a customer’s buying behaviour is also influenced by social factors
TRANSCRIPT
-
8/3/2019 A customers buying behaviour is also influenced by social factors
1/41
01/17/2012
A customers buying behaviour is also influenced by social factors,
such as the groups to which the customer belongs and social status.
In a group, several individuals may interact to influence the
purchase decision. The typical roles in such a group decision can be
summarised as follows:
Initiator
The person who first suggests or thinks of the idea of buying a
particular product or service
Influencer
A person whose view or advice influences the buying decision
DeciderThe individual with the power and/or financial authority to make the
ultimate choice regarding which product to buy
Buyer
The person who concludes the transaction
User
-
8/3/2019 A customers buying behaviour is also influenced by social factors
2/41
The person (or persons) who actually uses the product or service
The family unit is usually considered to be the most important buying
organisation in society. It has been researched extensively. Marketers are
particularly interested in the roles and relative influence of the husband,
wife and children on the purchase of a large variety of products and
services.
There is evidence that the traditional husband-wife buying roles are
changing. Almost everywhere in the world, the wife is traditionally the
main buyer for the family, especially in the areas of food, household
products and clothing. However, with increasing numbers of women in
full-time work and many men becoming home workers (or telecommuting) the traditional roles are reversing.
The challenge for a marketer is to understand how this might affect
demand for products and services and how the promotional mix needs to
be changed to attract male rather than female buyers.
-
8/3/2019 A customers buying behaviour is also influenced by social factors
3/41
Get the Marketing in the News widget at Widgetbox!
Applied Behavior Analysis Learn ABA anytime,
anywhere Courses 100% onlineaba.fit.edu
http://googleads.g.doubleclick.net/aclk?sa=L&ai=BwKEHH0sVT_PxA6WwiAef18USxs_PhQL-gfDgH8CNtwHwhA4QARgBIKPe-QI4AFDet_Cy_v____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEJNDY4eDYwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AECgAIByAKGsqohqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABA&num=1&sig=AOD64_3TR_v2FGlyfpTbU8oiYa7CLVlRBw&client=ca-pub-3798364126388362&adurl=http://www.fit.edu/bst/http://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py?contact=abg_afc&url=http://tutor2u.net/business/marketing/buying_social_factors.asp&hl=en&client=ca-pub-3798364126388362&adU=aba.fit.edu&adT=Applied+Behavior+Analysis&gl=IN&usg=AFQjCNHitJzEKQBXdyiW-B7a0B7Mm2WaSwhttp://www.tutor2u.net/acatalog/The-Hot-Seat.htmlhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=BwKEHH0sVT_PxA6WwiAef18USxs_PhQL-gfDgH8CNtwHwhA4QARgBIKPe-QI4AFDet_Cy_v____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEJNDY4eDYwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AECgAIByAKGsqohqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABA&num=1&sig=AOD64_3TR_v2FGlyfpTbU8oiYa7CLVlRBw&client=ca-pub-3798364126388362&adurl=http://www.fit.edu/bst/ -
8/3/2019 A customers buying behaviour is also influenced by social factors
4/41
-
8/3/2019 A customers buying behaviour is also influenced by social factors
5/41
-
8/3/2019 A customers buying behaviour is also influenced by social factors
6/41
Please support our advertisers
Buying
Decisions Get a free
skills report and learn
to make better buying
decisions
www.NextLevelPurchas
ing.com
Smollan
Group A global
fieldmarketing leader
in growing clients'
brands at the POP
www.smollan.co.za
Planning
http://www.googleadservices.com/pagead/aclk?sa=L&ai=BLqhWIEsVT9LbNoyKiAfVtIESybm28wGpu5aJKsCNtwGw2wYQARgBIKPe-QIoBTgAUO25w7sDYOXC5IOkDqAB4fuG_wOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOAAgGoAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEIgGAQ&num=1&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_1PSKkho5aAWo5nQKi53bJ7PYXn2w&client=ca-pub-3798364126388362&adurl=http://www.NextLevelPurchasing.com/free.htmlhttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BLqhWIEsVT9LbNoyKiAfVtIESybm28wGpu5aJKsCNtwGw2wYQARgBIKPe-QIoBTgAUO25w7sDYOXC5IOkDqAB4fuG_wOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOAAgGoAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEIgGAQ&num=1&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_1PSKkho5aAWo5nQKi53bJ7PYXn2w&client=ca-pub-3798364126388362&adurl=http://www.NextLevelPurchasing.com/free.htmlhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=Bs2SAIEsVT9LbNoyKiAfVtIESh4W-yAKv7IynMcCNtwGQlY0CEAIYAiCj3vkCKAU4AFDFj4T8_P____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCH_TCiWCwgD6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=2&sig=AOD64_2wfLUkWZ1v5FM9ZJVJTfoFLaR8KQ&client=ca-pub-3798364126388362&adurl=http://www.smollan.co.zahttp://googleads.g.doubleclick.net/aclk?sa=L&ai=Bs2SAIEsVT9LbNoyKiAfVtIESh4W-yAKv7IynMcCNtwGQlY0CEAIYAiCj3vkCKAU4AFDFj4T8_P____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCH_TCiWCwgD6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=2&sig=AOD64_2wfLUkWZ1v5FM9ZJVJTfoFLaR8KQ&client=ca-pub-3798364126388362&adurl=http://www.smollan.co.zahttp://www.googleadservices.com/pagead/aclk?sa=L&ai=Be_9KIEsVT9LbNoyKiAfVtIES5omVhQL2m7LtHN6qkN8GoLKjDhADGAMgo975AigFOABQw4OC8f______AWDlwuSDpA6gAYb00PcDsgELdHV0b3IydS5uZXS6AQoxNjB4NjAwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AEDgAIBqQJYjaEw2QVVPsACAcgC5p6FHagDAcgDF-gDGegDU-gD_QPoA9IF9QMCAADE9QMAAAAQiAYB&num=3&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_119ygAtXIyW68i0aANzhTdjnxDLw&client=ca-pub-3798364126388362&adurl=http://www.icicilombard.com/student-medical/gold-plan.cms?http://www.googleadservices.com/pagead/aclk?sa=L&ai=BLqhWIEsVT9LbNoyKiAfVtIESybm28wGpu5aJKsCNtwGw2wYQARgBIKPe-QIoBTgAUO25w7sDYOXC5IOkDqAB4fuG_wOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOAAgGoAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEIgGAQ&num=1&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_1PSKkho5aAWo5nQKi53bJ7PYXn2w&client=ca-pub-3798364126388362&adurl=http://www.NextLevelPurchasing.com/free.htmlhttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BLqhWIEsVT9LbNoyKiAfVtIESybm28wGpu5aJKsCNtwGw2wYQARgBIKPe-QIoBTgAUO25w7sDYOXC5IOkDqAB4fuG_wOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOAAgGoAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEIgGAQ&num=1&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_1PSKkho5aAWo5nQKi53bJ7PYXn2w&client=ca-pub-3798364126388362&adurl=http://www.NextLevelPurchasing.com/free.htmlhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=Bs2SAIEsVT9LbNoyKiAfVtIESh4W-yAKv7IynMcCNtwGQlY0CEAIYAiCj3vkCKAU4AFDFj4T8_P____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCH_TCiWCwgD6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=2&sig=AOD64_2wfLUkWZ1v5FM9ZJVJTfoFLaR8KQ&client=ca-pub-3798364126388362&adurl=http://www.smollan.co.zahttp://googleads.g.doubleclick.net/aclk?sa=L&ai=Bs2SAIEsVT9LbNoyKiAfVtIESh4W-yAKv7IynMcCNtwGQlY0CEAIYAiCj3vkCKAU4AFDFj4T8_P____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCH_TCiWCwgD6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=2&sig=AOD64_2wfLUkWZ1v5FM9ZJVJTfoFLaR8KQ&client=ca-pub-3798364126388362&adurl=http://www.smollan.co.zahttp://www.googleadservices.com/pagead/aclk?sa=L&ai=Be_9KIEsVT9LbNoyKiAfVtIES5omVhQL2m7LtHN6qkN8GoLKjDhADGAMgo975AigFOABQw4OC8f______AWDlwuSDpA6gAYb00PcDsgELdHV0b3IydS5uZXS6AQoxNjB4NjAwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AEDgAIBqQJYjaEw2QVVPsACAcgC5p6FHagDAcgDF-gDGegDU-gD_QPoA9IF9QMCAADE9QMAAAAQiAYB&num=3&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_119ygAtXIyW68i0aANzhTdjnxDLw&client=ca-pub-3798364126388362&adurl=http://www.icicilombard.com/student-medical/gold-plan.cms? -
8/3/2019 A customers buying behaviour is also influenced by social factors
7/41
Overseas Study?
Student Overseas
Insurance @ 1/3rd
Cost. 500+ University
Compliant!
ICICILombard.com/Stu
dent_Insurance
Human Factors
Consultancy Understanding the human to
improve safety,
efficiency & usability
www.ccd-hf.co.uk
Smart
advertising on TV Buy
TV Ad spots at
http://www.googleadservices.com/pagead/aclk?sa=L&ai=Be_9KIEsVT9LbNoyKiAfVtIES5omVhQL2m7LtHN6qkN8GoLKjDhADGAMgo975AigFOABQw4OC8f______AWDlwuSDpA6gAYb00PcDsgELdHV0b3IydS5uZXS6AQoxNjB4NjAwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AEDgAIBqQJYjaEw2QVVPsACAcgC5p6FHagDAcgDF-gDGegDU-gD_QPoA9IF9QMCAADE9QMAAAAQiAYB&num=3&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_119ygAtXIyW68i0aANzhTdjnxDLw&client=ca-pub-3798364126388362&adurl=http://www.icicilombard.com/student-medical/gold-plan.cms?http://googleads.g.doubleclick.net/aclk?sa=L&ai=BlzLUIEsVT9LbNoyKiAfVtIESp4i-nAKf1aPFI8CNtwHwkwkQBBgEIKPe-QIoBTgAUPnT4-gFYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCuUa3nTfHuT6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=4&sig=AOD64_2EIZDm6JrlzEffeY7Vk0jxURwmNg&client=ca-pub-3798364126388362&adurl=http://www.ccd-hf.co.ukhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=BlzLUIEsVT9LbNoyKiAfVtIESp4i-nAKf1aPFI8CNtwHwkwkQBBgEIKPe-QIoBTgAUPnT4-gFYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCuUa3nTfHuT6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=4&sig=AOD64_2EIZDm6JrlzEffeY7Vk0jxURwmNg&client=ca-pub-3798364126388362&adurl=http://www.ccd-hf.co.ukhttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BtkpqIEsVT9LbNoyKiAfVtIES05K2rAObndakRcCNtwGAjooJEAUYBSCj3vkCKAU4AFCfm8EfYOXC5IOkDqABvaH4xQOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOpAliNoTDZBVU-yALT-McuqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABCIBgE&num=5&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_3zEE0simUh_GsnNiAV1wXjtrlnZg&client=ca-pub-3798364126388362&adurl=http://www.amagi.com/campaignindia/index.html?media=Googlehttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BtkpqIEsVT9LbNoyKiAfVtIES05K2rAObndakRcCNtwGAjooJEAUYBSCj3vkCKAU4AFCfm8EfYOXC5IOkDqABvaH4xQOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOpAliNoTDZBVU-yALT-McuqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABCIBgE&num=5&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_3zEE0simUh_GsnNiAV1wXjtrlnZg&client=ca-pub-3798364126388362&adurl=http://www.amagi.com/campaignindia/index.html?media=Googlehttp://www.googleadservices.com/pagead/aclk?sa=L&ai=Be_9KIEsVT9LbNoyKiAfVtIES5omVhQL2m7LtHN6qkN8GoLKjDhADGAMgo975AigFOABQw4OC8f______AWDlwuSDpA6gAYb00PcDsgELdHV0b3IydS5uZXS6AQoxNjB4NjAwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AEDgAIBqQJYjaEw2QVVPsACAcgC5p6FHagDAcgDF-gDGegDU-gD_QPoA9IF9QMCAADE9QMAAAAQiAYB&num=3&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_119ygAtXIyW68i0aANzhTdjnxDLw&client=ca-pub-3798364126388362&adurl=http://www.icicilombard.com/student-medical/gold-plan.cms?http://googleads.g.doubleclick.net/aclk?sa=L&ai=BlzLUIEsVT9LbNoyKiAfVtIESp4i-nAKf1aPFI8CNtwHwkwkQBBgEIKPe-QIoBTgAUPnT4-gFYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCuUa3nTfHuT6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=4&sig=AOD64_2EIZDm6JrlzEffeY7Vk0jxURwmNg&client=ca-pub-3798364126388362&adurl=http://www.ccd-hf.co.ukhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=BlzLUIEsVT9LbNoyKiAfVtIESp4i-nAKf1aPFI8CNtwHwkwkQBBgEIKPe-QIoBTgAUPnT4-gFYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCuUa3nTfHuT6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=4&sig=AOD64_2EIZDm6JrlzEffeY7Vk0jxURwmNg&client=ca-pub-3798364126388362&adurl=http://www.ccd-hf.co.ukhttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BtkpqIEsVT9LbNoyKiAfVtIES05K2rAObndakRcCNtwGAjooJEAUYBSCj3vkCKAU4AFCfm8EfYOXC5IOkDqABvaH4xQOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOpAliNoTDZBVU-yALT-McuqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABCIBgE&num=5&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_3zEE0simUh_GsnNiAV1wXjtrlnZg&client=ca-pub-3798364126388362&adurl=http://www.amagi.com/campaignindia/index.html?media=Googlehttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BtkpqIEsVT9LbNoyKiAfVtIES05K2rAObndakRcCNtwGAjooJEAUYBSCj3vkCKAU4AFCfm8EfYOXC5IOkDqABvaH4xQOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOpAliNoTDZBVU-yALT-McuqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABCIBgE&num=5&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_3zEE0simUh_GsnNiAV1wXjtrlnZg&client=ca-pub-3798364126388362&adurl=http://www.amagi.com/campaignindia/index.html?media=Google -
8/3/2019 A customers buying behaviour is also influenced by social factors
8/41
city/region level on top
Indian channels.
www.Amagi.com/Cam
paignIndia
-
8/3/2019 A customers buying behaviour is also influenced by social factors
9/41
-
8/3/2019 A customers buying behaviour is also influenced by social factors
10/41
related presentations
Subscribe to Marketing in the News by Email
AIDA & DAGMAR
Consumer Behaviour
Consumer Segmentation
Consumer Products (types)
Personal Selling
Product Adoption
New Product Development
Product PositioningPush & Pull Strategies
Relationship Marketing
Types of Consumer Products
http://www.feedburner.com/fb/a/emailverifySubmit?feedId=447486http://www.feedburner.com/fb/a/emailverifySubmit?feedId=447486http://www.tutor2u.net/business/presentations/marketing/aida_dagmar/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/consumerbehaviour/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/consumersegmentation/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/typesofconsumerproducts/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/personalselling/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/productadoption/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/newproductdevelopment/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/productpositioning/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/pushandpullstrategies/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/relationshipmarketing/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/typesofconsumerproducts/default.htmlhttp://www.feedburner.com/fb/a/emailverifySubmit?feedId=447486http://www.tutor2u.net/business/presentations/marketing/aida_dagmar/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/consumerbehaviour/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/consumersegmentation/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/typesofconsumerproducts/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/personalselling/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/productadoption/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/newproductdevelopment/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/productpositioning/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/pushandpullstrategies/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/relationshipmarketing/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/typesofconsumerproducts/default.html -
8/3/2019 A customers buying behaviour is also influenced by social factors
11/41
A customers buying behaviour is also influenced by social factors,
such as the groups to which the customer belongs and social status.
In a group, several individuals may interact to influence the
purchase decision. The typical roles in such a group decision can be
summarised as follows:
Initiator
The person who first suggests or thinks of the idea of buying a
particular product or serviceInfluencer
A person whose view or advice influences the buying decision
Decider
The individual with the power and/or financial authority to make the
ultimate choice regarding which product to buy
Buyer
The person who concludes the transaction
User
http://tutor2u.net/default.asp -
8/3/2019 A customers buying behaviour is also influenced by social factors
12/41
The person (or persons) who actually uses the product or service
The family unit is usually considered to be the most important buying
organisation in society. It has been researched extensively. Marketers are
particularly interested in the roles and relative influence of the husband,
wife and children on the purchase of a large variety of products and
services.
There is evidence that the traditional husband-wife buying roles are
changing. Almost everywhere in the world, the wife is traditionally the
main buyer for the family, especially in the areas of food, household
products and clothing. However, with increasing numbers of women in
full-time work and many men becoming home workers (or telecommuting) the traditional roles are reversing.
The challenge for a marketer is to understand how this might affect
demand for products and services and how the promotional mix needs to
be changed to attract male rather than female buyers.
-
8/3/2019 A customers buying behaviour is also influenced by social factors
13/41
Get the Marketing in the News widget at Widgetbox!
Applied Behavior Analysis Learn ABA anytime,
anywhere Courses 100% onlineaba.fit.edu
Search tutor2u... http://developers.facebook.c
http://googleads.g.doubleclick.net/aclk?sa=L&ai=BwKEHH0sVT_PxA6WwiAef18USxs_PhQL-gfDgH8CNtwHwhA4QARgBIKPe-QI4AFDet_Cy_v____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEJNDY4eDYwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AECgAIByAKGsqohqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABA&num=1&sig=AOD64_3TR_v2FGlyfpTbU8oiYa7CLVlRBw&client=ca-pub-3798364126388362&adurl=http://www.fit.edu/bst/http://developers.facebook.com/plugins/?footer=1http://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py?contact=abg_afc&url=http://tutor2u.net/business/marketing/buying_social_factors.asp&hl=en&client=ca-pub-3798364126388362&adU=aba.fit.edu&adT=Applied+Behavior+Analysis&gl=IN&usg=AFQjCNHitJzEKQBXdyiW-B7a0B7Mm2WaSwhttp://www.tutor2u.net/acatalog/The-Hot-Seat.htmlhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=BwKEHH0sVT_PxA6WwiAef18USxs_PhQL-gfDgH8CNtwHwhA4QARgBIKPe-QI4AFDet_Cy_v____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEJNDY4eDYwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AECgAIByAKGsqohqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABA&num=1&sig=AOD64_3TR_v2FGlyfpTbU8oiYa7CLVlRBw&client=ca-pub-3798364126388362&adurl=http://www.fit.edu/bst/http://developers.facebook.com/plugins/?footer=1 -
8/3/2019 A customers buying behaviour is also influenced by social factors
14/41
AS#404: NO AD FOUND IN
ROTATION
Find us on Facebook
Tutor2u
Like
Tutor2u Should th e Pound shop be re na med?
Source: tutor2u GCSE Economics Blo g
GMT
12 minutes ago via
om/plugins/?footer=1
Facebook social plugin
tutor2u Home Page | Online
Store | Contact Us | About tutor2u
| Copyright Info | Your Privacy |
Terms of Use
Working with Our
Strategic Partners
Zondle - Games for Learning
| Sapphire Education | Vue
Cinemas Money penny | Nexcess
Boston House | 214 High
Street | Boston Spa | West
Yorkshire | LS23 6AD | Tel +44
http://www.adspeed.com/Knowledges/question.html?id=339http://www.adspeed.com/Knowledges/question.html?id=339http://www.facebook.com/Tutor2uhttp://www.facebook.com/Tutor2uhttp://www.tutor2u.net/blog/index.php/gcse-economics/comments/should-the-pound-shop-be-renamedhttp://www.myvue.com/http://www.moneypenny.co.uk/home.aspxhttp://www.nexcess.net/http://www.tutor2u.net/blog/index.php/gcse-economicshttp://developers.facebook.com/plugins/?footer=1http://www.adspeed.com/Knowledges/question.html?id=339http://developers.facebook.com/plugins/?footer=1http://www.tutor2u.net/http://www.tutor2u.net/acatalog/shop.htmlhttp://www.tutor2u.net/acatalog/shop.htmlhttp://www.tutor2u.net/blog/index.php/site/abouthttp://www.tutor2u.net/blog/index.php/site/copyrighthttp://www.tutor2u.net/blog/index.php/site/privacy_policyhttp://www.tutor2u.net/blog/index.php/site/termshttp://www.zondle.com/http://www.sapphireeducation.com/http://www.myvue.com/http://www.myvue.com/http://www.moneypenny.co.uk/home.aspxhttp://www.moneypenny.co.uk/home.aspxhttp://www.nexcess.net/http://www.tutor2u.net/blog/index.php/gcse-economicshttp://www.facebook.com/http://www.adspeed.com/Knowledges/question.html?id=339http://www.adspeed.com/Knowledges/question.html?id=339http://www.facebook.com/Tutor2uhttp://www.facebook.com/Tutor2uhttp://www.tutor2u.net/blog/index.php/gcse-economics/comments/should-the-pound-shop-be-renamedhttp://www.tutor2u.net/blog/index.php/gcse-economicshttp://developers.facebook.com/plugins/?footer=1http://developers.facebook.com/plugins/?footer=1http://www.tutor2u.net/http://www.tutor2u.net/acatalog/shop.htmlhttp://www.tutor2u.net/acatalog/shop.htmlhttp://www.tutor2u.net/blog/index.php/site/abouthttp://www.tutor2u.net/blog/index.php/site/copyrighthttp://www.tutor2u.net/blog/index.php/site/privacy_policyhttp://www.tutor2u.net/blog/index.php/site/termshttp://www.zondle.com/http://www.sapphireeducation.com/http://www.myvue.com/http://www.myvue.com/http://www.moneypenny.co.uk/home.aspxhttp://www.nexcess.net/ -
8/3/2019 A customers buying behaviour is also influenced by social factors
15/41
0844 800 0085 | Fax +44 01937
529236
Company Registration
Number: 04489574 | VAT Reg No
816865400
tutor2u is proud to sponsor
TABS Cricket Club and the
Wetherby Junior Cricket League as
part of our commitment to
encourage participation in local junior sport
Jim Riley
tutor2u
tutor2u Bristol Grammar
http://www.tabscricketclub.co.uk/http://www.wetherbycricketleague.co.uk/http://twitter.com/intent/user?screen_name=tutor2uhttp://twitter.com/intent/user?screen_name=tutor2uhttp://www.tabscricketclub.co.uk/http://www.wetherbycricketleague.co.uk/http://twitter.com/intent/user?screen_name=tutor2uhttp://twitter.com/intent/user?screen_name=tutor2u -
8/3/2019 A customers buying behaviour is also influenced by social factors
16/41
Show More
28,143 people like Tutor2u .
Tommie
Spbg
Hussayn
Nicholas
Ravi
School - Head of Economics and
Business Studies
http://t.co/wYIBEOVV
3 seconds ago reply
retweet favorite
tutor2u Breaking: Economics
- Teaching Vacancy - Economics &
Politics at Dulwich College
http://t.co/h537X9gj #ecbusteach
7 minutes ago reply retweet favorite
SapphireEd Need your help...
pitching to educational publisher in
Madrid on Friday...
12 minutes ago reply
retweet favorite
tutor2u A day off for Uni
student research on Wednesday as
http://www.facebook.com/tommie2tallhttp://www.facebook.com/SPBG.TuNguyenhttp://www.facebook.com/gomeznickhttp://www.facebook.com/people/Ravi-Saxena/100000790630466http://www.facebook.com/people/Ravi-Saxena/100000790630466http://t.co/wYIBEOVVhttp://twitter.com/tutor2u/status/159218302114209793http://twitter.com/intent/tweet?in_reply_to=159218302114209793http://twitter.com/intent/retweet?tweet_id=159218302114209793http://twitter.com/intent/favorite?tweet_id=159218302114209793http://twitter.com/intent/user?screen_name=tutor2uhttp://t.co/h537X9gjhttp://twitter.com/search?q=#ecbusteachhttp://twitter.com/tutor2u/status/159216539462144000http://twitter.com/intent/tweet?in_reply_to=159216539462144000http://twitter.com/intent/retweet?tweet_id=159216539462144000http://twitter.com/intent/favorite?tweet_id=159216539462144000http://twitter.com/intent/user?screen_name=SapphireEdhttp://twitter.com/SapphireEd/status/159215128145952768http://twitter.com/intent/tweet?in_reply_to=159215128145952768http://twitter.com/intent/retweet?tweet_id=159215128145952768http://twitter.com/intent/favorite?tweet_id=159215128145952768http://twitter.com/intent/user?screen_name=tutor2uhttp://www.facebook.com/tommie2tallhttp://www.facebook.com/SPBG.TuNguyenhttp://www.facebook.com/gomeznickhttp://www.facebook.com/people/Ravi-Saxena/100000790630466http://t.co/wYIBEOVVhttp://twitter.com/tutor2u/status/159218302114209793http://twitter.com/intent/tweet?in_reply_to=159218302114209793http://twitter.com/intent/retweet?tweet_id=159218302114209793http://twitter.com/intent/favorite?tweet_id=159218302114209793http://twitter.com/intent/user?screen_name=tutor2uhttp://t.co/h537X9gjhttp://twitter.com/search?q=#ecbusteachhttp://twitter.com/tutor2u/status/159216539462144000http://twitter.com/intent/tweet?in_reply_to=159216539462144000http://twitter.com/intent/retweet?tweet_id=159216539462144000http://twitter.com/intent/favorite?tweet_id=159216539462144000http://twitter.com/intent/user?screen_name=SapphireEdhttp://twitter.com/SapphireEd/status/159215128145952768http://twitter.com/intent/tweet?in_reply_to=159215128145952768http://twitter.com/intent/retweet?tweet_id=159215128145952768http://twitter.com/intent/favorite?tweet_id=159215128145952768http://twitter.com/intent/user?screen_name=tutor2u -
8/3/2019 A customers buying behaviour is also influenced by social factors
17/41
Danish
Shoaib
Shankar
Hollirolla
Lloyd
Nath
Wikipedia voluntarily shuts down
for 24 hours in protest against US
piracy laws
31 minutes ago reply
retweet favorite
stephbreakfast INFLATION -
Consumer Prices Index fell to 4.2%
in December from 4.8% in
November. RPI down to 4.8% from
5.2%47 minutes ago reply
retweet favorite
tutor2u Economics - A Level
Economics continues to grow:
http://t.co/6kAPakaq #ecbusteach
55 minutes ago reply
retweet favorite
tutor2u_econ Currently
http://www.facebook.com/jadeil.cartelhttp://www.facebook.com/people/Lloyd-P-Chiyangwa/100002308167941http://www.facebook.com/people/Nath-Kiki/100000246159139http://twitter.com/tutor2u/status/159210327618240512http://twitter.com/intent/tweet?in_reply_to=159210327618240512http://twitter.com/intent/retweet?tweet_id=159210327618240512http://twitter.com/intent/favorite?tweet_id=159210327618240512http://twitter.com/intent/user?screen_name=stephbreakfasthttp://twitter.com/stephbreakfast/status/159206403477741568http://twitter.com/intent/tweet?in_reply_to=159206403477741568http://twitter.com/intent/retweet?tweet_id=159206403477741568http://twitter.com/intent/favorite?tweet_id=159206403477741568http://twitter.com/intent/user?screen_name=tutor2uhttp://t.co/6kAPakaqhttp://twitter.com/search?q=#ecbusteachhttp://twitter.com/tutor2u/status/159204458788691968http://twitter.com/intent/tweet?in_reply_to=159204458788691968http://twitter.com/intent/retweet?tweet_id=159204458788691968http://twitter.com/intent/favorite?tweet_id=159204458788691968http://twitter.com/intent/user?screen_name=tutor2u_econhttp://www.facebook.com/jadeil.cartelhttp://www.facebook.com/people/Lloyd-P-Chiyangwa/100002308167941http://www.facebook.com/people/Nath-Kiki/100000246159139http://twitter.com/tutor2u/status/159210327618240512http://twitter.com/intent/tweet?in_reply_to=159210327618240512http://twitter.com/intent/retweet?tweet_id=159210327618240512http://twitter.com/intent/favorite?tweet_id=159210327618240512http://twitter.com/intent/user?screen_name=stephbreakfasthttp://twitter.com/stephbreakfast/status/159206403477741568http://twitter.com/intent/tweet?in_reply_to=159206403477741568http://twitter.com/intent/retweet?tweet_id=159206403477741568http://twitter.com/intent/favorite?tweet_id=159206403477741568http://twitter.com/intent/user?screen_name=tutor2uhttp://t.co/6kAPakaqhttp://twitter.com/search?q=#ecbusteachhttp://twitter.com/tutor2u/status/159204458788691968http://twitter.com/intent/tweet?in_reply_to=159204458788691968http://twitter.com/intent/retweet?tweet_id=159204458788691968http://twitter.com/intent/favorite?tweet_id=159204458788691968http://twitter.com/intent/user?screen_name=tutor2u_econ -
8/3/2019 A customers buying behaviour is also influenced by social factors
18/41
James
Ola
Adigun
Msquare Martins Major
Jorge
Sush
reading - Unit 2 Macro: Videos on
Productivity http://t.co/25sCIlXi -
please DM if you have some others
to add here! #ecbusteach
about 1 hour ago reply
retweet favorite
tutor2u @jeremywarnerUK
Just change your password Jeremy
- it is a well-known spam bot that
automates posts by guessing yourlogin.
about 1 hour ago reply
retweet favorite
tutor2u ITV's #daybreak
really focusing on the big issues of
the day - a long feature on how to
get a "celebrity bum like Pippa
Middleton"
http://www.facebook.com/people/James-Jaymmo/100001948657697http://www.facebook.com/aspirayhttp://www.facebook.com/people/Adigun-Bodlum-Bayo/1108569279http://www.facebook.com/msquaremartinsmajorhttp://www.facebook.com/people/Jorge-Amoah-Adade/100003272307415http://www.facebook.com/people/Sush-Angel/100002923477790http://t.co/25sCIlXihttp://twitter.com/search?q=#ecbusteachhttp://twitter.com/tutor2u_econ/status/159201067375144960http://twitter.com/intent/tweet?in_reply_to=159201067375144960http://twitter.com/intent/retweet?tweet_id=159201067375144960http://twitter.com/intent/favorite?tweet_id=159201067375144960http://twitter.com/intent/user?screen_name=tutor2uhttp://twitter.com/jeremywarnerUKhttp://twitter.com/tutor2u/status/159200002927894529http://twitter.com/intent/tweet?in_reply_to=159200002927894529http://twitter.com/intent/retweet?tweet_id=159200002927894529http://twitter.com/intent/favorite?tweet_id=159200002927894529http://twitter.com/intent/user?screen_name=tutor2uhttp://twitter.com/search?q=#daybreakhttp://www.facebook.com/people/James-Jaymmo/100001948657697http://www.facebook.com/aspirayhttp://www.facebook.com/people/Adigun-Bodlum-Bayo/1108569279http://www.facebook.com/msquaremartinsmajorhttp://www.facebook.com/people/Jorge-Amoah-Adade/100003272307415http://www.facebook.com/people/Sush-Angel/100002923477790http://t.co/25sCIlXihttp://twitter.com/search?q=#ecbusteachhttp://twitter.com/tutor2u_econ/status/159201067375144960http://twitter.com/intent/tweet?in_reply_to=159201067375144960http://twitter.com/intent/retweet?tweet_id=159201067375144960http://twitter.com/intent/favorite?tweet_id=159201067375144960http://twitter.com/intent/user?screen_name=tutor2uhttp://twitter.com/jeremywarnerUKhttp://twitter.com/tutor2u/status/159200002927894529http://twitter.com/intent/tweet?in_reply_to=159200002927894529http://twitter.com/intent/retweet?tweet_id=159200002927894529http://twitter.com/intent/favorite?tweet_id=159200002927894529http://twitter.com/intent/user?screen_name=tutor2uhttp://twitter.com/search?q=#daybreak -
8/3/2019 A customers buying behaviour is also influenced by social factors
19/41
Amina
Ply
Saru
Sohel
Eve
Gordon
about 1 hour ago reply
retweet favorite
diane1859 Have just caught
up with these figures on (study of)
economics regaining its mojo
http://t.co/ho5zmExz (thanks to
@tutor2u )
about 1 hour ago reply
retweet favorite
tutor2u The acting / storylinein BBCs The Bodyguard is a notch
below the Chuckle Brothers -
embarrassing
12 hours ago reply retweet
favorite
Join the conversation
http://www.facebook.com/edward.gandiwahttp://www.facebook.com/people/Saru-Basnet/100002711542731http://www.facebook.com/people/Sohel-Rana/100003063832104http://www.facebook.com/people/Sohel-Rana/100003063832104http://www.facebook.com/evelyn.chimhandehttp://www.facebook.com/people/Gordon-Ross/1393970698http://twitter.com/tutor2u/status/159197276030513152http://twitter.com/intent/tweet?in_reply_to=159197276030513152http://twitter.com/intent/retweet?tweet_id=159197276030513152http://twitter.com/intent/favorite?tweet_id=159197276030513152http://twitter.com/intent/user?screen_name=diane1859http://t.co/ho5zmExzhttp://twitter.com/tutor2uhttp://twitter.com/diane1859/status/159194657509736448http://twitter.com/intent/tweet?in_reply_to=159194657509736448http://twitter.com/intent/retweet?tweet_id=159194657509736448http://twitter.com/intent/favorite?tweet_id=159194657509736448http://twitter.com/intent/user?screen_name=tutor2uhttp://twitter.com/tutor2u/status/159022623555190790http://twitter.com/intent/tweet?in_reply_to=159022623555190790http://twitter.com/intent/retweet?tweet_id=159022623555190790http://twitter.com/intent/favorite?tweet_id=159022623555190790http://twitter.com/tutor2uhttp://twitter.com/http://www.facebook.com/edward.gandiwahttp://www.facebook.com/people/Saru-Basnet/100002711542731http://www.facebook.com/people/Sohel-Rana/100003063832104http://www.facebook.com/evelyn.chimhandehttp://www.facebook.com/people/Gordon-Ross/1393970698http://twitter.com/tutor2u/status/159197276030513152http://twitter.com/intent/tweet?in_reply_to=159197276030513152http://twitter.com/intent/retweet?tweet_id=159197276030513152http://twitter.com/intent/favorite?tweet_id=159197276030513152http://twitter.com/intent/user?screen_name=diane1859http://t.co/ho5zmExzhttp://twitter.com/tutor2uhttp://twitter.com/diane1859/status/159194657509736448http://twitter.com/intent/tweet?in_reply_to=159194657509736448http://twitter.com/intent/retweet?tweet_id=159194657509736448http://twitter.com/intent/favorite?tweet_id=159194657509736448http://twitter.com/intent/user?screen_name=tutor2uhttp://twitter.com/tutor2u/status/159022623555190790http://twitter.com/intent/tweet?in_reply_to=159022623555190790http://twitter.com/intent/retweet?tweet_id=159022623555190790http://twitter.com/intent/favorite?tweet_id=159022623555190790http://twitter.com/tutor2u -
8/3/2019 A customers buying behaviour is also influenced by social factors
20/41
Faheem
Milind
Rajah
Joycc
Jose
Halima
http://www.facebook.com/faheem.afridihttp://www.facebook.com/people/Milind-Mahajan/100000659742098http://www.facebook.com/snrajahhttp://www.facebook.com/joycc.emmahttp://www.facebook.com/jbanussanshttp://www.facebook.com/people/Halima-Mohamed/100000910692472http://www.facebook.com/faheem.afridihttp://www.facebook.com/people/Milind-Mahajan/100000659742098http://www.facebook.com/snrajahhttp://www.facebook.com/joycc.emmahttp://www.facebook.com/jbanussanshttp://www.facebook.com/people/Halima-Mohamed/100000910692472 -
8/3/2019 A customers buying behaviour is also influenced by social factors
21/41
Songlay
Sueve
Otsirave
Stella Ngoleka
Kamala
Doubt
http://www.facebook.com/people/Songlay-Lim/100003012619320http://www.facebook.com/Suevedorehttp://www.facebook.com/people/Stella-Ngoleka-Issat/643789346http://www.facebook.com/doubt.sanyahttp://www.facebook.com/people/Songlay-Lim/100003012619320http://www.facebook.com/Suevedorehttp://www.facebook.com/people/Stella-Ngoleka-Issat/643789346http://www.facebook.com/doubt.sanya -
8/3/2019 A customers buying behaviour is also influenced by social factors
22/41
Warraich
Katie
Enkhtuya
Rifkhan
Sameer
Freeman
http://www.facebook.com/people/Katie-Julien/100000784122456http://www.facebook.com/people/Enkhtuya-Tumurbat/1585137604http://www.facebook.com/Riffieehttp://www.facebook.com/sameer.rockzz2http://www.facebook.com/freeman.mapatakiyihttp://www.facebook.com/people/Katie-Julien/100000784122456http://www.facebook.com/people/Enkhtuya-Tumurbat/1585137604http://www.facebook.com/Riffieehttp://www.facebook.com/sameer.rockzz2http://www.facebook.com/freeman.mapatakiyi -
8/3/2019 A customers buying behaviour is also influenced by social factors
23/41
Greta
Agha
Raja
Eric
Thuwas
http://www.facebook.com/greta.grigaraviciutehttp://www.facebook.com/people/Agha-Javis/100002459653446http://www.facebook.com/raja.hassaan.ihttp://www.facebook.com/people/Eric-Pescadero/100001533884438http://www.facebook.com/thuwaaashttp://www.facebook.com/people/%D8%AE%D8%A7%D9%84%D8%AF-%D8%A7%D9%84%D9%86%D8%A7%D8%B5%D8%B1-%D8%A2%D9%84-%D8%AF%D8%B1%D9%8A%D9%86/100001631264498http://www.facebook.com/greta.grigaraviciutehttp://www.facebook.com/people/Agha-Javis/100002459653446http://www.facebook.com/raja.hassaan.ihttp://www.facebook.com/people/Eric-Pescadero/100001533884438http://www.facebook.com/thuwaaashttp://www.facebook.com/people/%D8%AE%D8%A7%D9%84%D8%AF-%D8%A7%D9%84%D9%86%D8%A7%D8%B5%D8%B1-%D8%A2%D9%84-%D8%AF%D8%B1%D9%8A%D9%86/100001631264498 -
8/3/2019 A customers buying behaviour is also influenced by social factors
24/41
Muhamed Akram
Mahmoud
Sac
DANDAN
Jitendra
Matthew
http://www.facebook.com/people/Muhamed-Akram-Satham/100001768582647http://www.facebook.com/people/Mahmoud-Attalla/726491194http://www.facebook.com/people/Sac-Ran/100002740973062http://www.facebook.com/Stremionhttp://www.facebook.com/people/Jitendra-Sharma/100000627162979http://www.facebook.com/people/Muhamed-Akram-Satham/100001768582647http://www.facebook.com/people/Mahmoud-Attalla/726491194http://www.facebook.com/people/Sac-Ran/100002740973062http://www.facebook.com/Stremionhttp://www.facebook.com/people/Jitendra-Sharma/100000627162979 -
8/3/2019 A customers buying behaviour is also influenced by social factors
25/41
Owen
Zatie
Kujtim
Innocent-jerry
Laura
Swapnali
http://www.facebook.com/clarkeodhttp://www.facebook.com/people/Sokoli-Kujtim/100000637459974http://www.facebook.com/itnyikwaghhttp://www.facebook.com/people/Swapnali-Sawant/100002253928847http://www.facebook.com/people/Swapnali-Sawant/100002253928847http://www.facebook.com/clarkeodhttp://www.facebook.com/people/Sokoli-Kujtim/100000637459974http://www.facebook.com/itnyikwaghhttp://www.facebook.com/people/Swapnali-Sawant/100002253928847 -
8/3/2019 A customers buying behaviour is also influenced by social factors
26/41
Annabel
Soulful Material
Charlie
Zulaikha
Harriet
Joo
http://www.facebook.com/people/Annabel-Lloyd-Jones/1033400710http://www.facebook.com/people/Annabel-Lloyd-Jones/1033400710http://www.facebook.com/soulfulmaterialhttp://www.facebook.com/soulfulmaterialhttp://www.facebook.com/chazzabfchttp://www.facebook.com/zulaikha.tghttp://www.facebook.com/harrietewhttp://www.facebook.com/people/Jo%C3%A3o-Carvalho/100000329098025http://www.facebook.com/people/Annabel-Lloyd-Jones/1033400710http://www.facebook.com/soulfulmaterialhttp://www.facebook.com/chazzabfchttp://www.facebook.com/zulaikha.tghttp://www.facebook.com/harrietewhttp://www.facebook.com/people/Jo%C3%A3o-Carvalho/100000329098025 -
8/3/2019 A customers buying behaviour is also influenced by social factors
27/41
Irene
Rafa
Carol
Navendu
Jazz
Sanjay
http://www.facebook.com/people/Irene-U-Okpara-Akaluogbo/1026451608http://www.facebook.com/people/Carol-Parker/100002551530105http://www.facebook.com/people/Carol-Parker/100002551530105http://www.facebook.com/people/Navendu-Nidhan/100001471224357http://www.facebook.com/people/Jazz-Oh-%E5%B0%91/100000861245811http://www.facebook.com/people/Sanjay-Saini/100000629874045http://www.facebook.com/people/Irene-U-Okpara-Akaluogbo/1026451608http://www.facebook.com/people/Carol-Parker/100002551530105http://www.facebook.com/people/Navendu-Nidhan/100001471224357http://www.facebook.com/people/Jazz-Oh-%E5%B0%91/100000861245811http://www.facebook.com/people/Sanjay-Saini/100000629874045 -
8/3/2019 A customers buying behaviour is also influenced by social factors
28/41
-
8/3/2019 A customers buying behaviour is also influenced by social factors
29/41
Mark
Wong
Mohammad
Dalemo
Khyati
http://www.facebook.com/people/JY-Wong/100000136309763http://www.facebook.com/people/Mohammad-Amir/100003116041884http://www.facebook.com/people/Dalemo-Olawale-Toheeb/100000713953435http://www.facebook.com/likadjhttp://www.facebook.com/kimishaahttp://www.facebook.com/kimishaahttp://www.facebook.com/people/JY-Wong/100000136309763http://www.facebook.com/people/Mohammad-Amir/100003116041884http://www.facebook.com/people/Dalemo-Olawale-Toheeb/100000713953435http://www.facebook.com/likadjhttp://www.facebook.com/kimishaa -
8/3/2019 A customers buying behaviour is also influenced by social factors
30/41
Sheri-Lyn
Hassan
Sagar
Eunie
Sissy
Amirah
http://www.facebook.com/scrump.tschttp://www.facebook.com/people/Hassan-Rabbani/1573428446http://www.facebook.com/people/Sagar-Marathe/100003034509845http://www.facebook.com/people/Sissy-Whittington/100000025556319http://www.facebook.com/iemanirwan87http://www.facebook.com/scrump.tschttp://www.facebook.com/people/Hassan-Rabbani/1573428446http://www.facebook.com/people/Sagar-Marathe/100003034509845http://www.facebook.com/people/Sissy-Whittington/100000025556319http://www.facebook.com/iemanirwan87 -
8/3/2019 A customers buying behaviour is also influenced by social factors
31/41
Ishmael Valentino
Antwi
Morgen
Tobi
sarfoah
Lebotse
http://www.facebook.com/ishmaelvalentinoohttp://www.facebook.com/darkwaantwihttp://www.facebook.com/darkwaantwihttp://www.facebook.com/people/Morgen-Sithole-Chitsamba/100003031162630http://www.facebook.com/14teeshttp://www.facebook.com/14teeshttp://www.facebook.com/sketches23http://www.facebook.com/lebotsespaka.lebotsehttp://www.facebook.com/ishmaelvalentinoohttp://www.facebook.com/darkwaantwihttp://www.facebook.com/people/Morgen-Sithole-Chitsamba/100003031162630http://www.facebook.com/14teeshttp://www.facebook.com/sketches23http://www.facebook.com/lebotsespaka.lebotse -
8/3/2019 A customers buying behaviour is also influenced by social factors
32/41
malah
Charity
Romelyn
Pee
Sravanthi
http://www.facebook.com/abnu1http://www.facebook.com/people/Charity-Mordzifa/100003179038782http://www.facebook.com/romelyn.paduahttp://www.facebook.com/people/Pee-Amanda-Phiri/100002784983265http://www.facebook.com/abnu1http://www.facebook.com/people/Charity-Mordzifa/100003179038782http://www.facebook.com/romelyn.paduahttp://www.facebook.com/people/Pee-Amanda-Phiri/100002784983265 -
8/3/2019 A customers buying behaviour is also influenced by social factors
33/41
-
8/3/2019 A customers buying behaviour is also influenced by social factors
34/41
Please support our advertisers
Buying
Decisions Get a free
skills report and learn
to make better buying
decisions
www.NextLevelPurchas
ing.com
Smollan
Group A global
fieldmarketing leader
in growing clients'
brands at the POP
www.smollan.co.za
Planning
http://www.googleadservices.com/pagead/aclk?sa=L&ai=BLqhWIEsVT9LbNoyKiAfVtIESybm28wGpu5aJKsCNtwGw2wYQARgBIKPe-QIoBTgAUO25w7sDYOXC5IOkDqAB4fuG_wOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOAAgGoAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEIgGAQ&num=1&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_1PSKkho5aAWo5nQKi53bJ7PYXn2w&client=ca-pub-3798364126388362&adurl=http://www.NextLevelPurchasing.com/free.htmlhttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BLqhWIEsVT9LbNoyKiAfVtIESybm28wGpu5aJKsCNtwGw2wYQARgBIKPe-QIoBTgAUO25w7sDYOXC5IOkDqAB4fuG_wOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOAAgGoAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEIgGAQ&num=1&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_1PSKkho5aAWo5nQKi53bJ7PYXn2w&client=ca-pub-3798364126388362&adurl=http://www.NextLevelPurchasing.com/free.htmlhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=Bs2SAIEsVT9LbNoyKiAfVtIESh4W-yAKv7IynMcCNtwGQlY0CEAIYAiCj3vkCKAU4AFDFj4T8_P____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCH_TCiWCwgD6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=2&sig=AOD64_2wfLUkWZ1v5FM9ZJVJTfoFLaR8KQ&client=ca-pub-3798364126388362&adurl=http://www.smollan.co.zahttp://googleads.g.doubleclick.net/aclk?sa=L&ai=Bs2SAIEsVT9LbNoyKiAfVtIESh4W-yAKv7IynMcCNtwGQlY0CEAIYAiCj3vkCKAU4AFDFj4T8_P____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCH_TCiWCwgD6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=2&sig=AOD64_2wfLUkWZ1v5FM9ZJVJTfoFLaR8KQ&client=ca-pub-3798364126388362&adurl=http://www.smollan.co.zahttp://www.googleadservices.com/pagead/aclk?sa=L&ai=Be_9KIEsVT9LbNoyKiAfVtIES5omVhQL2m7LtHN6qkN8GoLKjDhADGAMgo975AigFOABQw4OC8f______AWDlwuSDpA6gAYb00PcDsgELdHV0b3IydS5uZXS6AQoxNjB4NjAwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AEDgAIBqQJYjaEw2QVVPsACAcgC5p6FHagDAcgDF-gDGegDU-gD_QPoA9IF9QMCAADE9QMAAAAQiAYB&num=3&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_119ygAtXIyW68i0aANzhTdjnxDLw&client=ca-pub-3798364126388362&adurl=http://www.icicilombard.com/student-medical/gold-plan.cms?http://www.googleadservices.com/pagead/aclk?sa=L&ai=BLqhWIEsVT9LbNoyKiAfVtIESybm28wGpu5aJKsCNtwGw2wYQARgBIKPe-QIoBTgAUO25w7sDYOXC5IOkDqAB4fuG_wOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOAAgGoAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEIgGAQ&num=1&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_1PSKkho5aAWo5nQKi53bJ7PYXn2w&client=ca-pub-3798364126388362&adurl=http://www.NextLevelPurchasing.com/free.htmlhttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BLqhWIEsVT9LbNoyKiAfVtIESybm28wGpu5aJKsCNtwGw2wYQARgBIKPe-QIoBTgAUO25w7sDYOXC5IOkDqAB4fuG_wOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOAAgGoAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEIgGAQ&num=1&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_1PSKkho5aAWo5nQKi53bJ7PYXn2w&client=ca-pub-3798364126388362&adurl=http://www.NextLevelPurchasing.com/free.htmlhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=Bs2SAIEsVT9LbNoyKiAfVtIESh4W-yAKv7IynMcCNtwGQlY0CEAIYAiCj3vkCKAU4AFDFj4T8_P____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCH_TCiWCwgD6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=2&sig=AOD64_2wfLUkWZ1v5FM9ZJVJTfoFLaR8KQ&client=ca-pub-3798364126388362&adurl=http://www.smollan.co.zahttp://googleads.g.doubleclick.net/aclk?sa=L&ai=Bs2SAIEsVT9LbNoyKiAfVtIESh4W-yAKv7IynMcCNtwGQlY0CEAIYAiCj3vkCKAU4AFDFj4T8_P____8BYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCH_TCiWCwgD6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=2&sig=AOD64_2wfLUkWZ1v5FM9ZJVJTfoFLaR8KQ&client=ca-pub-3798364126388362&adurl=http://www.smollan.co.zahttp://www.googleadservices.com/pagead/aclk?sa=L&ai=Be_9KIEsVT9LbNoyKiAfVtIES5omVhQL2m7LtHN6qkN8GoLKjDhADGAMgo975AigFOABQw4OC8f______AWDlwuSDpA6gAYb00PcDsgELdHV0b3IydS5uZXS6AQoxNjB4NjAwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AEDgAIBqQJYjaEw2QVVPsACAcgC5p6FHagDAcgDF-gDGegDU-gD_QPoA9IF9QMCAADE9QMAAAAQiAYB&num=3&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_119ygAtXIyW68i0aANzhTdjnxDLw&client=ca-pub-3798364126388362&adurl=http://www.icicilombard.com/student-medical/gold-plan.cms? -
8/3/2019 A customers buying behaviour is also influenced by social factors
35/41
Overseas Study?
Student Overseas
Insurance @ 1/3rd
Cost. 500+ University
Compliant!
ICICILombard.com/Stu
dent_Insurance
Human Factors
Consultancy Understanding the human to
improve safety,
efficiency & usability
www.ccd-hf.co.uk
Smart
advertising on TV Buy
TV Ad spots at
http://www.googleadservices.com/pagead/aclk?sa=L&ai=Be_9KIEsVT9LbNoyKiAfVtIES5omVhQL2m7LtHN6qkN8GoLKjDhADGAMgo975AigFOABQw4OC8f______AWDlwuSDpA6gAYb00PcDsgELdHV0b3IydS5uZXS6AQoxNjB4NjAwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AEDgAIBqQJYjaEw2QVVPsACAcgC5p6FHagDAcgDF-gDGegDU-gD_QPoA9IF9QMCAADE9QMAAAAQiAYB&num=3&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_119ygAtXIyW68i0aANzhTdjnxDLw&client=ca-pub-3798364126388362&adurl=http://www.icicilombard.com/student-medical/gold-plan.cms?http://googleads.g.doubleclick.net/aclk?sa=L&ai=BlzLUIEsVT9LbNoyKiAfVtIESp4i-nAKf1aPFI8CNtwHwkwkQBBgEIKPe-QIoBTgAUPnT4-gFYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCuUa3nTfHuT6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=4&sig=AOD64_2EIZDm6JrlzEffeY7Vk0jxURwmNg&client=ca-pub-3798364126388362&adurl=http://www.ccd-hf.co.ukhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=BlzLUIEsVT9LbNoyKiAfVtIESp4i-nAKf1aPFI8CNtwHwkwkQBBgEIKPe-QIoBTgAUPnT4-gFYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCuUa3nTfHuT6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=4&sig=AOD64_2EIZDm6JrlzEffeY7Vk0jxURwmNg&client=ca-pub-3798364126388362&adurl=http://www.ccd-hf.co.ukhttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BtkpqIEsVT9LbNoyKiAfVtIES05K2rAObndakRcCNtwGAjooJEAUYBSCj3vkCKAU4AFCfm8EfYOXC5IOkDqABvaH4xQOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOpAliNoTDZBVU-yALT-McuqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABCIBgE&num=5&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_3zEE0simUh_GsnNiAV1wXjtrlnZg&client=ca-pub-3798364126388362&adurl=http://www.amagi.com/campaignindia/index.html?media=Googlehttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BtkpqIEsVT9LbNoyKiAfVtIES05K2rAObndakRcCNtwGAjooJEAUYBSCj3vkCKAU4AFCfm8EfYOXC5IOkDqABvaH4xQOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOpAliNoTDZBVU-yALT-McuqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABCIBgE&num=5&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_3zEE0simUh_GsnNiAV1wXjtrlnZg&client=ca-pub-3798364126388362&adurl=http://www.amagi.com/campaignindia/index.html?media=Googlehttp://www.googleadservices.com/pagead/aclk?sa=L&ai=Be_9KIEsVT9LbNoyKiAfVtIES5omVhQL2m7LtHN6qkN8GoLKjDhADGAMgo975AigFOABQw4OC8f______AWDlwuSDpA6gAYb00PcDsgELdHV0b3IydS5uZXS6AQoxNjB4NjAwX2FzyAEB2gE_aHR0cDovL3R1dG9yMnUubmV0L2J1c2luZXNzL21hcmtldGluZy9idXlpbmdfc29jaWFsX2ZhY3RvcnMuYXNw4AEDgAIBqQJYjaEw2QVVPsACAcgC5p6FHagDAcgDF-gDGegDU-gD_QPoA9IF9QMCAADE9QMAAAAQiAYB&num=3&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_119ygAtXIyW68i0aANzhTdjnxDLw&client=ca-pub-3798364126388362&adurl=http://www.icicilombard.com/student-medical/gold-plan.cms?http://googleads.g.doubleclick.net/aclk?sa=L&ai=BlzLUIEsVT9LbNoyKiAfVtIESp4i-nAKf1aPFI8CNtwHwkwkQBBgEIKPe-QIoBTgAUPnT4-gFYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCuUa3nTfHuT6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=4&sig=AOD64_2EIZDm6JrlzEffeY7Vk0jxURwmNg&client=ca-pub-3798364126388362&adurl=http://www.ccd-hf.co.ukhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=BlzLUIEsVT9LbNoyKiAfVtIESp4i-nAKf1aPFI8CNtwHwkwkQBBgEIKPe-QIoBTgAUPnT4-gFYOXC5IOkDrIBC3R1dG9yMnUubmV0ugEKMTYweDYwMF9hc8gBAdoBP2h0dHA6Ly90dXRvcjJ1Lm5ldC9idXNpbmVzcy9tYXJrZXRpbmcvYnV5aW5nX3NvY2lhbF9mYWN0b3JzLmFzcOABA4ACAakCuUa3nTfHuT6oAwHIAxfoAxnoA1PoA_0D6APSBfUDAgAAxPUDAAAAEA&num=4&sig=AOD64_2EIZDm6JrlzEffeY7Vk0jxURwmNg&client=ca-pub-3798364126388362&adurl=http://www.ccd-hf.co.ukhttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BtkpqIEsVT9LbNoyKiAfVtIES05K2rAObndakRcCNtwGAjooJEAUYBSCj3vkCKAU4AFCfm8EfYOXC5IOkDqABvaH4xQOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOpAliNoTDZBVU-yALT-McuqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABCIBgE&num=5&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_3zEE0simUh_GsnNiAV1wXjtrlnZg&client=ca-pub-3798364126388362&adurl=http://www.amagi.com/campaignindia/index.html?media=Googlehttp://www.googleadservices.com/pagead/aclk?sa=L&ai=BtkpqIEsVT9LbNoyKiAfVtIES05K2rAObndakRcCNtwGAjooJEAUYBSCj3vkCKAU4AFCfm8EfYOXC5IOkDqABvaH4xQOyAQt0dXRvcjJ1Lm5ldLoBCjE2MHg2MDBfYXPIAQHaAT9odHRwOi8vdHV0b3IydS5uZXQvYnVzaW5lc3MvbWFya2V0aW5nL2J1eWluZ19zb2NpYWxfZmFjdG9ycy5hc3DgAQOpAliNoTDZBVU-yALT-McuqAMByAMX6AMZ6ANT6AP9A-gD0gX1AwIAAMT1AwAAABCIBgE&num=5&cid=5Ghqf1OvBoU2M-y07RTgdpIN&sig=AOD64_3zEE0simUh_GsnNiAV1wXjtrlnZg&client=ca-pub-3798364126388362&adurl=http://www.amagi.com/campaignindia/index.html?media=Google -
8/3/2019 A customers buying behaviour is also influenced by social factors
36/41
city/region level on top
Indian channels.
www.Amagi.com/Cam
paignIndia
-
8/3/2019 A customers buying behaviour is also influenced by social factors
37/41
http://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py?contact=abg_afc&url=http://tutor2u.net/business/marketing/buying_social_factors.asp&hl=en&client=ca-pub-3798364126388362&adU=www.NextLevelPurchasing.com&adT=Buying+Decisions&adU=www.smollan.co.za&adT=Smollan+Group&adU=ICICILombard.com/Student_Insurance&adT=Planning+Overseas+Study?&adU=www.ccd-hf.co.uk&adT=Human+Factors+Consultancy&adU=www.Amagi.com/Camp -
8/3/2019 A customers buying behaviour is also influenced by social factors
38/41
related presentations
Subscribe to Marketing in the News by Email
AIDA & DAGMAR
Consumer Behaviour
Consumer Segmentation
Consumer Products (types)
Personal Selling
Product Adoption
New Product Development
Product PositioningPush & Pull Strategies
Relationship Marketing
Types of Consumer Products
http://www.feedburner.com/fb/a/emailverifySubmit?feedId=447486http://www.feedburner.com/fb/a/emailverifySubmit?feedId=447486http://www.tutor2u.net/business/presentations/marketing/aida_dagmar/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/consumerbehaviour/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/consumersegmentation/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/typesofconsumerproducts/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/personalselling/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/productadoption/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/newproductdevelopment/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/productpositioning/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/pushandpullstrategies/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/relationshipmarketing/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/typesofconsumerproducts/default.htmlhttp://www.feedburner.com/fb/a/emailverifySubmit?feedId=447486http://www.tutor2u.net/business/presentations/marketing/aida_dagmar/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/consumerbehaviour/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/consumersegmentation/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/typesofconsumerproducts/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/personalselling/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/productadoption/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/newproductdevelopment/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/productpositioning/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/pushandpullstrategies/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/relationshipmarketing/default.htmlhttp://www.tutor2u.net/business/presentations/marketing/typesofconsumerproducts/default.html -
8/3/2019 A customers buying behaviour is also influenced by social factors
39/41
http://tutor2u.net/default.asp -
8/3/2019 A customers buying behaviour is also influenced by social factors
40/41
01/17/2012
-
8/3/2019 A customers buying behaviour is also influenced by social factors
41/41
01/17/2012