Under the guidance of,

Dr.Bushan .D. Sudhakar Reader,

Dept .of International Business

A COMPARATIVE STUDY BETWEEN KAMCO AND VST TILLERS

Amal MathewRoll No.1105606

INTRODUCTION

• KAMCO was established in the year 1973 as a fully owned government of Kerala undertaking at Athani..

• V.S.T Tillers Tractors Ltd (VTTL) was incorporated in the year 1967 in Bangalore, in technical collaboration and joint venture with Mitsubishi Heavy Industries .

• The main product of KAMCO and VST are power tiller, is a versatile machine used for primary farming operations like tilling, ploughing

INDUSTRY ANALYSIS

32%

23%

32%

7%

6%

Market Share

VST Tillers Trac-tors Ltd.

TAFE

KAMCO

Aspee Agro

Navyug Agro

Market Shares of the Largest Agro-Machinery Manufacturing Companies Source: Compiled from CMIE Database, Industry: Market Size & Shares, “Agricultural Machinery”, April 2008, pp. 278-279.

45%

23%

32%

Tiller market share in India

VST Tillers

KAMCO Tillers

Chineese and others

Source: Company, Sushil Finance Research Estimates

Trend of market share : KAMCO Vs VST

Source: CMIE Data

Chart Showing the market share of Tillers of the various Companies in Kerala

KAMCO VST Others0

5

10

15

20

25

30

35

40

45

OBJECTIVES OF THE STUDY

To compare the satisfaction level of KAMCO and VST Tillers and its after sale services.

To find out KAMCO’s strengths and weaknesses compared to VST.

To find out the most effective mode of advertisement for farm equipments

RESEARCH METHODOLOGY Data Collection Methods

Primary Data : Questionnaire was used to collect data.

Secondary data: Text Books, Journals and Websites.

Sampling Unit : Tiller customers of KAMCO and VST

Sample size: 100, 50 Customers from both the companies.

Sampling area: Northern Districts of Kerala( Kozhikode,Kannur

and Wayand)

Statistical tools used: Percentage analysis , T –test ,with the help

of SPSS .

FINDINGS • VST’s Market Share has been on the rise for the last few years • The best way to advertise the product is through Krishi

Bhavans . And Print and visual media has got little impact.• VST performs better in the dry soil.• KAMCO Tillers are more fuel efficient than the VST Tillers.• Almost all those who buy the tillers for agricultural purpose

have received financial assistance from the government.• VST is good in after sale service than KAMCO.• VST spare parts are easily available.

SUGGESTIONS Deliver the product on time to the customers .

More service centers should be opened , so that the customers will have more accessibility to the after sales services

Spare parts should be made available.

Increase the engine power ,so that its efficiency in dry soil goes up.