A Decade of Delivering R3 Support to States

1

December 12, 2017

WORKSHOP SPONSORS

2

3

Diamond Sponsors

4

Platinum Sponsors

5

Gold Sponsors

6

Silver Sponsors

7

Bronze Sponsors

8

Donation

10 YEARS OF WORKSHOPS

10

2008 vs. 2017

State Marketing Workshop Attendance

11

40

60

80

100

120

140

160

2008 2009 2010 2011 2012 2013 2014 2015 2016

150attendees

in 2016

12

50state agencies

registered

13

Tools & Trends

RBFF State Agency Tools

14

2008 2017

Angler/Boat

er

R3Resources

State R3 Program Grants

Webinars

15

Trends in Participation and Demographics

2008 2017

Participation down 7% Participation up 3%

Youth participation important Youth participation important

Family plays a role Families are changing

16

2008 2017

Less than 30% of participants are female

Women (including Moms) play an important role

4.9% Hispanics fishing participants 8.2% Hispanic fishing participants

Adults spend 8 hours a day on screens

People fitting 22 hours of media into 24-hour day with multiple devices

Trends in Participation and Demographics

10 YEARS OF RESULTS

Fishing Participation Up in 2016!

18

Participation up 8.2% in the last 5 years

Participation up nearly 20% in last 10 years

Highest participation # since 1991

USFWS 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation

Americans age 16+

19

Boating Participation Strong in Recent Years

0

20000000

40000000

60000000

80000000

100000000

120000000

140000000

160000000

2011 2012 2013 2014 2016

Source: NMMA

142M

20

Fishing License Sales Up!

27,000,000

27,500,000

28,000,000

28,500,000

29,000,000

29,500,000

30,000,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

U.S Fishing License Sales

Source: USFWS

4.26%increase

since 2005

21

Boat Registrations Up!

Source: USCG

1st increase

since 2009

271Kregistrations

State Lapsed Angler & Boater Programs

22

766Klicenses $25.4M

in revenue for states

State License & Registration Referrals

23

3.54Mreferrals to state agency license

purchase pages

440Kreferrals to state agency boat

registration pagesRevenue calculated using 8% conversion rate from RBFF state agency programs, $23.76 avg. license cost and $37.42 avg. registration cost.

$8M

in revenue for states

Education Grants

24

$330Kgranted to state agencies in the last 3

years as part of State R3 Grants Program

$83Kgranted to state agencies in the last 2

years as part of George H.W. Bush Vamos A Pescar™ Education Fund

25

PROGRAM DIRECT STATE REVENUE

Lapsed Angler $15.63 million

Lapsed Boater $9.8 million

License Referrals $6.7 million

Registration Referrals $1.3 million

Total Revenue Generated for States

License and registration referral revenue calculated using 8% conversion rate from RBFF state agency programs, $23.76 avg. license fees and $37.42 avg. registration cost.

$33.4 millionTOTAL

26

R3 +

2015 vs. 2016, Source: RBFF & The Outdoor Foundation

ACTIVATING R3 STRATEGIES TO ACHIEVE SUCCESS

28

THANK YOU