a fact stiff competition among brands to stay ahead of the competition and build customer loyalty...
TRANSCRIPT
A
Fact
Stiff competition among brands to stay ahead of the competition and build customer loyalty has virtually created a battle zone in the market at least in the commercial media
Indiscriminate use of this medium resulting in unprecedented Marcom expenditure , is a big strains on your Group’s P & L.
Yet it would not have brought about justifiable ROI in terms of deliverables.
All these in the name of that “hard to pin down” Customer
A typical scenario: Where your customers thinks it’s a trap and you think its an invitation
Strategy Shift – Closed User Group
In contrast to explosive tactical media approach, we see a novel approach of reaching out to roughly a staggering 5 million plus potential individuals who belong to key targeted “communities” or groups in the market today.
Some of them, have been identified based on their strategic importance to the society, their contribution to the economy and more importantly their usefulness to the consumer brands.
We are already engaged in discussions with key State Sector agencies to launch a multi-faceted welfare program that will touch the lives of these individuals and millions of their households in many ways that one
The Nucleus StrategyTo build brand relationships between you and the consumer and help establish a long term product loyal segment for your business
A membership drive to build a loyal customer base
Merchants and the Customer Groups are identified strictly on the program’s operational model
Presently selected group/s
Public Sector employees
Migrant Worker Community
Farmer Community
Apparel Sector workforce
Govt. Pensioners
Nucleus Privilege ensures a win-win situation for merchants and customers alike
Merchants are required to offer a different mechanism that will attract and retain membership towards the brand.
Least of all a price advantage – this is possible due to the negligible customer acquisition cost incurred under this program
From a customer point of view there will be no better place than yours as they are considered special and wanted and they can get a better deal
With Nucleus there is no room for your competitor!
Just take a look at the prospective base
Target Sector Potential Base
Sri Lanka Apparel (ongoing) 350,000
Farmer Community1,500,000
Public Sector 1,500,000
Pensioners 500,000Migrant workers
1,700,000
Benefits from participation
Your association with a national program endorsed by the Government*** - recognised | privilege to carry | one and only
Be among the first to migrate to Sri Lanka’s next generation Smart Card Technology (NFC) on customer relations and loyalty concepts
Fully integrated loyalty technology backed by Mobitel – the national telecommunications solutions provider
Unrestricted opportunity for innovative cross promotion and integration with other partner merchants’ activation initiatives
Opportunity to tap the internal customers of partner merchants
Criteria for merchant partnership
Should have a wide product category in the following categories: Consumer durables, household goods, utilities and appliances,
Daily essential commodities, Health care products, services and facilities, social and family health security facilities and medical, telecommunications, transport, personal product and transport, Banking , IT
Should have an island wide network of branches or authorized agents
Should be able to sign contract for a minimum period of 3 years
Have in place an in-house IT systems or network to facilitate the program
On going Privilege partnership
Sri Lanka
’s Fir
st
Our Merchant Network for the Apparel sector
For Inquiries
Jumar Preena Nimashi Wickramaratne 0715 272722 071 229 2000
[email protected] | [email protected]
Web: www.ch17.lk