a digital toolbox for churches · 2017-05-13 · •usability surveys •tracking with google...
TRANSCRIPT
A Digital Toolbox for Churches Websites: Design & Use
So You Have a Website?
The Purpose of a Church Website
To draw people from the community
into real relationships
with real people
in real fellowship.
Who Visits Your Church Website?
• People Who Attend Your Church
• People Who MIGHT
Website Visits
The majority of website visits start through a search engine. Most other visits result from links on websites or by a recommendation—in an e-mail, in print, or on social media.
The Internet is a medium where people want choice, interaction, and a sense of community.
10 Essential Church Website Content
1
• Location
• Location
• Location 2
• Contact Info
10 Essential Church Website Content
3
• Service Times
4
• About Us
10 Essential Church Website Content
5
• Staff
Photos & Bios along with Contact Info
6
• Children & Youth Areas
10 Essential Church Website Content
7
• Sermons
8
• Events - Calendar
10 Essential Church Website Content
9
• Online Connections
10
• Giving
Top 3 Tips
Keep it Brief & Current
Proofread
• Have others read through the website – people who don’t look at it day in and day out.
• Content needs to be Brief and Current
Keep it Simple
Easy to Navigate
• You don't want a visitor to get lost in your church building same as for a church website
Avoid ‘Churchy’ Jargon
• “Ministries” could be
“Things We Do”
Be Real
Real People
• Real Graphics
Images from Services
Events, Videos…
•Review your website often
•Test your Links
•Usability Surveys
•Tracking with Google Analytics
•Make your pages printer-friendly and download quickly
•View in multiple browsers and on a mobile device
•Advertise your website URL on other publications
•Look at other websites, subscribe to blogs
Keeping the Online Door Open
Resources
Thirteen Commandments for Your Website
https://www.sevenwholedays.org/2017/02/15/church-websites-1/
Make Great Websites For Cheap!
https://www.sevenwholedays.org/2017/02/18/church-websites-2/
How to Kill Your Church by Misusing the Internet
https://www.sevenwholedays.org/2017/02/23/church-websites-3/
Resources