a crash course in social media for therapists
DESCRIPTION
http://www.australiacounselling.com.au Clinton Power, founder of Australia Counselling gives you a crash course in Facebook, Twitter, LinkedIn and Google+.TRANSCRIPT
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LIVE Marketing Workshop: Crash Course in Social Media for Therapists
with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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As of July 2013:
• Facebook 1.15 billion users• Twitter 500 million users• LinkedIn 225 million users• Google+ 343 million users
Social Media Stats
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Social Media Stats
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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How to create a Facebook page
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Create a cover image
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Choose a unique URL
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Facebook best practices
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Content curation:
www.news.google.com
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Buffer App
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Facebook tips
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
•Log in and interact as your business page•Don’t post more that 2-3 times a day•Invite engagement•Use stunning images•Rotate cover image•Drive traffic to your own blog/website
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Follow me on Facebook
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•Facebook.com/AustraliaCounselling•Facebook.com/clintonpower.relationshipmatters•Facebook.com/clintonpowecounsellingconsulting
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www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Register and choose your name
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Create a compelling bio
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Upload cover image
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Twitter language
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Twitter language: RT
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Twitter language: RT
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Twitter best practices
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Twitter relationships
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Twitter networking
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Twitter best practices
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Twitter tools
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•www.hootsuite.com•www.tweetdeck.com•www.socialoomph.com
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Twitter tools
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Twitter tools
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Twitter tools
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Twellow.com: Follow people in your niche
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Use #hashtags
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www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Complete your profile
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Use new link features
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Start making connections
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Find Alumni
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Make regular status updates
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Make and request recommendations
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Join LinkedIn groups
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Create a company page
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Add products to your company page
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Google+
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Register with your Google account
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Create circles
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Create circles
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Upload beautiful images
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Completely fill in your profile
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Add links in your profile
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Join Google+ communities
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Google+ best practices
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Google+ best practices
www.AustraliaCounselling.com.auCOPYRIGHT © 2013
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Create events
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Engage!
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The 3 E’s of social media
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1. Educate
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The 3 E’s of social media
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2. Empower
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The 3 E’s of social media
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3. Entertain
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Other social media platforms to consider
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Social media ethics
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How to Create a Social Media Policy for Your Psychotherapy Practice
Purchase at:
http://bit.ly/drkeelykolmes
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Questions?
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