Victorian city into a brilliant modern showcase of terra cotta, electric light, sound and paint.” (Regina Lee Blaszczyk, The Color Revolution)

A Tile Tour of New York

19th century Greenpoint was a ceramics centre, replete with potteries and ceramics works. Many of these produced decorative tiles, as well as domestic ceramics – diverse outputs that correspond to our own factory’s way of operating. There was, it seems, a strong connection between these potteries and the United Kingdom –the immigration of hundreds of workers who had trained in the great potteries of Stoke-on-Trent brought techniques and skills to the United States that would ultimately contribute to a distinctively American style of ceramics. This transatlantic cross-pollination also occurred on an ideological level. A number of prominent American ceramic artists were well versed in the ideas surrounding the British Arts and Crafts movement – in the writings of William Morris and his precursor, John Ruskin, which inform our own project. This is particularly striking in the work of Leon Solon, British born ceramicist and cheerleader for a so-called ‘color revolution’ in American architecture. Our guide through this tile-history has been Michael Padwee, a Brooklyn-based historian and collector of US art tiles, who has taken on the task of documenting and fighting for the preservation of the remaining ceramic tiles of New York. His blog tilesinnewyork.blogspot.com is an extensive chronicle of this city’s ceramic past and the present battle to preserve it. When mapped onto the streets of the modern city, much of this history has disappeared with little trace – Brooklyn potteries closed over a century ago have barely left a mark, whilst many of the city’s most impressive tile installations have been torn down. With Michael Padwee as our guide, we invite you to take a tile-tour around Greenpoint - with a few detours along the way. Some imagination will be required, but dotted here and there, you will also find modest clues to an impressive ceramic past.

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GREENPOINTMichael: In the early 1800s “Green Point” was an active industrial area, and by 1860 the “Five Black Arts,” so called, Printing, Pottery, Gas, Glass, and Iron, along with ship-building, were firmly established. The potteries in Greenpoint in the 1800s were at the forefront of design and style in the mid-to-late 1800s.

Those potteries that first operated in Greenpoint usually made soft porcelain shutter, door and furniture knobs, bell pulls, door and number plates, keyhole escutcheons, furniture castors, stair carpet plates, speaking tubes, rosettes and porcelain buttons. One pottery, the Union Porcelain Works, also produced encaustic floor tiles.

Greenpoint’s ceramics industry led the nation in the mid-to-late nineteenth century in innovative ideas that helped propel the industry to artistic greatness.

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A Domestic Tile Showroom, Port-au-Peck, New Jersey

Another of Volkmar’s ceramic ventures was the Menlo Park Ceramic Works in New Jersey, which he co-owned with one Jere T.Smith. Smith’s house in Port-au-Peck, N.J still stands today is a remarkable example of a tile manufacturer who brought his business home. Floors, walls and fireplaces are decorated with a huge variety of Volkmar’s designs -from fleur-de-lys wall tiles to an intricately mosaiced entrance hall. It is an extravagantly tiled interior which acts as a sort of domestic showroom of Menlo Park’s products.

Michael:.The house interior may be the only remaining structure with significant installations of Charles Volkmar’s tiles….[it] is an historic treasure that should be protected by the State of New Jersey.’

GREENPOINT AVE

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Cups

G ra n by

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Flooring

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Pots

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Handles etc

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We tend to think of the production of goods, products and crafts as taking place in static, permanent locations. We think of factories and workshops occupying land for as long as economic factors allow. We consider equipment, infrastructure and space to be fundamental requirements of manufacturing, and imagine workforces working together under one roof.

But what if we were to not think of them like this at all. What if the factory was to travel, like a circus, or a journeyman? What if workforce, or equipment or factory buildings were itinerant, opportunistic or ad-hoc?

The Journeyman’s Uniform

Journeymen seem to have stepped out of time. Bell bottoms, waistcoat and a broad brimmed hat, a leather knapsack slung over their shoulders, they could be from any century except, really, our own.

Yet in recent years, an increasing number of Swiss and German roofers, metalworkers, carpenters and joiners have taken up this uniform and its attendant restrictions to embark upon the Wanderjahre - the journeyman years: travelling for three years and one day in pursuit of work and experience.

The journeyman years are a tradition dating back to medieval times. Craftspeople would embark on a period of travel to gain experience in their trade after completing their apprenticeship. Their path would be paved with rules - journeymen must not return to within 50 miles of their home for the period, they would only take only five Deutschmarks (nowadays €5) with them, and should return with five Deutschmarks – because the purpose of this journey was not to make money but to hone skills. Above all they must wear that uniform at all times.

O N S I T E :A n I t i n e ra n t Fa c t o r y

The journeymen are itinerant, their employments fleeting. In each scenario, skills are refined, experience gained, steps taken towards a mastery of their craft. Their professional apparatus is truly minimal – their workshop a leather bag of tools and that uniform – a uniform which, seen on the roads of modern Germany may look absurd, but which carries with it a whole system of professionalism. The 800 or so journeymen on the road today are instantly recognisable in their profession - an entire workforce dispersed, but united in their attire.

The Bodger’s Shaving Horse and the Brick Clamp

What about a factory where the tools or equipment could be equally as ad hoc, portable or re-devised for particular situations? What if the equipment travelled to the raw materials it was working rather than vice versa? What if tools or machinery were made from the raw material?

Consider the bodger’s shaving horse – featuring: a man’s body weight and a ‘stand’ of trees.

Bodgers were itinerant wood turners who worked in the beech woods of the Chiltern hills. They would buy a ‘stand’ of trees from the landowner and proceed to turn the trees into chair components – legs and spindles, to be sold to the chair making industry in nearby High Wycombe.

Their tools were so easy to move and set up that it was more convenient to go to the timber and work it there than to transport it to a workshop. Indeed often, bodgers would build their equipment onsite – they might use logs found in their woodland plot for the construction of a shave horse, which used the bodger’s own body weight as a crucial part of the mechanism. A springy branch would be co-opted as a lever for the pole lathe. The woods themselves supplied all that was needed to work them.

Small scale brick making would once have been a similarly local process. The craft of brick making was spread through its mobility. The Romans, early perfectors of brick technology took their brickmaking skills everywhere they went, using local clays, and operating mobile kilns - introducing the craft to populations all over the Roman empire.

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The brick clamp, the simplest form of brick kiln, is the one of the purest examples of site specific equipment. Bricks made from local clay are stacked – in, say, a quantity of 40,000. The kiln requires only the bricks themselves, some turf or mud from the site, and a source of fuel. Probably better viewed than described, imagine a stack of 40,000 bricks alight and left to burn for 30 days.

The Concrete Pyramids Theory

Now imagine a factory at the top of a pyramid. Mobile production facilities are nothing new, and they may be older than we thought.

When embarking on a construction project we might source bricks from Leicester, marble from China, hardwoods from the Amazon. We haul materials across vast distances, and long has it been so. Perhaps the greatest story that we’ve all been told about a feat of material transportation is that of the construction of the Egyptian pyramids. We are told that they were built from stone blocks quarried a great distance from the pyramid sites on the Giza plateau, and dragged with great toil by an army of thousands across the desert and then up the sheer faces of the ancient monuments.

But in the 1980s this image of ingenious ramp systems and collective toil was was called into question, and a new theory emerged. What if those vast stone blocks weren’t quarried but cast? Could the ancient Egyptians have been even more ingenious than we had been lead to believe? Could they have been inventors of the world’s most popular construction material: concrete?

The theory was out on a limb. Prominent Egyptologists rushed to decry it, and it’s now accepted that there is little proof that entire pyramids were built from ancient concrete. However, researcher Michel Barsoum, a professor of materials engineering at Drexel University, asserts that whilst most blocks were quarried, under the microscope it appears that those at very top of the pyramids were cast in place from a limestone slurry poured into wooden moulds.

Which would explain a number of questions that have always surrounded the construction of the great pyramids – the precision of some of the stones, why they fit so closely together, and how such stones could

ever have been brought to the summit.

The basic raw materials for this manmade stone are little more than raw earth – limestone, lime and diatomaceous earth – and they can be found virtually anywhere in the world. As Bartoum sees it, it is a method that we can learn from – an ancient recipe for geopolymer concrete that is many times more sustainable that the world’s current concrete of choice – Portland cement.

Thus reconfigured, the story of the construction of the Great Pyramids becomes one, not of ingenious transportation but rather of ingenious onsite production, a temporary stone casting factory at the top of a pyramid.

A Factory as it Might Be as it might be

When you take away all assumed restrictions of a factory: the solidity or permanence of its walls, its equipment, its location, what might it be?

A factory built around a single machine, a single process, and a single material.

A factory in kit form, which arrives onsite and goes up in a matter of days.

A factory which furnishes itself and then the surrounding area with its products.

Which then picks up and moves on to its next location, leaving behind a public space or garden filled with its products.

A factory which produced products that can be endlessly varied

Where this variation can be achieved through quick, cheap and improvised means, using the simplest of tools or processes

A factory which invites contribution from all those who encounter it.

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Granby Workshop

‘A Factory as it Might Be’ is a collaboration between Assemble and Granby Workshop, a social enterprise based in Liverpool, UK, which was set up by Assemble in 2015 as part of the ongoing rebuilding of a Liverpool neighbourhood. At the end of this project, the ‘factory’’s machinery – an industrial extruder and kiln, will return to Granby. The skills and products developed during the project’s time at A/D/O will be used to develop a new range of extruded products to be sold as part of the Workshop’s range.

www.granbyworkshop.co.uk

The Granby Four Streets

Granby Street was once a lively high street at the centre of one of Liverpool’s most diverse communities. The demolition of all but four of Granby’s streets of Victorian terraces during decades of ‘regeneration’ initiatives saw a once thriving community scattered, and left the remaining ‘Granby Four Streets’ sparsely populated and filled with boarded up houses.

The resourceful, creative actions of a group of residents were fundamental to finally bringing these streets out of dereliction and back into use. Over two decades they cleared, planted, painted and campaigned in order to reclaim their streets. They formed the Granby 4 Streets Community Land Trust and secured 10 empty houses, which were renovated as affordable homes with the design collective Assemble.

Granby Workshop was set up as a means of continuing to support the kind of creative, hands on activity that has brought about such immense change in the area. The first range of products were a set of handmade features designed for refurbished homes in Granby and new products continue to be developed in relation to the rebuilding of the wider neighbourhood.

All products are Made in Granby, using experimental processes that embrace chance and improvisation. Every product is different.

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William Morris, leader of the Arts & Crafts movement in Britain, social reformer & educationalist wrote ‘A Factory As It Might Be’ in 1884 - his vision of a utopian factory. As anarchist writer & urbanist Colin Ward put it in his 1995 introduction to the article, it was ‘The Factory We Never Had’. ‘Although a handful of socially conscious capitalists may have taken notice of Morris’s industrial ideal [they] gradually abandoned it because industrial welfare added to the cost of production.’

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A/D/O PUBLICATION #

002

MEDIA

YEAR

COLLABORATORS

RUN OF

Newsprint

2017Utopia vs. Dystopia

5000

TITLE

DESIGNED BY

SEASON

Granby Workshop, Will Shannon, Niamh RiordanMollie Anna King, Vamos Architects, Vorea

A Factory as it Might Be

Assemble