a definitive guide to growth hacking | promptcloud
Post on 17-Oct-2014
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Growth hacking has changed the rules of the new generation marketing, it is also termed as a Lean marketing, yet it is more than that. This presentation gives you the deep insights about Growth Hacking and its implementationTRANSCRIPT
GROWTH HACKING by PromptCloud
Growth Hacking?
Growth hacking is a marketing technique developed by
technology start-ups which uses creativity, analytical
thinking, and social metrics to sell products and gain
exposure.
Growth hacking has changed the rules of the new
generation marketing, it is also termed as a
Lean marketing, yet it is more than that.
What is growth hacking?
It is a funnel that with the help
of strong technical skills,
Innovative Marketing hacks
and the ability to track results
helps grow the subscriber
base in small time
Product management
Direct marketing
Brand marketing and
Engineering
Core Concept
The New Philosophy
“Growth hacking is more of a mind-set
than a tool”
-- Aaron Ginn-(Head of growth
Stumbleupon)
Growth hacking is a growing philosophy for
marketing in start-ups and their key
automation.
The data-driven experiments and online
tactics make potential target audience.
Growth Hacking for Start-up
For start-ups growth hacking should focus on the
types of growth favoured: the slow solid growth or
the express unsustainable growth.
The challenge for a growth hacker is to find the
right product-market that fits and work towards
achieving the desired manner of growth.
The slow growth
comes from SEO and
Social sharing's
The rapid growth
comes from
campaigns, activities
and other temporary
tactics.
Growth hacking returns are far more
than the investment.
You can use coupons, discounts and
other gimmicks for customer
acquisition.
The slower and stable growth gives
you more traction
ROI
Growth hacking techniques
It mainly rely on analytics and data to get better insights.
The advantage over competition is more if organic search and SEO and SEM is right.
An expert growth hacker
should be
able to answer the following
questions:
what the customer wants
where he is
what does he speak
Where do I get answers? Organic search is one way to answer these
questions.
Sharable content also helps boost customer
base.
Google trends or social media searching makes
life easy in this case since your audience directly
tell you what it is they are interested to hear
The Social media standing and are treated as an
influence in your own right.
Contribute relevant topics across to web and
backtracking it to your site also creates SEO value
Do not spam
Engagement is the key in growth hacking
Conclusion
Typically Lean start-ups can take the most advantage of
growth hacking if there is a bigger picture in mind and the
wise should know to grow not just vertically, but
horizontally as well.
Visit
http://blog.promptcloud.com/2014/06/growth-hacking-part-i.html
http://blog.promptcloud.com/2014/06/growth-hacking-techniques-part-
2.html
For more information
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