a dscout guide for better screening · for great recruiting: designing specs building a screener...
TRANSCRIPT
a dscout guide for better screeningJune 2017
+ 3 key components to great recruiting
+ Build a screener with me, live!
+ Q&A
What we’ll cover today:
Charles Perry Research Advisor
The 3 key components for great recruiting:
Designing specs Building a screener Marketing to participants
The 3 key components for great recruiting:
Designing specs Building a screener Marketing to participantsWhat does your
project really require?
Designing specs / What does your project really require?
WHO do you need?
+ Is there value in broadening your scope?
+ What about past or potential users?+ Can you get access to customer lists?
HOW MANY do you need?+ Typically 20-50
+ More participants = more everything else
+ Over-recruit
Designing specs / What does your project really require?
HOW LONG will participants need?+ Will scouts have time for what you're asking?
+ Weekends? Holidays? Unexpected life events?
Designing specs / What does your project really require?
The 3 key components for great recruiting:
Designing specs Building a screener Marketing to participantsHow to ask the right questions
Building a screener / How to ask the right questions
KNOCK OUT only those who couldn't be a good fit
+ Start with a wide funnel, then narrow
+ Avoid booting too many at start
MASK your goals to thwart bias+ “What's your favorite frozen fried pie?” vs. “Do you
eat frozen fried pies?” vs. "What kind of meals do you eat regularly?"
+ Smart phrasing can help elicit authentic answers
+ Helps outsmart sneaky applicants
Building a screener / How to ask the right questions
USE A MIX of question types+ Mostly closed-ended questions
+ At least one open-ended + Use the same media prompt that's in actual project
+ Ask for proof!
+ Get enough data, but don’t wear participants out
Building a screener / How to ask the right questions
The 3 key components for great recruiting:
Designing specs Building a screener Marketing to participantsGetting people to take your screener
TALK like a human being+ Use casual language to promote your screener
+ Would a non-researcher understand?+ Make it fun!
Marketing to participants / Getting people to take your screener
COMPENSATE fairly+ Choosing an amount is part art, part science
+ Longer, more difficult missions = higher incentive
+ What do you suspect your participants' time is worth?
Marketing to participants / Getting people to take your screener
BALANCE rigor with creativity+ Good qual research is imaginative
Marketing to participants / Getting people to take your screener
+ Designing specs
+ Building a screener
+ Marketing to participants
Next, let’s build a screener!
Let’s recap
3 key components for great recruiting:
Demo time
Q & A
