a designers perspectiveperspective. we c a n n e d a p p s th e d i g i t a l l i f e s t yle co m p...
TRANSCRIPT
A designers perspective
We
CANNEDAPPS
the
DIG
ITAL LIFESTYLE company
In our team:10 Interaction Designers + 8 Developers
Work Process Interaction Design
Service Design
Interaction Design Service Design
!
Work Process
All interaction design products deliver a service
Encapsulating the service in technology enables business logic for a product
The design shall deliver the underlying service and enhance enabling technology
Lessons learned designing app market enhanced infotainment
for automotive
I want it to look like this?
We need an App Store!
How, Why, for What?
first WHY
it’s all about content...
Number of tracks: Over 15,000,000 Registered users: 10,000,000Paying users: Over 2,000,000
Ok, we want a market place.
30/70 % revenue split?
Content providers Interested: Yes
Action: ?
8” to 10” screen
Driver distraction
This will be tricky!
This brings us back to the question: why?
Who own the customer?
HOW
Use common language
Empower people
Revenue / Business Model
