a culture of technology leadership - an enemy of disruptive innovation?
TRANSCRIPT
A CULTURE OFTECHNOLOGY LEADERSHIP AN ENEMY OF DISRUPTIVE INNOVATION?
Karl-Magnus Möller@unicornsulting
INNOVATION EXAMPLE:APPLE
Invention
Invention Innovation
Invention Innovation
Disruptive Innovation:
”What would you do if you were
your own competitor?”
- Clayton Christensen
Disruptive Innovation:
Viability(Business)
Viability(Business)
Feasibility(Technology)
“You have to understand the context where people need to get jobs done. Companies should focus on context.” -Clayton Christensen (2016)
Viability(Business)
Feasibility(Technology)
Desirability(People)
Viability(Business)
Feasibility(Technology)
Desirability(People)
Viability(Business)
Feasibility(Technology)
Sweet spot for innovation
Desirability(People)
Viability(Business)
Feasibility(Technology)
CULTURE OFTECHNOLOGY LEADERSHIP
Indicators:
Indicators:
• Marketing
Indicators:
• Marketing• Technology has higher attention & budget
Indicators:
• Marketing• Technology has higher attention & budget• Technical competence = Higher status
Indicators:
• Marketing• Technology has higher attention & budget• Technical competence = Higher status=
Indicators:
• Marketing• Technology has higher attention & budget• Technical competence = Higher status• Low understanding of users & user needs
=
IS A CULTURE OF TECHNOLOGY LEADERSHIP AN ENEMY OF DISRUPTIVE INNOVATION?
THE SHORT ANSWER IS:
NO!
THE LONG ANSWER IS:
YES!
THE EVEN LONGER ANSWER IS:
IT DEPENDS!
A B
A
A ?
A
HOW MIGHT A CULTURE OFTECHNOLOGY LEADERSHIP
AFFECT AN INNOVATION PROJECT?
TAKE AWAYS3
#1YOUR CUSTOMERS DON’T GIVE A %#*@! ABOUT YOUR TECHNOLOGY.
MONOCULTURE IS FRAGILE! DIVERSITY BREEDS INNOVATION.
#2
ASK YOURSELF IF, WHY AND WHAT TYPE OF INNOVATION YOU NEED.
#3
THANK YOU!
Photo credits:Ericofon: Gerdén, Anna / Tekniska museetClayton Christensen (modified): Betsy WeberMargaret Hamilton: Public domain Eniac: Public Domain Pied Piper UI: HBOOther photos: K-M Möller
@unicornsulting
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