a community arts strategy for cambourne
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A Community Arts Strategy for Cambourne. St art Sharing Art :: Connecting Lives. A network to develop the arts in South Cambridgeshire Based on Village College ethos Five Arts Development Managers working in seven schools. Creating A Cultural Strategy For Cambourne. - PowerPoint PPT PresentationTRANSCRIPT
A Community Arts Strategyfor Cambourne
StartSharing Art :: Connecting Lives
• A network to develop the arts in South Cambridgeshire
• Based on Village College ethos• Five Arts Development Managers
working in seven schools
Creating A Cultural Strategy For Cambourne
• Based on Town & Country Planning Association’s Culture & Sport Planning Toolkit
• Arts Council/MLA Standard Charge Approach for Cultural Facilities
The Culture and Sport PlanningToolkit
• Leadership and Coordination: • Visioning• Needs and Provision Assessment• Securing successful delivery• Monitoring and review
Leaderships & CoordinationCambourne Cultural Facilities Groups formed • Chair of Cambourne Parish Council & Leisure
committee Member • District councillor• South Cambs DC Arts Development Officer• Chair Cambourne Arts (residents group) • Arts Development Manager Comberton Village College
Purpose was to look at best value for the S106 funding (related to the 950 homes) for public art
Visioning• Decided not to spend it on ‘more rusty leaves’
but rather on much need arts facilities• Looked at extending The Hub Community Centre• Looked at working with Cambourne Youth
Partnership• Finally settled on working with the new
secondary school to provide dual use facilities
The Need Assessment• Residents surveyed twice over five years• Use of Arts Council’s INSIGHT data • Use of Arts Council’s Active People Survey• County Council demographic data and
predictions • Audit of existing cultural provision, spaces,
equipment, opportunities, clubs & societies• Focus group interviews
The Need Assessment• Over 80% of residents when surveyed rated arts facilities in
Cambourne as poor• All of the community spaces are currently running at near full
capacity 95% to 99%• Surveys show that 87% of residents take an active part in the arts
or regularly attend arts events but most have to travel to access them.
• Cambourne has twice as many 20 to 40 year olds and twice as many ‘movers’ as a % of population than the rest of the district…and lots and lots more kids!!!
• Local GP cites higher than average levels of depression & pregnancy
Dual Use – Village College Ethos
• Building of the new school presents a fantastic opportunity for a dual use community arts centre
• Creating community spaces to use for the arts• Architects have been thoughtful in the layout
by putting the community access areas in the front of the school
Securing Successful Delivery• Worked closely with the Parish Council and
residents groups• Identified the new school as a potential
partner• Devised the Cultural Strategy & Business Plan
in partnership with CPC, the school and SCDC• Ensured that all were kept informed and that
each partner was involved along the way
Town & Country Planning Association’s Culture and Sport Planning Toolkit
• The Standard Charge approach for cultural spaces is designed by the MLA & Arts Council England and allows Dual Use as a solution
• Determines the amount of space a new community requires for the arts as 45sqm per 1000 residents
• Population of Cambourne set to rise to 10,500• Calculation reveals that Cambourne requires
477sqm of space
Potential Dual Use Areas Ground Floor
Potential Dual Use Areas First Floor
Potential Dual Use Areas Could Provide
Area sqmDining Room 175Main Hall 224Activity Studio/Main Stage 120Community Meeting Room 60Art Room 180Music recital Room 120Drama 135Total 1014
Finance – £150k of S106 FundingItem CostProcurement of additional equipment for Arts Spaces (above the DfE contribution for fit out costs)
£100,000
Management costs to cover part of the ADM’s costs over three years
£13,000
Contribution towards programming in the first two years
£7,000
Display boards £5,000Public Art Project or additional programme support £25,000Total £150,000
Additional Capital Spend• Enhanced infrastructure to make spaces future
proof• Large Cinema screen brighter projector, surround
sound• Bigger, better and more flexible lighting grid• Bigger more flexible PA• Lectern with pre-sets for light and sound• Printing facilities in art department• More comfortable seating
…and if we can get even more money we would spend it on…
• Demountable movable raked seating• Grand piano• Drum kit, more mics, amplifiers etc.• Moving lights • Winches on lighting bars• More visual arts kit
Process for releasing the S106 Funding
• Completion of A Cultural Strategy for Cambourne written in partnership with Cambourne Facilities Group including local stakeholders, CPC & SCDC
• Completion of business plan• Dual use of new school agreed by Comberton Academy Trust• Strategy adopted by Cambourne Parish Council & signed off
by SCDC member (portfolio holder)• Agreement with developers to release funding according to
the proposed timetable• Funding released
Business Plan - Aims and Objectives
…Just one single aim
• To create a sustainable community arts venue for Cambourne
Get Messy
Get Noisy
Get Noticed
• To devise a broad based workshop programme which reflects the needs of the community and achieves targets set
• Vibrant participation programme reflecting whatever the community wants to do
Programming
• Exciting performance programme with a mix of community and professional work
• Partnerships with ACT for professional touring theatre & dance, Wysing for visual arts, Arts Picturehouse for cinema and high quality digital content, Custard Comedy and others
Programming
Marketing• To devise a marketing
strategy to raise awareness of the venue’s programme and opportunities to participate in activities
• Extensive use of internet marketing
• Clear branding • Well designed print
To devise a robust, affordable and flexible staffing system, which harnesses the strong volunteering culture in Cambourne and with clear lines of responsibility and communication
Operations
Executive Principal Stephen Munday Head of School Claire Coates Members of the SLG & Governors
Arts / Venue Development Manager
Site Management
Finance, Personnel, Catering, etc.
Event / Bar Manager
Technical Manager (could be a voluntary role or
Creative Apprentice)
FOH & SIA Bar Staff Volunteer Techs Cleaners & contractors
Finance
Make Money to Make Art
Make Money, to Make Art!• Community, commercial & private hires to
bring in earned funding• Workshop programme – should make money
eventually but will be slow to start• Programme of events will reflect community
needs and aspirations – should eventually break even but it will take sometime to work
• Sustainable financially after four years
Monitoring & Review• Steering group set up to guide the
implementation of the Cultural Strategy and to have overview of the new venue
• Finance is overseen by both the school’s SLG, board of governors and the Parish Council
• Six monthly reviews • Five year business plan