a day in the life of bbci search - january 2003

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...a day in the life of BBCi Search - january 2003 ...a day in the life of BBCi Search january 2003 [email protected]

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This is the original presentation I gave within the BBC in January 2003, showing the results of an in-depth study of the BBC's search logs

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Page 1: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

...a day in the life of BBCi Searchjanuary [email protected]

Page 2: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

Page 3: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

Page 4: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

Page 5: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

wednesday december 11th

-a weekday during term-time-no major breaking news stories

- no major broadcast event

Page 6: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

analysis process

- took 10 sets of 6 minute samples- hand-classified 15,000 search terms- compared them to a control sample

Page 7: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

UK-ness

Page 8: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

UK non UK

dvlaedinburgh firefirst aid courses london

disability discriminationnewspapers

film news

estate agents in south africahotels world widenyc transit strike

Page 9: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

UK-ness

Page 10: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

BBC-ness

Page 11: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

BBC-ness

Page 12: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

BBC-ness

Page 13: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

advanced search

Page 14: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

advanced search

Page 15: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

advanced search

Page 16: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

spelling

Page 17: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

spelling

Page 18: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

spelling

30,000 searches with incorrect spellings

every day

Page 19: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

spelling

Page 20: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

spelling

Page 21: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

spelling

66% get a spelling suggestion

96% of ‘BBC’ searches with spelling mistakes have a Best Link

Page 22: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

questions and URLs

Page 23: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

47% - search engine only

searching for search

Page 24: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

47% - search engine only

14% - url only

searching for search

Page 25: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

47% - search engine only

14% - url only

39% - made other searches

searching for search

Page 26: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

how many words?

36% - 1 word

35% - 2 word

16% - 3 word

7% - 4 word

3% - 5 word

3% - more than 5 words

Page 27: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

search usage by genre over time

Page 28: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

search usage by genre over time

regional world scopes

world service

Page 29: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

search usage by genre over time

regional uk scopes

where i live

national sites

Page 30: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

search usage by genre over time

regional uk scopes

uk focus - 39%

‘fuzzy’ uk focus - 11%

non uk specific - 50%

no difference to search across the service as a whole

Page 31: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

search usage by genre over time

education scopes

learning

schools

Page 32: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

search usage by genre over time

information scopes

lifestyle

factual

Page 33: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

search usage by genre over time

entertainment scopes

tv & radio

programme sites

Page 34: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

search usage by genre over time

news & sport homepage & default

Page 35: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

200,000 unique searches every day

4 out of 5 searches are not about the BBC

2 in 5 searches are specifically about the UK

1 in 12 searches have incorrect spelling

1 in 5 attempts to use advanced search fail

searches on education peak after lunch,on entertainment in the late afternoon,

and on information in the evening

Page 36: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

how do mobile phones work?when is wallace and gromit on the television?how do i wire a light switch?what are thermometers and why are they used?what does a swimming cucumber look like?what is a zealot?what does gcse mean?how do i roast a chicken?what does empowerment mean?what is www?who is sponsored in sport?what was on?what is the fire strike about?what is songs of praise about?what is robot as air stewards?what do you know about germany bbc?what is osmosis in a boat?how do i find out what happened in my house?what do you know?what is light?how do i talk to the actors of eastenders on the computer with out the internet?who is their god?what is the weather?how can we be lovers when we can't be friends?when will it snow this year?how does the drier work in paint?what does the queen do?how do i felt a flat roof?what is a computer?who are you to judge us?how do you reconfigure certain settings on a computer?what is the david beckham rumour?how does the bbc use computers?what will happen with iraq? how does the british democratic process work?what are the signs that a guy likes you?how do internet search engines optimize results?

Page 37: A day in the life of BBCi Search - January 2003

...a day in the life of BBCi Search - january 2003

...a day in the life of BBCi Searchjanuary [email protected]