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Promoting Creative Industry Through Film & Musical Theatre A Creative Journey of (The Rainbow Troops)

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Page 1: A Creative Journey of - Institut Bisnis dan Informatika ...blog.stikom.edu/nunuk/files/2012/07/Mira-Lesmana.pdfA Creative Journey of (The Rainbow Troops) THE BOOK QuickTime™ and

Promoting Creative Industry

Through Film & Musical Theatre

A Creative Journey of

(The Rainbow Troops)

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THE BOOK

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• 1st published by Bentang Pustaka/

(Mizan Publisihing) in 2005

• Become Best Seller in 2007 -

sold over 500,000 copies

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THE WRITER: Andrea Hirata

• His 1st Novel

• Born & raised in Gantong, Belitung,

the story of Laskar Pelangi is based

on his childhood memories

• Laskar Pelangi is part of a tetralogy

(Laskar Pelangi, Sang Pemimpi,

Edensor & Maryamah Karpov)

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THE STORY

Set in Belitung Island, south of Sumatra Island

circa 1970, Laskar Pelangi tells a story of a persistent

young teacher and her tireless efforts to fight for her 10

students’ right to an education. The students magnetic

personalities and unflagging determination are the

inspiration of the story. QuickTime™ and a

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BELITUNG ISLAND Now populated by approximately

200,000 inhabitants

In 1812 British ceded Belitung

but in 1824 the British recognized

Dutch claims to Belitung.

It was formerly known and called as Biliton.

During Dutch occupation

the tin mining industry was began.

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THE CREATIVE JOURNEY BEGAN: A Cinematic Adaptation: 2007-2008

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QuickTime™ and a decompressor

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MILES FILMS

•Miles Films Has Produced 7 Feature Films (2000 - 2007): Always

exploring new things

•Box Office, Crtically Acclaimed And Award Winning Films

•The Last Box Office Film is in 2002: Ada Apa Dengan Cinta? (What’s

With Love): 2,7 million admission

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THE CHALLENGE

• The fans of the novel is skeptic, afraid that

the depiction of the novel will be far from their

imagination, thus killing its spirit.

• Laskar Pelangi is a 494 pages novel:

free in structure, lots of moments.

• We need to turn it into 120 pages script, at the most.

A lot of moments in the novel will be taken out.

• Some alteration needs to be done to create a

dramatic structure of a 2 hours film.

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ANSWERING THE CHALLENGE

• Andrea Hirata gave full control to the film Creative team

to adapt and develop the screen play of Laskar Pelangi.

• The book was read mostly by 20 - 40 yrs old, but we decided to

write the film for general audience - a family film.

• We fully believed, the 10 children for the role of

Laskar Pelangi, must be played by native Belitong.

We need them to be credible, thus city kids or

celebrity kids are out of the question.

• The adult roles will be given to well known actors

• Belitong Malay dialect will be used in the film.

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THE SELLING POINTS

THE STORY

Inspirational, touching story - based on true events

THE BOOK

A Best Seller & Well known already

THE LOCATION

Beautiful, Untouched (yet), Exotic

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THE LOCATION

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THE LOCATION

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THE SELLING POINTS

THE CAST The Great Amateurs QuickTime™ and a

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THE CAST Well Known/ Professional Actors

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THE RISK OF THE INVESTMENT

Total Production Cost: US$ 1.1 Million (IDR 9,000,000,000)

Cinema average admission in 2008: US$ 2 (IDR 16,000)

Producer’s income per admission

(after tax and cinema share): US$ 0.75 (IDR 6,000)

Laskar Pelangi needs 1,5 million audience to break even

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THE PRODUCTION

Script development : 1 year - 18 drafts of re-writes

Pre-Production : 4 months

Shooting/ Production : 35 days

Editing : 2 months

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THE PROMOTION

Promotion/ Publicity expenses: US$ 500,000

(IDR 4 Billion)

Sponsored by:

Pertamina Foundation

Telkom

Bank Mandiri

P.T. Timah

Honda

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THE SOUNDTRACK

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NIDJI

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THE MEGA BOX OFFICE

4,6 million audience in the cinema:

The highest in the history.

3 months running in the cinema

Approximately 500,000 audience of

open cinema (Layar Tancap) across Indonesia

US$ 8 Million (IDR 75 Billion) gross income

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THE FILM

TRAVELS

Hong Kong International Film Festival 2009

Win SIGNIS Award 2009

Singapore International Film Festival 2009

11th Udine Far East International Film Festival

Winner of Audience Award

Barcelona Asian Film Festival 2009

Los Angeles Asian Pacific Film Festival 2009

Indonesian Film Festival 2009 : Focus On Riri Riza

Prague-Vienna-Ljubljana-Belgrade-Hamburg

New York Asian Film Festival

23rd International Children & Young Adults Film Festival in Hamedan, Iran

Win Golden Butterfly award for Best Feature Film

by International Jury of Children and Young Adults

Montreal World Film Festival 2009

Zimbabwe International Film Festival 2009

Festroia International Film Festival 2009 – Portugal

Special Jury Prize | Silver Dolphin Award

Focus On Asia – Fukuoka International Film Festival 2009 - Japan

Open Internationally At The Prestigious

Berlin International Film Festival - Berlinale

January 2009

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THE FILM TRAVELS :

Hawaii International Film Festival 2009

International Children’s Film Festival of Cyprus 2009

Festival International de Cine para la Infancia y la juventud, Madrid 2009

Osian's Cinefan Festival of Asian and Arab Cinema, India 2009

International Children and Youth Film Festival (FICI), 2009, Madrid

36th Brussels International Independent Film Festival, 2009

Best Actress Award for Cut Mini

Terre Des Femmes, Germany, 2009

Cinepanz 20th Children Film Festival, Cologne – Germany 2009

CINEPANZ AWARD – Best Film by Audience

Asia Pacific Film Festival, Taiwan 2009

Best Picture Award

Indonesian Film Festival, Vancouver 2010

Busan International Kids Films Festival 2010, South Korea

Oz Asia 2010, Adelaide, Australia

Southeast Asian Film Festival 2010, Honolulu, Hawaii

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THE CREATIVE JOURNEY CONTINUED: A Musical Adaptation: 2009 - 2010

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THE CREATORS: THE EXPERIENCED BEGINNERS

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Riri Riza

Mira lesmana

Erwin Gutawa

Hartati

Toto Arto

Jay Subyakto

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THE CHALLENGE : IT’S A NEW THING!

The Venue

The Big Budget

The Sponsors

The Publication

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THE GOALS

To be the first big scale musical production in Indonesia,

with a spectacle of set, lighting, sound design,

live singing & orchestra - never seen before.

To be the first musical production to set the standard for

a long running performance in Indonesia.

To grow a new creative industry: Musical Show!

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THE PROCESS • 3 Months of tight audition

• 6 months of Creative & Technical Preparation

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THE PROCESS • 6 months of intense workshop & rehearsals

• 21 days of preparation on venue

(never done before in Indonesia)

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THE CROWD CHEERS!

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1st Session: Teater Jakarta

Dec. 17, 2010 - Jan. 9, 2011

28 shows

25,000 audience

2nd Session: Teater Jakarta

Juli 1 - 11, 2011

16 shows

15,000 audience

3rd Session: Esplanade, Singapore

Oct 2 & 3, 2011

3 shows

5,000 audience

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THE

MERCHANDISE

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THE RISE OF BELITUNG ISLAND

Year Website Hit (BelitungIsland.com)

2007 150,000

2008 1,000,000

2011 2,800,000

*Official Data - Statistik BPS Bangka Belitung

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BELITUNG TOURISM

Year Visitors (Star hotels based)

2007 4,979

2009 12,209

2010 18,307

2011 27,469

*Official Data - Statistik BPS Bangka Belitung

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THE CHALLENGES AHEAD

To Grow We Need Government Support & Policy:

• Lack of Resources - Lack of Art Schools/ Education

• Lack of Cinemas - Lack of Venues

• No Tax Deduction or/and Incentive for Arts

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MUSIKAL LASKAR PELANGI: ANCORE!!

4th Session - Highlights:

DUFAN, Ancol - Jakarta

Dec. 24, 2011 - Jan. 7, 2012

23 shows

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THANK YOU !

www.milesfilms.net

[email protected]

Twitter : @milesfilms

Twitter: @MirLes