THE SOFT LANDING MARKETING SERVICES

Health conscious companies deserve to

stand out in a sea of competitors

Connecting

trustworthy

companies with a

network of

educated parents

www.thesoftlanding.com

Who’s behind The Soft Landing? A team of three sisters and our mom. We founded

our company in 2007 when we became aware of toxic chemicals in products we were

using every day with our growing children. It quickly became apparent that figuring out

which products are safer can be really tricky and time consuming. So we set out on a

journey to investigate about where these worrisome chemicals lurk and began sharing

what we learned along the way. Now we work together to educate and assist parents in

creating a safer living environment for their families. We believe that making small,

simple changes in every day products and services will have a long-lasting impact on

children’s health and their sustainable future.

But you may be

wondering just how we

can help you market your

product or service. Well,

we happen to be the

consumers you want,

and we know what

parents are searching for

based on our years of

experience. We can

engage others just like

us in conversations

about your product.

“You need to connect with your target audience in the most affordable way

possible. The Soft Landing is your direct conduit to concerned moms who are

already looking for trustworthy companies like you.”

www.thesoftlanding.com

Moms Influenced Most Heavily by Word of Mouth

As one of the most targeted demographics in terms of

marketing efforts, retailers should also know that moms

are more likely to seek and give advice to others about

purchases of certain products or services. According to a

survey done by the National Retail Federation, 97.2% of

moms said they regularly or occasionally give advice to

others about products or services. And just as often as

they give advice, they seek it, with 93.6% saying they

regularly or occasionally look to others before making

their final decision.

Loyal customers are acquired by engaging them in

conversations about your company, your brand and your

products.

Marketing at potential customers no longer works.

As a result of social networking and other online

communication technologies, consumers can now use

trusted sources they know to obtain information about

products and brands, rather than rely on third-party

advertising.

Consumers are spending tremendously more time

researching products BEFORE they buy. According to

the 2011 Social Shopping Study, one in two respondents

spent 75% of their overall shopping time researching

product as compared to just 21% in 2010.

TrendWatching.com advises that consumers have always

relied on word-of-mouth advice from friends, relatives and

associates, but modern technology is greatly accelerating

its development as a major influence for purchasing

decisions.

Consumers are also relying on social media channels like

Facebook, Pinterest and Twitter for word of mouth

recommendations from sources they can trust.

“Today you'd be hard

pressed to find a baby bottle made with BPA

available on store

shelves anywhere in the country. And

that's primarily

because women like Alicia Voorhies,

outraged that there

was a dangerous chemical in their

babies' bottles, exerted a gale force

wind of market,

media, and political pressure that led baby

bottle manufacturers

to abandon BPA within just a few

years of Joanie Whitman's call to her

sister, Alicia.”

Margie Kelly, Healthy

Child Healthy World

www.thesoftlanding.com

The Soft Landing has carefully and steadily built a large, loyal fan base that will benefit

your company. We have a large voice in the marketplace and receive numerous daily

requests for trustworthy resource recommendations. In fact, our work has been cited by

ABC News, Newsweek, the New York Times, the Kansas City Star, KMBC 9 News, and

health-conscious websites such as Dr. Greene, National Geographic’s The Green

Guide, Environmental Working Group (EWG), Healthy Child Healthy World, Mercola

and Rodale.

Website Stats and Social Media Reach as of August 2012

Marketing Services

We’ve designed an array of marketing opportunities for both nationwide and local

businesses providing natural living products and services. The Soft Landing is the go-

to source for eco-friendly, safe living options. Your company will gain brand awareness

Web

sit

e S

tats

Alexa: 54,000

Monthly page views: 49,000

Monthly visitors: 26,000

Blog & Newsletter subscribers: 4,200

So

cia

l M

ed

ia R

each

Facebook fans: 6,550

Twitter followers: 11,700

Pinterest followers: 1,030

Klout score: 63

Dem

og

rap

hic

s

Most reside in the U.S.

Ages range from 23-47

Over 86% are moms with children

Most are affluent,

college educated,

and natural living-oriented

www.thesoftlanding.com

within a highly targeted audience as our subscribers contact us regularly for expert

product and service recommendations.

Website Ads

Featured Sidebar on Primary Blog 300x150 - $95/month

(guide.thesoftlanding.com, nationwide syndication)

Featured Sidebar on Primary Blog 300x150 - $40/month

(kc.thesoftlanding.com, local syndication)

● Sidebar on Primary Blog 125x125 - $65/month

(guide.thesoftlanding.com, nationwide syndication)

● Banner ad at the end of one related article = $35/month (available both locally or nationwide)

Specialized Promotions

Product Review and Giveaway - $35 (must provide at least $25 in product for

review with duplicate for giveaway)

Video Product Demo/Review - $75 (video will be added to The Soft Landing’s

YouTube channel and promoted via social media channels)

Dedicated Newsletter - $75 (includes article written around your product/service

and large sidebar ad; you may choose from nationwide Safe Living Newsletter

with distribution to over 3,200 subscribers or local Kansas City newsletter with

distribution to over 300 highly targeted subscribers)

Webinar Sponsorship – $150 (exclusive with one sponsor per webinar, focused

in sponsor’s niche, company promo at the end of the webinar, company

logo/branding on downloadable webinar notes provided to attendees).

Healthy Living/Parenting Class Sponsorship – cost varies: (The Soft

Landing has an amazing network of like-minded organizations here in Kanas City

who work with us to promote your products in new parent education classes, in-

person events)

Kansas City Event Sponsorship – cost varies: (The Soft Landing coordinates

many local events, such as the Kansas City Mama Market ($45-$500) and

Eco+Logical Soiree ($125-$500); we also work with service other organizations

and corporations to host events throughout the year and can connect you with

those opportunities as well. Our events our advertising in many local forums,

through social media channels and listings in event calendars city wide. Together

these efforts will result in a large customer attendance and high quality promotion

for your company).

Company Branding Video - $75 (Potential clients need to see and hear you in

order to build trust as they search through potential companies online before they

www.thesoftlanding.com

ever make that first contact. The Soft Landing will help you script and shoot an

SEO optimized “About Us” video to ensure potential clients contact you before

your competition)

Focus Groups – cost varies: (Need input on what product packaging works?

Wondering if your message is successful and understood? The Soft Landing

provides virtual and actual focus groups with real moms who are already actively

searching for your products. We know how to talk to moms and parents, and can

get you the information you seek)

Mommy Outreach Program - $250: The Soft Landing is connected with local

moms who are interested in natural living and will share their favorite products and services with other moms. We’ll manage this gathering of moms and

introduce your products in order to build brand awareness across a targeted audience. You’ll receive a minimum of 5 testimonials which may be used on your website and in promotional materials. You provide full size products for review.

Business Branding

Professional Website and eCommerce Design – priced per project

Your website is often the first encounter a potential client has with you, so it’s imperative

to make sure it's an accurate reflection of your brand. Did you know that you only

have an average of 10 seconds to capture the interest of visitors to your site?

When a customer arrives at your website, it should be attractive, well-organized and

easy to navigate.

“Thank you so very, very much for your wonderfully informative

website. The Internet is daunting when it comes to trying to find out

about safe products for baby, and I have spent plenty of hours and

days trying to do as much as I can to make sure I keep not only my

baby safe, but myself and other family members as well. Please keep

up the priceless work you all are doing, I know I will be forwarding on

this website to everyone I know. I look forward to updates and shifting

even more of our economy to the greener (and happier) side.”

Kim, a Loyal Fan

www.thesoftlanding.com

We’ll make sure your potential customers find you with an attractive, SEO optimized

website that you can manage yourself. Before we begin drawing the plans for your

website, we gather specific information from you that will help us determine your main

objectives in connecting with your customers. Then, we evaluate your site from their

point of view, creating an analysis of what your customers would like to see, and why

they came to your site for in the first place. We’ll give you our recommendations then

implement the best calls to action to guide your customers as they navigate the website.

Professional Blogging for Business Owners – $275

Learn to write articles using simple tricks for attracting loyal readers and grab top

organic Google rankings for your company’s most important keywords

Dominate the blogosphere with secrets to right word count, layout, frequency

and timing for blog post publishing

Choose high quality, affordable, and relevant image for each article

Optimize each article title, content and tags for SEO based on pertinent keyword

research

Implement the top rated Wordpress software plugins for successful social media

sharing and sales conversion

Business Ambassador Branding Support - $300/month

We’ll coordinate with you to promote your new products, events, marketing

campaigns, etc.

Includes one mention/tag each month on Twitter, Facebook, Google+ and one

Pinterest pin each quarter (reaching a large and targeted audience of natural living moms with a combined following of over 20,000 people)

Large banner ad in the Safe Living Newsletter each quarter (currently being delivered to over 3,200 subscribers)

300x150 sidebar ad in the most visited section of the our website (guide.thesoftlanding.com)

The personality of a business brand is more important

to its fans than its actual products or services.

www.thesoftlanding.com

Social Marketing

When you've successfully built a brand, your customers and fans will better understand

why you do what you do. This engenders trust and credibility, which are both essential.

When people know and trust you, they're more comfortable dealing with you and more

likely to buy your products or services.

Wondering if social media is really relevant to your bottom line? Take a look at these

numbers from recent studies of social media users:

78% are directly influenced by branded posts when making purchases

74% use social media to encourage friends to try new products

80% try new things based on friends’ suggestions via social media

The potential is practically unlimited. The trick is investing your time and resources in

ways that are proven to pay off. That’s why our special ROI report is designed to help

you cut through the hype and focus on best practices. You get practical, in-depth

information including 6 social media success stories from 5 different industries—each

demonstrating a significant positive ROI for the featured brand. (source: Wildfire Social

Media Marketing)

Just how do social networks Facebook and Pinterest compare when it comes to social

commerce? Online jewelry site Boticca.com recently released the results of a study it

conducted between March 15 and April 15, 2012 comparing engagement and sales of

the two social network behemoths. Here’s what they learned:

Pinterest users spend more. Pinterest users spend an average of $180 as

opposed to Facebook users who spend an average of $85. This could be due to

a different profile of user—or it could be due to the different natures of the two

sites.

Facebook users are more engaged. Pinterest users spend 65% less time on the

site. They spend 70% less time on the Botica site than the average site user.

Facebook delivers higher conversion rates. Pinterest has 51% lower conversion

rates than Facebook, and 73% lower than the site average.

Pinterest delivers more new users.

What does this mean for big brands and entrepreneurs? It means that having a social

media presence on all of the major social networks, including Facebook, Pinterest, and

Twitter, is critical. (source: Forbes.com)

www.thesoftlanding.com

Social Media Set Up and Training - $350

Includes a 2 hour consultation and must-have digital tutorials

Claim your “real estate” across the most important networks (we’ll help you sign

up for and set up account on Facebook, Twitter, Pinterest and Google+/Google

Places)

Establish effective contact building and communication with your audience and

friends (avoiding sales pitches and focusing on quality personal interaction with

helpful content)

Monitor your brand’s footprint and comments/reviews being made by others (you

need to be able to quickly respond just as you would with a customer service

complaint)

Attract new followers without wearing out your welcome (giveaways, new product

announcements, sales, events, etc.)

Stay up-to-date on regulatory developments to make sure you’re abiding by the

rules put forth by various social media platforms

Learn time saving techniques for posting your blog articles on multiple channels

at once

Find and follow potential customers and colleagues related to your niche

NOTE: We can create branded Facebook timeline, Twitter background and

Google+ masthead ($125 each or $275 for all three)

More Marketing Services:

Connection program with trusted companies (products and services) local and

nationwide

Consulting on and training for the best choices in advertising and social media

marketing

Outreach systems for organizing clients with easy-to-use online forms and

tracking systems

Tips for hosting your own events with simple online registration tools

Ideas for increasing traffic to your website using giveaways, expert articles,

helpful how-to guides, etc.

Connection to professionals who will include your safe, eco-friendly products in a

hand-picked kit to display to their clients

Vendor relationships with our large, established network of approved

products/services

Product development and ingredient sourcing for manufacturers

www.thesoftlanding.com

FREE Additional Opportunities (approval and inclusion is at our sole discretion)

Company listing in the Kansas City Resource Guide

Safer Product Seal of Approval listing in our searchable safer product

database (see details and restrictions at the link provided)

Expert guest articles published on our local and/or nationwide blogs and in

newsletters (must be content/non-commercial articles on natural living topics)

Membership in our Kansas City Healthy Business Network group on Facebook

(local companies only)

Contact us today to start connecting with your laser targeted audience! By

phone at 913.815.0110 or by email at info@thesoftlanding.com